Media Planner+ PestWorld magazine+ PestWorld magazine microsite+ ePestworld weekly e-newsletter+ NPMAPestWorld.org website

CONTACT:

Shane HoltPublication Leader(352) 333-3345SHolt@naylor.com

NPMA publications reach key players in the pest management industry globally, including CEOs, Presidents, Owners, Senior Technology Officers, Chief Marketing Executives, Researchers, and more.

NPMA members are always looking for the following products and services:

NPMA represents over 7,000 members

globally.

93 out of the top 100 pest management

companies are members of

NPMA.

NPMA represents 75% of the

gross domestic revenue of the

industry.

Nationally, pest management is a $7.5 billion a

year industry.

NPMA members spend

$1.8 billion a year on

products and services.

Over 100,000 service

personnel are employed by the pest

management industry.

+ Pest Control Equipment/Products+ Lawn Care Equipment/Products+ Mold Remediation Suppliers+ Cell Phones+ Credit Cards

+ Insurance+ Legal and Security Video Systems+ Vehicle Equipment and Accessories+ Computer Systems Technology+ Software

+ Web Developers+ Hand-Helds+ Human Resource Consultants+ Ad Agencies

75% $7.5BILLION

About NPMA

The National Pest Management Association, a non-profit organization with more than 6,000

members, was established in 1933 to support the pest management industry’s commitment to the

protection of public health, food and property, reflected both in the continuing education of the pest

control professional and the dissemination of timely information to homeowners and businesses.

The NPMA Advantage

Our mission is your protection.

NPMA MEDIA PLANNER

Media MenuPestWorld Magazine

The official bi-monthly magazine of NPMA offers an in-depth look at important industry trends, available in both print and digital.

This communication tool attracts the attention of the largest pest management companies, suppliers, and distributors in the industry.

Pestworld features articles about the latest products and services, developments in technologies, sales products, business

applications and more. Showcase your products and services to the nation’s most successful pest management companies through this important publication.

NPMAPestWorld.org Website AdvertisingThe official website of NPMA provides important information on industry resources and tools, relevant events, and related pest management news. On average, our website receives over 61,847 page views, 16,093 visits, and 9,485 unique visitors every month.

ePestworld eNewsletterOur weekly eNewsletter, delivered to over 10,000 readers, provides members with up-to-date industry information and the latest association news.

PestWorld Magazine MicrositeThe online extension of PestWorld magazine and eNewsletter provides visitors with access to current and past issues of both PestWorld and ePestworld as well as compact articles on relevant industry topics.

PestWorld MdThe official bi-

at importantThis comm

managemPestwo

servicapp

tot

NTieov

NPMA MEDIA PLANNER

PestWorld MAGAZINENon-member RatesAll rates include an ad link in the digital edition of the magazine

1x - 2x 3x - 4x 5x - 6xDouble Page Spread $3,859.50 $3,669.50 $3,469.50Outside Back Cover N/A $3,009.50 $2,879.50Inside Front Cover N/A $2,989.50 $2,859.50Full Page $2,699.50 $2,559.50 $2,429.501/2 Page $1,849.50 $1,759.50 $1,659.501/3 Page $1,349.50 $1,279.50 $1,209.501/4 Page $1,049.50 $999.50 $749.50

As a member you receive 10% off the published rate.

Surfaces Print Distribution Only Print & Digital DistributionBelly Band $6,159.50 $6,659.50 1 Page (2 Surfaces) $3,199.50 $3,349.50 2 Pages (4 Surfaces) $3,999.50 $4,299.50

Revisions and Proofs: $50 Position Guarantee: 15% PremiumRates are per insertion.

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

For complete online guidelines, visit: www.naylor.com/onlinespecs

Direct-Mail and Belly Band OpportunitiesAdvertise your products and services by including your flier or brochure in the clear plastic bag in which PestWorld is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

You can also ensure your message is the first readers see by wrapping it around Pestworld with a belly band. Since readers must detach the belly band to access the rest of the publication, your full-color ad is ideally placed to be noticed. This is an exclusive advertising opportunity, as only one belly band will be sold per issue.

Direct-mail piece should not exceed dimensions of publication with which it will be mailed. If folding is required, additional fees apply. All pieces except the Belly Band are furnished by advertiser. Advertisers placing a display ad and direct-mail piece in same publication will receive a 25% discount, to be applied to the ad of lesser value.

*Higher rate for Sept/Oct Issue due to higher distribution.

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

NPMA MEDIA PLANNER

PestWorld Magazine – Digital Edition

Digital edition available here: www.naylornetwork.com/npma-nxt

In addition to print, PestWorld is available in a digital version. Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser’s websites. Each issue is emailed to more than 10,000 members and industry professionals as well as posted on the NPMA website. An archive of issues is available, securing a lasting online presence for your ad.

Digital Skyscraper | $1,749.50

The Digital Skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure.

Digital Leaderboard | $1,579.50

The Digital Edition leaderboard is seen prominently when viewers are looking at any page in the magazine.

Digital Sponsorship with Toolbar | $1,449.50

Your message will be prominently displayed directly across from the cover of the magazine. Animation and video capabilities are available.

