Media Pack 2017 · DPS £8,470 $13,552 ¤12,705 Routes Official Delegate Directory 1 Page £2,860...

Media Pack 2017

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WHO WE ARE

INTRODUCTIONNow produced by TTG Media on behalf of UBM, Routes Newsis the official publication of World Routes and the regionalRoutes events held each year.

The publication has been serving the route developmentindustry for the past 12 years and continues to expand itspresence in this ever-changing market.

In addition to keeping you updated with the Routes events,Routes News provides interviews, analysis and insight forairline and airport executives involved in route-developmentdecision making.

It also reflects the mix of airlines, airports, tourism authoritiesand local government organisations involved in routedevelopment, allowing our advertisers to target new customersfor their airports and regions, so boosting their economies.

Following the successful relaunch under TTG Media in April2016, Routes News has not only been redesigned to meet theneeds of the route-development community but also boasts avariety of expert writers with more than 100 years’ experiencein the aviation industry.

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OUR REACH

More than 7,000 copies are publishedsix times a year and mailed to specificindividuals involved in routedevelopment worldwide

The official publication of all Routes events,more than 5,600 extra copies are distributedacross all Routes events in 2016

Exclusive interviewswith leading airlineand airport figures

In-depth newsround-ups of RoutesStrategy and TourismSummits fromaround the world

Exclusive researchfrom both OAG and Sabre AirVisionMarket Intelligence

WHY CHOOSE USEurope 2,172

Latin America& Caribbean

645

Middle East & Africa

842

Russia & CIS 287

USA 1,395

Asia Pacific 1,600

The audience ofRoutes Newsincludesairlines (1,600+)airports (1,500+) & tourismauthorities (900+)

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EDITORIAL

AIRLINESThis section of the magazine includes interviews withtop executives from different airlines around theworld and features their latest news, views, routesand future plans. The section is also an ideal platformfor new airlines looking to promote themselves to the industry.

HOT TOPICWhile we all hope for an easy life, we know globalforces way beyond our control can have seriousimpacts on the route development industry. Whether itis security issues, oil pricing or the particular problemssmall island airports face, we analyse global issues asthey occur and their impact on route development.

ESSENTIALSA regular feature of the magazine providinginformation on Routes events. Every event host isinterviewed in the edition prior to their event. Thisgives the host the opportunity to showcase theirairport and local region while also discussing futureplans and potential routes over four pages.

ASMThe world’s leading route development consultantshave been supporting the development of new airroutes since 1993. This regular feature analyses anynumber of topics, regions and countries, backed upby solid data.

DESTINATIONSA section of the magazine that analyses variousregions and countries from all over the globe,providing the latest statistics and information toensure readers are kept abreast of everything that isgoing on and emerging trends.

NUMBER CRUNCHERThis is a dedicated spread of facts and figures from adifferent region or country across the globe. It includesnot only the relevant departure figures and key trendsbut also the busiest routes and the number of airlinesthat operate. All the information is provided by keyindustry analysts.

HOW TO...A key feature of the publication, where leadingindustry figures offer hints and tips on a relevanttopic, such as how to hold a successful meeting atRoutes events or get the best out of big data.

PEOPLEFocusing on the people that make the world of routedevelopment such an excellent place to work, we takekey industry figures and get them to tell us abouttheir lives, both professionally and personally.


PROMOTION

ADVERTORIALSOur one and two page advertorialsallow clients to not only showcasetheir airports, but start making theargument for route development withairline partners. The advertorialplatform allows clients to educatereaders on key information about theairport; communicate their mainmarketing messages; provide reasonswhy they should consider it and listthe most important contact detailsfor the relevant staff. The advertorialgives airports the perfect opportunityto work alongside their national orregional tourist boards to furtherstrengthen their messages.

2 3

4

5

1

2Contacts

Key contact Information ofyour route development

and marketing teams

1Introduction

Your opportunity tointroduce the airport to

our readers and explain thebenefits and advantages

of using the airport

3Key Facts

What makes your airportstand out? Number ofrunways? Terminals?

