Media Monitoring Of The Malaysian General Elections 2008

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Results – Number of items Story Count N ew S traits Tim es 734 The S tar 638 TheS un 289 M akkalO sai 557 M alaysia Nanban 609 Utusan M alaysia 981 TO TA L 3808

Transcript of Media Monitoring Of The Malaysian General Elections 2008

Page 1: Media Monitoring Of The Malaysian General Elections 2008

Results – Number of items

Story CountNew Straits Times 734The Star 638TheSun 289Makkal Osai 557Malaysia Nanban 609Utusan Malaysia 981TOTAL 3808

Page 2: Media Monitoring Of The Malaysian General Elections 2008

Results - overall

NST Star Sun0

20

40

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100

120

Figure 1: Coverage in % of space by English dailies

Neutral

Pro-Opp

Pro-BN

Newspaper

%

Page 3: Media Monitoring Of The Malaysian General Elections 2008

Results - overall

MO MN UM0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

Figure 2: Coverage in % of space in 3 broadsheets

Neutral

Pro-Opp

Pro-BN

Newspaper

%

Page 4: Media Monitoring Of The Malaysian General Elections 2008

Results – The Star

24/02/08

25/02/08

26/02/08

27/02/08

28/02/08

29/02/08

01/03/08

02/03/08

03/03/08

04/03/08

05/03/08

06/03/08

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08/03/08

0

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Figure 3: Slant in coverage, The Star 24/2 - 7/3

Pro-BNPro-OppNeutral

Date

% s

pace

Page 5: Media Monitoring Of The Malaysian General Elections 2008

Results - NST

Pro-BN Pro-Opp Neutral0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

Figure 6: Overall space and story count, NST 24/2 - 8/3

Story count (%)

Space (%)

Slant

%

Page 6: Media Monitoring Of The Malaysian General Elections 2008

Results - NST

24/02/08

25/02/08

26/02/08

27/02/08

28/02/08

29/02/08

01/03/08

02/03/08

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08/03/08

0

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Figure 7: Slant in coverage by NST, 24/2 - 8/3

Pro-BNPro-OppNeutral

Date

% s

pa

ce

Page 7: Media Monitoring Of The Malaysian General Elections 2008

Results – NST

Pro-BN

Pro-Opp

Neutral

0 10 20 30 40 50 60 70 80

Figure 9: Space vs count, NST 29/2

% Space% Story count

Percentage

Sla

nt

Page 8: Media Monitoring Of The Malaysian General Elections 2008

Results - theSun

Pro-BN Pro-Opp Neutral0

5

10

15

20

25

30

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40

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50

Figure 10: Space vs count, theSun 25/2 - 8/3

% space% story count

Slant

%

Page 9: Media Monitoring Of The Malaysian General Elections 2008

Results - theSun

0

10

20

30

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80

Figure 11: Slant in coverage in theSun, 25/2 - 8/3

Pro-BN

Pro-Opp

Neutral

Dates

% s

pa

ce

Page 10: Media Monitoring Of The Malaysian General Elections 2008

Results - theSunHigh % neutral after nomination day

Pro-BN Pro-Opp Neutral0

10

20

30

40

50

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80

90

Figure 12: Space vs count, theSun 25/2

% Space% Story count

Slant

%

Page 11: Media Monitoring Of The Malaysian General Elections 2008

Results – Utusan Malaysia

25/02/08

26/02/08

27/02/08

28/02/08

29/02/08

01/03/08

02/03/08

03/03/08

04/03/08

05/03/08

06/03/08

07/03/08

08/03/08

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Figure 15: Slant in coverage by Utusan Malaysia, 25/2 - 8/3

