MEDIA PLANNER - Intelligent Transport · MEDIA PLANNER ... Senior Project Manager Polis BRIAN...

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MEDIA PLANNER eurotransportmagazine.com Kirsty Pocock Sales Executive T: +44 (0)1959 563311 E: [email protected] Jude Marcelle-Hoffbauer Sales Manager M: +44 (0)7735 465057 E: jmarcelle-hoff[email protected] Richard Dolan Commercial Director - Transport Division T: +44 (0)1959 563311 M: +44 (0)7917 325053 E: [email protected] A key voice for the urban public transport sector for more than 10 years

Transcript of MEDIA PLANNER - Intelligent Transport · MEDIA PLANNER ... Senior Project Manager Polis BRIAN...

Page 1: MEDIA PLANNER - Intelligent Transport · MEDIA PLANNER ... Senior Project Manager Polis BRIAN MASSON ... about the urban rail industry and I believe they report on the most current

MEDIA PLANNER

eurotransportmagazine.com

Kirsty PocockSales Executive

T: +44 (0)1959 563311E: [email protected]

Jude Marcelle-HoffbauerSales Manager

M: +44 (0)7735 465057E: [email protected]

Richard DolanCommercial Director - Transport Division

T: +44 (0)1959 563311M: +44 (0)7917 325053E: [email protected]

A key voice for the urban public transport sector for more than 10 years

Page 2: MEDIA PLANNER - Intelligent Transport · MEDIA PLANNER ... Senior Project Manager Polis BRIAN MASSON ... about the urban rail industry and I believe they report on the most current

M EDIA P L A NN ER

Advisory Board

Note From the EditorAs the number of people living, working and visiting cities continues to rise, urban public transportation networks are under more pressure than ever before to operate safely, efficiently and effectively.

In order to serve the millions of people every day who rely on bus, tram and metro networks, the public transport industry must invest in new technologies, focus on emerging trends such as digitalisation, smart mobility and intermodality, plus listen to passenger feedback to improve services and support the future of the industry. Eurotransport itself is evolving and reacting

to the developments within the industry.Eurotransport is not just a bi-monthly magazine. In 2017 our focus is

on producing rich and valuable editorial for our advertisers so that you can align your marketing with some of the best content in the industry across multiple channels.

Our digital community is served by the latest news, online-only articles, expert-blogs, technical analyses and a platform to showcase whitepapers, videos and infographics at eurotransportmagazine.com.

Furthermore, Eurotransport’s successful series of events, conferences and webinars bring the industry together to discuss trends and key topics in detail.

By listening to our audience, utilising the knowledge and experience of our newly-established Advisory Board of distinguished industry experts, Eurotransport will continue to provide the industry with quality and timely content around core topics that enable our communities to learn from each other and encourage the growth of the urban public transport industry.

Partnering with Eurotransport will help you reach the right people at the right level and at the right time. We look forward to working with you over the next year.

CRAIG WATERS [email protected]

A global network of highly respected leaders in their specialist fields who continuously compile and advise our teams on curating the highest quality content for our international audience.

IVO CRÉSenior Project Manager Polis

BRIAN MASSONDirector Multi Modal Transport Solutions

THOMAS KRITZER Head of Security & Service Dept. / Member of Security Commission

Weiner Linien / UITP

CLAIRE HAIGHChief Executive Greener Journeys

JON LAMONTECEO Transport for Greater Manchester (TfGM)

GUNTA ANCAVice President & Chair of Transport Group European Disability Forum (EDF)

LINDA MCCORDPassenger Manager Transport Focus

GEOFF DUNMORE Passenger Transport Independent

Consultant

BJØRN WAHLSTENCEO Rejsekort

TANYA NEECHSenior Advisor - Sustainable Fuels Scania

MARK CARTWRIGHTManaging Director

RTIG

UMBERTO GUIDA Director of Research & Innovation UITP

STEVE WAKELANDGeneral Manager ITSO Ltd

MAXIME FLAMENTHead of Connected & Automated

Mobility Department ERTICO - ITS EUROPE

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12,154Total Circulation

(9,799 print ABC audited** and 2,355 unique digital subscribers)

Our AudienceEurotransport and Kontron have been working together for years. As an advertiser, I believe they have the global customer base I am looking to reach and I have seen great ROI from the digital media

placed. But just as important, the editorial/advertising staff is extremely professional and knowledgeable about the urban rail industry and I believe they report on the most current trends in transportation. I believe they treat their advertisers as true partners.

