B U S I N E S S A N A L Y S I S F O R H O T E L T R E N D S E T T E R S

M E D I A P A C K 2 0 1 6 - 2 0 1 7

Boutique Hotelier provides business intelligence for owners, operators and decision makers in boutique, lifestyle and de-sign-led properties in the UK.

The market-leading monthly magazine and on¬line portal, including daily email newsletters, is the only publication targeted at this booming hospitality sector.

In addition to providing news and exclusive interviews, comment and analysis, debate and examples of best practice and innovation, Boutique Hotelier supports the industry and drives its news agenda with reports and research into the industry.

Boutique Hotelier is published by ITP Promedia Publishing, a global publisher headquartered in Dubai, with offices in London, India and Bahrain. It is the sister title to leading magazines Catering Insight and Foodservice Equipment Journal.

KITCHEN DESIGN 7-PAGES ON EQUIPPING

YOUR SPACE RIGHT

GO VIRTUALSEE YOUR ONLINE

REPUTATION SOAR

THE HR HURDLEBIGGEST RECRUITMENT

ISSUES TACKLED HOTEL GOTHAM TAKES CENTRE STAGE IN THE BOUTIQUE SECTOR AS ITS OWNER BESPOKE HOTELS BIDS TO INJECT SOME ECCENTRICITY BACK INTO THE INDUSTRY

THE PARTACTING

boutiquehotelier.com • January 2016

THE RESULTS OF THE FIRST BH SALARY

SURVEY

PLUS

boutiquehotelier.com • November 2015

FROM THE TOP CONCIERGES TO THE HARD-WORKING HOUSEKEEPERS, WE REVEAL THE WINNERS OF THE PERSONAL SERVICE STAR AWARDS 2015

STARSSTARSSHINING

TEA TIMEREINVENT YOUR

AFTERNOON MENU

SOHO FARMHOUSE A PEEK INSIDE

THE COUNTRY GEM

CITY SPOTLIGHT BRISTOL’S BUOYANT

HOTEL SECTOR

BUSINESS ANALYSIS FOR HOTEL TRENDSETTERS boutiquehotelier.com • October 2015

THE STAR ONTHE FARNCOMBE ESTATE HAS ACHIEVED MORE IN TWO YEARS

THAN MOST HOTELS HAVE IN THEIR LIFE SPAN, BUT ITS

EVOLUTION IS FAR FROM OVER BROADWAY

BEST OF BRITISHWHY OUR SERVICE IS NUMBER ONE

ROUNDTABLE DEBATEARE HOTELS FOR SLEEPING IN ANYMORE?

FLEMINGS MAYFAIRTHE RENOVATION OF A BOUTIQUE GEM

INDEPENDENT HOTEL SHOW 4-PAGE

PREVIEW

IHS 15

DINING TASTESTURN YOUR RESTAURANT

INTO A DESTINATION

HAPPY HR ATTRACT AND RETAIN THE PERFECT BRIGADE

TOP TEN THE BIGGEST HOTEL

LAUNCHES FOR 2016 WHILE THE BRITISH WEATHER CAN BE WILDLY UNPREDICTABLE, SOUTH SANDS BOUTIQUE HOTEL IN SALCOMBE IS PROVING THAT IT’S A BUSINESS THAT CAN MASTER ALL SEASONS

SAILINGPLAIN

boutiquehotelier.com • December 2015

INDEPENDENT HOTEL SHOW 2015

REVIEW

IHS 15

BUSINESS ANALYSIS FOR HOTEL TRENDSETTERS boutiquehotelier.com • September 2015

THE NEW ZETTER INSIDE LONDON’S HIP

NEW BOUTIQUE

LONDON CALLINGTTHE CAPITAL’S BUOYANT

HOTEL MARKET

ANGEL OF THE

THE DEMISE OF VON ESSEN SAW SEAHAM HALL SLIP INTO ADMINISTRATION IN 2012. FAST FORWARD THREE YEARS, AND THE BEAUTIFUL BOUTIQUE IS RISING UP THE RANKS

TO BECOME ONE OF THE FINEST HOTELS IN THE UK

NORTH EAST

HOTEL FOOTBALLHAS IT SCORED WITH

GUESTS SO FAR?

