Media Kit.

2211 Elliot Avenue, Suite 110, Seattle, WA 98121

www.smashingideas.com

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Agency Overview & The Details

History of Smashing Ideas

Leadership

The Company We Keep

Our Digital Engagements:

WeatherCaster

Julia Child’s Mastering the Art of French Cooking

Stephen Hawking’s Snapshots of the Universe

Ultimate Sharks

Living Language

Barbie Digital Makeover

Panasonic Avionics

A Sampling of Industry Success

Media Contacts

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Table of contents.

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Make.By staying LEAN and AGILE through the creation of early prototypes, real user testing and

rapid iteration, we’re able to refine and optimize the end product along the way. This “Maker’s Mentality” helps everyone on the team focus on the best ideas first - and gets us to working

code, faster.

Believe.Sure, we’re idea people – we love to dream big. But we’re mad scientists too. Our proven

methodology reveals the true needs and motivations of your customers. And, when aligned with your business goals, we reveal the opportunities that lead to the highest levels of engagement.

Agency overview.With a name like Smashing Ideas, creativity and pushing the edge of impossible are what make us jump out of bed every morning. When it comes to designing mobile apps, websites, products and platforms, however, it isn’t just about great ideas. It’s about ideas that are successful from

concept through execution.

That’s why we believe in Make. Believe.

Our approach is simple and collaborative...We focus on engagement by applying Motivational Design. Our ideas take rapid flight through Lean UX and Prototyping. And, we plan for change by employing Agile Methodology.

The result?Increased engagement, retention and revenue.

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Employees70 employees 5 year average employee tenure 6 year average client tenure

•  Strategists

•  User Experience

•  Visual Designers

•  Developers

Our Services•  Strategy

•  User experience

•  Ideation and design

•  Web and mobile development

•  Digital quality assurance

•  Digital analytics and insights

The details.Founded in 1996, Smashing Ideas is a full-service digital agency that makes the most engaging

apps, websites, products and platforms possible. We are located in Seattle, WA, perfectly situated between the waterfront and Pike Place Market. While headquartered in the United

States, our clientele and consumer base is global, with our digital engagements in use in more than 100 countries worldwide. Smashing Ideas is a Penguin Random House company.

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Early 2000’sSmashing Ideas positioned itself as a digital innovation agency, leveraging Flash to create engaging online experiences in the form of games, activities, immersive advertising and websites.

Youth and family market became a large focus, with clients including Disney, Kraft, and Nickelodeon.

2008-2009Focus evolved to the connected consumer that can access content from any device.

Smashing Ideas created the user experience of a first-of-its-kind connected device for GE Security. By merging streaming and digital content, such as weather, lighting, temperature control, and news headlines with a security console, users were able to access real-time information and customized control at their fingertips.

Smashing Ideas championed UX design strategy for multi-screen engagement. A technology-agnostic approach to solutions broadened our technical offerings, while our first apps appeared in the iTunes App store with Top 10 chart appearances.

Nominated for a Primetime Emmy for the Disney Channel Broadband player on disneychannel.com.

2005-2007Smashing Ideas began to experiment in

creating content for multiple platforms, with the belief that consumers would demand

rich, engaging experiences on all screens.

Investment in mobile development and IP creation led to the launch of Smashing Ideas’ UK office and a worldwide push to distribute

content on carriers and devices.

New clients included Sony Ericsson, Nokia, Adobe and Verizon.

1996Smashing Ideas was founded by Evan

Clarrissimeaux, Glenn Thomas and Ben Yenter.

Focus was on Flash animation in the form of webisodes and taking traditional media

properties and expanding them into digital marketing events on emerging platforms.

History of Smashing Ideas.Pushing the edge of impossible for nearly 20 years.

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2011Smashing Ideas was acquired by Bertelsmann, a multinational mass media corporation, for its Random House, Inc. division. The move signified Random House and Bertelsmann’s intention to be leaders in digital content creation.

Smashing Ideas built the largest multi-site Drupal installation in the world for our international television-media partner.

2012Smashing Ideas’ rendition of Julia Child’s

Mastering the Art of French Cooking application for Random House was awarded

Best of 2012 on the iTunes App Store.

2012-PresentAfter fine-tuning the use of game mechanics and game design thinking through the creation of over 400 games, Smashing Ideas transitioned to a broader set of services, centered around our Motivational Design Methodology.

