MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in...

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Transcript of MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in...

Page 1: MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in a pan-European environment. In 2018, we welcomed In 2018, we welcomed nearly 300

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Page 2: MEDIA KIT - Automotive News...suppliers and service providers for open discussions and networking in a pan-European environment. In 2018, we welcomed In 2018, we welcomed nearly 300

Automotive News Europe has been the leading pan-European automotive publication since 1996, witnessing the European Union’s expansion to 28 countries from 15 in our first 22 years of activity.

2019 is likely to be a historic year if, as expected, the United Kingdom exits the EU, ending a relationship that has been troubled since 1973, which is when the country joined what was then called the European Economic Community.

Brexit will hit the automotive industry because the UK is Europe’s second-largest market after Germany for both production and sales. More importantly, however, is the impact Brexit is poised to have on trade between the UK and the rest of Europe.

The UK is not only the home of storied British brands such as Mini, Rolls-Royce, Aston Martin, Jaguar and Land Rover, but also a crucial production hub for Honda, Nissan and Toyota.

In addition to these domestic challenges, the European industry is also facing an unexpected resurgence of tariffs. This will force companies to rethink their global production networks that are currently designed to capitalize on globalization.

With its well-researched stories, commentaries, analyses and data, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in this radically changing Europe.

LUCA CIFERRIAssociate Publisher & [email protected]

EDITORI ALa note from

THE AUTOMOTIVE NEWS EUROPE CONGRESSMAY 21-22 • GOTHENBURG, SWEDEN The Automotive News Europe Congress was established in 1997 and provides a comprehensive perspective on the industry’s big issues through a series of keynote addresses, top-level presentations and panel discussions. The event provides answers to critical questions from the best in the business and networking opportunities.

The Congress is attended by high-level executives and key decision-makers in the European industry from automakers, suppliers and service providers for open discussions and networking in a pan-European environment. In 2018, we welcomed nearly 300 delegates from more than 100 companies.

ane-congress.com

AUTOMOTIVE NEWS EUROPE RISING STARSMAY 21 • GOTHENBURG, SWEDEN

On the evening before the Europe Congress, we celebrate Automotive News Europe’s Rising Stars. This is an award program that has been a huge success since its launch in 2011. A Rising Star is an automotive executive with a pan-European profile who has driven change, fostered innovation and made courageous decisions. They are multi-lingual, experienced yet under age 45, and they are on course to grow in influence within the industry.

Nominations are accepted online, and then a jury comprised of previous award winners and Automotive News Europe’s editorial team selects the Rising Stars.

anerisingstars.com

EVENTS

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WELCOME AND EVENTS

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THE AUDIENCE

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REACH CEOS AND TOP INDUSTRY VIPSPublished 12x per year, Automotive News Europe is available to readers at autonewseurope.com, and via the iPhone and iPad apps. Readers can also download the magazine in PDF form. Printed copies of the monthly publication are also mailed to more than 1,200 select executives at top European automakers and suppliers as well as 300 executives in the United States.

The monthly magazine features original, trend-setting stories and interviews, plus sales numbers for Europe, Russia and Turkey on a monthly basis, as well as European production estimates and shareholder return for European automakers, suppliers and retailers on a quarterly basis. It is emailed to 31,000 subscribers on the first Monday of each month, and is accessible free of charge to all registered users of autonewseurope.com.

In the monthly magazine, advertisers can further engage with readers via the use of links to the advertiser’s website. Past copies are archived at autonewseurope.com, so advertising messages continue to gain valuable impressions long after the original publication date.

WEBSITE VISITORSBY COUNTRY

MANUFACTURERS

SUPPLIERS

RETAIL

OTHERPROFESSIONAL

SERVICES

17%

6%

15%

UNITED STATES

ITALY

UNITED KINGDOM

GERMANY

FRANCE

12%

7%

43%OTHER

DAILY NEWSLETTER SUBSCRIBERSBY SECTOR

22%

23%

5%

WEBSITE VISITORSBY SECTOR

7%43%

MANUFACTURERS25%

SUPPLIERS27%

RETAIL15%

PROFESSIONAL SERVICES

31%

OTHER2%

25 % visit autonewseurope.com at least

every other day

66 % visit autonewseurope.com more than

two times per month

Average page views per month: 759,439

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IN EVERY ISSUE

JANUARY 7AD CLOSE: DEC 10

MATERIALS DUE: DEC 12

Sales predictions for the coming year

Is diesel in for another tough year?