HIRING THE BESTA STEP-BY-STEP GUIDE

TO SUCCESSFUL HR

PRIN

T A

DV

ERTI

SIN

G

CREDIBILITYBoutique Hotelier is published by ITP Promedia Publishing, a leading, global

publisher with some of the most respected, sector-leading B2B and consumer

magazines within its portfolio, and offices in London, Dubai and India.

INTEGRITY

Like its sister publications in the hospitality sector, Boutique Hotelier is built on an editorial policy

that places huge emphasis on the integrity, quality and richness of its content. Our teams work hard

to bring the market the information it needs to know, creating a compelling publication that suppliers benefit from being associated with.

FREQUENCYBoutique Hotelier is published 12 times a year, providing the market with a monthly

digest of original news, trends and features. We will work with you to create

a campaign that delivers a consistent message and is read by prospective buyers

of your products month after month.

AUDIENCEOur database is fully researched from scratch and maintained, giving you the

guarantee that your message is being seen by the most influential owners and operators of independent, design-led hotels including

boutique chains.

ADVERTISING IN BOUTIQUE HOTELIER OFFERS

NUMEROUS COMMERCIAL BENEFITS:

THE POWER OF PRINT In numbers

AUDIENCE

JOB TITLE

7,500Print readership per

month

3,000Monthly copies

distributed to the most stylish, high-end

boutique hotels in the UK

England London Scotland Wales

58%20%

14%

8%

Owners Operators F&B Management

48%

25%

17%

10%

ADVERTISING ONLINE AND IN THE ENEWSLETTERS

OFFERS NUMEROUS BENEFITS:

METRICSDigital advertising packages include clickthrough reports

that explain how visitors responded to your campaign,

giving you full analysis of how many people it reached

and the level of engagement.

FLEXIBILITY

Digital artwork can be changed, updated and rotated

on a weekly or monthly basis, offering you a unique

opportunity to customise your campaign, communicate

multiple messages and promote different offers. With

digital advertising you can drive traffic straight to your

website.

BRANDINGYour digital artwork on this 100% dedicated hospitality

platform will ensure your brand is at the forefront of

buyers’ minds, helping to increase awareness of your

products and enhancing the profile of your company to

the industry’s most influential hotel decision makers.

PROMOTIONSOnline campaigns take place in real time, so if you

advertise digitally buyers can immediately take

advantage of your company’s offers and promotions.

With banners, wallpaper and MPU positions available

on the website and daily e-newsletter, we can help

you choose the online medium that best delivers your

message.

DIGITAL

Boutiquehotelier.com is the region’s first dedicated web portal for the bou-tique and lifestyle hotel industry, rep-resenting a truly valuable opportunity

for business advertis¬ers. By advertising on bou-tiquehotelier.com and within the site’s associat-ed daily e-newsletters, organisations of all sizes can now communicate information about their company, products, services and promotions to highly-targeted hospitality industry profession-als working in the UK. You’re speaking directly to the owners, op¬erators and key management per-sonnel that make the decisions in this lucrative sector. As online advertising continues to grow in popularity why not combine your marketing be-tween print and online?

ON

LIN

E A

DV

ERTI

SIN

G Stat attack

63%Year-on-year

growth in website tra�c during

2015

15,500Average monthly page

views on Boutique Hotelier during 2015

186,000Page views on Boutique

Hotelier during 2015

6,000Subscribers to daily

news alert

69,000Unique visitors to Boutique

Hotelier during 2015

Boutique Hotelier is distributed to named individuals in the UK’s independent hospitality sector; from 2 to 200 bedroom hotels, restaurants and pubs with rooms, and a selection of international chains with boutique brands. Our readership is responsible for key decision making and budget control within their annual operations. Those who receive the print and digital versions of Boutique Hotelier represent hotels that include:

OUR READERS◆ Limewood Group (including The Pig)