Ad link | Included in display adsAd Links increase traffic from your ad in the digital edition to your company’s website or a corporate email address. Additional fees apply where noted.

Online Specifications For more information, visit: http://www.naylor.com/digitalmagspecs

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

The digital edition is sent to over 10,000 inboxes!

NPMA MEDIA PLANNER

PestWorld 2018 EDITORIAL CALENDAR

Issue Theme Features Event Distribution

Space Reservation

Materials Deadline Ship Date

January/February

The Legislative Issue

+  Legislative Previews

+  Legislative Day 2018

+  Eastern Conference

+ Wildlife Expo

+  Southern Conference

October 1, 2017 October 1, 2017 December 2017

March/AprilTeam Development

+  Winning the War For Talent

+  How to Avoid the Two Most Common Sales Management Mistakes

+  Recruiting Veterans: Finding Top Talent in Today’s Marketplace

+  Managing the Generations – Perspectives from Baby Boomer, Generation X and Millennial Leaders

+ Legislative Day January 16, 2018 January 18, 2018 February 2018

May/June Technology

+  Technology Basics: Adding Technology to Your Business

+  Business Automation: Maximizing Technology in your Business

+  Safeguarding Your Tech Investment

March 19, 2018 March 21, 2018 April 2018

July/AugustBusiness Growth

+  5 Ways to Make Your Small Business More Successful

+  How to Manage a Business and Turn a Profit: Getting Started

+  Taking Your Pest Business to the Next Level

+  Academy 2018

+  Mid-Atlantic/Carolinas Conference

May 15, 2018 May 17, 2018 July 2018

September/October

Legal Issues+  On the Job Safety: Learning from the Past to Protect the Future

+  Avoid the Top Five Business Legal Mistakes+  PestWorld 2018 July 16, 2018 July 18, 2018 September 2018

November/December

Customer Management

+  Where Your Customers Will Be Coming From in the Next Five Years

+  What Customers Want: It’s Not What You Think!

+  The Millennial Effect: Changes in Buying Preferences As It Relates to Pest Control

September 18, 2018 September 20, 2018 November 2018

Editorial Calendar is tentative and subject to change

In Every Issue: + President’s Message: An update from the NPMA Presidenty

+ Heard from the Hill: Updates from NPMA’s legislative team on issues directly affecting the industry

+ Marketing Corner: Tips and tricks to effectively market your company

+ Ask the Expert: Readers ask the tough questions, and NPMA staff provides expert answers

+ Membership Programs: A wrap-up of programs provided by NPMA

+ Calendar of Events: A list of all upcoming association events

NPMA MEDIA PLANNER

PestWorld Magazine Microsite

The 24/7 home of NPMA’s industry content, this microsite provides access to current and archived issues of PestWorld Magazine.

+ Exclusive online-only content+ Sent to 10,000 emails + The latest issue and archived issues of PestWorld + Cross-promoted in other NPMA publications and

communication pieces + Year-round visibility reinforces brand recognition + Allows dynamic, time-sensitive promotion

Leaderboard728 x 90 pixels | 3 rotations

$ 2,025 – 12 Months

Skyscraper160 x 600 pixels | 3 rotations

$ 1,715 – 12 Months

Rectangle 300 x 250 | 3 rotations

$ 1,400 – 12 Months

Online Specifications For more information, visit: http://www.naylor.com/onlinespecs

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Members receive a 10% discount.

NPMA MEDIA PLANNER

NPMAPestWorld.org Website Advertising

Advertising on the NPMA website is a great way to reach member and non-member visitors and reinforce your marketing message. Visitors log on to NPMAPestWorld.org to learn about upcoming association events and important industry resources as well as to discover ways to maximize their NPMA membership. Advertising on NPMAPestWorld.org offers several cost-effective opportunities to position your company as a leader in front of key pest management professionals.

On average, NPMAPestWorld.org receives:• 55,333 page views per month • 19,160 visits per month • 13,383 unique visitors per month

*Traffic numbers from October 2016-March 2017

Features of NPMA website advertising:+ Directs visitors to the landing page of your choice

to expedite purchases

+ Year-round visibility reinforces brand recognition

+ Allows dynamic, time-sensitive promotion

Leaderboard Banner 728 x 90 | Run of Site (5 rotations)

$3,860 – 12 Months

Square Banner 250 x 250 | Subpages Only (5 rotations each)

$3,035 – 12 Months

HO

ME

PAG

ESU

BPAG

ES

Online Specifications For more information, visit: http://www.naylor.com/onlinespecs

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Members receive a 10% discount.

NPMA MEDIA PLANNER

ePestworld eNewsletter

Our weekly eNewsletter, delivered to over 10,000 readers, provides members with up-to-date industry information and the latest association news.Use your advertising budget wisely and position your company directly in front of our members by advertising in ePestworld, our weekly eNewsletter delivered to over 10,000 global readers. ePestworld contains important information about the latest industry and association news that is viewed on a regular basis.