Top suppliers outline their plans for 2019

Automotive News World Congress

FEBRUARY 4AD CLOSE: JAN 18

MATERIALS DUE: JAN 21

Detroit auto show highlights

Consumer Electronics Show coverage

AN World Congress coverage

European 2018 Sales: Winners and Losers

MARCH 4AD CLOSE: FEB 13

MATERIALS DUE: FEB 15

Geneva auto show preview

Europe’s electrification leaders

2018 European sales by segment

Geneva auto show events

APRIL 1AD CLOSE: MAR 15

MATERIALS DUE: MAR 18

Geneva auto show highlights

Hot trends in design

Hybrid winners in Europe

European 2018 Light Commercial Vehicle Sales: Winners and Losers

MAY 6AD CLOSE: APR 19

MATERIALS DUE: APR 22

Rising Stars: Europe’s youngest and brightest leaders

L.E.A.D.E.R. Award winners

How automaker, supplier and retailer shares fared in Q1

Automotive News Europe Congress

JUNE 3AD CLOSE: MAY 17

MATERIALS DUE: MAY 20

How Volkswagen Group bounced back

Automotive News Europe Congress coverage

Rising Stars ceremony coverage

Talk from the Top with leading supplier executives: Part 1

JULY 1AD CLOSE: JUNE 14

MATERIALS DUE: JUNE 17

Europeans’ bid for success in China

Which models and brands are benefiting from new standards

Talk from the Top with leading supplier executives: Part 2

Car Cutaways

AUGUST 5AD CLOSE: JULY 19

MATERIALS DUE: JULY 22

Chinese auto companies target Europe

PSA-Opel two years later

European 2019 first half sales: Winners and losers

Top 50 European suppliers

Talk from the Top with leading supplier executives: Part 3

SEPTEMBER 2AD CLOSE: AUG 16

MATERIALS DUE: AUG 19

Frankfurt auto show preview

EUROSTARS: The industry’s most successful top executives

2019 first-half European sales by segment

Frankfurt Auto Show

OCTOBER 7AD CLOSE: SEPT 20

MATERIALS DUE: SEPT 23

Frankfurt show highlights

Europe’s battery battle escalates

How automakers are overcoming autonomous driving challenges

Guide to Europe’s 50 biggest dealer groups

NOVEMBER 4AD CLOSE: OCT 18

MATERIALS DUE: OCT 21

Los Angeles auto show preview

Crossover craze reshapes Europe’s car parc

How automaker, supplier and retailer shares fared in Q3

LCV sector poised to benefit from megatrends

DECEMBER 2AD CLOSE: NOV 15

MATERIALS DUE: NOV 18

Top trends for the next decade

Los Angeles auto show highlights

How the auto industry will deal with political turmoil

Talk from the Top

SUPPLEMENTBONUS DISTRIBUTION

Monthly and year-to-date sales data for Europe, Russia and Turkey

Europe’s top 50 selling models

Latest launches: an inside look at key new models

European production estimates per brand and model; shareholder return for European automakers, suppliers and retailers on a quarterly basis.

Car cutaways: see who has parts in crucial new models

2019 EDITORIAL CALENDAR

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PRINT ADVERTISING

MAGAZINE ADVERTISING 1X 3X 6X 12X

Full Page €4,350 €4,100 €3,900 €3,650

Two-Page Spread 8,650 8,250 7,800 7,350

Half Page 2,900 2,650 2,550 2,400

Third Page 1,950 1,800 1,700 1,600

Quarter Page 1,450 1,350 1,300 1,200

Bellyband 6,250 6,000 5,650 5,200

DIGITAL EDITION SPONSORSHIP

Many readers view the monthly magazine as a digital edition, providing an exclusive sponsorship opportunity which includes:

• Full page ad adjacent to the front cover

• Logo and skyscraper on digital edition

• Logo on the autonewseurope.com home page for the entire month

• Banner ad on iPad edition

1X 3X 6X 12X

3,500 3,150 2,850 2,600

SPECIAL SUPPLEMENTSAsk about advertising opportunities in these popular supplements, mailed and emailed to our full audience.