◆ Firmdale Holdings

◆ Hotel du Vin

◆ The Zetter Group

◆ Harbour Hotels

◆ Pride of Britain Hotels

◆ Relais and Chateaux

◆ The Goring

◆ Lucknam Park

◆ Northcote

◆ The Arch

◆ Ellenborough Park

◆ Hotel Indigo

◆ Mr and Mrs Smith

◆ Andaz

◆ Ace Hotel

◆ The Hoxton

◆ Artist Residence

◆ The Nadler

◆ Chewton Glen

◆ Le Manoir aux Quat’Saisons

◆ The Cavendish

◆ Danesfield House

◆ Alexander House Hotel

◆ The Doyle Collection

◆ Gravetye Manor

◆ Eden Hotel Collection

BESPOKE SERVICES & EVENTSAs a multi-platform publisher, we can work with you to organise events tailored to your specific needs, including roundtables. Roundtables allow you to gain thought leadership on an industry topic while providing a platform for you to communicate your message objectively and network with key individuals. All roundtables are followed by extensive post-event print and online coverage and photography.

BIG DEBATE TRADELINENS ROUNDTABLE

BOUTIQUE HOTELIER | October 201536

Q: PUT YOURSELF IN THE MIND OF A HO-TEL GUEST – YOU ARRIVE AT YOUR HO-TEL, WALK INTO THE ROOM, WHAT’S THE FIRST THING THAT MAKES YOU STAND BACK AND GO ‘WOW’?

Charles Leon: It starts long before you walk into that room. The selection process is completely different to what it was 20 years ago, now people can check reviews, pictures and comments on the internet. I think people now are making choices

IT’S A VITAL PART OF THE HOTEL EXPERIENCE FOR GUESTS TO BE ABLE TO SLEEP EASILY; TRIPADVISOR WILL BE THE FIRST TO KNOW ABOUT IT IF HOTELS FAIL TO MEET THIS BASIC REQUIREMENT. HOWEVER, ARE OPERATORS STARTING TO FORGET THE IMPORTANCE OF A COMFORTABLE BEDROOM, INSTEAD FOCUSING TOO MUCH ATTENTION ON INNOVATIVE EXTRAS AND FOLLOWING NEW TRENDS? BOUTIQUE HOTELIER PARTNERED WITH TRADELINENS TO INVITE FOUR KEY PLAYERS IN THE INDUSTRY TO HELP RAISE AWARENESS ON THE TOPIC AND SHARE THEIR INSIGHT INTO WHAT MAKES A GREAT NIGHT’S SLEEP.

Roundtable Debate:Are hotels for sleeping inanymore?

THE PANEL

Robert Lancaster-GayeDirector, Tradelinens

Daniel BrownOwner, Blossom and Brown Laundries

Charles LeonDirector, Leon Black interiors

Peter HancockChief executive, Pride of Britain Hotels

based on suitability, what they think and how they feel. Some of that will be status – does it give me the right status? Does it give me the right practi-cality? Does it give the right cultural messages? These three, combined with reviews, gather how people choose a hotel.

More often than not, I think hoteliers consider what they need to provide as opposed to thinking about what experience they want to give. How-ever, I do think that hotels are definitely not just for sleeping in anymore, without a doubt. You can go and work in Citizen M all day if you wish to and Firmdale hotels has completely transformed how the public areas of a hotel work in terms of social environment now.

Robert Lancaster-Gaye: They all have the same vibe and that’s all about texture, colour and comfort, but at the end of the day they are very comfortable places to sleep as well.

Charles Leon: I think what Kit Kemp got abso-lutely right was to come at it from her own point of view; what do I want to experience when I go to a hotel? I think that if you get the basic direction right, and that being the big mission statement, everything else falls into place.

TRADELINENS ROUNDTABLE BIG DEBATE

October 2015 | BOUTIQUE HOTELIER 37

spend that much time in the bedroom awake.

Robert Lancaster-Gaye: So much of what’s in the bedroom is so fabu-lously irrelevant. But if you’re trying to get 6-7 hours sleep and you can’t, then you haven’t had a very nice hotel expe-rience. That will be the lasting impres-sion which stays with you.

Peter Hancock: The introduction of the term boutique has panicked some hoteliers into thinking they need to focus on the way a hotel looks and it’s become a lot more important than it

I THINK WHAT KIT KEMP GOT RIGHT

WAS TO COME AT IT FROM HER OWN POINT OF VIEW; WHAT DO I WANT TO EXPERIENCE WHEN I GO TO A HOTEL?”

