media pack | 2011

The magazine for marketing intelligence & decision making

�MEDIA PACK �010 | Introduction

iNTROdUcTiON

EDITORIAL TEAM— �imon �had�ick���imon �had�ick�� EDITOR IN �HIEF

— Marco �e�olo��Marco �e�olo�� EDITORIAL ADVI�OR

— Kathy Joe�� Angela �anin�� �O-EDITOR�

Market research brings the real story of people into the board room and public decision making, helping leaders in business and public life understand the consumer, especially in difficult times. What do people stressed in a time of change really need and how can we respond to them? Research World is the global magazine for marketing intelligence and decision making. It explores the expanding borders of research by highlighting the latest innovations and developments in tools, technology and business applications, and stimulates challenging debate on the critical role of research in commerce and society.

ADVI�ORY �OARD— Vinay Ahuja�� PRO�TER & GAM�LE — Rex �riggs�� MARKETING EVOLUTION

— Ansgar Hölscher�� M�KIN�EY — John Kearon�� �RAINJUI�ER — Da�id Mc�aughan�� M��ANN ERI�K�ON JAPAN

— �ean Meehan�� IMD

Sco

tt B

alm

er

�MEDIA PACK 2010 | Readers Profile

WesternEurope52.6%

LATAM6.8%

APAC15.1%

NorthAmerica

10.4%

ME &

6.6%Africa

Eastern

8.5%Europe

READER PROFILE

The majority of readers hold C-level executive, research and marketing titles. Our European audience makes up the majority of Research World’s global reach, followed by Asia Pacific and North America, with growing circulation in Latin America and the Middle East.

Read in over ��� countries �� times��� countries �� times countries �� times�� times times a year, your message will reach the people who matter in every corner of the world. With circulation of almost ��,���, Research World is��,���, Research World is, Research World is distributed to the ESOMAR membership base of global professionals with further outreach through subscriptions, distribution at global events and through a network of ESOMAR representatives.

Where are Research World readers?

Which sectors of the market

research industry do you reach

through Research World?

Research Agencies

Research Client

Associations

Academics

Others

70%

14%

�%

1%

12%

President/CEO/Chairman/MD �7%

Director/VP�4%

Manager12%

Consultant/Analyst4%

Research Executive1%

Academic1%

Other

11%

�MEDIA PACK �010 | Technical Specification

TecHNicaL SpeciFicaTiONS

DIMEN�ION� DELIVERA�LE�

Formats width x height

One-eight page 185 x 35 mm

Quarter page vertical 90 x 110 mm

Half page horizontal 185 x 110 mm

Full page 185 x 225 mm

Double page 395 x 225 mm

FILE FORMAT Please send artwork in a closed digital file: Tiff, certified or high resolution pdf, and include crop marks.

ILLUSTRATIONSAny illustrations must be at least 300dpi and CMYK formatted.

PROOFINGPlease send all ads with a final, full-size hard copy and a matching colour proof to help us guarantee accuracy.

Double page spread39� x 22�mm

One-eight vertical�8� x 3�mm

Full page�8� x 22�mm

Quarter page

vertical 9� x ���mm

Half page horizontal �8� x ���mm

�

Size Colour 1x 2x 3x 4x 5x 6xDiscount 2.5% 5% 10% 15% 20%One-eight page Full colour 800 780 760 720 680 640

Quarter page �lack & 800 780 760 720 680 640

Full colour 1200 1170 1140 1080 1020 960

Half page �lack & 1000 975 950 900 850 800

Full colour 1600 1560 1520 1440 1360 1280

Full page Full colour 2500 2438 2375 2250 2125 2000

�pecial position*

3000 2925 2850 2700 2550 2400

Double page

spread

Full colour 4600 4485 4370 4140 3910 3680

Belly Band Full colour 6000 5850 5700 5400 5100 4800

3 page gatefold (front or back cover)

Full colour 5500 5363 5225 4950 4675 4400

2 page false cover

Full colour 8000 7800 7600 7200 6800 6400

e-Bulletin banner advertisement

N.a 250 244 238 225 213 200

RaTeS

PRINT*Inside front cover, page 3, outside back cover, inside back cover.

Number of advertisements per year/price per advertisement in Euro.Please note that advertising is subject to approval.

SPECIAL OPTIONSSpecial advertising options are available. To find out more please contact business@esomar.org

MEDIA PACK �010 | Rates

ONLiNeONLINE bANNER ADvERTISEMENT IN RW NEWSLETTER - EUR 250

�MEDIA PACK �010 | Advertising and Editorial Schedule

ediTORiaL aNd adVeRTiSiNG ScHedULe

�011 Theme Country/ Region focus

Extra distribution

Advertising reservation

Copy deadline

Published

January/February

New consumer insights: Research World looks at the tools used to generate consumer insights and the implications of non-rational behaviour for marketing, market research and advertising

Benelux/Switzerland

Insights 2���

�� January �7 January �� February

March/April

New methodologies for emerging markets: This issue looks at the APAC region, the methodologies that need to be adapted to work there and new techniques coming from the region

Australia/New Zealand/China

Asia Pacific 2���

2 February 9 February 9 March

May/June Research effectiveness & developing talent: Case studies from research users demonstrating research effectivness and the skills required by new and current researchers for the future

LATAM - � April 8 April 9 May

SeptemberSpecial*

The Congress special: The big ideas shaping the future of the market research industry and how it will affect marketers, researchers and the media

Worldwide Congress2���

�� August �8 August �3 September

October Special*

Listening, observing and understanding: Qualitative research and the latest developments in social media, web analytics, ethnography and semiotics and how to find insights in a mountain of information.

