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Media Pack 2013

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Northern & Shell’s media

platforms now reach over

37.6 million adults:

a staggering 74% of the

population, and 73% of all

ABC1s

Source: TGI Oct 11 – Sep 12

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A Joined Up Media Network

Daily Express

Sunday Express

Daily Star

Daily Star Sunday

Star

Magazine

New!

Magazine

OK! Magazine

Channel 5

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“The Daily Express stands for a brighter, better, fairer

Britain that supports decent people who work hard and

play by the rules.

Our front page emblem is The Crusader and we truly are

a crusading newspaper. We crusade on the issues that our

readers care about: from tackling the injustice of

inheritance tax to regaining control over our national

destiny by holding a referendum on leaving the EU. We

are crusading for a fairer deal on fuel duty and for

respect for the elderly too.

We stand for traditional British values of decency,

politeness, personal responsibility and honesty. We

believe in Britain and believe that the values of the Daily

Express are the values that make our nation great.”

Hugh Whittow, Editor

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The Daily Express Heritage

1900 2010

Daily Express = Crusading Newspaper

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Daily Express

ABC: Aug 12 – Jan 13/ NRS Jan 12 – Dec 12

Cover Price: 50p

Solus National Daily Readership: 62%

Circulation: 537,743

Readership: 1,192,000

Average age 59

ABC1 adults 57%

C1C2 adults 55%

Main shopper 73%

Female ratio 50%

Age profile

15 – 24 6%

25 – 34 8%

35 – 44 7%

45 – 54 15%

55+ 64%

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Daily Express Regular Features

MONDAY Day & Night, City & Business, Sport, Express yourself

TUESDAY Day & Night, City & Business, Sport, Your Health

WEDNESDAY Day & Night, City & Business, Sport, Your Money, Travel

THURSDAY Day & Night, City & Business, Sport, Express Yourself

FRIDAY Day & Night, Sport, Be Happy, Weekend, Property

SATURDAY Saturday Magazine, Gardening, Travel, Fashion, Motoring ,Sport

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Your Health: Tuesdays

› Health news

› Medical advice by Dr Rosemary

Leonard

› Diet

› Fitness

› Real life

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Be Happy: Fridays

› Shopping guide covering

fashion, gadgets and

decoration ideas

› Morals & Manners- problem

solving

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City & Business:

Monday-Thursday

› City & Business news

› FTSE updates

› Share prices

› Market Reports by David Shand

Edited by PETER CUNLIFFE

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Travel:

Wednesdays & Saturdays

› Great selection of holiday ideas

› City breaks

› Cheap deals

› Long haul flights

› Beach and family holidays

› Adventure holidays

› Cruises around the world

Edited by JANE MEMMLER

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Dream Gardens: Saturdays

› Gardening

› Food growing tips

› Seasonal gardening guide

With ALAN TITCHMARSH

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“A combination of an

essential TV guide, review

and an inspirational

lifestyle supplement.”

Graham Bailey, Editor

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Saturday Magazine Environment

› Television focused interviews and articles

› Film spread, soap box

› Celebrity interviews

› Shopping advice and fashion features

› Beauty and lifestyle

› Travel

› Food

› Property and interiors

› Gardening

› TV guide

Edited by GRAHAM BAILEY

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ABC: Aug 12 – Jan 13/ NRS Jan 12 – Dec 12

Solus Saturday Supplement: 69% Free with Daily Express

SATURDAY magazine

Circulation: 537,743

Readership: 1,073,000

Average age 62

ABC1 adults 58%

C1C2 adults 57%

Main shopper 78%

Female ratio 56%

Age profile

15 – 24 2%

25 – 34 5%

35 – 44 8%

45 – 54 15%

55+ 70%

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Sunday Express

ABC: Aug 12 – Jan 13 / NRS Jan 12 – Dec 12

Cover Price: £1.35

Solus Sunday Readership: 54%

Circulation: 486,147

Readership: 1,226,000

Average age 58

ABC1 adults 59%

C1C2 adults 57%

Main shopper 76%

Female ratio 52%

Age profile

15 – 24 6%

25 – 34 9%

35 – 44 8%

45 – 54 17%

55+ 60%

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Sunday Express Regular Features

FINANCIAL Business News, Personal Finance, Enterprise, Markets Rates and Share Prices

REVIEW Lifestyle and Fashion, Films, Music, Theatre, Opera and Dance, Books, TV and

Radio

TRAVEL Latest Travel Information, Holiday Hotspots, Travel Tips

SUNDAY AFTERNOON Weather, Motoring, The Cool Zone- Fun Facts and Things To Do, Selection of

Puzzles and Crosswords, Birdman with Stuart Winter

PROPERTY Property in the UK, Overseas property, House of the week by Paul Vale

SPORT Football, Racing, Rugby, Tennis, Comments from our chief sport correspondent

Jim Holden, Inside stories from Harry Harris

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Sunday Express: Financial

› 12 page supplement covering:

› Business news

› Personal Finance

› Enterprise

› Market rates and share prices

Edited by TRACEY BOLES

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Sunday Express: Review

› Supplement containing:

› Lifestyle and fashion

› Films

› Music

› Theatre, Opera and Dance

› Books

› TV and radio

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Sunday Express: Property

› Property in the UK

› Overseas property

› House of the Week by Paul Vale

Edited by JANE SLADE

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“S Magazine is a mid-market glossy

magazine aimed at women. It is

realistic for the reader with the

aim of being aspirational yet

affordable, fun not frumpy”

Louise Robinson, Editor

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S Magazine Re-launch

S Magazine relaunched in May 2010:

– Improved print stock: 60gsm coated paper, with 130gsm

coated paper covers

– Increased pagination

– Improved editorial content: more fashion & beauty

features

“S Magazine is a bright, stylish, Sunday weekly packed with fabulous fashion and

beauty features on new, high-quality glossy paper. We’re aimed at women, but our

vibrant mix of heart warming interviews with aspirational yet affordable style

guides – plus fiction, celebrity columnists and the famous crossword – makes us an

entertaining and witty read for everyone.”

Louise Robinson, Editor

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S Magazine Environment

› Luxury and aspiration

› Celebrity interviews

› Modern life, parenting

› Health and beauty pages

› Fashion focus, latest trends, shopping advice

› Food and wine - recipes and recommendations

› Homes & interiors

› Gardening

Edited by LOUISE ROBINSON

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ABC: Aug 12 – Jan 13/ NRS Jan 12 – Dec 12

Solus Sunday Supplement: 24% Free with Sunday Express

S magazine

Circulation: 486,147

Readership: 937,000

Average age 61

ABC1 adults 59%

C1C2 adults 56%

Main shopper 82%

Female ratio 55%

Age profile

15 – 24 2%

25 – 34 7%

35 – 44 8%

45 – 54 17%

55+ 66%

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www.express.co.uk

› Up-to-date breaking news and information

› Outstanding content provided internally and via external partners that attracts a high quality audience

UNIQUE VISITORS: 3,156,130

PAGE VIEWS: 9,532,835

Source: Google Analytics, January 2013

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WORLD HEADQUARTERS

The Northern & Shell Building

Number 10 Lower Thames Street

London EC3R 6EN

Telephone: 0208 612 7000

+44 (0)208 612 7000 (outside UK)

ADVERTISING CONTACTS:

ADVERTISEMENT CONTROLLER: Jane Putley

GROUP HEAD: Mark Grove

PH: 0207 612 7015