Through user experience strategy, creative ideation, design and development, we apply Motivational Design to increase engagement for every application, website, product and platform we build.

2010Smashing Ideas’ launched the ePublishing

group to lead the digital evolution of reading with the release of the iPad. Created first-of-kind digital products

for our publishing clients and released original applications over the coming

years based on acclaimed literature: War of the Worlds, Jungle Book, and OZ.

Fortune 500 clients looked to Smashing Ideas to develop innovative UI and

content solutions for emerging handheld and in-home devices as the mobile

revolution fully takes hold.

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Brian BurkeChief Executive Officer

Built upon his experience in early and late-stage start-ups, Brian leads Smashing Ideas’ business growth in competitive markets, creates diverse revenue opportunities and guides the innovations team to develop leading-edge design and tech-driven solutions that blend physical with digital.

Brian MarrChief Strategy Officer

Brian is passionate about creating digital experiences that harness the Power of Motivational Design. He leads the Strategy team to deliver digital solutions that increase time spent, retention and revenue.

Victor AllenChief Technical Officer

Victor leads the Dev and QA teams, as well as guides the agency’s overall technical strategy and development process standards. Victor always takes a client-first approach by providing consultation services on product realization for leading-edge partners worldwide.

Chad OtisExecutive Creative Director

Chad leads the Creative Team to design the most visually appealing and user-centered experiences possible. From best practices for UX and production methodologies, to interaction and visual design tenants for desktop and mobile, he guides creative solutions that produce measurable results.

Leadership.

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Patrick CousansDirector of Engagement

Patrick manages the engagement between Smashing Ideas and our partner clients. From aligning product goals to establishing cross-team dynamics, he helps refine business objectives for clients to ensure product profitability and successful deployment.

Drew EricksonDirector of Finance

Drew leads the finance and administrative teams that support the financial health of the agency. From measuring and evaluating performance to identifying opportunities that optimize business growth, Drew helps guide Smashing Ideas’ economic strategy and forecasting.

Lisa ForsythSenior Manager, Production

Lisa is responsible for the successful management of one of the agency’s largest clients. She leads and manages a highly skilled team of front-end and back-end developers, QA engineers, designers and producers that support more than 100 sites in 20 different languages across the globe.

Charlie BarrSenior Director, Business Development

Charlie has nearly 15 years of experience developing deep partnerships in the digital and brand ecosphere. His commitment to forging strategic partnerships with clients and digital partners helps companies define their digital engagement strategy.

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The company we keep.We’ve worked with clients ranging from Fortune 500 conglomerates to local start-ups, and

everything in between. We pride ourselves on creating user-specific digital engagements that go beyond the obvious and push the edge of impossible.

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Our Digital Engagements.

Apps, Websites, Products & Platforms

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When watching the weather is not enough.

Mobile // Gannett

WeatherCasterOur task was to build a weather app that stood out from the clutter. Our solution was to create the ultimate weather experience – localized, elegant and easy to use. Leveraging the expertise of Gannett’s trusted on-air meteorologists, we designed a robust exploratory digital weather experience that provided in-depth, local weather forecasts, including severe weather alerts, hurricane tracking, animated radar, and interactive maps – all in retina-enhanced high definition.

Leveraging a comprehensive feature set, WeatherCaster marries expertise and technology to deliver quality, localized forecasts around the country. Though there are several weather-focused apps in the mobile space, only WeatherCaster brings the strength of meteorologists from 15 markets nationwide.

•  2012 Tabby Award to Best in Intelligence, Information and Reference App

•  Featured as top weather app by Macworld and Geek Beat TV

•  Named a top 15 “Outside-The-Box” weather apps by Netted by The Webbys

•  Ranked in the top 10 weather apps for the iPad and iPhone on iTunes and was consistently ranked in the top 20 for almost a year in the weather category

Winning

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Mobile // Penguin Random House

Julia Child’s Mastering the Art of French CookingWe created a cooking app to simplify the complexity of Julia Child’s delicious French cooking and celebrate her extraordinary life. While Mastering the Art of French Cooking can be seen as intimidating, we wanted to create an environment that was approachable and warm. Since the user interface was the first point of contact, we chose to incorporate – as a way to capture her essence – elegant transitions, lush textures, rich patterns, and vivid photography of Julia’s life and culinary masterpieces.

