MEdia

Kit

Quaterly fashion

& culture

12 rue Dupetit-ThouarsF-75003 ParisT : + 33 (0)9 53 52 82 19www.standardmagazine.com

Advertising

Fashion, luxury cosmetics & non-captive, special operations, public relations David Hermandavid.herman@standardmagazine.comM : + 33 (0)6 68 49 75 78

Urbanwear, culture & non-captive, cultural partnerships  Arnaud Carpentierpublicite@arnaud-carpentier.frM : + 33 (0)6 77 13 99 20

An selective but accessible content

A saucy but friendly tone

An audacious but elegant approach

An original but impacting style

Standard merges twogenerational worlds :

The cultural heritage of theFrench independant press(Actuel, Technikart)

The modern creativity of Anglo-American titles(i-D, Dazed & Confused)

Positioning

standard brings a fresh &

warm-hearted visionto the trendypress market

Decode social trends under the perspective of a largetheme for each issue.

Analyzes fashion territories through its cross-cultural content.

Keeps a constant effort ofinnovation in graphic design,iconography and style.

Creates strong links between the emerging talents and cult personalities from the past.

Improves its editorial content by giving a "carte blanche" to external artists, journalists or writers.

Is a collectors item because of the quality of paper and the timelessness of its content.

A standard TOPICmerges CreATIOn,

InfOrmATIOn &sTyle

Concept

Social-cultural,analytical &trendsetting

Deep and lively interviews. A thematic and trendsetting dossier. Some relevant re-discoverings of the past. A lucid view on other media. Some selective cultural news. Some pages are assigned to emblematic personalities from the worlds of arts & media.

Content

Trendsetters,professionals and studentsfrom the creative industries.

Audience excited by newcultural & visual things.

OPen-mInded &CrOss-generATIOnAl

• Boys & girls • International • 16/40 yo

Readers

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luxury, semi-luxuryChanel, Hermès, Jean Paul Gaultier Parfum Lanvin, Vivienne Westwood, Kenzo, Hugo Boss, Lancel, Repetto, Lacoste, Paule Ka, Paul & Joe, Marithé & François Girbaud, Le Bon Marché, Armani parfums & cosmétiques, Yves Saint Laurent Parfums, Viktor & Rolf Parfums, Ralph Lauren Parfums, Diesel Parfums...

Urbanwear, sportswearFred Perry, Levi’s, Wrangler, Chevignon, Desigual, Freeman T. Porter, Casio, Caterpillar, Converse, Puma, Asics, Le Coq Sportif, Spring Court, Dr. Martens, Pull-In, Kulte, Firetrap, Princesse Tam Tam...

CulturalMinistère de la Culture – Délégation aux Arts Plastiques, Jeu de Paume, Forum des Images, Fiac, Cinémathèque Française, Centre National de la Danse, Institut Français de la Mode, Beggar’s, Naïve, Warp, Sony Columbia, Universal, Wildside, Europacorp, Fox Pathé, Carlotta Films, Théâtre des Amandiers, MTV, France Culture, Radio Nova, Couleur 3, Oui FM, Festival des Nuits Sonores...

non-captiveSamsung, Mini BMW, Renault, SFR, Eurostar, Thalys, Ballantine’s, Malibu, Absolut, Heineken, Bavaria, Granini...

Advertisers

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p Mini BMW

p Samsung p Desigual

p Casio

Advertorials

Audacious art-works respectul of the brand strategies and image.

Programmings :

further actionsOriginal launchingevents making sensewith the specificity ofeach issue.

Radio Nova, Ouï FM, Couleur 3, Les Inrockuptibles, La Cinémathèque, Le Forum des Images, Festival A Shaded View on Fashion Film, Festival de Mode et de Photographie de Hyères, Festival Villette Sonique, Les Nuits Sonores, L’Etrange Festival, la FIAC, 13e Note TF1 Vidéo, M6 Vidéo...

Culturalpatnerships

Specialoperations

Format : 21 (L) x 29,7 (H) cmFrequency : quaterlySelling rates : 5,90 € Subscription for 6 # : 30 € for France(Europe : 35 €, monde 40 €)Circulation : 50 000 copies

Diffusion in France (75%) : In kiosks : national network : MLPSpecial spots : KD Presse Librairies, museums...

Diffusion abroad (25%) : Export pressFrench speaking countries (Suisse, Belgique, Canada), capitales (New York, Londres, Berlin). Other countries : Italie, Espagne, Brésil, Singapour, Hong Kong...

Salesinformations

(En euros H.T.)

Standard advertising spacesDouble page 14 700Single page 7 3501/2 page 5 950

Premium advertising pageSingle page4th back cover 17 500Inside front cover 11 9001st recto 12 6002nd recto 11 9003rd recto 10 5004th recto 9 800

Double pageOppening spread 23 800Closing spread 17 5001st spread 22 4002nd spread 20 3003rd spread 18 9004th spread 17 5005th spread 15 400

Web siteBanner / month 1000

Advertasingrates