SUPPLEMENT ADVERTISING

Page 4,350 4,100 3,900 3,650

Cover 2, 3 or other special placement: 10% surcharge. Back cover: 20% surcharge. All rates are gross.

JULY 2019: CAR CUTAWAYSWe take a closer look at Europe’s most important new models to reveal the key contributions of suppliers, whose expertise matches, or even exceeds, carmakers’ own know-how in many developing technologies.

BONUS DISTRIBUTION: Frankfurt Motor Show

DECEMBER 2019: TALK FROM THE TOPExclusive interviews with Europe’s most influential top auto executives. Seize this opportunity to reach the decision-makers in a fast-changing industry with your ad in this supplement.

BONUS DISTRIBUTION: Automotive News World Congress in Detroit

FULL PAGE ADMAY CONTAIN AUDIO/VIDEO

SKY

SCR

AP

ER

(209

x 1

044)

FULL PAGE AD(783 x 1044)

PRINT ADVERTISING

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POSITION IMPRESSIONS RATE

Top Leaderboard 50,000 €1,875

Super Leaderboard 50,000 2,000

Top Leaderboard Pushdown 50,000 2,350

Mural 50,000 2,600

Half Page 50,000 1,875

Medium Rectangle 50,000 1,200

EMAIL NEWSLETTERS

TOP LEADERBOARD

MURAL

HALFPAGE

MEDIUM RECTANGLE

INTERSTITIAL

CONTENT INTELLIGENCE ENGINE

SOLD MONTHLY ON FLAT-RATE BASIS: NET RATE: €5,000

new!

POSITION IMPRESSIONS RATE

Top Leaderboard 100,000 €5,550

Super Leaderboard 100,000 5,760

Medium Rectangle 100,000 5,550

Interstitial 70,000 7,840

Billboard 90,000 6,250

Half Page 75,000 2,250

HOME PAGE: SOLD WEEKLY

RUN OF SITE: SOLD MONTHLY

HOMEPAGE & RUN OF SITE

Readers need to know what their competitors are doing and what new products are coming, and our Daily Newsletter and Breaking News Alerts do just that. They are created in responsive design to provide an optimal viewing experience on all platforms. The Daily Newsletter is sent to more than 26,000 subscribers. Breaking News Alerts are sent to more than 22,000 subscribers.

DAILY NEWSLETTER: SOLD WEEKLY

BREAKING NEWS ALERT: SOLD MONTHLY

POSITION IMPRESSIONS RATE

Top Leaderboard 40,000 €2,460

Medium Rectangle 40,000 2,260

POSITION IMPRESSIONS RATE

Top Leaderboard 60,000 €4,100

Medium Rectangle 60,000 3,900

All rates are gross.

By combining cutting-edge 1:1 targeting technology with a high-impact, mid-article ad unit, we’ve created a great opportunity for you to engage with our readers, drive them into your marketing funnel, and convert them into leads and paying customers.

How it works: Our Engine will analyze the key themes in your content piece and tease your content to autonews.com readers who’s reading habits most closely match the themes you’re writing about.

After your campaign runs, you’ll be provided with an analysis of what types of content resonated most with our audience, and predictive insights on what topics to write about in the future.

ONLINE ADVERTISING

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WEBSITE SPECS

AUTO SHOW MICROSITESStand out at major industry events by becoming an exclusive event sponsor on autonewseurope.com. Your leaderboard and rectangle ads will appear alongside the latest news from the event and will be archived with the event for 6 to 12 months.

IMPRESSIONS RATE

Geneva Auto Show (March) 100,000 €8,100

Frankfurt Motor Show (September) 100,000 8,100

EARNED EURO VOLUME DISCOUNTAll advertising rates shown are in euro and are gross rates. 15% agency discount is granted to registered agencies. Discounts apply to gross online spend on autonewseurope.com website, email newsletters, print and digital monthly magazine.

€ 6,000+ 3% € 15,000+ 10% € 30,000+ 15% € 60,000+ 20%

€ 10,000+ 5% € 20,000+ 12.5% € 40,000+ 17.5%

Please send all digital assets to: [email protected]

Unless otherwise noted, all assets are due 5 business days prior to campaign launch.

