MEDIA KIT DIGITAL 2019 - condenast.de · Facebook/Instagram –Canvas (mobile landing page) 18...
Transcript of MEDIA KIT DIGITAL 2019 - condenast.de · Facebook/Instagram –Canvas (mobile landing page) 18...
CONTENT
• AD DIGITAL //3
• ADVERTISING FORMATS //8
• DISPLAY ADS //9
• SOCIAL MEDIA ADS //14
• CUSTOM SOLUTIONS //19
• CREATIVE STUDIO PRODUCTIONS //24
• SPECS //31
• CLIENT REFERENCES //45
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… is THE platform for PREMIUM DESIGN
… reports on important EVENTS and fairs around ART and CULTURE
… provides access to dream worlds of ARCHITECTURE, INTERIOR, ART and TRAVEL
… portrays both FAMOUS ARCHITECTS and UPCOMING YOUNG DESIGNERS
… stands for opulent HIGH QUALITY CONTENT
250 FOLLOWERS
58K FOLLOWERS
123K LIKES
2K SUBSCRIBERS
16K FOLLOWERS
THE DIGITAL WORLD OF AD
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Period of Measurement: Ø Monthly – Social Media: Status October 2018
Source: *AGOF digital facts (06/18), **IVW (06/18)
300K UU*
555K VISITS**
3,2 MIO. PIs**
15.000 NEWSLETTER RECIPIENTS
*Source: AGOF digital facts (10/17) 6
FEMININE: 76% are female
SOPHISTICATED: 65% are between 30 and 59 years old
INTERIOR FANS: 41% are very interested in furniture
WEALTHY: 41% have a household net income of €3,000+
AD users are…
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SoLebIch.de is an exclusive partner site of AD.
SoLebIch.de is the largest lifestyle community on the Internet in
Germany. On a daily basis, users share new insights into their
apartments, show their interior ideas and lifestyles. In addition
to many tips and tricks for furnishing, SoLebIch.de regularly
presents many ideas that make life more beautiful. SoLebIch
covers the latest living trends, exciting home-related stories,
DIY instructions and shopping tips for a beautiful home.
AD & SoLebIch.de represent the Interior & Design Channel of Condé Nast.
Available display formats can be booked on both websites in combination.
&
DISPLAY ADS
High Impact Formats – Billboard Ad & Mobile Billboard Ad
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Mobile Billboard Ad (2:1)
Billboard Ad
DISPLAY ADS
Standard Formats – Adbundle
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Medium
Rectangle Sky
Superbanner
Medium
Rectangle
Superbanner &
Sky only on
Solebich.de
SOCIAL MEDIA ADS
Facebook/Instagram Ad – Optimization on Awareness (CPM)
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Get maximum gross reach with a photo or carousel ad optimised on CPM.
SWIPING
FACEBOOK Photo Ad INSTAGRAM Carousel Ad
INSTAGRAM Video Ad
SOCIAL MEDIA ADS
Facebook/Instagram Ad – Optimization on Video Views (CPVV)
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Get maximum video views on your spot with a video ad optimised on CPVV.
INSTAGRAM STORIES Video AdFACEBOOK Video Ad
INSTAGRAM Carousel Ad
SOCIAL MEDIA ADS
Facebook/Instagram Ad – Optimization on Traffic (CPC)
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Lead traffic to your website with photo, carousel or collection ad on Facebook or Instagram.
FACEBOOK Photo Ad FACEBOOK Collection Ad
Collection Ad
with Canvas
only!(see next chart)
SWIPING
SOCIAL MEDIA ADS
Facebook/Instagram – Canvas (mobile landing page)
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Create a prominent and user friendly landing page for mobile devices to increase engagement with your content.
FACEBOOK Collection Ad FACEBOOK Canvas View #1 FACEBOOK Canvas View #2 FACEBOOK Canvas View #3
CUSTOM SOLUTIONS
Classic Advertorial (incl. Traffic Drivers Bundle)
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Use the native power of a highly engaging advertorial supported by a bundle of different traffic drivers.
