Media planing & selection for Products promotion
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Transcript of Media planing & selection for Products promotion
Presentation of
Media planing& selection for products promotion
Welcome To
My presentation
Name: MD. Zahirul IslamRoll:333
Batch:12th World University Of Bangladesh
Dept. Of PharmacyPresentation
ofMedia planing& selection for products promotion
Media planning
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use.
Media selection
Media selection is the process of choosing the most cost-effective media for advertising, to achieve the required coverage and number of exposures in a target audience.
Media selection For products promotion
There are many media and ways to promotes a products:
NewspaperTVRadioMagazineDirect mailOutdoorinternet
Newspaper
AdvantagesFlexibility TimelinesGood local market coverageHigh acceptance limitationShort lifePoor reproduction
TV
AdvantagesMass market coverageLow cost per exposureSight sound motion
LimitationHigh absolute costLess audience selectivity
Radio
AdvantagesGood local acceptanceHigh geographic and demographic selectivityLow cost
LimitationAudio onlyFragmented audience
InternetAdvantagesHigh selectivityLow costImmediacy
LimitationRelatively low impactsAudience control
magazineAdvantagesCredibility & prestige High reproductionLonger time
LimitationNo warranty of positioning
OutdoorAdvantagesFlexibilityHigh repeat exposureLow cost
LimitationCreative limitationLittle audience selectivity
Thanks to All