MEDIA KIT

ABOUT US

WWNY TV began broadcasting at 8 pm, on the evening

of October 22, 1954. It was a Saturday, and the very

first program was a live broadcast from our then-studio

on Champion Hill.

As WWNY/WNYF/MeTV now enters its second 50 years

of operation with a main office in Watertown and two

additional stations having been added to the family, we

continue to believe that small broadcasters have a

special obligation to be good stewards to their

communities, to “do well by doing good.”

Watertown is located in the northwest section of New York, near the juncture of the

St. Lawrence River and Lake Ontario, and just a few minutes South of Fort Drum. In

In addition to the area’s natural beauty, the perfect backdrop for four seasons of

recreation, the population and economy of this area continues to grow due to the

proximity to Fort Drum.

Photos on cover and about us page are provided by the Thousand

Islands Tourism Council.

SALES TEAM SALES TEAM

Ed Bassler

General Manager

Elizabeth Baez

Digital Marketing Coordinator

Steve Gamage

Account Executive

Lesley McKinney

General Sales Manager

Tobi Newcombe

Account Executive

Patty Strife

Account Executive

Pati Kreutter

Account Executive

SALES TEAM YOUR ACCOUNT

EXECUTIVE

Steve Gamage

Account Executive

SALES TEAM YOUR ACCOUNT

EXECUTIVE

Lesley McKinney

General Sales Manager

SALES TEAM YOUR ACCOUNT

EXECUTIVE

Patty Strife

Account Executive

SALES TEAM YOUR ACCOUNT

EXECUTIVE

Tobi Newcombe

Account Executive

SALES TEAM YOUR ACCOUNT

EXECUTIVE

Pati Kreutter

Account Executive

AWARDS IN THE

INDUSTRY

AWARDS IN THE

INDUSTRY

New York State Broadcasters

Association

Excellence in Broadcasting Award

Outstanding PSA Campaign

2016

Associated Press

Feature Story 1st Place

2015

Associated Press

News Series 1st Place

2015

Associated Press

Sports Feature Special Mention

2015

Only most current awards (received in 2015 and 2016) are represented

on this page. 7News has received numerous production and journalism

awards dating back to the start of the station.

COVERAGE MAP

Our stations reach Jefferson,

St Lawrence and Lewis Counties and

also Southeastern Ontario.

Jefferson county is currently the

fastest growing county in New York

State* due in part to the expansion of

Fort Drum, the military base just

outside of Watertown.

*Source: JCJDC

Transmitter

location

COVERAGE MAP

*Source: JCJDC

News Report

Our stations are the local voice in news and

a POWERFUL platform to your customers.

NEWS REPORT

Information provided by comScore StationView Essentials on 2/17.

Information reflects complete 2016 calendar year.

Series Net/Station Rating Share

Average

Audience

7 News This Evening WWNY (CBS) 18.6181 42.0882 16,523

7 News at Noon WWNY (CBS) 8.7797 35.0977 7,790

7 News This Morning WWNY (CBS) 8.2835 42.338 7,348

7 News Tonight WWNY (CBS) 6.1816 18.1654 5,485

7News This Evening on FOX WNYF (FOX) 8.269 18.5236 7,306

7News Tonight on FOX WNYF (FOX) 2.4492 5.2857 2,173

7News This Morning on FOX WNYF (FOX) 1.5253 5.1868 1,353

NewsChannel 9 at 6:00 WWTI (ABC) 1.3831 3.2989 1,218

NewsChannel 9 Eleven at 11:00 WWTI (ABC) 1.0909 3.1919 968

The Morning News at 6a WWTI (ABC) 1.029 3.7201 913

0.02.04.06.08.0

10.012.014.016.018.020.0

Average News Live Ratings

Station Demos And Ratings Report

Information provided by comScore StationView Essentials on 1/17 and

reflect November 2016 book.