Classic Advertorial
TRAFFIC DRIVERS BUNDLE
LINKING
TO
GUARANTEE: 500,000 AIs
Co-branded
Medium Rectangle
Social Media Ads Newsletter Integration
Promoteaser
CUSTOM SOLUTIONS
Editorial Special Sponsoring (incl. Traffic Drivers Bundle)
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Become an exclusive sponsor of an editorial special about a specific topic supported by a bundle of traffic drivers.
Editorial Special with sponsored ad formats
Billboard Ad & Mobile Billboard Ad
Co-branded
Medium Rectangle
Social Media Ads Newsletter Integration
LINKING
TOPromoteaser
GUARANTEE: 750,000 AIs
TRAFFIC DRIVERS BUNDLE
CUSTOM SOLUTIONS
Customized Newsletter
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Share your topics directly with newsletter subscribers via a Customized Newsletter, designed especially for you.
15,000 RECIPIENTS
CUSTOM SOLUTIONS
Newsletter Sponsoring
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Raise awareness of your brand claim among subscribers as a sponsor of the editorial newsletter.
15,000 RECIPIENTS
Newsletter Sponsoring
CREATIVE STUDIO PRODUCTIONS
Photo S Bundle (Advertorial or Microsite incl. Still Shooting by Condé Nast)
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Advertorial / Microsite with stills of your product
TRAFFIC DRIVERS BUNDLE
LINKING
TO
Get a full native integration of your products with a still shooting by CN shown in an advertorial or microsite.*
* Scope of production by CN: Still shooting at the photo studio of Condé Nast, inhouse photographer, basic props, travel expenses not included.
Promoteaser RoS
Co-branded Medium Rectangle RoS
Social Media Ads
Newsletter Integration
GUARANTEE: 500,000 AIs WATCH BEST CASES HERE
CREATIVE STUDIO PRODUCTIONS
Photo M Bundle (Advertorial or Microsite incl. Model Shooting by Condé Nast)
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Advertorial / Microsite with model shots
TRAFFIC DRIVERS BUNDLE
LINKING
TO
Show your product or collection represented by a professional model within an advertorial or microsite.*
* Scope of production by CN: Model shooting at an external photo studio, development model, travel expenses not included.
Co-branded Billboard & Mobile Billboard RoS
Promoteaser RoS
Co-branded Medium Rectangle RoS
Social Media Ads
Newsletter Integration
GUARANTEE: 1,450,000 AIs WATCH BEST CASES HERE
CREATIVE STUDIO PRODUCTIONS
Photo L Bundle (Advertorial or Microsite incl. Shooting at Special Location by Condé Nast)
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Advertorial / Microsite with model shots at a special location
TRAFFIC DRIVERS BUNDLE
LINKING
TO
Get a real high end production with a special location and a successful image model shot by CN.*
* Scope of production by CN: Model shooting at an external photo studio or location up to your choice, image model, travel expenses not included.
Co-branded Billboard & Mobile Billboard RoS
Promoteaser RoS
Co-branded Medium Rectangle RoS
Social Media Ads
Newsletter Integration
GUARANTEE: 2,800,000 AIs WATCH BEST CASES HERE
CREATIVE STUDIO PRODUCTIONS
Video S Bundle (Advertorial or Microsite incl. Video Production by Condé Nast)
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Advertorial / Microsite with video content
TRAFFIC DRIVERS BUNDLE
LINKING
TO
Use the power of video with an own video production by CN as part of an advertorial or microsite.*
* Scope of production by CN: Basic video, 1 full version, 1 short version, single setting, one day of shooting, basic props, travel expenses not included.
Co-branded Billboard & Mobile Billboard RoS
Promoteaser RoS
Youtube Channel Co-branded Header
Social Media Ads
Social Video Ads & Youtube TrueViews
Newsletter Integration
GUARANTEE: 750,000 AIs/50,000 VideoViews WATCH BEST CASES HERE
Co-branded Medium Rectangle RoS
CREATIVE STUDIO PRODUCTIONS
Video M Bundle (Advertorial or Microsite incl. Video Production by Condé Nast)
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Advertorial / Microsite with video content
TRAFFIC DRIVERS BUNDLE
LINKING
TO
Get multiple settings for your video production by CN to show the variety of your brand in an advertorial or microsite.*
* Scope of production by CN: Premium video, 1 full version, 1 short version, multiple settings, one day of shooting, location s couting or set styling, travel expenses not included.
