MEDIA PACK2018 - assocmedia.co.za · Content marketing piece R15 000 Articles require a blurb...

2018PACKMEDIA

“House and Leisure is a South African brand with a global view; it offers a

curated mix of diverse and directional design. It is an arbiter of good design and informed living that reflects the curious aesthete with an interest in the good life.”

Tiaan Nagel Editor of House and Leisure

media pack 2018

THE BRAND | REACH AND CIRCULATION | CALENDAR | RATES AND SPECIFICATIONS | CONTACT US

Design. Craft. Now. House and Leisure has been South Africa’s authority on stylish living for the past 24 years. Spotting new talent and promoting innovation are key to the brand. Always current, on trend and packed with inspiration, House and Leisure is the first stop for a broad and diverse audience in search of an expert, curated take on the places to be seen, the creative names to be watching, and the latest directions in decor and design to be noting, both locally and globally.

media pack 2018


The CoNTeNT PILLARS

DesignInternationals and local architecture, product design, design news and events.

ArtCelebrating contemporary local and international art and artists as well as exhibitions and fairs.

Inf luencersReflecting the local zeitgeist with a community of culturally plugged-in creatives and opinion-makers sharing their stories and projects.

InteriorA mix of directional international and local trends from inspirational designers and aspirational homes situated in South Africa and abroad.

EntertainmentThe world of food, highlighting restaurants, recipes, bars and cafés.

TravelEscape features that showcase exotic destinations, impressive design-driven accommodation and great dining spots across the globe.

FocusFocus on shoppable ideas for in and around the home.

The magazine After more than two decades, House and Leisure is still South Africa’s

modern authority on stylish living. This influential brand is inspirational, aspirational and connected, with a firm finger on the pulse of local and

international design and interior trends.

57% 34%38 584

MOBILE

databaseEVENTS516

11 188

34 695

FeMaLe70%

MALE30%

-

-

R27 563HOUseHOLd INCOMe

R15 962PeRsONaL INCOMe

aVeRaGe peR mONTH

aVeRaGe peR mONTH

WEB

WEB

UNIqUe UseRs37 918

Page vIews215 192

124 000323 118

READERSHIP

TOTAL AUDIENCE

Sources: ABC: Jul-Sep 2017; AMPS: 2016 Population Update; EM Nov 17; Social Media: 7 Dec 17

1 279 05024 303

TOTAL REACH

VIDEO VIEWS PER MONTH

The readership DESIgn-CuRIouS

InFoRmED InTEllIgEnT

WEll-TRAvEllEDAFFluEnT

House and Leisure readers are globally-minded, discerning and pleasure-seeking. They make up a demographic that is opportunity-focused: looking for design trends, decor advice, renovation ideas,

mouthwatering food and recipes, news on wine, craft and premium drinks, local and international travel, and

good living in general.

58%AGED 25-49

media pack 2018


63 860 FAnS

41 835 FolloWERS

692 068 REACH

56 236 REACH

5% EngAgEmEnT RATE

14% EngAgEmEnT RATE

22 230 FolloWERS121 100 ImpRESSIonS

HiGHeST cOmpeTiTOR

SeT

HiGHeST cOmpeTiTOR

SeT

media pack 2018

COVER PRICER48,90

TOTaLciRcULaTiON*

19 698 R2 406ciRcULaTiON cOST peR THOUSaNd

TOTaL paidciRcULaTiON

17 044

ReadeRSHip cOST peRTHOUSaNd

R331R350 cpm

6,3 RPCcOST FpFc

R41 000


Sources: ABC: Jul-Sep 2017; AMPS: 2016 Population Update; EM Nov 17; Social Media: 7 Dec 17

EDITORIAL CALENDARmONTH ediTORiaL THeme FOcUS BOOkiNG deadLiNe maTeRiaL deadLiNe

JULY 2018 TRaNSFORm & ReNOVaTe Fabric and Wallpaper 25 may 2018 1 June 2018

AUGUST 2018NeW cReaTiVeS + EVENT: The Trend Talk – Summer 2018 Trends

Bathrooms 22 June 2018 29 June 2018

SePTeMBeR 2018aRT+ EVENT: The Table: Mind of a Chef – NEW CREATIVES-INSPIRED TABLE

lighting 20 July 2018 27 July 2018

oCToBeR 2018iNdOOR/ OUTdOOR+ EVENT: HL Edition winners exhibition

Kitchen and Appliances 24 August 2018 31 August 2018

NoVeMBeR 2018LUxURy & FaSHiON+ EVENT: HL Luxury Conference

Window Treatments 21 September 2018 28 September 2018

DeCeMBeR 2018 deSTiNaTiON+ EVENT: The Table outdoor 12 october 2018 26 october 2018

media pack 2018


2018

FABRIC & WALLPAPER BATHROOMS

KITCHEN & APPLIANCES WINDOW TREATMENTS OUTDOOR

LIGHTING

mONTH ediTORiaL THeme FOcUS BOOkiNG deadLiNe maTeRiaL deadLiNe

JANUARY/FeBRUARY 2019 eScape/ HOLiday Bedrooms 16 november 2018 23 november 2018

FeBRUARY 2o19 SPeCIAL ISSUe BeFORe & aFTeR Room Renovations 7 December 2018 14 December 2018