As a metaphor to organize the content, we chose the traditional recipe card, which allowed for quick and easy navigation. To capture the time in which she lived, videos associated with recipes from the 1980’s television series, The Way to Cook, gave it a retro flare, as well as an additional dimension to her huge personality. A carousel of rare photographs with narration by her long time friend and editor, Judith Jones, provided an intimate window into Julia’s life.

•  iTunes #1 paid Food & Drink app

•  iTunes New & Noteworthy featured app

•  iTunes top featured What’s Hot app

•  Apple’s app store Best of 2012 list (Cooking category)

•  2013 Webby Award Official Honoree (Lifestyle category)

Re-imagining Julia Child’s classic cookbook for the digital age.

Winning

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Mobile // Penguin Random House

Stephen Hawking’s Snapshots of the UniverseThe world’s foremost authority on science, Dr. Stephen Hawking, and his publisher, Penguin Random House, sought to translate his best-selling books, A Brief History of Time and The Universe in a Nutshell, into an interactive and educational mobile application that makes the laws of time and space not only accessible, but engaging and fun. By taking an “easy to use, difficult to master” approach, we took our extensive history in game design (400 and expanding!) and used it as our North Star during development, because casual games have clear appeal to kids and adults.

We applied game mechanics like “mastery” to motivate users to master scientific concepts, just like they might want to master levels in a game. We also made a deliberate departure from the more typical dark palette and highly rendered graphics we too often see in science and space content, in favor of a super-simplified visual treatment. Distilling the visuals down to an infographic style added clarity to the content, as well as making the app more relevant and appealing to a general audience.

•  iTune’s Editor’s Choice, December 2013

•  iTune’s Featured App in the Education category

•  eSchool News App of the Week

•  4 star rating on iTunes

•  Downloaded in over 90 countries

Explaining the principles that control our universe through simple experiments.

Winning

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Mobile // Discovery Communications

Ultimate SharksOur task was to build an app to enhance and extend Discovery’s Shark Week. Our solution was to build the definitive, first-of-its-kind, interactive 3D shark app. In close partnership with the Discovery team, we built an end-to-end interactive experience that would not only appeal to Shark Week’s massive following, but would be the de-facto, scalable, interactive-reference app on sharks.

The Ultimate Sharks experience blurs the lines between app, book and interactive. Its rich user experience features more than 250 photos, 3+ hours of video, custom interactive 3D shark models, info-graphics, and GPS enabled shark-attack maps. As a post-launch add-on, we created an “attack-pack” featuring 5 new shark attack stories, as well as additional extensive content that users could purchase in the app store.

Sharks out of water, into digital.

•  iTunes iPad app of the week

•  iTunes Top 10 Paid App

•  iTunes #1 Book App

•  Featured in an Apple iPad commercial

•  Featured in “What’s Hot” in iTunes App Store

•  Featured in “Apps for Learning Astronomy & Earth Science” in iTunes App Store

•  Featured in “Back to School Apps - Fun with Science” in iTunes App Store

•  Awarded a spot on the 2012 Lovie Awards Official Shortlist in the Experimental & Innovation: Tablet category

•  Featured as innovative app by Gizmodo, Wired, AppNewser, iPad Insight, and Perezhilton.com

Winning

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Mobile & Website // Penguin Random House

Living LanguageIn partnership with Random House Books we translated language learning from what was once only available on CDs and tapes into a comprehensive, multi-screen, multi-platform digital experience. In close collaboration with the Living Language team at Random House, we used a mixture of audio, visuals, and games to help consumers comprehend and retain language.

Guided by a four-step methodology that included foundational language lessons, comprehension and retention, lesson completion, and rewards and achievements, we created an interactive gaming experience that complemented the way a user learns best. Whether the user’s dominant learning style was auditory, visual, kinetic, or a combination, exercises like flash cards, word search, and fill in the blank, lead users through a fun and engaging experience where repetition and retention are reinforced without the user even realizing it.

•  No matter the device or location, users can easily navigate Living Language’s 46 lessons and associated content, including games, audio and visuals

•  Built for Web, iOS, and Android devices, the digital suite provides a seamless experience across the board

Deploy a truly cross-platform solution for language learning.

Winning

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Product Development & Mobile // Mattel®

Barbie Digital MakeoverThrough a great collaboration with our clients at Mattel® and their technology partner, CyWee, we helped create an engaging, connected experience that introduces an entirely new way to play. Just slide an iPad® into Mattel’s Barbie Digital Makeover console, and it automatically connects via Bluetooth to power the experience. The Barbie® Digital Makeover iOS app launches, the lights on the console come on, and the iPad’s front facing camera projects your image onto the screen.