Weekday Prime Average Audience (8pm-11pm)

Weekday Early Morning Average Audience (6am-9am)

Station Average

Rating

18-49

Rating

18-49

AA

35+

Rating

35+

AA

WNYF

(Fox)

1.367 1.573 864 1.161 864

WWNY

(CBS)

5.249 5.249 2,885 5.249 2.782

WWTI

(ABC)

4.399 4.407 2,465 4.392 2,465

Station Average

Rating

18-49

Rating

18-49

AA

35+

Rating

35+

AA

WNYF

(Fox)

1.146 1.099 605 1.282 891

WWNY

(CBS)

7.905 7.545 4,148 8.264 5,739

WWTI

(ABC)

1.179 1.076 591 1.281 890

Weekday Prime Ratings (8pm-11pm)

Weekday Early Morning Ratings (6am-9am)

…offering result that

compete with or surpass

competitors in the market.

Capturing the majority of

your target audience…

STATION DEMOS AND

RATINGS REPORT

0

1000

2000

3000

4000

5000

FOX CBS ABC

Average Audience

0

500

1000

1500

2000

2500

3000

Fox CBS ABC

Average Audience

#1 Consumer Choice:

TV

Research reveals

that US consumers

spend an average of

35 hours per week

watching TV. That’s more time than all

other ad-supported media

combined.

According to the “Media Comparisons 2016” study:

• Local broadcast news is the primary TV news

source for 22% of adults versus only 14% of adults

relying on network news and 13% relying on cable

news.

• 68% of adults view TV news sites and apps as their

most trusted sources and only 48% favor other

internet news sites, while 31% favor social media as

trusted news sources.

Information provided by The Business of Television Broadcasting &

Cable web articles on July 14, 2016 and September 7, 2016.

#1 CONSUMER

CHOICE: TV

SAMPLE WNNY-TV

SCHEDULE

SAMPLE WNYF-TV

SCHEDULE

SAMPLE MeTV

SCHEDULE

Television

“Channel 7 did a great job with the animation. It was fascinating to watch the

end results of the commercial they put together for us. I have had so many

friends and customers comment on the commercials. The increase call

volume and the customers that have come in has been remarkable and

dramatic. I have never seen anything like this before.”

“We have been with WWNY-TV ever since we started our company. We

have seen tremendous growth over the last 5 years and a lot of it is

attributed to their advertising. We like the brand and TV (Channel) 7 really

helped us with our branding. Unlike radio and newspaper, TV appeals to the

sight of a customer. Love Channel 7 and FOX!”

TESTIMONIALS:

TV

“Patty and the production team took my unique business and personality into

account when designing our commercial, they saw my vision and heard my

struggle. WWNY production team produced a one of a kind commercial that

increased foot traffic in more than one way.”

Everything you need to know about

WWNYTV Digital

Information is provided by 7News/Fox28

resources and is subject to change. Updated January 2017.

About Digital WWNYTV

• 52,000 average daily views of the

WWNYTV website and mobile app

in 2016

• 24,000 average daily unique visits

to the WWNYTV website and mobile

app in 2016

• 167,000 average monthly referrals

from Facebook in 2016 (both

mobile and desktop versions of

Facebook)

• WWNYTV and the 7News mobile

app are connected to Facebook,

Twitter, Instagram and Pinterest

• At the launch of our new website,

in January 2017, over 69% of web

sessions were on a mobile device

An

average

of

400,000

monthly

mobile

views

were

recorded

in 2016.

An average

of 2,800

visitors

were

recorded

each

month in

2016.

Mobile App Stats

Mobile vs. Non-Mobile Views 2015

Mobile Views

Non-Mobile Views

Mobile Views

Non-Mobile Views

Mobile vs. Non-Mobile Views

2016

On a monthly

basis,

Facebook

mobile

directly refers

an average of

150,000

visitors to the

WWNY mobile

website.