Turnaround? Slotconstraints? Tell the story of your airport

2Q&A

A brief section allowing the airport to highlight

anything from its desiredroutes to its incentives

and selling points.

4Why?

Top 5 reasons why airlinesshould fly into the region.

For example catchmentfigures, economy of the

local area etc.


CALENDAREDITORIAL

ROUTES NEWS 6November

Extensive coverage of both WorldRoutes’ Strategy and TourismSummits will set the tone while anairlines feature will see us review whoare the winners of 2017. Destinationswill see Asia reviewed. World Routesalso sees the winners of its MarketingAwards announced and we shall findout the secrets to their success. With2018 just around the corner we will bereviewing the hosts of those events, as by then we will know who will bejoining Routes Asia 2018 hosts Brisbane.

ROUTES NEWS 5September

Coinciding with World Routes, this editionis by far the biggest of the year with far-reaching interviews covering everypart of the world. An airline focus onSpanish national carrier Iberia will beincluded while a separate feature will seehow Spain’s aviation industry has copedwith millions of additional holidaymakersflocking to the country. Europe will besubject to a destination review while wewill also look at how low-cost, scheduledand charter airlines continue to stealeach others’ business ideas.

ROUTES NEWS 4July

The pre-edition to World Routes is alwaysa popular one and with Barcelona set tohost, expect a four-page feature on thecity and the event. Barcelona is Europe’sbiggest cruise port, meaning a feature onhow airlines can work with cruisecompanies to mutual benefit will beincluded. In destinations expect arenewed focus on South America whileSpain will also be written about. As everthe number cruncher will also give thelow down on all the key statistics in achosen destination.

ROUTES NEWS 3May

A run of Routes events will require a run of news, with Strategy Summits from both Routes Asia and Routes Europebeing featured. An airlines feature willlook at the trials and tribulations ofsmall, local airlines and how they helpthe most basic route development, whilewe will be keeping an eye on Britain’sdeparture from the EU and whether ornot formal negotiations have begun.Expect the Middle East to feature in thedestinations section.

ROUTES NEWS 2March

Routes events will be a firm focus of thesecond edition with full coverage of theRoutes Americas Strategy Summit forthose who couldn’t make it. Elsewhere wewill be casting our eyes forward to RoutesEurope 2017, which will be hosted byBelfast in Northern Ireland. In between, wewill feature a destination focus on Africaas well as talking to France’s airports tofind out the issues they face. The hot topic will focus on joint ventures and jointbusinesses, and their impact on routedevelopment.

ROUTES NEWS 1January

With Routes Americas 2017 taking place in Las Vegas, this edition will have a North American flavour. Expect atop American airline to be featured in thepaper while a destination feature willreview Canada’s aviation opportunitiesand issues. A second will see the spotlightturned on Australasia. The future eventssection will feature an in-depth interviewwith the organisers behind Routes Asia2017, taking place in Okinawa, while thehot topic will consider if we have seen the back of the Airbus A380.


DIRECTORIES

ROUTES EVENTSThe following events have beenconfirmed for 2017:

Routes America Las Vegas, Nevada, USA February 14-16, 2017

Routes Asia Okinawa, JapanMarch 19-21, 2017

Routes Europe Belfast, Northern Ireland �April 23-25, 2017

World Routes Barcelona, Spain September 23-26, 2017

The Delegate Directory is an unrivalledresource tool for all Routes events makingit the primary guide for all delegates.Advertising in the Delegate Directoryensures that you reach your core audienceover a sustained period of time. There arefour different types of advertisementsavailable:

■ Belly Band: A bellyband is a furnishedpaper outsert with your message on it thatis wrapped around the magazine. Readerswill see your piece as it will have to beremoved before they can read their issue.The bellyband can contain your messageon both sides of the piece.