MARCh 2019 TReNdS lighting 25 January 2019 1 February 2019

APRIL 2019 kiTcHeN Kitchens 15 February 2019 22 February 2019

MAY 2019 cOmpacT SpaceS Flooring 15 march 2019 22 march 2019

JUNe 2019 aRcHiTecTURe & deSiGN living Rooms 26 April 2019 3 may 2019

JULY 2019 TRaNSFORm Fabrics & Wallpapers 31 may 2019 7 June 2019

AUGUST 2019 NeW cReaTiVeS Bathrooms 27 June 2019 2 July 2019

SePTeMBeR 2019 aRT lighting 30 July 2019 6 August 2019

oCToBeR 2019 iNdOOR/OUTdOOR LiViNG Kitchen & Appliances 30 August 2019 6 September 2019

NoVeMBeR 2019 LUxURy & FaSHiON Window Treatments 27 September 2019 4 october 2019

DeCeMBeR 2019 deSTiNaTiON outdoor 18 october 2019 25 october 2019

media pack 2018


SpeciaL iSSUeBeFORe & aFTeR

EDITORIAL CALENDAR2019

BEDROOMS

FABRICS & WALLPAPERS

RENOVATIONS

BATHROOMS

LIGHTING

LIGHTING

KITCHENS

KITCHEN & APPLIANCES

WINDOWTREATMENTS

FLOORING LIVING ROOMS

OUTDOOR

DEADLINES & THEMES

media pack 2018

ediTORiaL adVeRTiSemeNT adVeRTORiaL

iSSUe ediTORiaL THeme FOcUS ON SaLe ad BOOkiNG ad maTeRiaL deadLiNe

iNSeRTS TO FacTORy deadLiNe

adVeRTORiaL BOOkiNG deadLiNe

Jun 2018 Design & Architecture lounges 21 mAY 2018 20 ApR 2018 27 ApR 2018 25 ApR 2018 26 mAR 2018

Jul 2018 Transform & Renovate Fabric and Wallpaper 25 Jun 2018 25 mAY 2018 01 Jun 2018 30 mAY 2018 23 ApR 2018

Aug 2018 next generation outdoor 23 Jul 2018 22 Jun 2018 29 Jun 2018 27 Jun 2018 28 mAY 2018

SEp 2018 Art lighting 20 Aug 2018 20 Jul 2018 27 Jul 2018 25 Jul 2018 25 Jun 2018

oCT 2018 Indoor/outdoor Kitchen and Appliances 24 SEp 2018 24 Aug 2018 31 Aug 2018 22 Aug 2018 23 Jul 2018

nov 2018 Small Spaces Bathrooms 22 oCT 2018 21 SEp 2018 28 SEp 2018 19 SEp 2018 20 Aug 2018

DEC 2018 luxury & Fashion Window Treatments 19 nov 2018 12 oCT 2018 26 oCT 2018 17 oCT 2018 17 SEp 2018

JAn/ FEB 2019 Escape/Holiday Bathrooms 17 DEC 2018 16 nov 2018 23 nov 2018 14 nov 2018 15 oCT 2018

FEB 2019 Special: Before & After Room Renovations 21 JAn 2019 7 DEC 2018 14 DEC 2018 12 DEC 2018 12 nov 2018

mAR 2019 Kitchen Bedroom 25 FEB 2019 25 JAn 2019 1 FEB 2019 06 FEB 2019 10 DEC 2018


media pack 2018

maiN BOOk FULL cOLOUR/iNSeRTiONDpS R70 000Full page R35 000 ½ page R25 500⅓ page R22 500

adVeRTORiaL FULL cOLOUR/iNSeRTiONDpS advertorial R74 000Fp advertorial R37 000

HL Before & After issue 2018

sPeCiAL rAtes

maiN BOOk FULL cOLOUR/iNSeRTiONDpS R82 000Full page R41 000 ½ page R31 0001/3 page R29 000

adVeRTORiaL FULL cOLOUR/iNSeRTiONDpS R101 000Full page R50 000 ½ page R37 0001/3 page R35 000

cOVeRS FULL cOLOUR/iNSeRTiONInside front cover (DpS) R98 000Inside back cover R45 000outside back cover R49 000

LOOSe iNSeRTSonly applicable to full print runs 1 leaf (2 pages) R5752–6 leaves (4–12 pages) R7808–12 leaves (16–24 pages) R940

BOUNd iNSeRTS1 leaf (2 pages) R6802–6 leaves (4–12 pages) R9258–12 leaves (16–24 pages) R990

Advertorials include standard production and photographic costs. no advertorials smaller than a 1/3 page will be accepted.