Everything you need to

know about

WWNY DIGITAL

New Website at a

Glance

Advertising Opportunity

New Website at a

Glance

Advertising Opportunity

New Website

Advertising Opportunities

Homepage Takeover Layout*

*Also includes additional 300x250 and 728x90 banners located below the fold.

Pencil pushdown included as both 980x300 and 980x30 banners.

New Website

Advertising Opportunities

Pencil Pushdown Layout

Digital Breakdown

Advertise on both desktop and mobile platforms to reach our

entire WWNY, WNYF, and MeTV digital audience.

Information is provided by 7News/Fox28 resources and is subject to change.

Extended Network Advertising Desktop Website Advertising

Mobile Website Advertising Mobile App Advertising • Limit of only FOUR mobile app sponsors

available at all times

• Mobile app sponsor advertisements only appear

in our 7News mobile app

• Mobile app advertisers are category-exclusive

and do not compete for ad space or time with

any competitors

• Mobile app advertisers are ID’ed in on-air promo

spot multiple times a week

Ask your account executive for pricing.

• Option to create up to four banner sizes that

appear on thousands of websites daily

• Ability to target specific zip code or city, state

location

• Ability to target age, gender, hobby, income, and

lifestyle demographics

• Minimum of 30 day commitment required, but

clients are guaranteed impression rate

purchased

Ask your account executive for pricing.

• Banner options range from 300x250 or 728x90, to

468x60 banners, and new, limited availability

top-of-page pencil pushdown banners

• Exclusive page sponsorships and event calendar

advertisements are available to target specific

audiences

• Forced 15-second pre-roll commercials run prior to

all news videos and include a static banner

• New, limited availability Homepage Takeover is a

one to two day feature that includes the

background, as well as all banner slots (except for

the lower 468x60 position)

Ask your account executive for pricing.

• Limited quantity of banners are allowed on our

mobile website, allowing for more visibility

• Mobile website banners are sold in multiple

different sizes and positions including 320x50

banners and 300x250 inner story banners

• New opportunities for mobile website pre-rolls

now available

• Mobile website banners only appear on the

mobile version of wwnytv.com

Ask your account executive for pricing.

Updated February 2017.

*All rates are net to station.

DIGITAL BREAKDOWN

On Social Media

Instagram

Facebook

Pinterest

Twitter

Combined nearly 43,000 followers

on social media platforms.

Military Matters (To Your Business)

Facts about Fort Drum o There are approximately

15,000 soldiers

stationed at Fort Drum.

o Some 5,500 of the

soldiers stationed at Fort

Drum live in and around

Watertown, many with

families.

o More than half of the

soldiers assigned to Fort

Drum are married or

have dependents.

Soldiers at Fort Drum are currently rotating through JRTC training in Fort Polk, Louisiana which prepares units for deployment.

New and returning soldiers and their families are looking to purchase new cars, furniture, mattresses, and homes.

Hundreds of soldiers transition in and out of Fort Drum every month providing business opportunities, with peak moving months in the summer.

DID YOU KNOW?

Information provided partially by the Fort Drum Regional Liasion

Organization. Information varies depending on incoming and

outgoing traffic of soldiers.

Updated 1/2017

o WWNY-, WNYF -TV and

WWNYTV.com encompass TV,

web and social media, and

have the ability to reach more

people than the Fort Drum

Mountaineer newsletter

o WWNY can target the Fort

Drum area with digital

advertising across multiple

platforms

MILITARY MATTERS

(to your business)

ADVERTISERS AT A

GLANCE

AWARDS IN THE

INDUSTRY

COMMUNITY

INVOLVEMENT

The Greater Watertown North Country

Chamber of Commerce

Business of the Year

2013

US Army – Fort Drum

HQ’s Platoon Sponsor during

Operation Iraqi Freedom

2008

American Cancer Society

Relay for Life Supporters

1996-2015

American Heart Association

North Country Heart Walk

Media Sponsor

2016

Thank you!