■ Bookmark: Bookmarks are used primarilyas a tool, and are kept because theyprovide a long term use. Your message canbe printed on both sides and can be anyshape you require.

■ Double page spread advertisement.■ Full page advertisement.

THE REACHTo maximise audience reach of youradvertisement we distribute the directory in two main ways:■ A week prior to each event a digital version is

emailed to all delegates attending, enabling themto plan their time and maximise the opportunitiesat the event.

■ A printed copy is also placed in each delegate bagcollectable upon registration.

■ Our research has found that each directory isretained as a long-term resource (more than 12months) because of the key business informationcontained within it.

ROUTES DELEGATE DIRECTORYThe Delegate Directory is the official show guide for the all global Routes events, making it an invaluable tool for everyone attending. EachDelegate Directory contains the following essential event information: ■ Key information about the event and destination■ Event programme with timings and locations of the Strategy Summit and

all other Routes talks■ A guide to using the on-site meeting planner■ Floor plan and exhibitors list■ Profiles of all sponsors and exhibitors■ Full delegate list including names, company details and job title of all

airline, airport, destinations and suppliers attending.


Routes News Full Page

1 Page £3,150 $5,040 ¤3,7802 Pages £3,000 $4,800 ¤3,600 3 Pages £2,700 $4,320 ¤3,240

Routes News Double page spread (DPS) Prices are per DPS

1 DPS £6,050 $9,680 ¤7,260 2 DPS £5,750 $9,200 ¤6,900 3 DPS £5,350 $8,560 ¤6,420

Routes News Advertorial

1 Page £4,410 $7,056 ¤5,292 DPS £8,470 $13,552 ¤12,705

Routes Official Delegate Directory

1 Page £2,860 $4,050 ¤3,600 2 Pages £2,250 $3,600 ¤2,700 3 Pages £2,025 $3,240 ¤2,430 4 Pages £1,510 $2,430 ¤1,820

A high impact visual option, which will be the firstadvertisement the reader see when they receive the magazine.This can also be “tabbed” into a Double Page Spread, givingyou maximum exposure

Belly Band

Bookmarks are used primarily as a tool, and are kept becausethey provide a long term use. Every time the publication it willfall onto the page where your bookmark sits

Bookmark

FILE FORMATDigital copy only. High resolution Acrobat PDF Files preferred, in accordance with PPA Pass4Press version 4 specificationshttp://www.pass4press.com/PDFs are to be supplied at version 1.3 to PDF spec X-1a:2003. TTG Media cannot be held responsible for any errors occurring if the PDF is notsupplied to these specifications. Please also note if you are creating a file in InDesign, please ensure that the Transparency flattener is applied andconfigured in the PDF pre-set. Please refer to www.pass4press.com for help. Other digital files to be provided from Quark (no higher thanv.9)/Photoshop EPS, JPG/Illustrator (no higher than v.10), plus all ancillary files, original file, TIFFs or EPSs, fonts.

Artwork to be supplied by email to:Stephen Miller, TTG Media LimitedGroup Production Manager Friars HouseTel: +44 (0)20 3714 4119 160 Blackfriars road Email: [email protected] London SE1 8EZ

TEXT/SAFE AREA TRIM SIZE BLEEDDouble page spread (dps) 256mm x 370mm 276mm x 390mm 282mm x 396mmFull page 256mm x 175mm 276mm x 195mm 282mm x 201mm



(all measurements Height x Width)

SPECIFICATION RATES

Routes News

Directory (Regional)

Directory (World)


CONTACTS

Chris Gascoinesales manager, Routes NewsTel: +44 (0)20 3714 4121Email: [email protected]

Edward Robertson,editor, Routes NewsTel: +44 (0)20 3714 4116Email: [email protected]

Stephen Miller,group production managerTel: +44 (0)20 3714 4119Email: [email protected]


Media Pack 2017 · DPS £8,470 $13,552 ¤12,705 Routes Official Delegate Directory 1 Page £2,860...

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