Co-branded Billboard & Mobile Billboard RoS
Promoteaser RoS
Youtube Channel Co-branded Header
Social Media Ads
Social Video Ads & Youtube TrueViews
Newsletter Integration
GUARANTEE: 1,450,000 AIs/100,000 VideoViews WATCH BEST CASES HERE
Co-branded Medium Rectangle RoS
CREATIVE STUDIO PRODUCTIONS
Video Series Bundle (Advertorial or Microsite incl. Video Production & Shooting by CN)
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TRAFFIC DRIVERS BUNDLE
LINKING
TO
Get a 360° communication with a video series for digital and an additional photo shooting for print.*
* Scope of production by CN: Premium video, 3 full versions, 3 short versions, special location, three days of shooting, locati on scouting & set styling, travel expenses not included.
WATCH BEST CASES HERE
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Co-branded Billboard & Mobile Billboard RoS
Promoteaser RoS
Co-branded Medium Rectangle RoS
Youtube Channel Co-branded Header
Social Media Ads
Social Video Ads & Youtube TrueViews
Newsletter Integration
GUARANTEE: 2,800,000 AIs/200,000 VideoViews
Advertorial / Microsite with video content
DISPLAY ADS
High Impact Formats – Billboard Ad & Mobile Billboard Ad
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BILLBOARD AD
Standard size 1000x250 px
File size Max. 200kb
Fallback Required
Physical delivery jpg/gif/HTML5*
Delivery 3rd party tag jpg/gif/HTML5*
3rd party tag streaming • Only 3rd party tag
• Polite loading max. 2MB
• Sound and repetitions must
be initiated by user
(OnClick)
*For HTML5 specifications see page 42
MOBILE BILLBOARD AD
Standard size 320x160 px*
File size Max. 200kb
Physical delivery jpg/gif
Delivery 3rd party tag* jpg/gif/HTML5**
Tracking View pixel, ClickCommand
Landing page mobile enabled, no Flash
*Image files can be provided in a bigger size for retina
displays (640x320px). All forms of HTML5 Ads must adjust
itself responsively to the container or have a fixed size of
320x160px. Creatives provided with a third party tag need to
have standard size 320x160px in all cases.
**For HTML5 specifications see page 42
DISPLAY ADS
High Impact Formats – Rollover Ad
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ROLLOVER AD
Standard file Landscape 16:9
Portrait 9:16
Guide value width 1920 px
File size Max. 200kb
Fallback Required (jpg)
Physical delivery jpg/gif/HTML5*/mp4**
Details:
A delivery as 3rd party tag is possible, however, this option requires prior
testing. CN Germany reserves the right to deny delivery as 3rd party tag.
The advertising material needs to adjust dynamically to the responsive size of
the website. For example, it cannot be embedded in an IFrame with a fixed size.
*For HTML5 specifications see page 42
**It is possible to use a video file for the rollover. In this case, a video in mp4
format 16:9 is required.
DISPLAY ADS
High Impact Formats – Video InRead
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VIDEO INREAD
Standard size Max. 1920x1080 px, min. 640x360 px
(720px recommended)
Aspect ratio 16:9 (4:3 not supported)
File size Desktop: Max. 20MB
Mobile: Max. 5MB
Length 10-30 sec.
Physical delivery All video formats (mov, fla, mpeg,
mp4, etc.)
Codec All video codecs except ProRes 4444,
HDV 720p60, Go2 Meeting 3&4, ER
AAC LD, REDCODE
Sound On
URL redirect (click command) + Trackers (optional) OR VAST redirect (max.
