MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in...
Transcript of MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in...
![Page 1: MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in a pan-European environment. In 2018, we welcomed In 2018, we welcomed nearly 300](https://reader034.fdocuments.us/reader034/viewer/2022042115/5e92978661281f7402557b18/html5/thumbnails/1.jpg)
1920
AUTONEWSEUROPE.COM@autonewseurope
ME
DIA
KIT
![Page 2: MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in a pan-European environment. In 2018, we welcomed In 2018, we welcomed nearly 300](https://reader034.fdocuments.us/reader034/viewer/2022042115/5e92978661281f7402557b18/html5/thumbnails/2.jpg)
Automotive News Europe has been the leading pan-European automotive publication since 1996, witnessing the European Union’s expansion to 28 countries from 15 in our first 22 years of activity.
2019 is likely to be a historic year if, as expected, the United Kingdom exits the EU, ending a relationship that has been troubled since 1973, which is when the country joined what was then called the European Economic Community.
Brexit will hit the automotive industry because the UK is Europe’s second-largest market after Germany for both production and sales. More importantly, however, is the impact Brexit is poised to have on trade between the UK and the rest of Europe.
The UK is not only the home of storied British brands such as Mini, Rolls-Royce, Aston Martin, Jaguar and Land Rover, but also a crucial production hub for Honda, Nissan and Toyota.
In addition to these domestic challenges, the European industry is also facing an unexpected resurgence of tariffs. This will force companies to rethink their global production networks that are currently designed to capitalize on globalization.
With its well-researched stories, commentaries, analyses and data, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in this radically changing Europe.
LUCA CIFERRIAssociate Publisher & [email protected]
EDITORI ALa note from
THE AUTOMOTIVE NEWS EUROPE CONGRESSMAY 21-22 • GOTHENBURG, SWEDEN The Automotive News Europe Congress was established in 1997 and provides a comprehensive perspective on the industry’s big issues through a series of keynote addresses, top-level presentations and panel discussions. The event provides answers to critical questions from the best in the business and networking opportunities.
The Congress is attended by high-level executives and key decision-makers in the European industry from automakers, suppliers and service providers for open discussions and networking in a pan-European environment. In 2018, we welcomed nearly 300 delegates from more than 100 companies.
ane-congress.com
AUTOMOTIVE NEWS EUROPE RISING STARSMAY 21 • GOTHENBURG, SWEDEN
On the evening before the Europe Congress, we celebrate Automotive News Europe’s Rising Stars. This is an award program that has been a huge success since its launch in 2011. A Rising Star is an automotive executive with a pan-European profile who has driven change, fostered innovation and made courageous decisions. They are multi-lingual, experienced yet under age 45, and they are on course to grow in influence within the industry.
Nominations are accepted online, and then a jury comprised of previous award winners and Automotive News Europe’s editorial team selects the Rising Stars.
anerisingstars.com
EVENTS
1920
AUTONEWSEUROPE.COM@autonewseurope
ME
DIA
KIT
WELCOME AND EVENTS
AUTONEWSEUROPE.COM
![Page 3: MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in a pan-European environment. In 2018, we welcomed In 2018, we welcomed nearly 300](https://reader034.fdocuments.us/reader034/viewer/2022042115/5e92978661281f7402557b18/html5/thumbnails/3.jpg)
THE AUDIENCE
AUTONEWSEUROPE.COM
REACH CEOS AND TOP INDUSTRY VIPSPublished 12x per year, Automotive News Europe is available to readers at autonewseurope.com, and via the iPhone and iPad apps. Readers can also download the magazine in PDF form. Printed copies of the monthly publication are also mailed to more than 1,200 select executives at top European automakers and suppliers as well as 300 executives in the United States.
The monthly magazine features original, trend-setting stories and interviews, plus sales numbers for Europe, Russia and Turkey on a monthly basis, as well as European production estimates and shareholder return for European automakers, suppliers and retailers on a quarterly basis. It is emailed to 31,000 subscribers on the first Monday of each month, and is accessible free of charge to all registered users of autonewseurope.com.
In the monthly magazine, advertisers can further engage with readers via the use of links to the advertiser’s website. Past copies are archived at autonewseurope.com, so advertising messages continue to gain valuable impressions long after the original publication date.
