MEDIA PACK · 2020. 10. 26. · 15-34 year olds than any other Bauer Media brand and is extremely...

7
MEDIA PACK

Transcript of MEDIA PACK · 2020. 10. 26. · 15-34 year olds than any other Bauer Media brand and is extremely...

Page 1: MEDIA PACK · 2020. 10. 26. · 15-34 year olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always

MEDIA PACK

Page 2: MEDIA PACK · 2020. 10. 26. · 15-34 year olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always

The KISS Network, made up of KISS FM UK, KISSTORY & KISS Fresh, entertains more 15-34 year olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always onto the next thing, they want or already own the latest cool stuff and have the devices at their fingertips to facilitate this sense of immediacy. It’s more than just dual screening – it’s about using multiple devices simultaneously from a mobile, to a tablet, to a TV, to a laptop! So how do we capture this fickle audience? By reaching them wherever, whenever, however, they want us which informs both our editorial policy and our commercial strategy.

From our youthful, peer-to-peer approach, to our innate understanding of the changing nuances in youth culture, our ambition to never stand still with our content solutions delivers the latest trends across each platform. The strategy encompasses on-air and online, proving digital is as important as radio, social as important as live events, and they all work together to create the ultimate 360 destination to hear, see, share and discover.

THE MISSION

Page 3: MEDIA PACK · 2020. 10. 26. · 15-34 year olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always

KISS FM UK is the UK’s largest multimedia brand for engaging 15-34 year olds across its multiple touchpoints. From social timelines to YouTube, live events and on-demand streaming on apps, KISS connects with its audience through a multi- platform strategy of presenting content around the music they love and the things they’re into, wherever, whenever and however they want it.

KISS is the home of Jordan and Perri in the morning, Tyler in the afternoon and KISS is the soundtrack to the weekend with Friday and Saturday Night KISS with DJs including Majestic and Billy Da Kid.

KISS FM UK is available on FM, DAB, Freeview and Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events across the world.

THE KISS NETWORKKISS FRESH is where you’ll find exclusive first plays of the biggest tracks from some of the hottest artists and producers in the industry.

It plays the biggest urban and rhythmic tunes in Hip Hop, Dance, House and Afrobeats with shows from top DJs like Mollie Collins, DJ Pioneer and iLL BLU. Get ready to hear huge tracks from Stefflon Don, CamelPhat, Drake, Wilkinson and Calvin Harris, mixed with some of the freshest tunes.

KISS FRESH is available on Freeview, Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events.

KISSTORY spins the very best Old Skool and Anthems from R’n’B, Dance, Garage and Hip Hop, expect to hear tracks from Beyoncé, Eric Prydz, Jay-Z, Artful Dodger and Sean Paul in big shows from Wideboys, Steve Smart and Justin Wilkes.

KISSTORY is also hugely successful beyond the radio with sell-out events across the world in London, Ibiza and Marbella.

KISSTORY is available on DAB, Freeview, Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events.

Page 4: MEDIA PACK · 2020. 10. 26. · 15-34 year olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always

DAYTIMEDaytime is the home of Andrea and Michael. Together they get audiences through the day with a blend of the latest tracks from the KISS playlist and at 11am it’s KISSTORY, the essential hour of Old Skool and Anthems.Daytime is the real embodiment of ‘The Beat of the UK’ seamlessly bouncing from Old Skool and Anthems to new tracks from Little Mix and Justin Bieber. It also allows KISS to diversify its audience profile, adding a slightly older, more ABC1 dynamic to its programming output.

BREAKFAST WITH JORDAN & PERRI

TYLER ON KISS

Tinea takes care of weekday evenings from 7-11pm and kicks things off with the KISS Hype Chart powered by Shazam – a countdown of the 20 BIGGEST tunes you’ve been discovering on Shazam. Don’t miss this new show playing and discussing the most Shazamed and talked-about KISS tunes of the day - from the newest releases to the biggest hits going viral on socials to TV to film soundtracks.

Tyler owns the afternoon from 3-7pm with the UK’s biggest afternoon music show. He keeps the rush hour moving with everything that’s happening in the world right now, from the latest news or celeb Twitter spat, to the hottest tracks from the KISS playlist and chats with your favourite celebs!Tyler On KISS is all about breaking down the traditional barriers to radio with complimentary social content interacting with the audience across multiple platforms. When not on air, Tyler is out and about representing KISS at film premieres, festivals and is an active social-media fans.

TINEA ON KISSBest mates Jordan and Perri get you hyped every weekday morning from 6-10am on KISS with the freshest new music and the biggest anthems. Expect lots of banter and funny stories from the boys’ huge circle of mates including the biggest KISS artists and even their barber! Everyone is welcome… Their hilariously good, energetic presenting style helps to create peer-to peer relationships with listeners across the UK.

Page 5: MEDIA PACK · 2020. 10. 26. · 15-34 year olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always

THE LISTENER:The KISS audience is a 15-34, 60/40 female to male split and is united by their love of music and the cool stuff they’re into right now. Alongside travel and movies, tech really excites them, we see more entries for tech-wins than any other commercial incentive and with over 1.3m downloads of the KISS Kube App, we’re adding huge mobile and digital value by enabling our audience to interact with us on the go, and listen live or again later.

Our audience is predominantly urban, but increasingly national with 65% now living outside London. ’They love to chat, with our social platforms reaching a potential 1.8m people, we seamlessly integrate Facebook, Twitter, Instagram and Tik Tok into our editorial strategy.

Page 6: MEDIA PACK · 2020. 10. 26. · 15-34 year olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always

LIVE EVENTSKISS sees more than 300,000 people each year party at our exclusive events; KISSTORY is our biggest with over 100 dates across the world each year from London, Ibiza and Marbella, and can sell out venues of up to 2,000 people at a time. Summer is always a massive season for KISS as we go on the road to host and represent at key festivals and events from We Are FSTVL, to BST and Sundown. If that wasn’t enough we also host a yearly sell out Halloween event at The SSE Arena, Wembley which in previous years has seen up to 11,000 dress up fans dance the night about to big names like Craig David, Tinie Tempah, Jason Derulo and Little Mix.

LISTEN, WATCH AND ENGAGE

RADIODon’t miss out on the latest from KISS via your radio or smart speaker just ask to “Play KISS FM”, “Play KISSTORY”, “Play KISS Fresh”, “Play KISS Dance”, “Play KISS Garage”, “Play KISS Jams” or “Play KISS Ibiza”.”.

ONLINEListen live and get the latest from The KISS Network via kissfmuk.com, where you’ll find the latest news, reviews, competitions from our commercial partners and the intel on our upcoming events.

APPDownload the free KISS Kube App to live stream your favourite shows from KISS, KISSTORY and KISS Fresh plus listen anytime to stations dedicated to the music you love from KISS Dance, KISS Garage, KISS Jams and KISS Ibiza.

Page 7: MEDIA PACK · 2020. 10. 26. · 15-34 year olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always

KEY CONTACTS Group Managing Director, National RadioSteve Parkinson

Content Director Rebecca Frank

AdvertisingFor all advertising [email protected]

London Direct Sales [email protected] 020 7208 3527