POSITION DIMENSIONS AD SIZE FORMAT 3RD PARTY SERVING OTHER REQUIREMENTS

Leaderboard (Top/mid/lower) 728 x 90

40 kb

JPG

GIF

animated GIF

PG

HTML5

(must be 3rdparty served)

Yes

• Animation limited to 15 seconds or 3 times looping maximum

• Please ask prior to contract if Rich Media ads are offered for specific ad unit

• Supply linking URL for all assets

• Only user-initiated sound allowed

Top Leaderboard Pushdown 970 x 90 & 970 x 418

Super Leaderboard 970 x 90

Mural 1200 x 250 & 728 x 90

Half Page 300 x 600

Medium Rectangle 300 x 250

Billboard 970 x 250

Interstitial 970 x 550 or 640 x 480

Responsive Medium Rectangle (needed in addition to each unit)

300 x 250

Logos 120 x 60 25 kb jpeg/png No

EMAIL SPECSPOSITION DIMENSIONS AD SIZE FORMAT 3RD PARTY

SERVING OTHER REQUIREMENTS

Top Leaderboard (Top/mid/lower) 728 x 90

40 kbJPG, GIF

(no animation)No

• Supply linking URL for all ad units

• No Rich Media units in email

Medium Rectangle 300 x 250

Responsive Unit needed for Breaking News Alert 300 x 50

Responsive Unit needed for most ad units 300 x 250

DETAILS

All rates are gross.

TOP LEADERBOARD

MEDIUM RECTANGLE

ONLINE ADVERTISING AND EVENTS

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ADVERTISING SPECS & CONTACTS C

ON

TA

CT

S EUROPEThomas HeringerSales & Marketing Director+49 8153 9074 [email protected]

Annette Meiners-Langs +49 8153 9074 [email protected]

Alexandra Pethke+49 8245 9674 [email protected]

Maria Valérien-Mertl+49 8153 9074 [email protected]

Christoph Weiss+49 8153 9074 [email protected]

Georgia ChapmanDirector of European Marketing and Events+49 89 5795 [email protected]

DETROITKaren RentschlerManaging Director, Sales, Marketing and Events+1 [email protected]

Rob Couto+1 [email protected]

Mary Meyers+1 [email protected]

Matt Parsons+1 [email protected]

Jerry Salame+1 [email protected]

LOS ANGELESTaren Zorn+1 [email protected]

NEW YORKScott Ghedine+1 [email protected]

Henry Woodhouse+1 [email protected]

AD

VE

RT

ISIN

G S

PE

CS FULL PAGE

Trim: 210 x 297 mm (8.3 x 11.7 in)Non Bleed: 176 x 259 mm (6.9 x 10.2 in)

HALF PAGE HORIZONTALTrim: 210 x 147 mm (8.3 x 5.8 in)Non Bleed: 176 x 129 mm (6.9 x 5.1 in)

TWO-PAGE SPREADTrim: 420 x 297 mm (16.6 x 11.7 in)Non Bleed: 377 x 259 mm (14.9 x 10.2 in)

HALF PAGE VERTICALTrim: 103 x 297 mm (4.1 x 11.7 in)Non Bleed: 86 x 258 mm (3.4 x 10.2 in)

THIRD PAGE HORIZONTALTrim: 210 x 103 mm (8.3 x 4.1 in)Non Bleed: 176 x 85 mm (7.0 x 3.4 in)

THIRD PAGE VERTICALTrim: 73 x 297 mm (2.9 x 11.7 in)Non Bleed: 56 x 258 mm (2.2 x 10.2 in)

QUARTER PAGE HORIZONTALTrim: 210 x 83 mm (8.3 x 3.3 in)Non Bleed: 176 x 65 mm (7.0 x 2.6 in)

BELLYBAND:Front: 100mm x 210mmBack: 100mm x 190mm

*For bleed ads: Please add 3mm (0.125”) bleed to trim size.Contact us for full specifications.

CANCELLATION POLICYNotice of cancellation beyond the close date may result in forfeiture of discounts earned.

AD SUBMISSIONAll print ads should be provided as PDFx1a files and sent to:[email protected]

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