MEDIA KIT2017

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MAGAZINE PROFILEFor more than three decades, Country Sampler has brought readers a unique mix of inspiring country-style homes, expert decorating advice and an unmatched selection of country gifts and decor.

Country Sampler’s readers are passionate about home decorating and dedicated to the Country Sampler brand. They turn to Country Sampler for the best decorating ideas and merchandise to enhance their home.

Readers embrace the Country Sampler brand beyond the printed page through social media, e-newsletters, digital issues, special interest publications, branded merchandise and more.

Circulation: 290,000

Readership: 710,500+

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R E A DER PROF I L ER E S P O N S I V E

91% have ordered by phone, email or internet in the last 30 days

PA S S I O N AT E

67% of long-term subscribers continue to renew their subscriptions year after year

75% of them keep their issues for 1 year or more

E N G AG E D

51% of women who love home decorating have purchased items they saw in Country Sampler

D E D I C AT E D

They highly value Country Sampler and pay a premium price of $6.99 per issue or $19.96 for a six-issue subscription

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For full reader demographics, contact your sales representative.

F E B R UA RY / M A R C H 2017

Main Theme: Easter/Spring

Readers absolutely adore the refreshing articles in this spring issue! The March magazine is replete with homes featuring bright and sunny ideas, easy-to-create displays for Easter, and seasonal decorating tips for every country home. Our immensely popular Easter Egg Hunt has readers carefully looking through every page in the magazine to find the hidden eggs—that means more time spent with each ad!

A P R I L / M AY 2017

Main Theme: Garden/Spring

The May issue is the all-time favorite of readers who embrace springtime decor, garden accents, outdoor accessories and more. Plus, it also includes the well-loved country homes that continually draw in experienced decorators. In this issue, readers will discover how a Florida couple turn their home into a light and airy retreat and how primitive-style collections and furnishings make a Southern home a past-tense paradise.

J U N E / J U LY 2017

Main Theme: Summer/Patriotic

The July issue is the perfect avenue for showcasing true-blue summertime decor, outdoor favorites, Americana, and other gift and decorative merchandise. In this edition, readers will discover a Pacific Northwest house that boasts a refreshing combination of cottage and coastal style and an East Coast residence that’s decorated with unique patriotic pieces and other timeless treasures.

AU G U S T / S E P T E M B E R 2017

Theme: Fall/Holiday Preview

A newsstand best-seller, the September issue is one of our top issues of the year, featuring room-by-room tours of fabulous fall-decorated country homes. In this issue, readers will enjoy learning how a Midwestern homeowner amps up her everyday look with rich fall accessories, as well as budget-friendly tips for creating a warm and welcoming autumn ambience using nature’s bounty.

O C TO B E R / N O V E M B E R 2017

Main Theme: Holidays

Our top-selling and biggest issue of the year, the November issue of Country Sampler delivers! It’s packed with expert decorating ideas and enchanting seasonally decorated homes. Readers will delight in an East Coast residence that’s brimming with a serene assortment of decorations, trees and natural elements, and a Midwestern home that is the epitome of an old-fashioned country Christmas celebration.

*Editorial calendar is subject to change without notice.

PRINT SCHEDULE

EDITORIAL CALENDAR*

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Issue Ad Close Date Materials Due Date Mail Date Newsstand Date

December/January 2017 09/20/16 10/04/16 11/15/16 12/06/16

February/March 2017 11/15/16 11/22/16 01/10/17 01/31/17

April/May 2017 01/10/17 01/17/17 03/07/17 03/28/17

June/July 2017 03/07/17 03/14/17 05/02/17 05/23/17

August/September 2017 05/16/17 05/23/17 07/11/17 08/01/17

October/November 2017 07/18/17 07/25/17 09/12/17 10/03/17

December/January 2018 09/19/17 09/26/17 11/14/17 12/05/17

H O M E TO U R S

The annual Home Tours special issue is the ultimate guide to country decorating, with a wide mix of classic, primitive, cottage, Colonial and Americana rooms beautifully styled and brimming with ideas that are fit for any country home and budget. Plus, hundreds of simple yet savvy decorating hints are sure to inspire throughout every season, making this a publication readers will refer to time and time again all year long.

U P S T Y L E D H O M E

Upstyled Home is a how-to guide to upcycling and reinventing everyday objects in new ways to create unique displays and conversation pieces—without investing a lot of time or expense. Popular upcycling and style expert Matthew Mead introduces readers to this hot decorating trend through simple DIY projects, refreshing room makeovers, beautiful home tours and savvy repurposing tips for common decorative and functional pieces found in and around the home.

P R A I R I E S T Y L E , S U M M E R E D I T I O N

Prairie Style, summer edition, brings together the bright and cheery homes of today’s modern prairie pioneers. Visit sunny farmhouses, chic cottages and fresh and relaxing homes across the country. Enjoy outdoor picnics, test new bursting-with-taste recipes and visit creative shops that will tickle your fancy.

