MEDIA PACK 2020

THE TATLER BRAND

GLAMOROUS

ELEGANT

LUXURY

INTELLIGENT

POWERFUL

SOCIAL

THE TATLER BRAND

“Having admired the way Tatler has covered British society over the past three centuries, I am thrilled to

continue that success story. The Tatler I edit will access an even wider world, featuring arresting and

impossibly glamorous fashion and lifestyle”

Richard DennenEditor, Tatler

BRAND FOOTPRINT

PRINT, TABLET, MOBILE

141K

ONLINE

505K

SOCIAL

656K

READERS PER MONTH

1.3+ MILLION

AUDIENCE

TATLERCirculation 79,109Readership 141,000 Average HHI £148,325Female 86% ABC1 86% | AB 55% Average Age 42London/SE 55%

TATLER.COMUnique Users 505,000Page Impressions 4,397,317Average HHI £184,702Female 66% ABC1 77% | AB 50% Average Age 49London/SE 38%

Source: ABC Jan - June 2019; PAMCO July - June 2019; Google Analytics Aug - Oct 2019

FASHION

• 95% of Tatler readers and 94% of Tatler.com users own designer fashion

• £ 3 billion spend on fashion in the past year

• 78% of Tatler readers and 79% of Tatler.com users bought designer shoes and accessories in the last 12 months

• 57% of the Tatler audience have bought designer fashion pieces after seeing them advertised in magazines or on websites

Source: Condé Nast luxury survey 2018 (spend figure based on PAMCO July 18-June 19 TBR); Vogue business report 2017

BEAUTY

• £1.2 billion on beauty products in the past year

• 86% of Tatler readers and Tatler.com users bought premium beauty in the last 12 months

• Tatler readers are 80% more likely than the average adult to say they are prepared to pay more for luxury toiletries and cosmetics

• Almost 5 times more likely to have had cosmetic surgery (index 482)

• 75% agree it is important to keep young-looking

Source: Condé Nast luxury survey 2018 (spend figure based on PAMCO July 18-June 19 TBR); Premier TGI 2018 DB

WATCHES & JEWELLERY

• 87% of Tatler readers own high end watches or jewellery

• £2 billion spend on watches and jewellery in the past year

• 53% of Tatler readers have bought watches and jewellery in the past year

• 77% of the Tatler audience agree that ‘It is worth investing in a expensive timepiece’

Source: Vogue business report 2017; Condé Nast luxury survey 2018 (spend figure based on PAMCO Apr 17-Mar 18 TBR);

TRAVEL

• £3.3 billion spent on holidays and short breaks in the past 12 months

• On average they take 8 trips in the UK and 7 trips abroad each year

• When flying, a third of the Tatler audience generally fly business/first class

• 97% regard themselves luxury travellers

• 79% of Tatler readers agree they have sought out further information about a hotel or destination after seeing it in a magazine

Source: Condé Nast Travel survey 2017 (spend figure based on PAMCO July 18-June 19 TBR); Condé Nast Luxury survey 2018

2020 ON SALE AND COPY DUE DATES

2020 ISSUEFEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

JANUARY 2021

ON SALE2 JAN

30 JAN

5 MAR

2 APR

30 APR

28 MAY

2 JUL

30 JUL

3 SEP

1 OCT

29 OCT

3 DEC

COPY DEADLINE22 NOV

20 DEC

31 JAN

28 FEB

25 MAR

23 APR

29 MAY

26 JUN

30 JUL

28 AUG

25 SEP

30 OCT

INSERT CLOSE SUPPLEMENT6 DEC

10 JAN BEAUTY & COSMETIC SURGERY GUIDE

14 FEB

13 MAR BEAUTY AWARDS*

9 APR SPA GUIDE

8 MAY WEDDING GUIDE

12 JUN

10 JUL GYM AWARDS*

14 AUG SCHOOLS GUIDE

11 SEP

9 OCT WATCHES & JEWELLERY GUIDE

13 NOV TRAVEL GUIDE

*Section in main book

PARTNERSHIP & BESPOKE PROMOTIONS

EVENTS & NEWSLETTERS

EVENTS

Tatler hosts a wide variety of parties and awards throughout the year:

• Top 50 Bachelors party

• Schools awards

• Spa awards

• Gym awards

• Editor’s dinners

TATLER CLUB• E-newsletter showcasing exclusive treats, discounts, bespoke mailing and special offers• 34,000 members• Allows advertisers access to a core group of Tatler readers

CONTACT US For further information, please call Tatler Advertising on 020 7152 3850

MEDIA RATES

SPONSORSHIP RATESHomepage takeover £7,250

Society sponsorship £12,900

Style & Beauty sponsorship £4,400

Schools and education sponsorship £2,300

Travel and culture sponsorship £3,600

• All rates are for 7-day sponsorship

DIGITAL ADVERTISING RATES* January-September October-December

Billboard £44 £50

Leaderboard £16 £18

Double Sky £44 £50

MPU £25 £29

Native Ad Unit £60 £60

Mobile Interscroller £45 £50

In-Content £44 £50

Gallery Interstitial £70 £88

In-Read £45 £50

Run of paper Specified positionWHOLE PAGE £15,211 £20,031

Outside back cover £29,458

Outside back cover gatefold £89,418

Double page spread £29,484 £40,170

Inside front cover spread £59,637

Inside front cover gatefold £102,128

Half page £8,890.96 £11,461

Quarter page £4,606 £6,427

INSERTS POA

• Loose single-sheet inserts

• Scent strips

• Bound-in inserts and other formats

CLASSIFIED ADVERTISING £124

• Colour per single-column centimetre (minimum five centimetres)

CONTACT US For further information, please call Tatler Advertising on 020 7152 3850

*Per 1,000 CPM

WHAT THEY SAY

“Tatler not only documents but dictates the social calendar of Britain’s upper class”

THE TELEGRAPH

“Tatler observes a segment of society where the wealth-class mixture blends”

FT

“The social bible”

MAIL ONLINE

“There is arguably no better barometer of social change than Tatler”

EVENING STANDARD

CONTACT USFor further information, please call Tatler Advertising on 020 7152 3850

MEDIA PACK 2019