MEDIA PLANNER - Intelligent Transport · MEDIA PLANNER ... Senior Project Manager Polis BRIAN...
Transcript of MEDIA PLANNER - Intelligent Transport · MEDIA PLANNER ... Senior Project Manager Polis BRIAN...
MEDIA PLANNER
eurotransportmagazine.com
Kirsty PocockSales Executive
T: +44 (0)1959 563311E: [email protected]
Jude Marcelle-HoffbauerSales Manager
M: +44 (0)7735 465057E: [email protected]
Richard DolanCommercial Director - Transport Division
T: +44 (0)1959 563311M: +44 (0)7917 325053E: [email protected]
A key voice for the urban public transport sector for more than 10 years
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Advisory Board
Note From the EditorAs the number of people living, working and visiting cities continues to rise, urban public transportation networks are under more pressure than ever before to operate safely, efficiently and effectively.
In order to serve the millions of people every day who rely on bus, tram and metro networks, the public transport industry must invest in new technologies, focus on emerging trends such as digitalisation, smart mobility and intermodality, plus listen to passenger feedback to improve services and support the future of the industry. Eurotransport itself is evolving and reacting
to the developments within the industry.Eurotransport is not just a bi-monthly magazine. In 2017 our focus is
on producing rich and valuable editorial for our advertisers so that you can align your marketing with some of the best content in the industry across multiple channels.
Our digital community is served by the latest news, online-only articles, expert-blogs, technical analyses and a platform to showcase whitepapers, videos and infographics at eurotransportmagazine.com.
Furthermore, Eurotransport’s successful series of events, conferences and webinars bring the industry together to discuss trends and key topics in detail.
By listening to our audience, utilising the knowledge and experience of our newly-established Advisory Board of distinguished industry experts, Eurotransport will continue to provide the industry with quality and timely content around core topics that enable our communities to learn from each other and encourage the growth of the urban public transport industry.
Partnering with Eurotransport will help you reach the right people at the right level and at the right time. We look forward to working with you over the next year.
CRAIG WATERS [email protected]
A global network of highly respected leaders in their specialist fields who continuously compile and advise our teams on curating the highest quality content for our international audience.
IVO CRÉSenior Project Manager Polis
BRIAN MASSONDirector Multi Modal Transport Solutions
THOMAS KRITZER Head of Security & Service Dept. / Member of Security Commission
Weiner Linien / UITP
CLAIRE HAIGHChief Executive Greener Journeys
JON LAMONTECEO Transport for Greater Manchester (TfGM)
GUNTA ANCAVice President & Chair of Transport Group European Disability Forum (EDF)
LINDA MCCORDPassenger Manager Transport Focus
GEOFF DUNMORE Passenger Transport Independent
Consultant
BJØRN WAHLSTENCEO Rejsekort
TANYA NEECHSenior Advisor - Sustainable Fuels Scania
MARK CARTWRIGHTManaging Director
RTIG
UMBERTO GUIDA Director of Research & Innovation UITP
STEVE WAKELANDGeneral Manager ITSO Ltd
MAXIME FLAMENTHead of Connected & Automated
Mobility Department ERTICO - ITS EUROPE
12,154Total Circulation
(9,799 print ABC audited** and 2,355 unique digital subscribers)
Our AudienceEurotransport and Kontron have been working together for years. As an advertiser, I believe they have the global customer base I am looking to reach and I have seen great ROI from the digital media
placed. But just as important, the editorial/advertising staff is extremely professional and knowledgeable about the urban rail industry and I believe they report on the most current trends in transportation. I believe they treat their advertisers as true partners.
MARY PONIATOWSKIGlobal Marketing Manager, Kontron
Our Global Share Social
Magazine Audience
Year on year we have worked hard to increase our membership by 70% made up of the most senior level execs from the international rail sector.
We’ve seen a 57% growth in our social media audiences since 2015
2,577TWITTER AUDIENCE
3,677LINKEDIN AUDIENCE
29,291
***MagazineReadership
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Advertising with Eurotransport enables brands to:
Strengthen market positioning by association with one of the leading brands in the rail sector
2 Leverage global reach with our international circulation
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Our Members
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131Number of
countries reached
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Page Views
ONLINE AUDIENCE
6,414Average Monthly
Unique Vistors
UK & EUROPE
NORTH AMERICA & CANADA
ASIA
78%17%
2% AUSTRALASIA 1%
*Sou
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201
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40%Transport Operators
18%Transport &
Local Authorities
22%Vehicle
Manufacturers
10%Government4%
System Integrators
6%Inrastructure
Owners
AFRICA & MENA1% SOUTH AMERICA1%
Content marketing is the no.1 tool to create a clear differentiator between you and your competitors. Eurotransport works with some of the most respected authors to create powerful content pieces to generate leads and create long-term visibility and respect for your brand.
