Media Pack 2020 - Amazon Web Servicesdigital-assets.condenast.co.uk.s3.amazonaws.com/... · House &...
17
Media Pack 2020
Transcript of Media Pack 2020 - Amazon Web Servicesdigital-assets.condenast.co.uk.s3.amazonaws.com/... · House &...
Media Pack 2020
IntroductionHouse & Garden has, for 70 years, set the gold standard in design and decoration for the home. Where House & Garden leads, other home interest titles follow.
House & Garden covers “the well-lived life”. As well as covering the most beautiful homes and gardens, House & Garden extensively features travel, wine & food, lifestyle and shopping.
Cover to Cover
Total Circulation
AB Readers
Readership
Average income
415,000
£139,000
Female / Male 74% / 26%
Average Age 51
112,098
50% / 206,000
London & South East 45% / 186,000
Unique Users per month 800,529 per month
Page views per month 11.1million (up +188 YoY)
6,079,855 fans
Total social media following 9.28million
Digital
Female / Male
Average Age
ABC1
77% / 23%
41
65%
Instagram792,000 followers
Twitter213,700 followers
Pinterest8.6m monthly unique users
Circulation Comparison Figures
112,065
92,455
67,016 68,760
41,698
95,596
82,154
54,470 53,537
36,299
16,49610,307 12,546
15,203
5,399
16,83323,000
0
9,894
2,620
House & Garden Homes & Garden Living Etc Elle Deco Country Life
2018 Circulation Comparison FiguresTotal Circulation UK & ROI International Free Copies
2018
Affluent & Loyal Readers
Average house value £930,897
Own their homes outright 44%
More AB readers than ELLE Decoration & Living etc combined
A genuine high-volume, affluent audience
On average, readers have been buying House & Garden for 8 years and spend almost 2.5 hours reading each issue
Unique Audience
Homes & Gardens
Country Living
The World of Interiors
67%
77%
95%
The percentage of readers who don’t read the following titles:
81% of House & Garden readers don’t read any other upmarket women’s title
Elle Decoration 95%
Vogue 84%
Tatler 93%
Vanity Fair 95%
Harper’s Bazaar 95%
House & Garden inspires...95% of House & Garden readers agree: “I look to House & Garden for luxury lifestyle inspiration”
95% of House & Garden readers agree: “I trust the brands featured in House & Garden”
90% of House & Garden readers agree: “House & Garden is the ultimate premium home interest title”
45% of House & Garden readers have bought a product or brand as a result of seeing an advert in House & Garden
50% of House & Garden readers have bought a product or brand as a result of seeing editorial content in House & Garden
Spirit Fairs and Reader Events
Newsletters and E-Shots
houseandgarden.co.uk
Social Media
The List
Advertorials and SupplementsDigital Versions
Supplements
81% of House & Garden readers have kept a House & Garden supplement for future reference
57% of House & Garden readers have bought a home interest magazine specifically for a supplement relevant to a major home improvement project they’ve been planning to undertake
December
May
July
House & Garden Destinations
Hotels by Design
Kitchens & Bathrooms
November Country House
January The List Directory
DIRECTORY 2020
The ListAn indispensable guide for anyonewanting work done to their home
Special SectionsFebruary
April
May
House & Garden Villas
Family Travel
Outdoor Living
June Special Occasion Travel
October Cruise
Branded Content
Summary
House & Garden delivers...
...an affluent, upscale audience who influence their peers
... a stylish, chic environment
...an audience who will spend substantially more than the average consumer
...a readership who are more likely to buy upmarket brands
ISSUE ON SALE DATE CREATIVE DEADLINE
February 20 Monday 6th Jan Tuesday 26th Nov
March 20 Monday 3rd Feb Friday 20h Dec
April 20 Monday 2nd March Tuesday 28th Jan
May 20 Monday 6th April Tuesday 3rd March
June 20 Monday 4th May Friday 27th March (EASTER)
July 20 Monday 1st June Friday 24th April (BH)
August 20 Monday 6th July Tuesday 2nd June
September 20 Monday 3rd Aug Tuesday 30th June
October 20 Monday 31st Aug Tuesday 28th July
November 20 Monday 28th Sept Monday 24th August (BH)
December 20 Monday 2nd Nov Tuesday 29th September
January 21 Monday 30th Dec Tuesday 27th October
Production Schedule 2020
For more information contact...
THE CONDÉ NAST PUBLICATIONS LTD,
VOGUE HOUSE, HANOVER SQUARE, LONDON W1S 1JU
Sophie Catto Associate Publisher 020-7152-3827 [email protected]
