Britishparking.co.uk

Media pack 2019

Parking News is the official publication of the British Parking Association (BPA) – the leading voice of the parking profession.

The BPA is the largest professional parking association in Europe and the recognised authority on parking. It represents, promotes and influences the

best interests of the profession throughout the UK and Europe.

The BPA membership includes manufacturers, car park operators, local authorities, health authorities, airports, railways, shopping centres, enforcement agencies and consultants. The BPA manages the Approved Operator Scheme for parking on private land and the Safer Parking Scheme. Parking News is published

11 times a year, is mailed to members and is also available online.

parking news

Parking News is a must-read for anyone working within the parking profession and its associated industries.

Each month, Parking News reports on activities in the private and public parking sectors, covers relevant political developments across the UK, and keeps BPA members informed about campaigns conducted by and for parking professionals. Parking News is a vital channel for members to share their news and views.

Is there a story you would like to tell – or do you have valuable expertise that would benefit others? Whether you have a fully written article, a strong opinion, or an interesting idea for a feature, we would love to hear from you.

Louise parfittEditor, parking nEwsEditor@britishparking.co.uk

Editorial content

Forward FEaturEs incLudE

February 2019n AOS conference preview

n Car and IT companies in parking

n Construction

august 2019n Car park structures

n Refurbishment

n Demolition

n Training

March 2019n AOS conference report

n Parkex preview

n British Parking Awards preview

n Surfacing

september 2019n Parking Scotland Exhibition preview

n Data and technology

n Lighting

april 2019n Parkex issue

n British Parking Awards review

n EV/charging

october 2019n Annual conference preview

n Parking Scotland Expo review

n Preparing for winter

n Safety and signage

May 2019n Parkex review

n Connected parking/mobile apps

n Smart cities

november 2019n Annual conference report

n EPA congress reportn Retail parking

June 2019n ANPR

n Enforcement

n Clothing and protection

december 2019n Members’ dinner

n Year in review

n EV/charging

July 2019n Payment technologies

n Payment regulations

n Ticketing hardware and technology

If you are an equipment manufacturer, car park operator, surveillance specialist, debt collection agent, lighting or construction engineer, or work for any of the other myriad industries that have connections with the parking sector, can you afford not to have a presence in Parking News, or online?

advertising opportunities

dispLay

(£) 1x 3x 6x 11x

coVEr positions 1,400 1,296 1,080 864

douBLE pagE sprEad 2,125 1,913 1,594 1,275

FuLL pagE 1,250 1,125 983 750

haLF pagE 718 646 539 431

QuartEr pagE 413 372 310 248

dispLay adVErtising

sErVicE dirEctory annuaL insErtion (£)

standard (53MM h X 91MM w) 2,000

prEMiuM (110MM h X 91MM w) 2,500

spEciaList sErVicE dirEctory – Showcase your products and services

product & sErVicEs guidE annuaL cost incLuding wEBsitE pagE (£)

goLd packagE 485

pLatinuM packagE 620

products and sErVicEs guidE (psg) – Include your personal company profile in Parking News and online which includes your own page on the BPA website and much more.

All rates exclude VAT. Non-members please add 20 per cent

insErts pricE (£)

FuLL run up to 15gMs 1,190

insErts

pagE sizE MM (hxw)

FuLL pagE – typE 266 x 188

FuLL pagE – triM 297 x 210

FuLL pagE – BLEEd 303 x 216

douBLE pagE sprEad 426 x 303

haLF pagE horizontaL 128 x 188

haLF pagE VErticaL 250 x 90

third pagE VErticaL 266 x 60

QuartEr pagE 128 x 90

QuartEr pagE strip 60 x 190

adVErt spEcs– PDF files preferred. Images must be 300dpi/CMYK

puBLication copy dEadLinE puBLication datE

FEBruary 16 January 30 January

March 15 February 1 March

apriL 15 March 28 March

May 18 April 30 April

JunE 16 May 31 May

JuLy 17 June 27 June

august 18 July 25 July

sEptEMBEr 16 August 30 August

octoBEr 17 September 30 September

noVEMBEr 17 October 30 October

dEcEMBEr 18 November 29 November

2019 copy dEadLinEs

Advertising online offers many ways to build your brand, drive traffic to your website and generate valuable sales leads

website, e-newsletter, recruitment and tenders

wEBsitE options hxw pricE pEr Month(£)

Mpu 230px x 230px 450

BannEr 120px x 150px 300

wEBsitE options and ratEs – www.britishparking.co.uk

n Average page views per month: 40,746n Average users per month: 16,088

E-nEwsLEttEr options and ratEs

Packed with the latest news, updates and information, BPA e-newsletters are an excellent and targeted way to raise your profile. They include:

n The fortnightly BPA e-newslettern The fortnightly individual member bulletinn The fortnightly AOS e-newsletter

wEBsitE options hxw pricE pEr Month(£)

Mpu 300px x 170px 450

tEXt BasEd adVErt 450

n Targeted advertising to 1,488 registered users n Open rate of more than 40% (industry standard is 22%)n Click through rate of more than 10%

rEcruitMEnt and tEndErs pricE pEr Month(£)

QuartEr pagE 650

siLVEr packagE1/4 page advert in Parking News + 2 inclussions in a e-newsletter

900

goLd packagE1/4 page advert in Parking News + online banner + 1 inclussions in a e-newsletter

1,240

rEcruitMEnt and tEndErs options and ratEs

Promote your vacancy or tender to BPA members through Parking News

Are you looking to target either regional groups or interest groups with your marketing for 2019?

Do you want to target local authorities, car park management companies or hospitals?

There are opportunities to sponsor each of the groups normally on an annual basis offering the chance to address the meetings during a speaking slot or distribute marketing material to the groups during the meetings.

Would you like to sponsor high profile events such as the Annual BPA Conference or Members’ Annual Dinner?

Bpa regional groups, interest groups and conferences

if this is of interest then please speak to John wheaton on 01223 378042 or email john.wheaton@cpl.co.uk

The BPA now offer the opportunity to host webinars providing members with a unique opportunity to speak directly to all members via our fully managed webinar service.

Our first ever webinar, hosted in October 2018 and sponsored by E.ON, was a major success with more than 200 members registering to view live.

We can promote, host and manage an hour-long webinar for your business that provides a unique opportunity to promote your brand and your products or services directly to a very knowledgeable and interested audience.

We would also provide all the information on your viewing figures offering you the opportunity to contact the viewers.

Your webinar would then remain on the BPA site for the next 12 months for those that wish to view later.

webinars

to find out more, please speak to John wheaton on 01223 378042 or email john.wheaton@cpl.co.uk

To find out how Parking News can help you grow your business, contact the team:

coMMErciaL ManagErJohn wheaton, cpL john.wheaton@cpl.co.uk T: 01223 378042

1 Cambridge Technopark, Newmarket Road, Cambridge CB5 8PB