Whether you choose our end-to-end Content Marketing Programme, or ask us to create a tailored multi-channel Demand Generation Package, we’ll help you achieve your marketing goals, by delivering outstanding cut-through, engagement and ROI.
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Whether you are looking to enter a new market, build your position, create a new brand, find out how satisfied customers or employees are, target markets more efficiently, develop a new product, or test the effectiveness of an advertising campaign, Eurotransport can help.
The purpose of market research is to reduce risk and Eurotransport has access to the most senior decision makers in the urban public transport industry that can help you make those important business decisions.
For further details about how we can meet your research requirements call:
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Sponsorship of our weekly e-Newsletters places your content amongst the lead stories, hitting more than 11,500 desktops of decision makers worldwide.
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It is a powerful way to tap into new customer segments by aligning your brand to relevant topics or propositions.
Our rich and diverse content at eurotransportmagazine.com keeps the urban public transport community up-to-date with the latest news, technology and project developments plus a comprehensive company directory.
An unparalleled platform to reach urban public transport professionals at all levels
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Multimedia ProductsAt Eurotransport we pride ourselves on our editorial integrity, which means our articles are unbiased, non-marketing led and are written by senior figures from the world’s most respected operators, infrastructure owners, rolling stock manufacturers, government and industry associations and regulators.
Every issue of Eurotransport includes bound-in supplements which offer a more in-depth and detailed analysis of topics at the forefront of the urban public transport industry.
Each topic is covered by leading experts from their particular fields allowing you to achieve maximum stand-out by becoming one of a limited number of sponsors; aligning your product and/or service with the selected topics.
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ISSUE 1 ISSUE 2 ISSUE 3 ISSUE 5ISSUE 4 ISSUE 6FEB APR JUN OCTAUG DEC
Autonomous Vehicles Smart Cities Bus & Tram Accessibility Ticketing & RTPI Mobility as a Service
Intermodality Metro & Light Rail Payment Technology Fleet Maintenance Alternative Power Accessibility
Safety & Security Passenger Experience Control Rooms
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UITP Global Public Transport Summit ITS European Congress Coach & Bus Live UK PMR
Light Rail 2017 European Bus Forum BusWorld Kortrijk
Smart Mobility 2020
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EurotransportV O L U M E 1 3 , I S S U E 2 , 2 0 1 5
S U B S C R I B E O N L I N E A T:
www.eurotransportmagazine.com 55
By 2050, 70% of the world’s population (nine billionpeople) are expected to be living in urban metropolitanareas – increasing demand for mobility solutions by afactor of 2601. Consequently, fast and convenient accessto public transport will become even more important. Inyour opinion, what will be the key developments, trendsand challenges for the transport ticketing industry?Transport systems are migrating towards more flexible and convenient
ticketing solutions. They will increasingly include adjacent applications
and technologies such as open-loop credit/debit payment cards, multi-
application cards and NFC-enabled mobile phones and devices for fare
collection. However, these new applications typically demand advanced
security and open, non-discriminatory solutions not yet provided by
most of the implemented transport schemes.
Additionally, public transport agencies as well as governmental
departments are realising that proprietary, single-vendor tech-
nologies are limiting their flexibility while increasing their risk and costs.
At the same time, they want their customers to be able to use their transit
tickets to work seamlessly across different transit systems using differ-
ent ticket options being it limited use tickets, higher value chip-based
tickets or ticket apps on their mobile phones and smart wearable devices.
All these evolving and new requirements can only be met with
platforms based on open standards.
How can open standards help to overcome technologicalrestrictions of today’s proprietary solutions? Currently, many public transport fare collection systems are using
closed-loop applications and smartcards, with most based on
proprietary contactless technologies that often provide only a basic
level of security and have already been hacked. But the transport
market is changing, demanding higher levels of security and greater
flexibility. Open standards are the most effective way of providing
broad and highly competitive availability of components.
Also, there is a trend to merge fare collection with other ticketing,
identification and payment applications which traditionally require
much higher levels of security. This is why hack-resistant transport
ticketing solutions are needed. And to be clear: a hacked ticket is not
only a monetary loss for the transport agency but also, and perhaps
more important, it is limiting the user experience as a valid ticket might
be rejected due to revocation policies.
We believe that the open standard CIPURSE™ will help overcome
current technological restrictions; an opinion shared by world leading
industry players such as Oberthur, Giesecke & Devrient, Deutsche
Telekom and Samsung who also support the OSPT Alliance which
defines this open standard.
And the markets confirm our expectations – Rio de Janeiro
and São Paolo are the first cities in Latin America to start using
CIPURSE™-based solutions.