5MB, if hosted by agency server)
*For HTML5 specifications see page 42
DISPLAY ADS
Standard Formats – Adbundle
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SUPERBANNER, SKYSCRAPER, MRT
Standard size • Superbanner SoLebIch: 728x90 px
• Sky SoLebIch: 160x600 px or
120x600 px or 200x600 px
• MRT AD/SoLebIch: 300x250 px
File size Max. 200kb per format
Fallback Required
Physical delivery jpg/gif/HTML5*
Delivery 3rd party tag jpg/gif/HTML5*
3rd party tag streaming • Only 3rd party tag
• Polite loading max. 2MB
• Sound and repetitions must be initiated
by user (OnClick)
*For HTML5 specifications see page 42
SOCIAL MEDIA ADS
Facebook / Instagram Ads – Photo Ad, Carousel Ad, Video Ad, Canvas
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PHOTO AD
Platform Newsfeed or Stories
Sender GLAMOUR and client
Required
material
Input on topic, images, text
Delivery
deadline
before start
5 workdays
CAROUSEL AD
Platform Newsfeed or Stories
Sender GLAMOUR and client
Required
material
Input on topic, images
(max. 10 tiles), text
Delivery
deadline
before start
5 workdays
VIDEO AD
Platform Newsfeed or Stories
Sender GLAMOUR and client
Required
material
Input on topic, images,
video (Insta Feed: max. 60
sec. / Insta Stories: max. 15
sec.)
Delivery
deadline
before start
5 workdays
CANVAS
Platform Newsfeed or Stories
Sender GLAMOUR and client
Required
material
Input on topic, images,
text, videos, product details
Delivery
deadline
before start
5 workdays
SOCIAL MEDIA ADS
Additional Guidelines
• Examples for ad formats and technical specifications: https://www.facebook.com/business/ads-guide
• Ad means that the posts will appear only on the public newsfeed, not on the fanpages. This ensures that the post can
be optimised to deliver the best results based on the campaign goal.
• The advantage of this is that the promoted brand stays in a contained environment that does not conflict with other
advertisers or editorial content.
• It is also required that Condé Nast brands (VOGUE, GQ, GLAMOUR, AD, WIRED) tag the client’s fanpage using
the Branded Content Tag (Handshake).
• Branded Content Tag:
With sponsored posts (both on Facebook and Instagram) Condé Nast must always specify the cooperation partner
The cooperation partner must have an official Facebook page
Each Condé Nast title must be approved once by the cooperation partner as a Branded Content Partner
The tagging approval must be given by the cooperation partner on its own fansite under “Branded Content”:
https://www.facebook.com/business/help/212566145960789?helpref=page_content
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SOCIAL MEDIA ADS
Additional Guidelines
IMAGES:
• High-quality, contrasting images
• Visual language that fits the Condé Nast brand
• Consistency between image and text (message)
• No text on pictures: will be “punished” or not released at all by the Facebook algorithm
• Ideally, test at least two to three different image motifs
TEXT:
• Optimum text length – up to 60 characters. Text that is too long is distracting and can have a negative effect on the
reach
• No advertising texts – a “native” message that matches the brand tone contributes to better credibility and more
interaction
• Clear user targeting and focus on one message per ad
• Moderate emoji use
• Hashtags have no positive impact on performance on Facebook. On Instagram, a few meaningful hashtags ensure
better performance
• Call for interaction (e.g. asking questions, competitions/prize draws) leads to a better engagement rate and a
greater organic reach
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CUSTOM SOLUTIONS
Classic Advertorial (incl. Traffic Drivers Bundle)
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CLASSIC ADVERTORIAL
Required material for advertorial Input on topic, text samples,
images, videos, target links,
ornaments and logos as video
graphics, image credits
Required material for traffic
drivers
Images, text
Format type jpg, TIFF, BMP, PNG
Delivery deadline before start 15 workdays
Creation of proposal 5 workdays
Tracking ClickCommand
CUSTOM SOLUTIONS
Editorial Special Sponsoring (incl. Traffic Drivers Bundle)
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EDITORIAL SPECIAL SPONSORING
Required ads for special Billboard Ad: 1000x250 px &
Mobile Billboard Ad: 320x160 px
(see specifications Billboard Ad &
Mobile Billboard Ad)
Required material for traffic drivers Images, text
Format type jpg, TIFF, BMP, PNG
Delivery deadline before start 25 workdays
Creation of proposal 5 workdays
CUSTOM SOLUTIONS
Customized Newsletter & Newsletter Sponsoring
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CUSTOMIZED NEWSLETTER
Required material for
advertorial
Input on topic, text samples,
subject line, target links, single
motifs in design of the specific
site/medium, ornaments and
logos as video graphics, image
credits
Format type jpg, TIFF, BMP, PNG
Delivery deadline before start 15 workdays
Creation of proposal 3 workdays
If providing a ready-for-
delivery
html newsletter
max. size 500kb, Width 680
px, Height (var.) optional:
1,500 px, Resolution 150 dpi
Tracking Clickcommand
NEWSLETTER SPONSORING
Required material for
advertorial
Input on topic, text, images
Standard Size 600x200 px
File Size Max. 80kb
Delivery Physical
Tracking Clickcommand
Delivery deadline before start 5 workdays
Creation of proposal 1 workday
Technical specs/HTML 5 Advertising material
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HTML File The executing HTML5 advertising material should be run within one single .html file.
