Media Planner 2018 - The Pathologist · 2018-03-26 · all fonts are embedded, and that all images...
8
Media Planner 2018 www.thepathologist.com
Transcript of Media Planner 2018 - The Pathologist · 2018-03-26 · all fonts are embedded, and that all images...
Media Planner2018www.thepathologist.com
Why Choose
We love great design
Understanding that a scientific mind is also a creative mind, we put a great deal of energy into creating content that inspires as well as informs.
We insist on excellence
Whether in digital (adaptive design), print (quality paper, perfect bound), video (cutting-edge technology), or webinars (robust platforms), we strive for top quality and collaborate with field-leading partners.
We embrace a challenge
Our ever-evolving portfolio is driven by a highly experienced and forward-thinking team.
Style
We craft content to offer an immersive
experience
By delving into the motivations, challenges and
aspirations of key figures in the field, we help form a deeper
connection with our audience and build solid loyalty.
We own your customer’s day
Whether a quick coffee-break
catch-up or a deep dive into emerging trends, an abundance
of varied content across multiple platforms hooks our audience into regular
engagement.
We cater to all pathologists
Our highly accessible content attracts readers at all stages of their
careers and crosses traditional application-based boundaries.
ReferencesUnited European Gastroenterology Journal: (1) Farthing M, Roberts S, Samuel D, Williams D, et al, Survey of digestive health acrossEurope: Final report. Part 1: e burden of gastrointestinal diseases and the organisation and delivery of gastroenterology services across Europe, 2014 2: 539-543
Childhood-onset IBD accounts for almost a
third of cases
The levels of pediatric IBD are increasing across
Europe
Over half of patients believe IBD
their education
Pediatric IBD causes emotional, mental and psychological stress
on the individual
Severe abdominal pain
Diarrhea Weight loss Lack of appetite
Symptoms of IBD
Causes of IBD
Family history Genetics Environmental factors
Childhood infections
Pediatric IBDemotional, mpsychologic
on the indiv
emp
D mca
diatrictionalcholo
n the indiv
PEDIATRICINFLAMMATORY BOWEL DISEASE (IBD)
in adolescence or early adulthood. The two most common forms of IBD are ulcerative colitis and Crohn’s disease.
IBD is a chronic disorder of the gut that primarily affects people
negatively affects
Mattar MC, Lough D, Pishvaian MJ, Charabaty A. Current Management of In�ammatory Bowel Disease and Colorectal Cancer. Gastrointestinal Cancer Res. 2011 Mar-Apr; 4(2): 53-61
Substance
Why? To provide you with the perfect environment to influence your target customers at their most open-minded.
Why? To ensure that the quality of your company and value of your brands is reflected through our entire portfolio.
Why? To offer you tailored marketing campaigns that match any goal or budget, but always with unrivaled service and support.
Why? To give your message the best possible chance of
being seen.
Why? To give your message the best possible chance of
being remembered.
Why? To give you access to over 100,000 pathologists in diverse markets that span the
full range of purchasing power – from consumables to complete
systems to entire labs.
Audience and Market
Who are our readers?
0
10,000
20,000
30,000
40,000
50,000
Pa
thol
ogy
C
ytol
ogy
C
linica
l - D
iagn
ostic
s
H
istop
atho
logy
H
emat
olog
y
G
enet
ics
Micr
obio
logy
M
olec
ular
Bio
logy
C
linica
l Bio
chem
istry
Imm
unol
ogy
Adm
inist
ratio
n
Po
int o
f Car
e Tes
ting
Info
rmat
ics
Gen
eral
Lab
Bio
chem
istry
Tox
icolo
gy
Q
A/Q
C
Fore
nsics
P
harm
aceu
tical
E
ngin
eerin
g
Bi
olog
ical S
cienc
e
Bio
info
rmat
ics
Instr
umen
tatio
n D
esig
n/D
evelo
pmen
t/Con
sulta
tion
Oth
er
Disciplines Digital & Print
Q: What percentage of your readers have purchasing power?
A: 86% of our readers purchase or recommend products for their company.
Q: How many webinar regis-trants can I expect?
A: 200-350 depending on the subject, with 46% live views.
Q: What are your best lead generation products?
A: Digital App Notes and webinars generate the highest number of leads.
Q: What products differentiate you from your competitors? A: The magazine, collaborative content and video are the products that we get told make us stand out from the crowd.
Frequently Asked Questions
The PathologistGeographical Reach
50%50%
53,200*
• EMEA • Americas
30%
60%
Digital
50,000
• EMEA • Americas
• ROW*Based on a pass-on readership of 1.9 readers per issue.