Applying digital makeup is an intuitive, fun process and is almost indistinguishable from putting on real makeup. You can select options like eye shadow, lipstick or blush and apply colors and glitter to the “Digital You” by touching a color pod on the base of the console with your finger, then pretend to apply the makeup to the “Real You” with the applicator – the facial-tracking technology keeps the digital makeup in place as you move, as though you’re really wearing it. You can also apply accessories, such as hair bows and headbands to the “Digital You” that also stay in place. Once your look has been perfected you can strike a pose and take a snapshot of yourself. Before saving your creation to the Photos app on your iPad, you can apply frames, graphics, speech bubbles, and other touches of flair that reflect your personality or sense of style.

•  Ranked #1 free iPad app by iTunes in the Entertainment category

•  Ranked in the top 5 overall in the App Store in over 20 countries

•  Ranked #1 in App Store in 6 countries

•  Selected as a “New & Noteworthy” app in the App Store

•  Rated 5 stars across all categories in TimeToPlayMag.com

Blending the physical and digital to create a new way to play.

Winning

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Platform & Mobile // Conceptual Case Study

Panasonic AvionicsUsing a skies-the-limit approach, we conceptualized how airlines could revolutionize a flyer’s experience from start to finish. All airport and flight information, entertainment and amenities would be centralized into one user-friendly platform. All components of the trip could be managed from the singular, seamless application, reducing travel stress. The application could even navigate the traveler to the shortest security wait lines. Once on the airplane, in-flight entertainment would be initiated by the flight crew and would cease the moment they deplaned, yet the flyer’s personalized travel information would continue to run.

Airlines spend millions of dollars a year on the upkeep of in-flight entertainment, with local servers housed on each airplane. This equates to additional bulk and weight, not just for the servers and screens alone, but for the of rivers of wiring flowing throughout the subflooring. By developing a cloud-based platform that eliminates such physical additions to the plane, airlines could potentially save millions on fuel, and the weight reduction could allow for planes to travel greater distances with less cost.

•  Delivered proof of concept for personalized in-flight entertainment and amenities that are available at any time throughout the duration of the flight

•  Reduced airline infrastructure allows for savings in fuel demand and increased time in-air

•  Airlines can create a holistic experience for their travelers that span beyond the flight and include hotel, car, food, and shopping advantages – creating greater customer loyalty and engagement

Winning

Conceptualizing the comfort and convienience of the 21st century flyer.

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A sampling of industry success.Smashing Ideas has collected 50 awards over the years, including a Primetime Emmy nomination. While awards are a nice recognition of hard work and leading-edge thought, we’re most proud of the fact that our work has been enjoyed by more than 1 Billion people around the world.

2014 USA Today’s Top 5 Apps for Learning to ReadWallykazam! Letter and Word Magic

2013 Editor’s Choice Award from iTunes App StoreStephen Hawking’s Snapshots of the Universe

2013 Webby Award Honoree, Lifestyle CategoryJulia Child’s Mastering the Art of French Cooking

2013 UK iTunes App Store “Best Apps”A World of Ice & Fire

2013 FWA Mobile of the Day AwardThe Wonderful Wizard of Oz

2012 Tabby Award for Best Intelligence, Information & Reference AppWeathercaster

2012 Web Marketing Association Award for Best Entertainment WebsitePolly Pocket

2012 Digiday Mobile Award Finalist in Best Mobile App in Branded ContentBarbie Fashionistas

2006/2007 Primetime Emmy Awards Nomination for Outstanding Creative Achievement in Interactive TelevisionDisneychannel.com Broadband Video Player

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Brittany CarlstromMarketing Manager

+1 206.378.0100, ext. 143 brittany.carlstrom@smashingideas.com marketing@smashingideas.com

Charlie BarrSenior Director, Business Development

+1 206.378.0100, ext. 127 charlie.barr@smashingideas.com busdev@smashingideas.com

Media contacts.We’re always percolating on new ideas, sharing our latest insights, and educating others on our proven methodology that equates to business success. If you’re interested in speaking to us for any reason, from business inquiries to having Smashing Ideas educate your team, or present at a conference, here are the people to be in contact with.

Thanks for checking us out!

Drop us a linehello@smashingideas.com

Give us a call+1 206.378.0100

Visit us2211 Elliott Avenue, Suite 110

Seattle, WA 98121