DO YOU THINK HOTELIERS HAVE BECOME OBSESSED WITH FOCUSING ON THE SOCIABIL-ITY ELEMENT OF A HOTEL AND ITS PUBLIC SPACES, AND LOST TOUCH WITH THE BEDROOMS AND HOW HIGH QUALITY THEY SHOULD BE?

Charles Leon: I still think bedrooms are incredibly important but they are not the only thing; especially in bou-tique hotels that are trying to reinvent themselves as experiences, rather than just places to sleep. Although you sleep in the bedroom, you don’t actually

was before. It is possible to overlook the basics and what is needed; you can find places that do have the wow factor as soon as you walk in the bedroom but when you go to run the shower, it’s like, how do I turn this on?

Charles Leon: The major pressure is from the owners and operators; if they can get away with a 27 sq metre room, rather than a 35 sq metre room, then they will. So it starts at the beginning – where is your direction and what can you afford to do within that direction and how much pressure is there to get 210 rooms as opposed to 180 rooms? When you’re putting in exclusive linens for example – boutique hotels particu-larly, say ‘we want the best, we want our guests to feel fabulous’ and then you come back with the price and they say ‘actually, maybe not’.

Daniel Brown: Their knowledge isn’t great when it comes to fabrics. When we go to hotels we will go in with a load of products and say this is what we have available – we don’t tell them pricing points we just ask them to feel them. And then they’ll make the judgement on how they feel. Then they’ll look at the pricing points and say, ‘well we love it but we can’t afford it’, and you get the squeeze.

Robert Lancaster-Gaye: Take a hotel like Drakes in Brighton. The bed itself is made up with high quality bed linen, the pillows and duvets are as good as what you can get at this level. And so the hotel room is not a luxury room – it is too small to be defined as luxury – but the going-to-bed experience is phe-nomenal. They’ve got around the fact that they have small rooms by actually

Charles Leon is director at

Leon Black Interiors.

Peter Hancock is CE of Pride of

Britain Hotels.

LATE LAST YEAR, BOUTIQUE HOTELIER EXCLUSIVELY REVEALED THAT BESPOKE HOTELS IS PLANNING TO ROLL OUT ITS HUGELY-SUCCESSFUL HOTEL GOTHAM BRAND ACROSS THE UK AND BEYOND. MANAGING DIRECTOR NICK TURNER DESCRIBES HOW

GOTHAM IS STRIVING TO INJECT THE FUN, PERSONALITY AND SENSE OF HUMOUR BACK INTO THE BOUTIQUE HOTEL INDUSTRY, ONE ACQUISITION AT A TIME.

HOTEL GOTHAMGOES GLOBALHOTEL GOTHAMGOES GLOBAL

40 BOUTIQUE HOTELIER | January 2016

TALK BESPOKE HOTELS

hen Hotel Gotham burst onto the hotel scene in April 2015, it cer-

tainly got the whole industry talking. The

Art Deco, 1920’s-inspired, Batman-themed boutique hotel was the first one of its kind - a new concept where staff take on Great-Gatsby style char-acters and the interiors are peppered with quirky design nods to both its surroundings and historic roots – Ho-tel Gotham provided a much-needed injection of personality into Manches-ter’s hotel market.

Soon after launch, it was clear that Hotel Gotham was onto something good; its ripple effect was being felt across the UK and ‘Batman’ fever had officially taken over. Its owner, Bespoke Hotels chaired by founder Robin Shep-pard, had spent the last few years prior to opening pouring every ounce of pas-sion, care and attention into the project and judging by its 90% occupancy rates less than 12 months into its lifespan, it was well worth it.

“It was after about a week we realised we were onto something spectacular,” explains international managing direc-tor Nick Turner. “Our chairman and CEO put 60 years of hotel passion into this one property, and soon realised that they had something class-leading and more importantly scalable.”

The new moveGiven its mammoth success, it comes

W

ber with a wealth of experience in ho-tels, including a stint with Malmaison where he played a part in the brand’s early expansion efforts and now he can already indentify comparisons be-tween the launch of Malmaison and the explosion of Gotham.

He says: “I was involved years ago with the early start of Malmaison and I think Gotham reminds me of the begin-ning of Malmaison in the 90s in terms of that enthusiasm; it was so different for back then. I think there is a real buzz in the industry now that Gotham is scalable; it could easily be in every major city in the UK as Malmaison did in the 90s and Hotel du Vin in the 00s.”