10%
Website
8,000
21%
32%
47%
• Americas • EMEA• ROW
By Institution/size Clinical Laboratory 24.0%Hospital 501 or more beds 19.9%Independent Laboratory (Contract) 15.2%Hospital 251 to 500 beds 12.9%Hospital 101 to 250 beds 8.6%Blood Centre 7.0%Medical School 4.8%Hospital 1 to 100 beds 4.1%Medical Association 3.3%Other Labs 0.2%
By Job RoleChief Medical Technologists/Informatics Managers
23.9%
Laboratory Medicine Specialist/Pathologist
19.5%
Section Manager/Supervisors 14.3%Laboratory Manager 10.3%Hospital Administrator 8.5%Laboratory Director 7.4%Academic Student 5.8%Laboratory Administrator 5.1%CEO 2.7%Purchasing Officer 1.8%Other 0.6%
Calendar is subject to change
Marketing Planner“The team of The Pathologist is a breath of fresh air in the medical
publishing landscape. They are innovative in their thinking, passionate and result-driven. I love working with them. They really are an added value in
putting our company on the map. They think with you and go for the best results.”Caroline Collard, Marketing Director, Biocartis
Featured Topic Key Features Bonus Distribution
January International Lab Accreditation–Omics Digital PathologyCancer Diagnostics
Pathology UpdateTriCon
MEDLAB USCAP
February Pathology Subspecialization (US vs. EU)Laboratory TechnologyLiquid BiopsyMicrobiology/Virology
USCAP
March Gender Bias in PathologyMolecular Diagnostics–OmicsRare Disease Genetics
AACR AMP Europe ECCMID
April Pathology and RadiologyTraining and EducationDigital PathologyPrecision Medicine
ISLH
May Bioinformatics and Big DataCancer GeneticsImmunologyAnalytical Science
CAP-ACPASCO ESHG
ASMASMS
June Pathology AdvocacyPoint of Care TestingLaboratory TechnologyMicroscopy
APCIMC AACC
July Analytical Science in the ClinicCompanion DiagnosticsMicrobiology/VirologyBiomarker Discovery
AACC
August Pathology in PicturesPatient InteractionPrecision MedicineCancer Diagnostics
ECPMEDLAB EuropeIBMS
ESCVESMO
September The Biomarker RevolutionDigital PathologyRare Disease GeneticsBiochemistry
ASCPCAPASHG
Pathology VisionsLab Innovations
October The Power ListBrain BiomarkersRapid Diagnostics–Omics
November Digital PathologyPatient InteractionPoint of Care TestingCompanion Diagnostics
DPC
December Patient-Centered PathologyPrecision MedicineSample PreparationTraining And Education
Product Portfolio
Digital Channels• Distribution channel • Ebooks• Multimedia channel
Webinars• Educational series• Audio with slides• Increased audience participation• Virtual round table discussion • Video webinar
Video Production• Product demonstration• Customer testimonials• Application note video• Conference/expo interviews• Thought leadership
Email Products• Electronic direct mail• Application note e-alerts • Weekly enewsletter• Monthly content round up
Website• Banner adverts• Application notes• Product profiles• Content promotion• Video hosting• Lead nurturing
Market Intelligence / Surveys• 5-10 question basic survey• Detailed smart logic survey• Detailed survey with full report and leads
Content Development• Educational features• Interview article• Opinion blogs• Customer testimonials
Magazine• Display advertising• Loose or bound inserts• Application notes• Targeted supplements• Wall planners• Tips, Tricks and Tools
Meet Our Customers
For a company to feel they are making the right choice when choosing a media partner, it is important to know they are in good hands.
To celebrate our fourth year, we would like to thank all of the following companies who have helped make The Pathologist what it is today. We also hope this will provide new companies with the confidence that The Pathologist could help with their marketing needs.
Ad Sizes Metric ImperialPage Unit Width x Depth Width x DepthFull Page 210mm x 266mm 8.3” x 10.5”2/3 Page 130mm x 266mm 5.1” x 10.5”1/2 Horizontal 210mm x 130mm 8.3” x 5.1”1/2 Vertical 100mm x 266mm 3.9” x 10.51/3 Vertical 70mm x 266mm 2.75” x 10.5”1/3 Square 130mm x 130mm 5.1” x 5.1”1/4 Page 100mm x 130mm 3.9” x 5.1”1/6 Page 70mm x 130mm 2.75” x 5.1”
Format: All files must be supplied as PDF. Please ensure all fonts are embedded, and that all images used within are CMYK and at least 300dpi in quality. Bleed: Please supply with 3mm bleed on all sides. Live area: All text must be inset at least 5mm on all external edges. On internal edges (i.e. right hand side on a left hand page advert), we recommend insetting text by at least 10mm, to compensate for any space lost when binding.