MARY PONIATOWSKIGlobal Marketing Manager, Kontron

Our Global Share Social

Magazine Audience

Year on year we have worked hard to increase our membership by 70% made up of the most senior level execs from the international rail sector.

We’ve seen a 57% growth in our social media audiences since 2015

2,577TWITTER AUDIENCE

3,677LINKEDIN AUDIENCE

29,291

***MagazineReadership

1

Advertising with Eurotransport enables brands to:

Strengthen market positioning by association with one of the leading brands in the rail sector

2 Leverage global reach with our international circulation

3 Generate high quality leads by targeting key decision makers

Our Members

76%of members have an influence in purchasing decisions within their organisations*

131Number of

countries reached

18,862Average Monthly

Page Views

ONLINE AUDIENCE

6,414Average Monthly

Unique Vistors

UK & EUROPE

NORTH AMERICA & CANADA

ASIA

78%17%

2% AUSTRALASIA 1%

*Sou

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201

6 Re

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40%Transport Operators

18%Transport &

Local Authorities

22%Vehicle

Manufacturers

10%Government4%

System Integrators

6%Inrastructure

Owners

AFRICA & MENA1% SOUTH AMERICA1%

Page 4: MEDIA PLANNER - Intelligent Transport · MEDIA PLANNER ... Senior Project Manager Polis BRIAN MASSON ... about the urban rail industry and I believe they report on the most current

Content marketing is the no.1 tool to create a clear differentiator between you and your competitors. Eurotransport works with some of the most respected authors to create powerful content pieces to generate leads and create long-term visibility and respect for your brand.

Whether you choose our end-to-end Content Marketing Programme, or ask us to create a tailored multi-channel Demand Generation Package, we’ll help you achieve your marketing goals, by delivering outstanding cut-through, engagement and ROI.

Programmes tailored to your business, goals and budget

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M EDIA P L A NN ER

Content Marketing

An end-to-end content marketing solution, from bespoke content research to creation and distribution

Lead generation, thought leadership and brand building, through targeted, multi-channel engagement

Whether you are looking to enter a new market, build your position, create a new brand, find out how satisfied customers or employees are, target markets more efficiently, develop a new product, or test the effectiveness of an advertising campaign, Eurotransport can help.

The purpose of market research is to reduce risk and Eurotransport has access to the most senior decision makers in the urban public transport industry that can help you make those important business decisions.

For further details about how we can meet your research requirements call:

+44 (0)1959 563311

Our media tools put your brand and content right where your audience is, through:

A tailored package for your audience, business, goals and budget

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Choosing any of the options from our suite of marketing solutions will bring you:

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Sour

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£€ $

£

£

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£

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GREATER LEAD ENGAGEMENT

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OUTSTANDING ROI

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e-Newsletters

Display Advertising

Sponsorship includes:

Sponsorship includes:

• Content story with image• Link to further content on

your company website• Leader board banner

• Company logo in newsletter header• Content story with image• Link to further content on your

company website• Leader board banner

Sponsorship of our weekly e-Newsletters places your content amongst the lead stories, hitting more than 11,500 desktops of decision makers worldwide.

Email marketing is one of our most effective channels available, allowing you to reach a targeted audience of 11,500 and offering proven results; building engagement, driving traffic, and directing customers to key content.

It is a powerful way to tap into new customer segments by aligning your brand to relevant topics or propositions.

Our rich and diverse content at eurotransportmagazine.com keeps the urban public transport community up-to-date with the latest news, technology and project developments plus a comprehensive company directory.

An unparalleled platform to reach urban public transport professionals at all levels

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Digital Advertising

Our monthly content newsletters give you the perfect opportunity to align your product or service with some of the industry’s most respected editorial.

Email Marketing

Content Newsletters

73,229Annual Unique Web-Users

75%of marketers are

increasing investment in content marketing**

£3,250 for total database

Digital Content Opportunities

eurotransportmagazine.com is a leading resource for

news and information on the urban public transport

industry; with blogs, videos, white papers and case

studies.

With more visitors than last year and the average

time spent on eurotransportmagazine.com growing

by the month, there is no better time to team up with

us to advertise your company and products.

MONTHLY DISPLAY ADVERTISING

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M EDIA P L A NN ER

Multimedia ProductsAt Eurotransport we pride ourselves on our editorial integrity, which means our articles are unbiased, non-marketing led and are written by senior figures from the world’s most respected operators, infrastructure owners, rolling stock manufacturers, government and industry associations and regulators.

Every issue of Eurotransport includes bound-in supplements which offer a more in-depth and detailed analysis of topics at the forefront of the urban public transport industry.