R U S T I C W E D D I N G S

Rustic Weddings offers ideas galore for a truly creative country chic wedding. See how other brides have made their day both stunning and uniquely personal. Read top tips from wedding professionals and discover step-by-step directions for creative centerpieces, place cards, invitations, guest favors and more to DIY your way to the wedding of your dreams.

U P S T Y L E D O U T D O O R S

Upstyled Outdoors shows readers how to easily and inexpensively transform exterior areas into livable spaces by offering a fresh perspective on outdoor decorating. Popular upcycling and style expert Matthew Mead creates relaxing retreats through his simple, unique and budget-friendly ideas for decorating gardens, porches and patios, outdoor entertaining tips, plus house tours and DIY projects for upgrading outdoor furniture and accessories.

S U M M E R D E CO R AT I N G

Summer Decorating gives your home a breath of fresh air with warm decorating ideas and sunny DIY projects. Tour bright and sunny homes, discover new ways to decorate your outdoor spaces, find breezy porch decor, gain ideas for fun warm-weather parties and learn new techniques for creating beautiful summertime floral arrangements.

P R A I R I E S T Y L E , W I N T E R E D I T I O N

Prairie Style, winter edition, features cozy American country decorating that speaks to the heart and soul of the back-to-basics lifestyle. Tour Western ranches, rustic cabins and comfy abodes wrapped in simple winter style. Discover prairie artisans who are creating country art with a soul, and enjoy down-home goodness with mouthwatering recipes.

S I M P L E L I V I N G

Simple Living touches on the look that many of today’s homeowners are striving for, whether they’re downsizing their home or just looking for new ideas for a clean, uncluttered look. Find new ways to make the most of small spaces, discover creative ways to repurpose furnishings and learn how to live the simple, unfettered life.

*Editorial calendar is subject to change without notice.

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EDITORIAL CALENDAR*

Special Interest Publications

PRINT SCHEDULE

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Issue Ad Close Date Materials Due Date Mail Date Newsstand Date

Upstyled Home 09/13/16 09/27/16 11/14/16 12/05/16

Prairie Style Winter 10/12/16 10/19/16 12/13/16 01/03/17

Rustic Weddings 11/16/16 11/23/16 01/17/17 02/07/17

Home Tours 12/13/16 12/20/16 02/07/17 02/28/17

Upstyled Outdoors 02/01/17 02/08/17 04/04/17 04/25/17

Summer Decorating 03/22/17 03/29/17 05/23/17 06/13/17

Prairie Style Summer 04/19/17 04/26/17 06/20/17 07/11/17

Simple Living 05/03/17 05/10/17 07/04/17 07/25/17

Autumn Decorating 05/31/17 06/07/17 08/01/17 08/22/17

Christmas Decorating 06/21/17 06/28/17 08/22/17 09/12/17

Boho Style 08/16/17 08/23/17 10/17/17 11/07/17

AU T U M N D E CO R AT I N G

Autumn Decorating provides cozy ways to give your home a beautiful seasonal welcome. Tour several fall-inspired homes, discover beautiful ideas for glamorous Thanksgiving table settings, and find creative ways to decorate with pumpkins and gourds, including our favorite no-carve pumpkin ideas. Plus, enjoy the fun and frightening special Halloween section complete with DIY projects and decorating ideas to give your home a spectral flair.

C H R I S T M A S D E CO R AT I N G

Christmas Decorating brings together all your favorite holiday decorating ideas, both old and new, into a popular special issue that you’ll turn to again and again to gain inspiration to make a truly festive home. Easy step-by-step instructions for fresh and exciting holiday projects will keep you in a delighted DIY mode as you give your home a handmade touch, and see how homeowners just like you dress their houses for the holidays.

B O H O S T Y L E

Boho Style celebrates the colorful, eclectic decorating style that is sweeping the country. Melding exotic elements and cultural influences with homespun individuality, this special issue is vibrant, alive and refreshing page after page. Peek inside gypsy caravans, visit Mediterranean-inspired homes, discover free-spirited decorating ideas, fun and flirty party ideas and enticing new recipes.

EDITORIAL CALENDAR*

Special Interest Publications

CO U N T RYS A M P L E R . CO M

Draws nearly 335,000 unique visitors per year with more than 1.7 million page views. Has more than 30,000 active users a month.

W E B S I T E A D S

Online ads that allow viewers to click through to your website.

E - N E W S L E T T E R S

Digital ads that accompany opt-in editorial newsletters, reaching more than 178,000 subscribers.

C U S TO M E - B L A S T S

Your exclusive message delivered to our growing email list. Currently reaching more than 178,000 subscribers!

S O C I A L M E D I A

Country Sampler’s fast-growing social media sites attract new fans every day and promote stronger reader engagement with the brand.

• Nearly 276,000 Facebook Likes

• Over 25,000 Followers on Pinterest

• 174,000 video views on YouTube

D I G I TA L I S S U E S

Country Sampler publications are read on a variety of platforms representing thousands of new readers, which will help you gain additional exposure.