What are the major benefits of CIPURSE™ compared to existent solutions?Firstly, CIPURSE™ is a truly open standard, not a proprietary solution,
which consequently provides greater scalability and interoperability and
hence cost advantages to the transport and ticketing industry. It over -
comes the potential downsides of closed systems such as vendor lock-in
and single-source supply limitations. Additionally, a certification process
ensures compatibility of CIPURSE™ products from different suppliers.
Secondly, utilising the advanced AES 128 encryption algorithm,
CIPURSE™ enables fast and secure transactions, including advanced
protection of infrastructure from security breaches as well as efficient
prevention of fraud and misuse of ticketing solutions.
Also, CIPURSE™ can be implemented on existing ‘points of
acceptance’ infrastructure such as an automated fare collection (AFC)
system or retail network. It supports a range of ticketing applications
such as single journey or daily tickets, account-based tickets or season
tickets. But CIPURSE™ goes even further; it can also be used for loyalty
applications such as the social grant card by Aliança pela Vida of
Governo De Minas in Brazil, micro-payment, and other value added
services. And a mobile phone or a wearable device will also be able to
combine various traditional card applications into a single device.
All-in-all, this makes CIPURSE™ an ideal transport standard
to implement open and future-proof contactless systems with a future
oriented security concept.
How does Infineon support the transport ticketingindustry as a leading supplier of chip solutions fortransport ticketing applications? What sets you apart?Infineon supplies smartcard and ticket manufacturers plus infrastructure
providers with the most complete portfolio of semiconductor solutions
for transport ticketing including major transport ticketing systems such
as in Beijing, Singapore and Brazil. Infineon is a leading supplier of
transport ticketing ICs and builds on a profound system understanding.
Our customers and partners can rely on our expertise in security as
well as contactless technologies and our commitment to open
standards. This, together with our decade-long experience, we
provide CIPURSE™ functionality on our complete portfolio for limited
use tickets, dedicated transport ticketing cards, multi-application
cards to Secure Application Modules (SAMs) for ticket validators and
embedded secure elements for mobile phones.
Our aim is to provide the transport ticketing industry with secure,
flexible and cost efficient solutions which make consumers lives easier
and more convenient.
Reference1. Source: UN-HABITAT and OECD Intl Transport Forum
Thomas Rosteck is Vice President and General Manager of Secure Mobile & Transactionof the Chip Card & Security Division at Infineon Technologies. He graduated in BusinessManagement and Computer Science at the Technical University of Darmstadt (Germany)in 1992 and has held different management positions in the area of security for the pasttwo decades. In this interview for Eurotransport, Thomas gives opinion on what futurechallenges the transport ticketing industry will see, the benefits of open standards, andwhat sets Infineon Technologies apart from its competitors.
INTERVIEW SPOTLIGHT
www.infineon.com/transport-ticketing
et215 Infineon Advertorial_Layout 1 23/04/2015 15:45 Page 1
Next Stop: Open StandardCIPURSE™ open standard for mobile ticketing, public transport and multi-application schemes
Live demo Experience CIPURSE™ at UITP, booth 4G204
Open standards will unlock tomorrow’s markets – let’s benefit from them: Infineon provides you with the most complete portfolio of chip solutions for transit fare collection applications based on the CIPURSE™ open security standard.
Capitalize on the main benefits of CIPURSE™: Security against fraud Scalability from limited use tickets up to mobile tickets Interoperability across unlimited supplier network Flexibility for smooth migrations and future upgrades
Find out more: www.infineon.com/cipurse
fp advert_Layout 1 13/04/2015 09:46 Page 1
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Search eurotransportmagazine.com/webinars
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REGIONAL PROFILES (PRINT)
LEADERSHIP SERIES (PRINT & ONLINE)
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2017
DIGITAL
INTERMODALITY
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conference
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SMART CITIES
SEPTEMBER• Intermodality
conference
TICKETING & PAYMENTS
JUNE• European Bus Forum
2017
SEPTEMBER• Ticketing webinar• Intermodality
conference
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event - speaker previews
DIGITAL
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DIGITALISATION
• Feature: 2016 Round-Up & Look Forward
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MONTH
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THE FLEET
JUNE• European Bus Forum
2017
SEPTEMBER• Intermodality
conference
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webinar
JUNE• European Bus Forum
2017
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conference
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EVENT PREVIEWS & BONUS DISTRIBUTION
To find out more contact:
Kirsty PocockSales Executive
T: +44 (0)1959 563311E: [email protected]
Jude Marcelle-HoffbauerSales Manager
M: +44 (0)7735 465057E: [email protected]
Richard DolanCommercial Director - Transport Division
T: +44 (0)1959 563311M: +44 (0)7917 325053E: [email protected] eurotransportmagazine.com