One of the reasons why Gotham works so well is because it oozes per-sonality, quirkiness, eccentricity and fun right through its core. Turner be-lieves that for Bespoke, this character derives from chairman Sheppard, who has focused on making hospitality fun again as opposed to just being a pro-cess. It’s this ‘Britishness’ that will be a driving force behind the expansion of Bespoke. Turner says there is a real de-mand for it in countries that love Brit-ish brands too, magnified alongside the consumer shift away from hard Ameri-can brands to softer lifestyle ones that give guests an authentic experience.

Turner continues: “I think what Be-spoke has done very well is they realised early on in 2000 that consumers were moving towards softer brands. Bespoke works best when it is a golden thread of quality that runs through a property

as no surprise that Bespoke Hotels now plans to roll out the Hotel Gotham con-cept in various locations in both the UK and overseas, and Turner has been brought in to drive this expansion. Op-erating alongside the softer Bespoke brand, Hotel Gotham will provide a hard brand option for owners and Turner expects it to be a popular one.

“Hotel Gotham is one of our more premium properties, but we believe that now we have created something so unique it will stand as its own brand,” he explains. “Obviously supported by all the machinery, booking channels, support and operations and purchas-ing power of Bespoke. Now one of my responsibilities is to take that brand across the UK and worldwide, export-ing to the top 20-30 lifestyle destina-tions around the world, like Dubai, Am-sterdam, Dublin and New York.”

Turner joined Bespoke in Novem-

Right: Nick Turner.

January 2016 | BOUTIQUE HOTELIER 41

BESPOKE HOTELS TALK

PersonalService

PersonalPersonalServiceServiceService

PersonalService

PersonalPersonalServiceServiceServiceService

PersonalPersonalPersonalServiceService

PersonalPersonalPersonalPersonalPersonalServiceService

PersonalPersonalPersonalPersonalPersonalPersonalPersonalPersonalPersonalPersonalPersonalPersonalServiceServiceService

PersonalPersonalPersonalPersonal

On the first evening of the Independent Hotel Show, the Boutique Hotelier Personal Service Star Awards take place. Prior to the inaugural event, we ask owners and managers of boutique and lifestyle hotels to nominate their staff members who work tirelessly to provide the best customer service possible to

every single guest. The nominations are then whittled down to a shortlist before culminat-ing in a glittering awards ceremony on the evening in October. High profile members of the hospitality industry, hard-working employees and innovative owners and managers are in attendance, always proud to see well-deserving staff members receive recognition for their efforts which so often can go unnoticed.

Boutique Hotelier presents a range of opportunities for companies to sponsor these pres-tigious awards, which not only make their mark in the hospitality industry, but also gain nationwide exposure in various press such as newspapers and online coverage.

• Exposure and profile allows you to benefit from high-profile branding to the industry before, during and after the event.

• Networking opportunities with senior decision-makers within the UK’s leading independent hotels and international hotel groups.

• Increase your credibility through association with our leading magazine, website and awards.

• Create new business opportunities through higher brand presence among current and potential customers.

• Gain valuable profiling in Boutique Hotelier through awards-related editorial coverage and post event write-ups.

• Be seen as the market leader in your chosen area by sponsoring the award that suits your company.

• Raise the profile of your products and services with an influential and affluent audience.

Feedback from the 2015 ceremony “A belated thank you for hosting such an enjoyable evening. It was great to see so many colleagues from our industry.”Andrew Thomason, managing director, Gravetye Manor

“We were thrilled with Angela’s award and it was a great surprise, especially with so many of the team in attendance!”Ashley Ely, general manager, The Zetter

“We are so proud of Kim, we still can’t quite believe it. Thank you all so much, it means so much to her and all the team.”Lindsay Steele, Sweeney Hall Hotel

SO WHY SPONSOR

THE

3RD

AN

NU

AL

BO

UTI

QU

E H

OTE

LIER

AW

AR

DS

Star Quality Hospitality ConsultancyStar Quality Hospitality Consultancy

DATE: 18th October 2016VENUE: London Hilton Olympia, Westminster Suite

TIME: 7:00pm ‘till late

NB: The topics in the 2016 features list provide a guide to the product features scheduled for 2016. In addition to this four-page feature, each issue of Boutique Hotelier will contain an additional mix of trend insight, interviews with industry leaders and advice and business tips, so please keep in regular contact with the editorial and commercial team to be involved with other opportunities.