WEBSITE VISITORSBY COUNTRY
MANUFACTURERS
SUPPLIERS
RETAIL
OTHERPROFESSIONAL
SERVICES
17%
6%
15%
UNITED STATES
ITALY
UNITED KINGDOM
GERMANY
FRANCE
12%
7%
43%OTHER
DAILY NEWSLETTER SUBSCRIBERSBY SECTOR
22%
23%
5%
WEBSITE VISITORSBY SECTOR
7%43%
MANUFACTURERS25%
SUPPLIERS27%
RETAIL15%
PROFESSIONAL SERVICES
31%
OTHER2%
25 % visit autonewseurope.com at least
every other day
66 % visit autonewseurope.com more than
two times per month
Average page views per month: 759,439
![Page 4: MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in a pan-European environment. In 2018, we welcomed In 2018, we welcomed nearly 300](https://reader034.fdocuments.us/reader034/viewer/2022042115/5e92978661281f7402557b18/html5/thumbnails/4.jpg)
IN EVERY ISSUE
JANUARY 7AD CLOSE: DEC 10
MATERIALS DUE: DEC 12
Sales predictions for the coming year
Is diesel in for another tough year?
Top suppliers outline their plans for 2019
Automotive News World Congress
FEBRUARY 4AD CLOSE: JAN 18
MATERIALS DUE: JAN 21
Detroit auto show highlights
Consumer Electronics Show coverage
AN World Congress coverage
European 2018 Sales: Winners and Losers
MARCH 4AD CLOSE: FEB 13
MATERIALS DUE: FEB 15
Geneva auto show preview
Europe’s electrification leaders
2018 European sales by segment
Geneva auto show events
APRIL 1AD CLOSE: MAR 15
MATERIALS DUE: MAR 18
Geneva auto show highlights
Hot trends in design
Hybrid winners in Europe
European 2018 Light Commercial Vehicle Sales: Winners and Losers
MAY 6AD CLOSE: APR 19
MATERIALS DUE: APR 22
Rising Stars: Europe’s youngest and brightest leaders
L.E.A.D.E.R. Award winners
How automaker, supplier and retailer shares fared in Q1
Automotive News Europe Congress
JUNE 3AD CLOSE: MAY 17
MATERIALS DUE: MAY 20
How Volkswagen Group bounced back
Automotive News Europe Congress coverage
Rising Stars ceremony coverage
Talk from the Top with leading supplier executives: Part 1
JULY 1AD CLOSE: JUNE 14
MATERIALS DUE: JUNE 17
Europeans’ bid for success in China
Which models and brands are benefiting from new standards
Talk from the Top with leading supplier executives: Part 2
Car Cutaways
AUGUST 5AD CLOSE: JULY 19
MATERIALS DUE: JULY 22
Chinese auto companies target Europe
PSA-Opel two years later
European 2019 first half sales: Winners and losers
Top 50 European suppliers
Talk from the Top with leading supplier executives: Part 3
SEPTEMBER 2AD CLOSE: AUG 16
MATERIALS DUE: AUG 19
Frankfurt auto show preview
EUROSTARS: The industry’s most successful top executives
2019 first-half European sales by segment
Frankfurt Auto Show
OCTOBER 7AD CLOSE: SEPT 20
MATERIALS DUE: SEPT 23
Frankfurt show highlights
Europe’s battery battle escalates
How automakers are overcoming autonomous driving challenges
Guide to Europe’s 50 biggest dealer groups
NOVEMBER 4AD CLOSE: OCT 18
MATERIALS DUE: OCT 21
Los Angeles auto show preview
Crossover craze reshapes Europe’s car parc
How automaker, supplier and retailer shares fared in Q3
LCV sector poised to benefit from megatrends
DECEMBER 2AD CLOSE: NOV 15
MATERIALS DUE: NOV 18
Top trends for the next decade
Los Angeles auto show highlights
How the auto industry will deal with political turmoil
Talk from the Top
SUPPLEMENTBONUS DISTRIBUTION
Monthly and year-to-date sales data for Europe, Russia and Turkey
Europe’s top 50 selling models
Latest launches: an inside look at key new models
European production estimates per brand and model; shareholder return for European automakers, suppliers and retailers on a quarterly basis.
Car cutaways: see who has parts in crucial new models
2019 EDITORIAL CALENDAR
AUTONEWSEUROPE.COM
![Page 5: MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in a pan-European environment. In 2018, we welcomed In 2018, we welcomed nearly 300](https://reader034.fdocuments.us/reader034/viewer/2022042115/5e92978661281f7402557b18/html5/thumbnails/5.jpg)
PRINT ADVERTISING
MAGAZINE ADVERTISING 1X 3X 6X 12X
Full Page €4,350 €4,100 €3,900 €3,650
Two-Page Spread 8,650 8,250 7,800 7,350
Half Page 2,900 2,650 2,550 2,400
Third Page 1,950 1,800 1,700 1,600
Quarter Page 1,450 1,350 1,300 1,200
Bellyband 6,250 6,000 5,650 5,200
DIGITAL EDITION SPONSORSHIP
Many readers view the monthly magazine as a digital edition, providing an exclusive sponsorship opportunity which includes:
• Full page ad adjacent to the front cover
• Logo and skyscraper on digital edition
• Logo on the autonewseurope.com home page for the entire month
• Banner ad on iPad edition
1X 3X 6X 12X
3,500 3,150 2,850 2,600
SPECIAL SUPPLEMENTSAsk about advertising opportunities in these popular supplements, mailed and emailed to our full audience.
