Media Plainng and Buying

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Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.

Transcript of Media Plainng and Buying

Page 1: Media Plainng and Buying

A Complete Advertising Solution

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What Is Media Planning ?

Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.

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How does Media Planning work?

Media Planning requires a combination of world-class research techniques, deep experience and analysis, to determine with our clients who their most likely, or most desired, customers are

The core aim of media planning is to create advertising campaigns that reach the intended audiences with a compelling message and the minimum amount of wastage.

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Media Planning Strategies

Market Analysis

ROI Analysis

Media planner determines the cost-effective media mix that will reach to the target audience and achieve the media objectives

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What Is Media Buying ?A media buy is the purchase of advertising space in a media venue. Print ads in newspapers, 30 second spots on prime-time television, banner ads on websites -- each can be considered a buy. Selecting your media buy should be an occasion for you to do some serious introspection on what it is you are selling, who you think your target customers are, and where you are likely to reach them for the lowest cost.

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Where Can We Buy Media

You Can Buy From Any Search Engine Adverting

Buy From Any Local Adverting Source

Buy From Any Affiliated Marketing Source

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How Can We Buy Media

Firstly You Should Know Your Category of Media Place then You can Buy Media on Your Related Sites OR Places

If You Are Online Marketer, You should Go With Search Engine, Email Marketing ,Affiliate Marketing Or Direct Online Contracts.

If You Are Offline Advertiser You should Go With Banner Adverting, FM, News Paper

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Why Is Media Planning and buying Is Most Important Terms Now A Days

Every Person Want to Advertise Their Business On Offline and Online Platform

Without Marketing, You Can not Sell Your Product Easily on Online and Offline market Place

Without Media Planning and Buying You can not Imagine your Sales Campaign in online and Offline Market

Brilliant media planning will deliver compelling messages that appear in the right place and at the right time

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Thank You…