media kit v2€¦ · Game Changers Magazine & GCTV Media Kit. Game Changers Magazine & GCTV Hello...

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Game Changers Game Changers Magazine & GCTV Media Kit

Transcript of media kit v2€¦ · Game Changers Magazine & GCTV Media Kit. Game Changers Magazine & GCTV Hello...

Game ChangersGame Changers Magazine & GCTV

Media Kit

Game Changers Magazine & GCTV

Hello my fellow Game Changer, In case you were not aware, the story of Game Changers was born out of frustration for not being able to get my brands name out there in a way which I deemed to be e�ective.

Like yourself, I took daily calls from well-meaning salespeople from the ‘leading’ online websites to advertise my brokerage. Their long diatribe often laden with the promise of endless clients and all the untold wealth that this brings. For this pleasure all I would have to do is pay for a massively overpriced banner, or tens of thou-sands of Dollars for a booth at an expo. The results as we both know are negligible at best!

I knew there had to be another way to produce tangible results. From this the Game Changers brand was born.

As someone who worked in FX sales from selling $25 USD retail accounts, all the way to selling institutional solutions to banks and Hedge Funds. I found the first question a prospective client asks you is ‘Who are you?’. You can neutralise this by lifting your brands profile to the people who make the decisions.

Prospective clients love to hear your personal journey and what drives your brands message. Don't fall for the trap of paying tens of thousands of dollars for an advertising banner that has a slim chance of any long lasting results. As we all know every sale is made based on rapport. Game Changers is such a powerful client rapport building tool. Your new potential clients can build that rapport before contact is made by hearing your story. Trying to get your message across has never been harder, and a new path has to be followed to get your voice heard!

Let’s change the game together …

Paul Orford. Editor In Chief.Game Changers.Magazine & GCTV.

Because every story has a beginning...

We are always looking at new ways to get our message across. What we loved about GC was the bespoke way that the team helped get our voice heard. We timed our front cover with one of the year’s major expo’s and it complimented our brand incredibly well. I would highly recommend using Game Changers. Lochlan White – Head of Marketing. Invast Global.

Game Changers is a breath of fresh air for the finance industry! The interviews and articles are impressive and absolute valuable for everyone. Thank you for having me as one of the original contributors. Keep up the great work!

Mario Singh. – CEO & Founder. Fullerton Markets.

Working with Game Changers helped get our brand name out in an e�ective and cost e�ective manner. Not only did we get an amazing tailor made solution, we also got great results based on cost benefit analysis. Thanks Game Changers!

Dmitry Zagorodniy – Head of Marketing. Tools for Brokers.

We found that working with Game Changers complimented what our marketing objectives were post expo. By being on the front cover of one of the previous editions helped to raise awareness and eyes on our product o�ering. We will definitely return. Thanks Game Changers!

Thomas Kareklas – VP Sales. Panda Trading Systems.

Having been featured on the cover of Game Changers magazine has really helped Tradesocio’s brand image and recognition. In the age of information overload, Game Changers is a great source of interesting featured guests, insightful articles and fantastic content. There are loads of FX magazines and then there is Game Changers.

Alexander Degtyarev, Marketing Manager at Tradesocio.

Testimonials

Game Changers Magazine & GCTV

In a crowded technology market, Game Changers helped us deliver a message that was both infor-mative, stylish and more importantly bespoke to both mine and my company’s needs. I would highly recommend Game Changers to anyone in the B2B environment.

Anthony Nathanael. CEO. QOBO.

After our appearance in previous editions and anticipating publication in future editions of Game Changers magazine we can easily say that we are very satisfied with the service. Additionally, the high quality content and the interesting stories from the financial industry make Game Changers a solid and informative publication. The team behind Game Changers is very focused and dedicated in what they do. Great value for financial companies needing to advertise their products and services to the right audience. Dora Christofi - Head of Marketing at SquaredDirect

We loved the way that Game Changers had such a flexible approach to getting our message out there. There is always a huge pressure upon budgets, with costs always escalating. I am really happy to say that Game Changers delivered for me when it counted. Stelios Constantinou – Head of Marketing. EverFX.