SUPPLEMENT ADVERTISING
Page 4,350 4,100 3,900 3,650
Cover 2, 3 or other special placement: 10% surcharge. Back cover: 20% surcharge. All rates are gross.
JULY 2019: CAR CUTAWAYSWe take a closer look at Europe’s most important new models to reveal the key contributions of suppliers, whose expertise matches, or even exceeds, carmakers’ own know-how in many developing technologies.
BONUS DISTRIBUTION: Frankfurt Motor Show
DECEMBER 2019: TALK FROM THE TOPExclusive interviews with Europe’s most influential top auto executives. Seize this opportunity to reach the decision-makers in a fast-changing industry with your ad in this supplement.
BONUS DISTRIBUTION: Automotive News World Congress in Detroit
FULL PAGE ADMAY CONTAIN AUDIO/VIDEO
SKY
SCR
AP
ER
(209
x 1
044)
FULL PAGE AD(783 x 1044)
PRINT ADVERTISING
AUTONEWSEUROPE.COM
![Page 6: MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in a pan-European environment. In 2018, we welcomed In 2018, we welcomed nearly 300](https://reader034.fdocuments.us/reader034/viewer/2022042115/5e92978661281f7402557b18/html5/thumbnails/6.jpg)
POSITION IMPRESSIONS RATE
Top Leaderboard 50,000 €1,875
Super Leaderboard 50,000 2,000
Top Leaderboard Pushdown 50,000 2,350
Mural 50,000 2,600
Half Page 50,000 1,875
Medium Rectangle 50,000 1,200
EMAIL NEWSLETTERS
TOP LEADERBOARD
MURAL
HALFPAGE
MEDIUM RECTANGLE
INTERSTITIAL
CONTENT INTELLIGENCE ENGINE
SOLD MONTHLY ON FLAT-RATE BASIS: NET RATE: €5,000
new!
POSITION IMPRESSIONS RATE
Top Leaderboard 100,000 €5,550
Super Leaderboard 100,000 5,760
Medium Rectangle 100,000 5,550
Interstitial 70,000 7,840
Billboard 90,000 6,250
Half Page 75,000 2,250
HOME PAGE: SOLD WEEKLY
RUN OF SITE: SOLD MONTHLY
HOMEPAGE & RUN OF SITE
Readers need to know what their competitors are doing and what new products are coming, and our Daily Newsletter and Breaking News Alerts do just that. They are created in responsive design to provide an optimal viewing experience on all platforms. The Daily Newsletter is sent to more than 26,000 subscribers. Breaking News Alerts are sent to more than 22,000 subscribers.
DAILY NEWSLETTER: SOLD WEEKLY
BREAKING NEWS ALERT: SOLD MONTHLY
POSITION IMPRESSIONS RATE
Top Leaderboard 40,000 €2,460
Medium Rectangle 40,000 2,260
POSITION IMPRESSIONS RATE
Top Leaderboard 60,000 €4,100
Medium Rectangle 60,000 3,900
All rates are gross.
By combining cutting-edge 1:1 targeting technology with a high-impact, mid-article ad unit, we’ve created a great opportunity for you to engage with our readers, drive them into your marketing funnel, and convert them into leads and paying customers.
How it works: Our Engine will analyze the key themes in your content piece and tease your content to autonews.com readers who’s reading habits most closely match the themes you’re writing about.
After your campaign runs, you’ll be provided with an analysis of what types of content resonated most with our audience, and predictive insights on what topics to write about in the future.
ONLINE ADVERTISING
AUTONEWSEUROPE.COM
![Page 7: MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in a pan-European environment. In 2018, we welcomed In 2018, we welcomed nearly 300](https://reader034.fdocuments.us/reader034/viewer/2022042115/5e92978661281f7402557b18/html5/thumbnails/7.jpg)
WEBSITE SPECS
AUTO SHOW MICROSITESStand out at major industry events by becoming an exclusive event sponsor on autonewseurope.com. Your leaderboard and rectangle ads will appear alongside the latest news from the event and will be archived with the event for 6 to 12 months.
IMPRESSIONS RATE
Geneva Auto Show (March) 100,000 €8,100
Frankfurt Motor Show (September) 100,000 8,100
EARNED EURO VOLUME DISCOUNTAll advertising rates shown are in euro and are gross rates. 15% agency discount is granted to registered agencies. Discounts apply to gross online spend on autonewseurope.com website, email newsletters, print and digital monthly magazine.
