MEDIA KIT - LES ECHOS LE PARISIEN€¦ · 4 Source : ACPM One Global 2018 T3 OF READERS, INTERNET...
Transcript of MEDIA KIT - LES ECHOS LE PARISIEN€¦ · 4 Source : ACPM One Global 2018 T3 OF READERS, INTERNET...
MEDIA KIT
Détail architectural du 10 Grenelle by Ora-ïto : les espaces de réception
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Every day, Les Echos guides Change Drivers to be one step ahead
and helps them identify new opportunities.
A leading brand that has been able to enrich its editorial line vertically
and horizontally to meet all the professional and personal needs of its
readers.
2,5 M
THE CHANGE DRIVERS BRAND
with 60% of workers
43% of 25/49 yo
40% of CSP+
23% IDF/77% Regions
3,2 M of Premium readers
with 58% of Top Managers
69% of Top Revenues
7,7 M of digital readers
Desktop : 2,5 views
Mobile : 4,7 views
Tablet : 1,1 views
of major
company
leaders reached
every month
80%
9,1 MILLIONS OF CHANGE DRIVERS MOBILE FIRSTA PREMIUM READERSHIP
AB++ 25/49 yo
THE OF THE BRAND
Les Echos, the 1st brand
on AB+ among news
media brands.
(Index 153)
Of internet usersIndex 114Index 189
in affinity on
the Top 1 /
Top 2
N°1
KEY FIGURES
Source : ACPM One Global 2018 T3 / ACPM Premium 2017 (Top 1 : > 160k€, Top 2 > 120k€) / Médiamétrie Internet Global Janvier 2019
550 000
subscribers to the
3 daily newsletters
3
THE OF THE MEDIA
EDITORIAL INFORMATION
KEY FIGURES
Relying on the expertise of its editorial team, Les Echos deals everyday with the
general, cultural, national and international economic news through the prism of
business.
INTEGRATE THE DAILY LIFE OF CHANGE DRIVERS
• 1st section, news and macro-economy
• 2nd section, business and micro-economy
• 3rd section, alternating themes: business, wealth, investments
3 sections to integrate your brands into business contexts:
+ de than 110 thematic dossiers developed each year: technology, industry,
innovation, entrepreneurship…
452 000 Premium readers
with 66% of Top Executives
75% of Top Revenues
on executives and
managers and on
the Top 5 incomes
N° 1 in affinity
A PREMIUM READERSHIP
AB++Household
revenues
> 65k€
LOYAL READERS
129 089 copies
each day
30% of digital subscribers
28 371IndiceIndex 284 Index 371
Les Echos, the daily
newspaper that is always
attracting more and more
interest. Holder of the ACPM
reward, it recorded the best
audience growth during 2017
(+3% vs. previous wave).
Source : ACPM DSH 2018 - DFP Les Echos / ONE 2017 / Premium 2017 (Top 5 > 85k€)
693 000 readers
with 64% of workers
42% of 25/49 yo
A QUALIFIED AUDIENCE
4Source : ACPM One Global 2018 T3
OF READERS, INTERNET USERS,
MOBILE USERS AND TABLET USERS
DAILY NEWS WEEK-END
Enjoy the synergy between Le Parisien and Les Echos, stimulate our audiences to
combine all areas of expertise and increase communication opportunities.
Les Echos Le Parisien Médias designs plans for your brands by mixing traditional
advertising, brand content and events on the best suitable media for you.
23,8 M
THEMAS
MILLENNIALS
CULTUREECONOMY
TECH
PATRIMONIAL
LUXURY