• Available on Apple App Store, Kindle Newsstand, Nook Newsstand and Google Play Magazines

• Includes interactive features such as how-to videos, contests and special downloads

• Offers easy access to digital archive of past issues

DIGITAL PRESENCEReaders embrace the Country Sampler brand beyond the printed page through social media,

e-newsletters, digital issues and more!

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ONLINEUnit Size (Pixels)Leaderboards 728 x 90Wide Skyscraper 160 x 600Medium Rectangle 300 x 250

Submitting MaterialsMaterials can be submitted via Mediabank.

For login information, contact:

Kelsey Irvine Advertising Coordinator (260) 849-4211 kirvine@countrysampler.com

Electronic MediaAnnie’s operates on a Mac platform. Filesmust include ALL original files, images(linked, placed or supporting EPS files) and fonts.

FontsAll fonts used are to be supplied orconverted to outlines.

ImagesSupply high-resolution images (300 dpi orbetter). Photoshop files, PDFs, .TIFF, JPEGor EPS files are accepted. (Annie’s does notaccept responsibility for the quality of low resolution files.)

ColorsAll colors must be CMYK. Spot or Pantonecolors will be converted to CMYK. Blackneeds to be 100% black.

Questions? contact: Kelsey Irvine Advertising Coordinator (260) 849-4211 kirvine@countrysampler.com

SPECIFICATIONS

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1/2 Page

Island*

1/12 Page*

1/3 Page Vert.

2/3 Page Vertical**

1/6 Page Vert.*

Full PageTrim 81/2" x 10¾"Bleed 8¾" x 11"

Two-Thirds PageVertical** 45/8" x 91/2"

One-Half PageHorizontal 73/8" x 45/8"Island* 45/8" x 71/4"

One-Third PageVertical 21/4" x 91/2"Square 45/8" x 45/8"

One-Sixth PageVertical* 21/4" x 45/8"Horizontal* 45/8" x 21/4"

One-Twelfth PageSquare 21/4" x 21/4"

2 Page SpreadTrim 17" x 10¾"Bleed 171/4" x 11"

Inserts and Business Reply Cards are available upon request. Please contact local sales representative for space and production costs.

Country Sampler has a foot trim. * Market Center ad size only

** National ad size only

1/6 Page Horizontal*

1/2 Page Horizontal

1/3 Page Square

Full Page Full PageSpread

Full PageSpread

Page trim size is 81/2" x 10¾": add 1/4" bleed on all sides extended beyond the trim (8¾" x 11").

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Amazing MakeoversClever Containers

u Pretty Pumpkins

Magical Mantels

u Seasonal Centerpieces

Get Set for

58

Inspiring

Fall Rooms

Display Tips for

Classic

Collectibles

AUTUMNCozy Harvest Home Tours

Today’s Country Style

WIN!

ComfyBedding

Set

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Amazing MakeoversClever Containers u Pretty Pumpkins

Magical Mantels u Seasonal Centerpieces

Get Set for

58

Inspiring

Fall Rooms

Display Tips for

Classic

Collectibles

AUTUMNCozy Harvest Home Tours

Today’s Country Style

WIN!

ComfyBedding

Set

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Today’s Country Style

60+

Rooms with

Country Charm

Keep It

Simple

Primitive,

Cottage

& Vintage

Looks

Recycled Style:

Thrifty Tricks for

Found Treasures

u Artful Antiques Displays

u Win a $500 Shopping Spree

u Fresh Spring Makeovers

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Today’s Country Style

60+

Rooms with

Country Charm

Keep It

Simple

Primitive,

Cottage

& Vintage

Looks

Recycled Style:

Thrifty Tricks for

Found Treasures

u Artful Antiques Displays

u Win a $500 Shopping Spree

u Fresh Spring Makeovers

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Today’s Country Style

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Classic Country Styles

Farmhouse

u Primitive

Americana

u Colonial

SHOW YOUR SPIRIT

u Dynamic Patriotic Displays

u Creative Repurposing Ideas

u Win! Solve Our Secret Phrase

All-Star

Summer

ROOMS

58

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Today’s Country Style

58

Classic Country Styles

Farmhouse u Primitive

Americana u Colonial

SHOW YOUR SPIRIT

u Dynamic Patriotic Displays

u Creative Repurposing Ideas

u Win! Solve Our Secret Phrase

All-Star

Summer

ROOMS

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A D V E R T I S I N G D I R E C TO R

Michelle Thorpe(260) 849-4508

Michelle_Thorpe@Annies-Publishing.com

A D V E R T I S I N G CO O R D I N ATO R

Kelsey Irvine(260) 849-4211

kirvine@countrysampler.com

N AT I O N A L S A L E S R E P R E S E N TAT I V E

Linda Krueger(260) 849-6012

lkrueger@countrysampler.com

E D I TO R

Donna Marcel(260) 849-6016

dmarcel@countrysampler.com

CONTACT INFORMATION