This includes dust jackets, gatefolds, perforation, glueing, bagging, run-ons, bookmarks and stickers. Creative aspects of these elements are subject to editor’s approval.

cReaTiVe SizeS cpm RaTe Size leaderboard R350 728×90px/35KB Content box R350 300×250px/35KB ½ page R400 300×600px/35KBWallpaper R520 Size available on requestRoadblock (please request a quote) 728×90; 300×250; 300×600 Section sponsorship please request a quote

RicH media videos, expanding ads, animations etc – please add R150 Cpm to the Cpm rate of the requested display advertising unit.

NeWSLeTTeR RaTe/SUBScRiBeR Sponsorship of monthly newsletter, please request a quotewhich includes a leaderboard (728×90px) [15KB max]

cOmpeTiTiON RaTe/mONTHTradex R8 000

WeBVeRTORiaLS RaTe/mONTHWebvertorials (1 image) R10 000gallery webvertorials (max 6 images) R10 000 Content marketing piece R15 000

Articles require a blurb (maximum 20 words), body copy (which must be on-brand with section page, maximum 500 words) and two to three pictures (one will be chosen by the editorial team). Clients will receive an author credit as well as one clickthrough at the end of the article linking back to the client’s website. only two changes allowed – R250 per change thereafter.

caNceLLaTiON TeRmS aNd cONdiTiONS Banner adverts: 15 days’ written notice prior to serving the first impression. If a client cancels 15 days after the first impression they are responsible for paying for the first 15 days of the Io served. newsletters/promotional mailers: 30 days’ written notice. Should cancellation be within 30 days of the booked insert date, the client will be responsible for the full cost. Sponsorships: subject to minimum six weeks’ written notice.

digitAL rAtes

aLL RaTeS excLUde aGeNcy cOmmiSSiON aNd VaT.


MAgAZiNe sPeCifiCAtioNs

digitAL sPeCifiCAtioNsdeadLiNeS 1. Supplied material should be received 14 working days before live date.2. materials for webvertorials, newsletters and special projects should be received

30 days prior to the live date.

ad Type TRim (mm) Type (mm) BLeed (mm) Full page 275×210 258×190 285×220DpS 275×420 258×380 285×430½ page vertical 275×105 258×92 285×115 ½ page horizontal 136×210 127×190 146×2201/3 page vertical 275×70 258×59 285×801/3 page horizontal 94×210 86×190 104×220

SpeciFicaTiONS 1. pictures for webvertorials must be supplied in high resolution in order

to allow for resizing of images. 2. pop-up specifications: 160×160 pixels when allowed.

TecHNicaL SpecS1. Sans serif type 7 points or smaller and serif type 12 points or smaller must be

reproduced in single colour.2. Type smaller than 12 points should not be reversed out on a four-colour

background.3. We recommend that type smaller than 10 points should not be reversed out

on a single-colour background. 4. material is stored for a maximum of three months.5. When sending ads with white overprint/knockout, the overprint should be off.6. Fonts and high-resolution images must be embedded.7. Should any type run across a DpS, a 10mm gap on either side of the gutter

must be allowed.

FORmaT Jpg or TIFFFiLe Size 40KB maxReSOLUTiON 72 dpi cOLOUR mOde RgBdimeNSiONS 728×90px 300×250px 300×600px

FOR iNSeRT deLiVeRieS pLeaSe NOTe:insert delivery addresspaarl media Cape, 10 Freedom Way, montague gardens, milnerton, Cape Town 7441

Contact: André Hayes 021-550-2400

1. Deliveries accepted no later than 3pm from mondays to Thursdays.2. Deliveries accepted no later than 12pm on Fridays.3. Inserts must be delivered in boxes on pallets, securely packed and clearly

marked with the name of the insert, number of inserts per box, weight per box, number of boxes, and name and issue date of the publication.

FORmaT pDF | ReSOLUTiON 300 dpi cOLOUR mOde CmYK

media pack 2018


THANK yOU KAT DE SARIGNY

Account Director (JHB)084 795 1313

[email protected]

GReeR kRiGeAccount Director (CT & KZn)021-464-6209/082-397-2056

[email protected]

SALES TEAM


MEDIA PACK2018 - assocmedia.co.za · Content marketing piece R15 000 Articles require a blurb...

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