France/Germany/UK

Qualitative2���

�� September �3 September �� October

November/ December

Online and digital research: The current business models, technologies and methods used in online and digital research.

North America

Digital 2��� � October �2 October 8 November

* For more information contact business@esomar.org

�MEDIA PACK �010 | Order Form

ORdeR FORm

Name:

Company:

Address:

Post code:

Country:

Phone:

Fax:

Email:

VAT no.

Signed:

Print name:

Inside front cover

Page 3

Outside back cover

Inside back cover

For special formats such as cover wraps, gatefolds and inserts, please contact business@esomar.org

Kindly complete and fax this form to: Daniel Migchels /business@esomar.org /+31 20 664 2922

Double page

We hereby agree to the ESOMAR terms of advertising

Total amount in Euro__________ (please refer to advertising rates sheet)

Full page Half pagehorizontal

Quarter pagevertical

One-eight page

PLEA�E RE�ERVE YOUR FORMAT

January/February September

October

May/JuneMarch/April

November/December

IN THE FOLLOWING I��UE�

PLEA�E PROVIDE THE FOLLOWING DETAIL�

online banner in RW newsletter

ONLINE FORMAT�

Recruitment

Publisher

Media/Advertising agency

�PE�IAL RATE� AVAILA�LE FOR

Black & white

Full colour (CMYK – no PMS colours)

�OLOUR

�PE�IAL PO�ITION�

�MEDIA PACK �010 | Advertising Terms

adVeRTiSiNG TeRmS

PRI�INGAll prices are exclusive �9�� Dutch �AT ��alue�9�� Dutch �AT ��alue Dutch �AT ��alue Added Tax), which applies if your company is either based in the Netherlands or is based in the EU but cannot provide a �AT number on the order form.

A��EPTAN�E OF ADVERTI�INGAdvertisements are accepted on the condition that their content does not contravene the International Chamber of Commerce Code on advertising and marketing and/or the Stichting Reklameraad of the Netherlands Code. ESOMAR reserves the right to refuse or cancel any advertisement that may contravene the best interests of the Association.

“I/We declare that I/we have read and understand the ICC/ESOMAR International Code of Marketing and Social Research Practice* and affirm for and on behalf of the Company of which I/we am/are the Authorised Signatory/ies** that this company undertakes to apply the provisions contained therein to each and every marketing or social research contract which it may undertake. In particular, I/we affirm that we agree to apply Rule �� of the ICC/ESOMAR Code and confirm�� of the ICC/ESOMAR Code and confirm of the ICC/ESOMAR Code and confirm that when acting in the capacity as researchers, this company will not undertake any non-research activities, for example database marketing involving data about individuals which will be used for direct marketing and promotional activities. I/We agree that this company will always clearly differentiate any such non-research activities from marketing research activities, in the way they are organised and carried out.”

NON-PU�LI�ATIONESOMAR is not responsible for any loss arising from delay in publishing or non-delivery of Research World.

�ILLINGPayments should be received within 3� days3� days days of the invoice date. ESOMAR reserves the right to cancel advertising and other orders �publications, registrations etc.) if payment is not received. Responsibility for paying the invoices ultimately lies with the advertiser – also for bookings made by the relevant advertising agency.

�OPY DELIVERYAdvertisers are responsible for providing their copy before the deadline in the advertising schedule. ESOMAR does not accept responsibility for any loss as result of misprints in ads that are provided late or in formats other than those specified.

LIA�ILITYResearch World’s editorial calendar can be changed without prior notice. ESOMAR is free to change all characteristics of the magazine without prior notice to the advertisers. ESOMAR does not accept liability for any loss or damage resulting such changes in the planned production and/or mailing dates of Research World.

�AN�ELLATION�Cancellations must be received by ESOMAR in writing. The following charge will apply if the cancellation is received at the ESOMAR office: — More than ��� weeks before the advertising��� weeks before the advertisingweeks before the advertising deadline: no charge— ��� - 8 weeks before the advertising deadline:��� - 8 weeks before the advertising deadline: - 8 weeks before the advertising deadline:8 weeks before the advertising deadline: weeks before the advertising deadline: ���� cancellation fee cancellation fee— 8 – 2 weeks before the advertising deadline:8 – 2 weeks before the advertising deadline: – 2 weeks before the advertising deadline:2 weeks before the advertising deadline: weeks before the advertising deadline: ���� cancellation fee cancellation fee--- Less than 2 weeks before the advertising2 weeks before the advertising weeks before the advertising deadline: 7��� cancellation fee or the7��� cancellation fee or the cancellation fee or the advertising can be reassigned to one of the next 2 issues at the normal rate plus a 2���2 issues at the normal rate plus a 2��� issues at the normal rate plus a 2���2��� reassignment charge.