Pro-BNPro-OppNeutral

Date

% s

pa

ce

Page 12: Media Monitoring Of The Malaysian General Elections 2008

Results – Makkal Osai

Pro-BN Pro-Opp Neutral0

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20

30

40

50

60

70

Figure 18: Space vs count, Makkal Osai, 24/2 - 8/3

% space% story count

Slant

%

Page 13: Media Monitoring Of The Malaysian General Elections 2008

Results – Makkal Osai

24/02/08

25/02/08

26/02/08

27/02/08

28/02/08

29/02/08

01/03/08

02/03/08

03/03/08

04/03/08

05/03/08

06/03/08

07/03/08

08/03/08

0

10

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90

Figure 17: Slant in coverage by Makkal Osai, 24/2 - 8/3

Pro-BNPro-OppNeutral

Date

% s

pa

ce

Page 14: Media Monitoring Of The Malaysian General Elections 2008

Results – Malaysia Nanban

Pro-BN Pro-Opp Neutral0

10

20

30

40

50

60

70

80

Figure 20: Space vs count, Malaysia Nanban 24/2 - 8/3

% space% story count

Slant

%

Page 15: Media Monitoring Of The Malaysian General Elections 2008

Results – Malaysia Nanban

24/02/08

25/02/08

26/02/08

27/02/08

28/02/08

29/02/08

01/03/08

02/03/08

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Figure 19: Slant in coverage, Malaysia Nanban, 24/2 - 8/3

Pro-BNPro-OppNeutral

Page 16: Media Monitoring Of The Malaysian General Elections 2008

Sample coverage - ntv7

24 F 26F 27 F 28 F 29 F 1 M 3 M 4 M0

10

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Figure 21: Coverage by ntv7, 8 days between 24 Feb and 4 March

Pro-BNPro-OppNeutral

Date

% o

f to

tal t

ime

on e

lect

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Page 17: Media Monitoring Of The Malaysian General Elections 2008

Sample coverage - Radio 24

2002 2102 2502 2602 27020

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Figure 23: Coverage in Radio24 pre and post-nomination

Pro BNPro-OppNeutral

Date

% o

f to

tal t

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on

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Page 18: Media Monitoring Of The Malaysian General Elections 2008

Comparing issues

6%

5%

3%

2%

51%

26%

Figure 14: Issues in news coverage, theSun 25/2 - 8/3

Gerakan CM issue in PenangAttacks against Anwar IbrahimBN attempts to win KelantanAttacks against Hadi Awang and Nik AzizParty ManifestosIndian issues including MIC, HindrafCivil society issues Pledges and promises by BNCandidates, party issues, seats won, nom-ination for BN and non-BNOthers – EC, Police, Companies, Indi-viduals

Page 19: Media Monitoring Of The Malaysian General Elections 2008

Comparing Issues

Anwar Ibrahim 2%

MCA 12%

UMNO 16%

Others 70%

Figure 5: Coverage of MCA and UMNO, The Star

Page 20: Media Monitoring Of The Malaysian General Elections 2008

Comparing Issues

47%

28%

16%

9%

Figure 24: Coverage for the non-BN parties, NST 24/2 - 8/3

DAPPKRPASOthers

Page 21: Media Monitoring Of The Malaysian General Elections 2008

Comparing Issues

1%

2%1%

3%

30%

Figure 16: Breakdown of hot issues covered, Utusan Malaysia

CM issue in Penang Attacks against Anwar IbrahimBN to win Kelantan Attacks against Hadi Awang and Nik AzizParty Manifestos Indian issues including MIC, HindrafClosing ranks in Umno Civil society issues Pledges and promises by BN Candidates, party issues, seats won, nom-

ination for BN and non-BNOthers – EC, Police, Editorials and columnsLetters to the editor

Page 22: Media Monitoring Of The Malaysian General Elections 2008

Comparing issues

Pledges to the Indian Community

Hindraf

Analysis on the MIC candidates

0 1 2 3 4 5 6 7

Comparison in coverage of hot issues, Makkal Osai & Nanban

Malaysia NanbanMakkal Osai

Categories

Pe

rce

nta

ge