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MEDIA KIT

Newcastle Live is the Hunter’s premier online entertainment and lifestyle guide.Every month, more than 600,000 people come

to Newcastle Live to find out what’s happening

in Newcastle and the Hunter.

We specialise in content-marketing, and believe

this is the key to boosting local sentiment and

getting people excited about your venue, event,

or promotion.

We focus on telling, not selling, and that’s why

our audience finds it so easy to engage with our

content and don’t feel like they’re being sold to.

And it’s not just a one-way conversation – Not

only does our community engage with our

content, but we communicate back. We interact

with our audience and get to know who they

are, what they’re looking for, and where they’re

looking to get it.

Reach & Statistics

GENDERSUMMARY

FEMALE

LIK

ES

65

%

MALE LIKE

S 3

5%

DEMOGRAPHIC

54,000CURRENT LIKES

8,000FOLLOWERS

600,000NOW REACHING

EVERY MONTH

4,000

NEWSLETTERSUBSCRIPTIONS

25-54YRS

PEAK

18-55YRSALL

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MEDIA KIT

There is an old saying coined by the famous

American merchant John Wanamaker that goes:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half..”

This still rings true today because most

advertising requires blanket coverage in the

hope your target audience sees the ad.

The trouble is, how many people reading your

local paper or watching TV at the right time are

actually your target audience?

At Newcastle Live our audience is your

audience!

We have a targeted audience who visit our

platforms because they want to know about

businesses just like yours.

They want to know what’s on, where they can go

and where they can eat, drink, play and visit.

This means your ad will reach your target

audience 100% of the time.

We can also target your social media campaign

to the exact demographic of your customer base

– both within our current audience and beyond.

And did we mention our monthly reach is in

excess of 600,000 across our digital platforms!

With stats like that why would you advertise

anywhere else?

Your advertising will work best on Newcastle Live.

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NEWCASTLE LIVE WEBSITE

GIG GUIDE

WEBSITE

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NEWCASTLE LIVE SOCIAL & NEWSLETTER

FACEBOOK & INSTAGRAM WEEKLY NEWSLETTER

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DISPLAY ADVERTISINGWEBSITE NEWSLETTER

Marquee $296 /wk

Side Bar $256 /wk

Home Page Banner $138 /wk

Home Page Banner + video $218 /wk

Gig Guide Banner $161 /wk

Gig/Event Guide + Calendar Feature $454 /wk

Gig Guide Banner $90 /wk

Newsletter Feature Banner

$202

NewsletterBanner

$155

EDM Blast $230

Prices correct as at July 2016, and are subject to change over time.* Prices exclude GST. Payment for advertising campaign is required in full prior to the first ad’s appearance date. Check invoice for payment details.

Sold by weekly appearance.

Home Page Sub Page

Marquee

SideBar

Home Page Banner

Home Page Video

Marquee

SideBar

Gig Guide Banner

Gig/ Event GuideFeature

Calendar Feature

Newsletter Banner

NewsletterFeature Banner

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CONTENT ADVERTISINGSOCIAL MEDIA CAMPAIGNSWEBSITE

Sub Page

Story Banner $40 per 1000 imp. Boosted Post 1 week Campaign (1 post) $161

2 week Campaign (2 posts) $316

4 week Campaign (4 posts) $630

Facebook Ad (10 days) $287

A social media campaign includes engaging original content created by Newcastle Live to promote your venue, event, or promotion, which is shared out to Facebook via a boosted post.

Prices correct as at July 2016, and are subject to change over time.* Prices exclude GST. Payment for advertising campaign is required in full prior to the first ad’s appearance date. Check invoice for payment details.

Story Banner

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Getting the most

out of your campaign

PROMOTE MY EVENT

BUILD MY BRAND

ANNOUNCE MY NEWS

PROMOTE MY BUSINESS

$670

$1600

$450

$860

1 x Marquee Display ad

2 Week Social Campaign (2 posts)

Gig Guide Banner

2 x Marquee Display ad

2 x Side Bar Display ad

1 x EDM Feature

4 Week Social Campaign (4 posts)

NL Newsletter Banner

2 Week Social Campaign (2 posts)

NL Newsletter article and Banner

Marquee Display ad

Side Bar Display ad

NL Newsletter Banner

2 Week Social Campaign (2 posts)

*All prices exclude GST

OPE N

OPE N

ADVERTISING PACKAGESSome of our

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CASE STUDIES

The project

Newcastle Live worked with Civic Digest, a partnership between Newcastle Regional Library and the Civic Theatre, in May 2016.

An Australian-first contemporary library, cafe and bar, Civic Digest offers patrons a creative hub and ambient space to engage with information and culture.

When Samantha Wilcox approached Newcastle Live to promote the opening of Newcastle’s newest café the key goal was to promote the official venue launch and create public awareness.

The project

Newcastle Live collaborated with Wallsend Diggers to promote the launch of their new bar and live entertainment venue - Mezz Bar.

Our message was to promote the Mezz Bar as a stylish and modern establishment that offered all the positive aspects you would find in town, with the convenience of being located in the suburbs.

The campaign

The campaign Newcastle Live ran for Civic Digest included website and newsletter advertising in conjunction with a two-week social media campaign.

The content focused primarily on the revolutionary idea behind the cafe and it’s unique features: “In an Australian first, Civic Digest represents an evolution in library service delivery with digital screens, apps with library-provided content and high quality WiFi.”

After a successful launch campaign Civic Digest continued their promotion and advertising by taking a two-month follow up package to promote upcoming events, menu features and brand awareness.

The campaign

Our campaign featured two weeks of website display staggered with a newsletter campaign and four-week social media campaign.

The package was divided into two: the first half focusing on the launch night with the second half focusing on what the venue had to offer: regular live music, craft beer, cocktails and share plate menu. By dividing the campaign into two we were able to promote the launch night and follow up with a gallery of the event.

With the success of the launch campaign Newcastle Live now work regularly with the Mezz Bar to promote and advertise their venue and upcoming entertainment.

The package

Display advertising – 3 x Marquee’s

Newsletter – 1 x banner

Social campaign – 2 weeks over the month of May

The package

Display advertising – 2 x Marquee and MREC

Feature enewsletter – 1 x banner

Newsletter – 2 x banners

Social campaign – 4 weeks

Civic Digest – Grand Opening Mezz Bar – Launch

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CONTACTRACHAEL DICKS

Advertising & Promotions

rachael@newcastlelive.com.au

(m) 0432 023 523

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