Each topic is covered by leading experts from their particular fields allowing you to achieve maximum stand-out by becoming one of a limited number of sponsors; aligning your product and/or service with the selected topics.

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• Framed cover plus PDF sent to you for your own marketing purposes

• Sponsor of our ‘latest issue’ e-mail promotion• Promoted within an online Company Profile

In-Depth FocusFront Cover Sponsorship

Supplement package includes:

Sponsorship includes:

ISSUE 1 ISSUE 2 ISSUE 3 ISSUE 5ISSUE 4 ISSUE 6FEB APR JUN OCTAUG DEC

Autonomous Vehicles Smart Cities Bus & Tram Accessibility Ticketing & RTPI Mobility as a Service

Intermodality Metro & Light Rail Payment Technology Fleet Maintenance Alternative Power Accessibility

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£5,500FULL PAGE PACKAGE

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Written by the industry for the industry

Print Advertising

Eurotransport’s exclusive Editor Interview, offers the opportunity for a key industry figure from your company to speak exclusively about pressing topics within the industry.

Achieve maximum exposure by becoming one of only six interviews offered in this position each year.

• IBC DPS advertisement (one page ad and one page exclusive interview with the Editor)

• Posted online to our 73,299 unique users • A PDF document sent to you for your own marketing purposes• Promotion across our specialist social media group• Promoted within an online Company Profile

• DPS advertisement (one page ad and one page advertorial)

• Exclusive placement – inside back-cover

• Posted online to our 73,299 unique users

• A PDF document sent to you for your own marketing purposes

• Promotion across our specialist social media group

• Promoted within an online Company Profile

Interview Spotlight

Perfectly positioned for product launches, updates or to simply introduce your technology to a wide and targeted audience, Eurotransport’s Product Showcase allows you to discuss your company’s product/service or technology in detail.

Product Showcase

Interview package includes:

Product Showcase Package includes:

£6,000£5,500

EurotransportV O L U M E 1 3 , I S S U E 2 , 2 0 1 5

S U B S C R I B E O N L I N E A T:

www.eurotransportmagazine.com 55

By 2050, 70% of the world’s population (nine billionpeople) are expected to be living in urban metropolitanareas – increasing demand for mobility solutions by afactor of 2601. Consequently, fast and convenient accessto public transport will become even more important. Inyour opinion, what will be the key developments, trendsand challenges for the transport ticketing industry?Transport systems are migrating towards more flexible and convenient

ticketing solutions. They will increasingly include adjacent applications

and technologies such as open-loop credit/debit payment cards, multi-

application cards and NFC-enabled mobile phones and devices for fare

collection. However, these new applications typically demand advanced

security and open, non-discriminatory solutions not yet provided by

most of the implemented transport schemes.

Additionally, public transport agencies as well as governmental

departments are realising that proprietary, single-vendor tech-

nologies are limiting their flexibility while increasing their risk and costs.

At the same time, they want their customers to be able to use their transit

tickets to work seamlessly across different transit systems using differ-

ent ticket options being it limited use tickets, higher value chip-based

tickets or ticket apps on their mobile phones and smart wearable devices.

All these evolving and new requirements can only be met with

platforms based on open standards.

How can open standards help to overcome technologicalrestrictions of today’s proprietary solutions? Currently, many public transport fare collection systems are using

closed-loop applications and smartcards, with most based on

proprietary contactless technologies that often provide only a basic

level of security and have already been hacked. But the transport

market is changing, demanding higher levels of security and greater

flexibility. Open standards are the most effective way of providing

broad and highly competitive availability of components.

Also, there is a trend to merge fare collection with other ticketing,

identification and payment applications which traditionally require

much higher levels of security. This is why hack-resistant transport

ticketing solutions are needed. And to be clear: a hacked ticket is not

only a monetary loss for the transport agency but also, and perhaps

more important, it is limiting the user experience as a valid ticket might

be rejected due to revocation policies.

We believe that the open standard CIPURSE™ will help overcome

current technological restrictions; an opinion shared by world leading

industry players such as Oberthur, Giesecke & Devrient, Deutsche

Telekom and Samsung who also support the OSPT Alliance which

defines this open standard.

And the markets confirm our expectations – Rio de Janeiro

and São Paolo are the first cities in Latin America to start using

CIPURSE™-based solutions.

What are the major benefits of CIPURSE™ compared to existent solutions?Firstly, CIPURSE™ is a truly open standard, not a proprietary solution,

which consequently provides greater scalability and interoperability and

hence cost advantages to the transport and ticketing industry. It over -

comes the potential downsides of closed systems such as vendor lock-in

and single-source supply limitations. Additionally, a certification process

ensures compatibility of CIPURSE™ products from different suppliers.