Top Large Rectangles 300 x 250 | 2 Positions$11,000 – 12 Months$6,000 – 6 Months

1st Sponsored Content Ad$12,500 – 12 Months$6,950 – 6 Months

Medium Rectangles300 x 100 | 2 Positions$8,800 – 12 Months$4,800 – 6 Months

2nd Sponsored Content Ad$10,500 – 12 Months$5,750 – 6 Months

Bottom Large Rectangles300 x 250 | 2 Positions$7,150 – 12 Months$3,950 – 6 Months

3rd Sponsored Content Ad$8,500 – 12 Months$5,500 – 6 Months

Online Specifications For more information, visit: http://www.naylor.com/onlinespecsNaylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Members receive a 10% discount.

NPMA MEDIA PLANNER

Note: Text placed outside the LIVE AREA within any full-page or DPS ads may be

cut off. Please keep important elements 0.25" away from trim and center fold.

Artwork RequirementsAll digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or Bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file.

PRINT SPECIFICATIONS

FULL PAGENO BLEED

7" x 9.5"

1/2 PAGEVERTICAL/

ISLAND

4.583" x 7"

1/2 PAGE HORIZONTAL

7" x 4.583"

1/2 PAGE LONGVERT.

3.333" x 9.5"

1/3 PAGESQUARE

4.583" x 4.583"

1/3 PAGEHORIZONTAL

7" x 3"

1/3 PAGEVERTICAL

2.166" x 9.5"

1/4 PAGE HORIZONTAL

4.583" x 3.333"

1/4 PAGE VERTICAL

3.333" x 4.583"

PestWorld Magazine Magazine Trim Size: 8.375" x 10.875"

DOUBLE PAGE SPREAD WITH BLEED INCLUDED

17" x 11.125"

LIVE AREA: 15.417" x 9.5"

FULL PAGE WITH BLEED INCLUDED

8.625" x 11.125"

LIVE AREA: 7" x 9.5"

Ad Material UploadGo to the Naylor website at www.naylor.com, click on “Client Support.” Under Advertisers menu option on the bottom left, click on “Ad Upload”. Locate your publication code, advertising order number and advertising code in the box at the top righthand side of your Advertising Space Contract. Simply fill in your company’s contact information along with

these three pieces of information, attach your files and click “Submit.”

Production Services, Proofs and RevisionsProofs of ads produced by Naylor are available upon request at a charge of $50. Revisions are rework for Naylor and are subject to a $50 surcharge.

Specs for Outsert/Inserts1 Page / 1 surface: 8.375" x 10.875"1 Page / 2 surface: 8.375" x 10.875"2 Page / 4 surface: 8.375" x 10.875"Postcards: 6" x 4.25"Heavy Card Stock Insert: 8.25" x 10.75"Postal Flysheets: 8.5" x 11"

ONLINE SPECIFICATIONS

NPMAPestWorld.orgLeaderboard Banner• 728 x 90 pixels• JPG, GIF or Flash/SWF accepted• File size must be no greater than 100kb• Animation must be no longer

than 25 seconds

Square Banner• 250 x 250 pixels• JPG, GIF or Flash/SWF accepted• File size must be no greater than 100kb• Animation must be no longer

than 25 seconds

PestWorldMagazine MicrositeLeaderboard• 728 x 90 pixels• JPG, GIF or Flash/SWF accepted• File size must be no greater than 100kb• Animation must be no longer than

25 seconds

Skyscraper• 160 x 600 pixels• JPG, GIF or Flash/SWF accepted• File size must be no greater than 100kb• Animation must be no longer

than 25 seconds

Rectangle• 300 x 250 pixels• JPG, GIF or Flash/SWF accepted• File size must be no greater than 100kb• Animation must be no longer than

25 seconds

ePestworldeNewsletterLarge Rectangles• 300 x 250 pixels• JPG only (no animation)• File size must be no greater than 100kb

Sponsored Content• 180 x 150 thumbnail graphic• Can be logo or product image

(.JPEG or .PNG file, @72 dpi, RGB).• Can have no more than a small tagline of text.• No contact info included.• Not to be treated as a regular banner ad.• Headline: Advertiser supplies 3-6 words.• Summary text: Advertiser supplies 30-50 words.• Web Link: Advertiser supplies URL to link at

bottom of text.

Medium Rectangles• 300 x 100 pixels• JPG only (no animation)• File size must be no greater than 100kb

PestWorld MagazineDigital EditionDigital Sponsorship• 7.6389 x 6.6667 inches @300dpi• Creative accepted: PDF, JPG, PNG• VIDEO accepted: MP4 & MOV @ 24FPS

(frames per second)• VIDEO length: 2-3 mins• No max file size

Digital Skyscraper• 200 x 783 pixels @ 300dpi• Creative accepted: JPG, PNG• NO VIDEOS• No max file size

Digital Toolbar• 250 x 50 pixels @ 300dpi• Naylor will create• Creative accepted for logo: JPG, PNG• Customer supplies 100-200 words,

recommended for the expandable text box.

Digital BellyBand• 8.375 x 4.5 inches @ 300dpi• Creative accepted: PDF, JPG, PNG• NO VIDEOS• No max file size

For more information, visit www.naylor.com/onlinespecs