MEDIA KIT...SUPREMACY OF AN INFLUENTIAL BRAND +583 K UNIQUE USERS +1.87 M TOTAL MONTHLY AUDIENCE IN...
Transcript of MEDIA KIT...SUPREMACY OF AN INFLUENTIAL BRAND +583 K UNIQUE USERS +1.87 M TOTAL MONTHLY AUDIENCE IN...
MEDIA KIT
2018
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MAGAZINE ONLINE VERSION SUPPLEMENTS DIGITAL AD VIDEO EVENTS
AD PORTFOLIO
www.admexico.mx
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CREATIVE INNOVATIVEDYNAMICADDICTIVE
architectural digest IS
SOPHISTICATED ARCHITECTURE, LUXURIOUS INTERIOR DESIGN, CAPTIVATING DECORATION AND A WHOLE UNIVERSE OF MODERN LIFESTYLE. FROM DESIGN AND FURNITURE TO ART, FASHION, AUTOMOBILES, TRAVEL, WATCHES AND JEWELRY.
THE AUTHORITY IN DESIGN, INTERIOR DESIGN AND ARCHITECTURE.P
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SUPREMACY OF AN INFLUENTIAL BRAND
+583 KUNIQUE
USERS
+1.87 MTOTAL MONTHLY
AUDIENCE
IN MEXICO
+244 KMONTHLYREADERS
IN MEXICO
+1 MFOLLOWERS
1803% + THAT AMBIENTES
Source: Google Analytics, Facebook Insights, Twitter Analytics, Instagram statistics + social network monitoring during June 2017. Circulation audited by IVM. Data comparison for AD projections in 2018 vs social network followers as of Oct 2nd, 2017. *Advertising pages on interior design magazines, from January to December 2016. Competitive set: Habitat, Ambientes, Arquine and Casa Viva.
52%*LEADERSHIP
ADVERTISING SHARE IN MAGAZINES OF
ITS CATEGORY
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34% 70% FEMALE
36%35-44 YEARS
22%
66% 30%MALE
56%MARRIED
35%25-34 YEARS
24%
+583MIL
+4.12 M
UNIQUE USERS
PAGEVIEWS
44%SINGLE
75%AFFLUENT
AB
25%EMERGINGAFFLUENT/
C+
29%45+ YEARS
45%
AUDIENCE PROFILE
FEMALE
35-44 YEARS
MALE
25-34 YEARS 45+ YEARS
Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. Google Analytics, Facebook Insights, Twitter Analytics and Instagram Statistics.P
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AD IS THE MAIN SHOWCASE FOR THE HOME, AUTOMATIVE, JEWELRY AND WATCH INDUSTRIES.
AUDIENCE DATA:
51%
84%83% 94%
94%
64%
16%49% 89%
89%BUYS JEWELRY/
WATCHES
LIVES IN A HOUSE OWNS HIS/HER HOME OWNS A CAR
TRAVELS FOR LEISURE/BUSINESS
PREFERS TO SPEND ON EXPENSIVE
PRODUCTS
LIVES IN AN APARTMENT
OWNS ADDITIONAL REAL STATE
DECIDES THE PURCHASE OF THE
CARS AT HOME
GOES TO RESTAURANTS DURING HIS/HER
TRAVELS
Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. Jewelry: People who have purchased luxury accessories in the last 12 months. Travels: People who travel for leisure/business.P
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Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. Shopping online: People who browsed the internet during the last week. Luxury hotels: People who travel for leisure in the last 12 months.
AVANT-GARDE AND SAVOIR FAIRE
STYLE INVESTORS 100% has purchased luxury products.
100% goes to shopping malls.
SYBARITE & SOPHISTICATED 100% goes to restaurants.
85% stays in luxury hotels.
TECHY LOVER 67% likes to buy the latest in gadgets.
76% buys online.
CULTURAL LIFESTYLE 78% goes to the theater.
93% goes to museums/art exhibits.
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SUPPLEMENT
DELICATESSEN IDEAS FOR FOODIES AND LOVERS OF DESIGN.
MORE THAN 90 PAGES with extraordinary proposals for lovers of the gourmet world.
A GUIDE DESIGNED with the latest proposals to harmonize spaces using different styles.
A GUIDE DESIGNEDwith the latest trends to harmonize spaces in different styles.
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SUPPLEMENT
MORE THAN 90 PAGES filled with creativity and style.
A UNIQUE REFERENCE to create a cozy ambiance in an authentic and sophisticated bathroom.
THE KEY DESIGN PIECES that will add personality to the most intimate place at home.
SEPTEMBER
THE PERFECT GUIDE TO CREATE A PERSONAL WELLNESS SANCTUARY.
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SUPPLEMENT
OCTOBER
ALL THE ATTRACTIONS of the main areas in Mexico City.
GALLERIES, MUSEUMS AND THE STUDIOS that offer unsuspected pieces and the best creative offer.
SHOWROOMS AND BOUTIQUES with the most exclusive proposals for deco-addicts.
A SELECTION OF PLACES TO VISIT DURING THE MOST IMPORTANT DESIGN MONTH IN MEXICO CITY.
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GUÍA
13 YEARS SUPPORTING the development of design and architecture.
THE VISION OF CONVERTING design into a fundamental factor of lifestyle in select audiences.
MORE THAN 176 MILLION impressions on social networks just from the last 4 editions.
#ICONOSAD
EVENT
NOVEMBER
THE AWARD FOR THE BEST AND MOST RENOWNED IN ARCHITECTURE AND DESIGN IN MEXICO.
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COMMERCIAL OPPORTUNITES
Advertising MAGAZINESUPPLEMENTSONLINE DISPLAY
CONNECTING
CREATING
MAXIMIZING
AMPLIFYING
Social networks
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VIDEO
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