Secondly, utilising the advanced AES 128 encryption algorithm,

CIPURSE™ enables fast and secure transactions, including advanced

protection of infrastructure from security breaches as well as efficient

prevention of fraud and misuse of ticketing solutions.

Also, CIPURSE™ can be implemented on existing ‘points of

acceptance’ infrastructure such as an automated fare collection (AFC)

system or retail network. It supports a range of ticketing applications

such as single journey or daily tickets, account-based tickets or season

tickets. But CIPURSE™ goes even further; it can also be used for loyalty

applications such as the social grant card by Aliança pela Vida of

Governo De Minas in Brazil, micro-payment, and other value added

services. And a mobile phone or a wearable device will also be able to

combine various traditional card applications into a single device.

All-in-all, this makes CIPURSE™ an ideal transport standard

to implement open and future-proof contactless systems with a future

oriented security concept.

How does Infineon support the transport ticketingindustry as a leading supplier of chip solutions fortransport ticketing applications? What sets you apart?Infineon supplies smartcard and ticket manufacturers plus infrastructure

providers with the most complete portfolio of semiconductor solutions

for transport ticketing including major transport ticketing systems such

as in Beijing, Singapore and Brazil. Infineon is a leading supplier of

transport ticketing ICs and builds on a profound system understanding.

Our customers and partners can rely on our expertise in security as

well as contactless technologies and our commitment to open

standards. This, together with our decade-long experience, we

provide CIPURSE™ functionality on our complete portfolio for limited

use tickets, dedicated transport ticketing cards, multi-application

cards to Secure Application Modules (SAMs) for ticket validators and

embedded secure elements for mobile phones.

Our aim is to provide the transport ticketing industry with secure,

flexible and cost efficient solutions which make consumers lives easier

and more convenient.

Reference1. Source: UN-HABITAT and OECD Intl Transport Forum

Thomas Rosteck is Vice President and General Manager of Secure Mobile & Transactionof the Chip Card & Security Division at Infineon Technologies. He graduated in BusinessManagement and Computer Science at the Technical University of Darmstadt (Germany)in 1992 and has held different management positions in the area of security for the pasttwo decades. In this interview for Eurotransport, Thomas gives opinion on what futurechallenges the transport ticketing industry will see, the benefits of open standards, andwhat sets Infineon Technologies apart from its competitors.

INTERVIEW SPOTLIGHT

www.infineon.com/transport-ticketing

et215 Infineon Advertorial_Layout 1 23/04/2015 15:45 Page 1

Next Stop: Open StandardCIPURSE™ open standard for mobile ticketing, public transport and multi-application schemes

Live demo Experience CIPURSE™ at UITP, booth 4G204

Open standards will unlock tomorrow’s markets – let’s benefit from them: Infineon provides you with the most complete portfolio of chip solutions for transit fare collection applications based on the CIPURSE™ open security standard.

Capitalize on the main benefits of CIPURSE™: Security against fraud Scalability from limited use tickets up to mobile tickets Interoperability across unlimited supplier network Flexibility for smooth migrations and future upgrades

Find out more: www.infineon.com/cipurse

fp advert_Layout 1 13/04/2015 09:46 Page 1

M EDIA P L A NN ER

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Eurotransport is published bi-monthly and has a worldwide circulation of 9,799 PLUS our online magazine adds an additional 2,355 readers. Making our global circulation 12,154.

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M EDIA P L A NN ER

Webinars

Search eurotransportmagazine.com/webinars

LIVE WEBINAR: 28 June 2016

CLIENT: Kontron

WEBINAR TITLE: IoT solutions enable the power of data-driven transportation

GUEST SPEAKER: • Vincent Chuffart,

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LIVE ATTENDEES: 159

TOTAL REGISTRANTS: 779

KEY ATTENDEES: • Transport for London,

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Our webinar about Argentina’s migration to a higher security level was a huge success. The number of leads

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great reasons to partner with us10 are generated on

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Page 9: MEDIA PLANNER - Intelligent Transport · MEDIA PLANNER ... Senior Project Manager Polis BRIAN MASSON ... about the urban rail industry and I believe they report on the most current

• Leadership Series: 60 seconds with…

• Germany

• Leadership Series: 60 seconds with…

• Leadership Series: 60 seconds with…

• France & Benelux

• Leadership Series: 60 seconds with…

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• UK

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• Feature: Online : Leadership Series - Most Influential CEOs of 2016