Ad Sizes MetricRight Hand Column Width x DepthBox 200 x 200pxSmall Skyscraper 200 x 300pxLarge Skyscraper 200 x 500px
Formats and sizes: All ads to be provided as JPG, PNG, GIF file types, with a maximum size of 45KB.
Magazine Website
Enewsletter
Formats and sizes: All images below to be provided as JPG, PNG or GIF file types, witha maximum size of 45KB. All sizes in pixels.Banners – Leaderboard Banner 728 x 90Footer Banner 728 x 90Product Profile - Text: Headline - up to 12 words.Body text - up to 45 words describing the product.Image: 150 x 150 image - image of product.Hyperlink.Application Notes - Text: Headline - up to 12words. Body text - up to 45 words describing theapplication note. Image: 150 x 150 image - image of applicationnote content.Exhibitor Highlight - Headline - up to 12 words.Body text – up to 45 words describing the event.Image: 150 x 150 Logo. Hyperlink.
Application Notes (Print)
• Your company name• Title: up to 12 words• Subtitle: 10-20 words• Body Text: Max 450 words (reduce by 75 words for additional image)• Author(s) (no company affiliations)• Abstract: a description of what the Application Note contains; two or three sentences maximum• Email Address: for leads• Contact name• Contact phone number• Logo: supplied in high resolution format (300dpi, CMYK) as JPG, PDF, TIF or Illustrator file• Images: any associated diagram image that you may feel is appropriate• URL Link: one address that will link from the page• Any additional online content supplied in PDF format
In ContentPostcard 300 x 200pxContent Filter3 sizes for different browser 450 x 210pxwindow sizes 540 x 210px
900 x 210px
Rates Summary Technical Specifications
Website $ DollarBox Advert $ 2,000.00Skyscraper $ 3,000.00
Banners (728x90, Content Filter) $ 4,000.00Application Note $ 1,500.00Product Profile $ 1,500.00
Dedicated Channel $ 28,000.00
Single Sponsored Email Broadcasts $ DollarApp Note E-alert (Up to 6 App Notes) $ 6,000.00
Multimedia E-alert $ 6,000.00EDM (Electronic Direct Mailer) $ 6,000.00
Targeted EDM POA
Webinars $ DollarAudio with Slides - Live or Pre-recorded $ 15,000.00
Video Webinar - Pre-recorded POA
Market Intelligence Surveys $ Dollar5 Questions $ 8,000.0010 Questions $ 10,000.0015 Questions $ 13,000.0020 Questions $ 16,000.0025 Questions $ 20,000.00
Advertising Opportunities $ DollarDouble Page Spread $ 8,400.00
Full Page $ 4,900.00Cover Position $ 5,950.00
1/2 Page $ 3,850.001/3 Page $ 2,800.001/4 Page $ 2,450.00
1x Full page Application Note $ 4,900.00Bound Insert (1 x page) $ 5,500.00Belly Band/Cover Tip $ 10,000.00
Content Opportunities $ DollarContent Development (1x Page) $ 10,500.00Content Development (2x Page) $ 15,000.00
Ebooks $ 15,000.00
Weekly Enewsletter $ DollarApp Note/Product Profile/Eshop/Webinar $ 1,800.00
Leaderboard $ 3,000.00Footer Banner $ 2,000.00
Road Block $ 7,000.00
App Note/Product Intro Ebook Supps $ DollarFull Page $ 3,000.00
Double Page Spread $ 5,000.00
Video Production $ DollarCustomer Testimonial POAProduct Introduction POA
Exhibition Booth Interviews POAVideo Application Notes POA
Video Promotion Opportunities POA1x Global Eblast + HTML Creation $ 5,000.00
4x Weeks Enewsletter Promotion $ 3,000.0012x Month Website, Youtube
Channel Hosting$ 6,000.00
Tel UK: +44 (0) 1565 745 200Tel US: +1 646 712 [email protected]
Publisher: Lee Noyes
Editor: Michael Schubert
Business Development Executive: Sally Loftus
Production: Jody Fryett
Multimedia: Lindsey Vickers
Business Development Executive Americas:
Simone [email protected]
Associate Editor: William Aryitey
Content Director: Rich Whitworth
Editorial Director: Fedra Pavlou
Business Development Manager
