HelloFresh Media Kit | June 20161

June 2016

MEDIA KIT

CONTENTS

Introduction 3

Philosophy 4

Mission 5

Company Factsheet 6

Products 8

Testimonials 9

Contact 10

HelloFresh Media Kit | June 20162

HelloFresh Media Kit | June 20163

INTRODUCTION

HelloFresh delivers “cook from scratch” meal plans straight to your door, with easy-to-follow-recipe cards and high quality, pre-portioned fresh ingredients.

By eliminating the usual hassle of food shopping and meal planning, HelloFresh helps you to save time and spend it with your loved ones. It also helps you to live healthy, master your cooking skills and reduce food waste.

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PHILOSOPHY

At HelloFresh we want to change the way that people eat − forever. We believe everyone deserves honest, natural, delicious healthy food. We celebrate fresh ingredients and making magic in the kitchen.

We know there’s a chef in everyone.

We think food brings people together, good food allows us to live long and great food lets us enjoy every bite of life. We are learning and growing every day.

We never give up and we strive to make people happy. That’s why we started the HelloFresh movement.

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MISSION

Vision (the Why)We want to change the way people eat and support them on their way to a healthier life. We think that food brings people together and good food allows us to live long.

Mission (the How)We give everyone − regardless of the time they have at their disposal or the cooking skills they possess − an opportunity to discover the pleasure of cooking healthy, tasty meals from scratch.

Values (the Who)Our key values are a high-quality product, an out − standing service, industry-leading experts as well as our corporate philosophy: dedication, enthusiasm and professionalism.

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COMPANY FACTSHEET

HelloFreshHelloFresh delivers “cook from scratch” meal plans straight to your door, with care-fully curated, easy to follow recipes and locally sourced fresh ingredients in just the right quantities. Hello Fresh helps reduce wasted leftovers and takes care of the meal planning, shopping, measuring and delivering, leaving time for you to do the fun part: cooking.

With pronto boxes and family boxes, HelloFresh caters to variety of needs. HelloFresh caters to everyone’s needs, as part of a flexible subscription service, delivering across Southern, Central, and Eastern Ontario. Customers can decide when and where their box is delivered.

HelloFresh Canada was founded in May 2016.

HelloFresh International

Germanysince 2011

Austriasince 2014

Belgiumsince 2015

Netherlandssince 2012

United Kingdomsince 2012

Australiasince 2012

USAsince 2012

Switzerlandsince 2016

Canadasince 2016

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Team

COMPANY FACTSHEET

Ian Brooks, Managing Director and Founder of HelloFresh CanadaIan is passionate about food and families, and founded HelloFresh in Canada with a mission to reduce food waste and reconnect Canadians with delicious and healthy at-home cooking. He spends his spare time at the playground with his wife and two young sons.

Staff OfficeIrene Ngo, Head of culinaryIrene Ngo joined HelloFresh Canada in April 2016 as Head of Culinary and is responsible for bringing easy, delicious and healthy recipes to Canadian families and homes. She honed her recipe development skills in test kitchens at Chatelaine Magazine, Today’s Parent Magazine and George Brown College, and she is always inspired by food and flavours wherever she goes!

Toronto

HelloFresh provides you with all you need for a HEALTHY, WELL-BALANCED AND NUTRITIOUS DIET.

Our trusted partners supply us with the BEST QUALITY INGREDIENTS and our dedicated team of nutritionists and chefs create the INSPIRATIONAL RECIPES.

7.5 MILLION MEALS per month globally.(March 2016)

Fast FactsFRESHNESS COMES FIRSTBoxes are sent to the customer within 24 hours of being packaged in the state of the art boxes, and we ensure ingredients remain cool and fresh.

HelloFresh reduces FOOD WASTE by providing PRE-PORTIONED INGREDIENTS.

850.000 SUBSCRIBERS GLOBALLYHelloFresh ingredients aresustainably sourced and suppliedby trusted partners.

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PRODUCTS

Pronto box3 meals for 2 or 4 people

From $11.67 per mealAvailable as classic

or veggie version

Quick and easy!

Family Box3 meals for 4 people

From $10.83 per mealAvailable as classic

or veggie version

To have fun cookingwith the whole family.

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TESTIMONIALS

HelloFresh is a huge hit it my home! Everyone thinks Mommy is a gourmet chef now with HelloFresh. The food is delivered to my door step, the instructions for each recipe are easy to follow, and the meals are healthy for us! I can’t ask for more…I’m hooked!

Patty Shukla

The recipes are delicious and easy to follow. What I especially love about them is the fact they make me try ingredients and techniques I might not try otherwise I am proud to say I now love fennel and kale and can make a mean risotto!

Courtney Stephens

HelloFresh has fundamentally changed the way my husband and I eat. Previously, dinner meant picking a restaurant on seamless and waiting for food to arrive. Now dinner means preparing fantastic meals that are healthy and fresh. Not only does it feel better – for our wallets and our waistlines – but it’s far more satisfying and fun. Thank you HelloFresh!

Melissa Tischler

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CONTACT

IAN BROOKSManaging Director and FounderHelloFresh Canada

ian@hellofresh.ca416.904.7478

HelloFresh, 41 Dovercourt Road, Toronto, ON. M6J 3C2