None of the delivered .html files should be named index.html.
File hierarchy and folder
structure
The layer and folder structure should contain a maximum of one layer (scripts, images).
File number und code
compression
In order to minimise server requests, the number of individual elements should be kept as low as possible.
Animation Multiple simultaneous animations and overlapping transparent graphics are to be avoided. The use of CSS3 or JavaScript animat ions
should be selected with regards to the CPU and GPU utilisation.
Browser compatibility and
Fallback
Since not all desired features or Libraries are supported by all browsers, it is advised to play Fallback JPG or GIF in case of the lack of
support by browsers that lead to non-representable advertisements. The advertisement materials are to be tested on all browsers by the
agency. Condé Nast reserves the right to exclude specific browser versions from delivery of advertising material.
Frameworks, Libraries and
Namespaces
HTML5 advertising materials are played on the websites within a frame in order to avoid complications with functionalities of the
website. Within our frame, Frameworks and Libraries (e.g. Bootstrap) can be included. When global JavaScript variables are used, they
should run in their own namespace or alternatively be clearly named. Likewise, names for the assignment of HTML IDs as well a s ID,
Class and Type selectors in CSS have to be clearly selected.
Guidelines Please find the IAB guidelines regarding HTML5 advertising material by accessing the following link:
Delivery The HTML-5 advertising material will be delivered to the brand or agency as a compressed ZipArchive, which has to include all
elements of the advertising material, excluding external added Libraries or Fonts. The ZipArchive must be a .html document (not
index.html) and all included scripts and elements have to be linked relatively. In case of external hosting, absolute links must be use d.
Alternatively, a redirect can be delivered. In this case, all above mentioned standards regarding document size and file numb er must be
adhered to.
Technical Specs/Advertising formats with sound (Polite Banner)
• Promotional tools with initial sounds are not permitted.
• Exceptions are streaming promotional tools, which initially are adjusted to mute mode and activated in the case of
a click on the speaker pictogram. The maximum duration is 30 seconds. We recommend a highly visible audio bar
with the commands “Volume”, “Start” and “Stop”. Sound should not be initiated through MouseOver.
Custom Solutions
• In the case of advertisements that do not comply with our specifications, please submit a special request to our
account team. We would be happy to plan your campaign individually and discuss with you what can be realised.
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Contact and deadlines for material delivery
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The delivery and booking deadlines are as follows:
5 working days for:
• Display Ads
• Video Ads
• Social Media Ads
• Newsletter Sponsoring
15 working days for:
• Classic Advertorial
• Customized Newsletter
25 working days for:
• Editorial Special Sponsoring
The delivery and booking deadlines for Creative Studio
Productions bundles have to be coordinated individually
with the Condé Nast Creative Studio Team. Please find
contact details below.
Please submit display and video ad material via email to:
Please submit Custom Solution and Social material via
email to:
including the following information:
• Client name and point of contact
• Period
• Placement
• Promotional tools
• Target URL
• Bette
• Birkenstock
• Blumen Holland
• BMW
• Bulthaup
• Daimler
• Engel & Völkers
• Eve Sleep
• Hermes
• Jab Anstoetz
• Kaldewei
• Louis Poulsen
• Messe Frankfurt
• Moët Hennessy
• Porsche
• Samsung
• Schwithz Wohnungsbau
• Tarkett
• UBS Investment Bank
• Vibia Lighting
• Wogg
CLIENT REFERENCES
Selection
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