€ 6,000+ 3% € 15,000+ 10% € 30,000+ 15% € 60,000+ 20%
€ 10,000+ 5% € 20,000+ 12.5% € 40,000+ 17.5%
Please send all digital assets to: [email protected]
Unless otherwise noted, all assets are due 5 business days prior to campaign launch.
POSITION DIMENSIONS AD SIZE FORMAT 3RD PARTY SERVING OTHER REQUIREMENTS
Leaderboard (Top/mid/lower) 728 x 90
40 kb
JPG
GIF
animated GIF
PG
HTML5
(must be 3rdparty served)
Yes
• Animation limited to 15 seconds or 3 times looping maximum
• Please ask prior to contract if Rich Media ads are offered for specific ad unit
• Supply linking URL for all assets
• Only user-initiated sound allowed
Top Leaderboard Pushdown 970 x 90 & 970 x 418
Super Leaderboard 970 x 90
Mural 1200 x 250 & 728 x 90
Half Page 300 x 600
Medium Rectangle 300 x 250
Billboard 970 x 250
Interstitial 970 x 550 or 640 x 480
Responsive Medium Rectangle (needed in addition to each unit)
300 x 250
Logos 120 x 60 25 kb jpeg/png No
EMAIL SPECSPOSITION DIMENSIONS AD SIZE FORMAT 3RD PARTY
SERVING OTHER REQUIREMENTS
Top Leaderboard (Top/mid/lower) 728 x 90
40 kbJPG, GIF
(no animation)No
• Supply linking URL for all ad units
• No Rich Media units in email
Medium Rectangle 300 x 250
Responsive Unit needed for Breaking News Alert 300 x 50
Responsive Unit needed for most ad units 300 x 250
DETAILS
All rates are gross.
TOP LEADERBOARD
MEDIUM RECTANGLE
ONLINE ADVERTISING AND EVENTS
AUTONEWSEUROPE.COM
![Page 8: MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in a pan-European environment. In 2018, we welcomed In 2018, we welcomed nearly 300](https://reader034.fdocuments.us/reader034/viewer/2022042115/5e92978661281f7402557b18/html5/thumbnails/8.jpg)
ADVERTISING SPECS & CONTACTS C
ON
TA
CT
S EUROPEThomas HeringerSales & Marketing Director+49 8153 9074 [email protected]
Annette Meiners-Langs +49 8153 9074 [email protected]
Alexandra Pethke+49 8245 9674 [email protected]
Maria Valérien-Mertl+49 8153 9074 [email protected]
Christoph Weiss+49 8153 9074 [email protected]
Georgia ChapmanDirector of European Marketing and Events+49 89 5795 [email protected]
DETROITKaren RentschlerManaging Director, Sales, Marketing and Events+1 [email protected]
Rob Couto+1 [email protected]
Mary Meyers+1 [email protected]
Matt Parsons+1 [email protected]
Jerry Salame+1 [email protected]
LOS ANGELESTaren Zorn+1 [email protected]
NEW YORKScott Ghedine+1 [email protected]
Henry Woodhouse+1 [email protected]
AD
VE
RT
ISIN
G S
PE
CS FULL PAGE
Trim: 210 x 297 mm (8.3 x 11.7 in)Non Bleed: 176 x 259 mm (6.9 x 10.2 in)
HALF PAGE HORIZONTALTrim: 210 x 147 mm (8.3 x 5.8 in)Non Bleed: 176 x 129 mm (6.9 x 5.1 in)
TWO-PAGE SPREADTrim: 420 x 297 mm (16.6 x 11.7 in)Non Bleed: 377 x 259 mm (14.9 x 10.2 in)
HALF PAGE VERTICALTrim: 103 x 297 mm (4.1 x 11.7 in)Non Bleed: 86 x 258 mm (3.4 x 10.2 in)
THIRD PAGE HORIZONTALTrim: 210 x 103 mm (8.3 x 4.1 in)Non Bleed: 176 x 85 mm (7.0 x 3.4 in)
THIRD PAGE VERTICALTrim: 73 x 297 mm (2.9 x 11.7 in)Non Bleed: 56 x 258 mm (2.2 x 10.2 in)
QUARTER PAGE HORIZONTALTrim: 210 x 83 mm (8.3 x 3.3 in)Non Bleed: 176 x 65 mm (7.0 x 2.6 in)
BELLYBAND:Front: 100mm x 210mmBack: 100mm x 190mm
*For bleed ads: Please add 3mm (0.125”) bleed to trim size.Contact us for full specifications.
CANCELLATION POLICYNotice of cancellation beyond the close date may result in forfeiture of discounts earned.
AD SUBMISSIONAll print ads should be provided as PDFx1a files and sent to:[email protected]
AUTONEWSEUROPE.COM