• Content Newsletter: Safety & Security

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• TECHNOLOGY MONTH

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• Content Newsletter: Intelligent Transport • Feature: Megacities

• Supplement: Ticketing & RTPI

• Feature: The Future Bus

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• Content Newsletter: Alternative Power

• Content Newsletter: Demand Rapid Transport (DRT)

• Feature: 2016 Round-Up & Look Forward

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Content CalendarJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC EVENTS

REGIONAL PROFILES (PRINT)

LEADERSHIP SERIES (PRINT & ONLINE)

PRINT

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SECURITY

JUNE• European Bus Forum

2017

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Forum 2017

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PRINT

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M EDIA P L A NN ER

Page 10: MEDIA PLANNER - Intelligent Transport · MEDIA PLANNER ... Senior Project Manager Polis BRIAN MASSON ... about the urban rail industry and I believe they report on the most current

DIGITALISATION

• Feature: 2016 Round-Up & Look Forward

• Content Newsletter: Safety & Security

• Feature: 2016 Round-Up & Look Forward

• Supplement: Autonomous Vehicles

• Supplement: Intermodality

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• Content Newsletter: Alternative Power

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• Feature: Autonomous Vehicles

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• Content Newsletter: Payment Technologies

• Feature: Big Data & the Internet of Things (IoT)

• Webinar: Payment Technology

• Feature: Capacity Planning

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• Supplement: Bus & Tram

• Content Newsletter: Fleet Maintenance

• European Bus Forum 2017 - speaker previews

• TECHNOLOGY MONTH

• TECHNOLOGY MONTH

• 2017 Bus Passenger Survey Results

• Supplement: Passenger Experience

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• Content Newsletter: Intelligent Transport

• Feature: Cyber Security

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• Feature: The Future Bus

• Feature: Payment Technology

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• Content Newsletter: Alternative Power

• Content Newsletter: Alternative Power

• Supplement: Mobility as a Service

• Supplement: Accessibility

• Content Newsletter: Demand Rapid Transport (DRT)

• Content Newsletter: Safety & Security

• Feature: 2016 Round-Up & Look Forward

• Supplement: Safety & security

• Feature: ITS

• Content Newsletter: Smart Cities

• Supplement: Smart Cities

• Content Newsletter: Payment Technologies

• Content Newsletter: Passenger Experience

• Feature: Capacity Planning

• Content Newsletter: Payment Technologies

• Bus Passenger survey• TECHNOLOGY

MONTH

• Supplement: Accessibility

• Supplement: Passenger Experience

• Content Newsletter: Intelligent Transport

• Content Newsletter: Accessibility

• Supplement: Ticketing & RTPI

• Feature: The Future Bus

• Feature: Payment Technology

• Content Newsletter: Alternative Power

• Supplement: Accessibility

• Content Newsletter: Demand Rapid Transport (DRT)

• Feature • Feature • Feature • Feature • Feature • Feature

• Event previews: UITP Global Public Transport Summit

• Event previews: European Bus Forum, ITS European Congress

• Bonus Distributions: UITP Global Public Transport Summit, Light Rail 2017

• Bonus Distributions: ITS European Congress, European Bus Forum

• Event previews: Coach & Bus Live, BusWorld Kortrijk, RTPI & Smart Ticketing

• Bonus Distributions: Coach & Bus Live UK

• Event previews: PMR, RTPI & Smart Ticketing

• Bonus Distributions: PMR, BusWorld Kortrijk, Smart Mobility 2020

• Event previews: IT TRANS 2018, Intertraffic Amsterdam 2018

THE FLEET

JUNE• European Bus Forum

2017

SEPTEMBER• Intermodality

conference

MARCH• Alternative Power

webinar

JUNE• European Bus Forum

2017

SEPTEMBER• Intermodality

conference

PRINT

PRINT

DIGITAL

DIGITAL

Content CalendarJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC EVENTS

THE PASSENGER

PRINT

DIGITAL

MAY• Payment Technology

webinar

JUNE• European Bus Forum

2017

SEPTEMBER• Intermodality

conference

REGULATION & LEGISLATION

PRINT

M EDIA P L A NN ER

EVENT PREVIEWS & BONUS DISTRIBUTION

To find out more contact:

Kirsty PocockSales Executive

T: +44 (0)1959 563311E: [email protected]

Jude Marcelle-HoffbauerSales Manager

M: +44 (0)7735 465057E: [email protected]

Richard DolanCommercial Director - Transport Division

T: +44 (0)1959 563311M: +44 (0)7917 325053E: [email protected] eurotransportmagazine.com