JANUARYKitchen Design Special

Drinks

FEBRUARYHotelympia Show Preview

Linen

Casual Dining Show (250 Copies)

Hotelympia (500 Copies)

MARCHGuest Room Amenities

Hotel & Catering Show (250 Copies)

APRILBH Annual Powerlist Supplement

Lighting

MAYSpa Special

Bathroom

The 34th London Wine Fair (500 Copies)

JUNEChristmas Previews

Tea & Coffee

Commercial Kitchen Show (500 Copies)

JULYTechnology Spotlight

Regional focus

Tableware

Imbibe Live

AUGUSTBedding

Awards nominations open

SEPTEMBERGuest Room Amenities

Mini bar product focus

Awards Nominations Close

OCTOBERIndependent Hotel Show Preview

Soft Furnishings

Independent Hotel Show (1,000 Copies)

Boutique Hotelier Awards (300 Copies)

NOVEMBERRefurbishment Special

Furniture

Sleep Event (250 Copies)

DECEMBERBathroom

Year Review

2016 FEATURES & EVENTS

Trade Show Editions

POSITION SPECIFICATIONS SINGLE ISSUE price per insertion

SIX SERIES (10% discount) per insertion

TWELVE SERIES (15% discount) per insertion

PRIME POSITIONS

Front cover gatefold 406 X 275MM £6,500 £5,850 £5,525

Belly band 500 X 70MM £5,450 £4,905 £4,633

IFC/OBC 205 X 275MM £4,150 £3,735 £3,528

Opening Double page spread 410 X 275MM £6,000 £5,400 £5,100

Double Page Spread 410 X 275MM £5,300 £4,770 £4,770

Roundtable Event Actual Event & 4 page write up £5,000 N/A N/A

STANDARD ADVERTISING

Full page 205 X 275MM £3,200 £2,880 £2,720

Half page horizontal 175 X 116MM £1,920 £1,728 £1,632

Half page vertical 85.5 X 232MM £1,920 £1,728 £1,632

Quarter page 175 X 42MM £1,150 £1,035 £880

Advertorials 205 X 275MM £4,330/page £3,897/page £3,681/page

RATE CARD FOR BOUTIQUEHOTELIER

PRINT AND ONLINE ADVERTISING RATESRATE CARD

Options including inserts, tailored supplements, magazine wraps and bookmarks are available on request

Promedia Publishing Ltd16-25 Bastwick Street, London, EC1V 3PS020 3176 4228www.itppromedia.com

COMMERCIAL CONTACTAnne-Marie Judge

020 3176 5632anne-marie.judge@itppromedia.com

EDITORIAL CONTACTZoe Monk

020 3176 4237zoe.monk@itppromedia.com

Follow us onTwitter @Bhotelier

RATE CARD FOR BOUTIQUEHOTELIER.COM

POSITION SPECIFICATIONS PRICE

BOUTIQUEHOTELIER.COM

Leaderboard 1040 X 120 Pixels £1,750 per month

MPU 300 x 250 Pixels £1,750 per month

Tower 300 X 600 Pixels £2,000 per month

Button 300 X 100 Pixels £750 per month

Wallpaper 740 X 1440 Pixels (Per Side) £3,000 per month

DAILY NEWS ALERT

Leaderboard 728 X 90 Pixels £2,000 per month or £600 per week

Second Leaderboard 728 X 90 Pixels £1,800 per month or £500 per week

Third Leaderboard 728 X 90 Pixels £1,600 per month or £450 per week

Fourth Leaderboard 728 X 90 Pixels £1,500 per month or £400 per week

Tower Banner 220 X 550 Pixels £3,000 per month or £800 per weekSponsored news stories N/A £1,500 per story

Dedicated email shot TBC £3,000 per email

Discounts available on multiple campaigns*

CONTACTS

Follow us onLinkedin @Boutique Hotelier

Follow us onFacebook @Boutique Hotelier