Game changers magazine is the perfect way to get your brand noticed. Packed with interesting business tips from industry experts and filled with success stories, Game Changers is by far one of the most popular reads amongst top execs and the easiest way to reach your target market. Paul’s personal introductions have time and time again solidified into long lasting business partnerships for us, massively outweighing our advertising cost. Huge value for money. I highly recommend game changers as the advertising portal of the future.” Danielle Fox – Executive Director. FX Back Office.

Congratulations to the Game Changers team on producing a high quality magazine on the industry, bulging with interesting content and a 'must read' for everyone in the FX sector. Sunny Singh – CEO. Van Hawke Sports.

Testimonials

Game Changers Magazine & GCTV

In the beginning Game Changers was based upon a cooperative experiment between those featured within the publication agreed to send it through their network., on the agreement of first class content being produced. The most important thing which enabled Game Changers to gain traction was that we all had a common goal between the producers of the journal and the featured personalities to produce engaging content that our networks would want to read. Our goal was to make Game Changers gain traction in the right areas and get the well matched consumers to see the brands featured. By leveraging the networks of some of the most well respected brands within the sector, Game Changers magazine quickly became one of the choices for getting your brand noticed.

Who is looking at your brand?

Based upon our data analyses Game Changers has penetrated some of the most sought after tier one geographical regions. The Game Changers team are incredibly proud of having the following locations as our highest ranked amount of viewers. London, New York, Sydney, St Petersburg, Abu Dhabi, Milan, Istanbul, Melbourne, Zurich, Singapore, Hong Kong. Copenhagen, Dubai, Los Angeles, Chicago, Geneva.

Regions

Game Changers Magazine & GCTV

As with any medium, you have to make sure that you’re targeting the correct audience to connect with your brand. We knew from the outset that we wanted to have a quality readership, based on decision makers and opinion formers, rather than using a mass market approach which is a which is incredibly ill fitting to get eyes on your brand. Based on the reciprocal feedback data agreements from our network, our analysis has shown that our core readership is comprised of key decision makers, opinion formers and other high level executives designed to get your brands message across to. CEO, founder, investment trader, business / corporate strategist, Corporate finance specialist, Business development specialist, Head of Marketing, Chairman, Executive Director. President, Chief Operations O�cer, Chief Financial O�cer.

Demographics

Game Changers Magazine & GCTV

The Game Changers team have come from a background within the FX industry. As a result we are always curious about data and trends. Having started from 0 views, we were incredibly happy to have achieved the benchmark of over 100,000 views by the 15 edition. As with any trend, based upon previous data we are on an upward projection from the momentum developed by the previous issues. Moreover, when you multiply the potential of a larger anticipated audience following the launch of GCTV, the choice of using Game Changers as one of your advertising partners is not an ‘if’ but ‘when’ you join the family of clients.

The Numbers. (Current / future.)

Game Changers Magazine & GCTV

When you enter a partnership with Game Changers, not only do you have access to one of the fastest growing publications online, also you will be able to have access to some of the most talked about industry related video content available. Don’t settle for being average, only settle for being a Game Changer!

What makes Game Changers di�erent?

Designed by industry insiders targeting how to gain maximum coverage for your brand. Held in an interview format, this o�ers an insight into how the nominated person gives an insight to the readers about not only their background and experience, also giving your brand superior coverage to other venders on price and coverage.Many of the goliaths of the industry have seen the advantages of appearing in this publication from its inception.

Magazine & TV.Game Changers Magazine

Game Changers Magazine & GCTV

The newest brand of our group, we are incredibly pleased to announce Game Changers TV (Or what we call GCTV.) With the increase in demand for video content from your clients, by appearing in GCTV you will be appearing in an industry leader. By using the same ethos that built the magazine, we believe our cooperative approach will have huge traction, and will become the number one way in which most of our industry’s media is viewed. Our goal will be to redefine the way in which you receive your information, and make GCTV into the number one video based platform o�ering an increasing amount of web based shows, with a selection of presenters to get your brands message across. With a bespoke sponsorship models available, we are open minded to making this work for all the parties involved, and create the content that gets you talked about in all the right circles.

GCTV

Game Changers Magazine & GCTV

Article and A4 advert (e-magazine) – 750 Euro.Appearance on GCTV – 1000 EUROFront cover (e-magazine)- 5000 EURExpo coverage - Negotiable.

For bespoke advertising suggestions please feel free to contact us.

Advertising packages

Email: [email protected]

Contact

Game Changers Magazine & GCTV