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Media Kit and advertising guide - Greater Vancouver …...Greater Vancouver Board of Trade / Media...
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MEDIA KIT AND ADVERTISING GUIDE 2017–18 Prices and ad sizes accurate as of June 1, 2017 v7.20.17 boardoftrade.com
Transcript of Media Kit and advertising guide - Greater Vancouver …...Greater Vancouver Board of Trade / Media...
Media Kit and advertising guide2017–18Prices and ad sizes accurate as of June 1, 2017 v7.20.17
boardoftrade.com
Greater Vancouver Board of Trade / Media Kit and Advertising Guide 2017– 18 v6.20.17 pg. 2
Who are our Members?
NUMBER OF EMPLOYEES
26%
9%
13%
7%
6%
15%
6%
18%
1 - 5
6 - 10
11 - 25
26 - 50
51 - 100
101 - 500
501 - 1,000
> 1,000
AGE & GENDER
10%24%
17%21%
22%6%
18 - 24
25 - 3435 - 44
45 - 54
55 - 64
65+
JOB TITLE President / CEO
Vice President / Director
Owner / Partners / Self-Employed
Manager / Supervisor / Associate
Professional
Coordinator / Administrator
General Manager
Consultant
Account Executive
Clerical / Technical
Other
18.5%
18%
17.5%
11.5%
8%
5%
4.5%
4%
2%
0.5%
10.5%
53.5%
BUSINESS SECTORS
More than half of our Members hold decision-
making or C-suite positions in their company.
We represent a wide variety of businesses, from some
of B.C.’s largest companies to thousands of small
businesses across our region.
We have a diverse membership. Nearly half of our
Members are women and more than a third are
millennials 34 years of age or younger.
Our Members span across all
key sectors in B.C., which
distinguishes us from
industry-specific groups.12% Food & Beverage
Professional Services
30%
16%
13%
11%5%
2%
6%
Education, Government, Not-for-Profit
IT & Communications
Healthcare
Financial Services Manufacturing & Retail
Transportation, Logistics & Infrastructure
5%Other
*Figures based on results from the Greater Vancouver Board of Trade’s 2016 Membership Survey
advertising opportunities
The Greater Vancouver Board of Trade reserves the right to edit advertising copy or refuse any advertising matter it deems inappropriate or is in competition with its own activities.
Greater Vancouver Board of Trade / Media Kit and Advertising Guide 2017– 18 v6.20.17 pg. 4
Questions?Email [email protected] with any questions or inquires.
Weekly e-newsletterOur weekly e-newsletter provides Members with up-to-the-minute information on Board of Trade’s upcoming events, advocacy initiatives, exclusive savings opportunities, and select news from our Members.
Emailed every Monday morning, the e-newsletter is tailor-made for quick reading and provides convenient links to online information and event registration.
Content outlineNews: Headlines focusing on the Board of Trade’s latest activities and announcements Events: A calendar listing of upcoming events with quick links to online registration Member Benefits: Special offers exclusively for GVBOT Members, by GVBOT Members
teChniCal speCifiCationssize: 468 px wide x 60 px high at 72 ppi file formats: .jpg, .gif or .png
Static images only, no animated GIFs or Flash files
rates
frequency savings top & Middle Banner Bottom Banner
Member Non-member Member Non-Member
1 week n/a $350 $450 $175 $275
2 weeks $50 $650 $850 $300 $500
3 weeks $75 $975 $1275 $450 $750
4 weeks $100 $1,300 $1,700 $600 $1,000
suBMission guidelines and deadlinesSubmit your artwork by email to [email protected] using the following file name convention:
EXAMPLE: abc-company-e-newsletter-may-08-2017
artwork must be submitted by 12 p.m. on the Wednesday the week prior.
8,000 26% 10% 1/weekDistribution Avg. Open-rate Avg. Click-through rate
Frequency Weekly, Mondays
top Banner
Middle Banner
Bottom Banner
The Greater Vancouver Board of Trade reserves the right to edit advertising copy or refuse any advertising matter it deems inappropriate or is in competition with its own activities.
Greater Vancouver Board of Trade / Media Kit and Advertising Guide 2017– 18 v6.20.17 pg. 5
Questions?Email [email protected] with any questions or inquires.
Member-to-Member e-blast advertisingOur Member-to-Member e-blasts allow Members to showcase their business in a custom designed HTML email that fits their branding. This offer is only available for Members.
teChniCal speCifiCationsrecommended size: 600 px wide (72 ppi for images) file formats: .html, jpg, .png, .gif or .pdf
Static images only, no animated GIFs or Flash files
rates
Quantity savings Member non-member
1 n/a $375 n/a
2 $50 $700 n/a
3 $75 $1,050 n/a
4 $100 $1,400 n/a
suBMission guidelines
Submit your files by email to [email protected] using the following file name convention:
EXAMPLE: abc-company-e-blast-may-08-2017
Member-to-Member e-blast advertising is due five business days prior to the date booked.
2,600 25% 5% 1/dayDistribution
Opt-in subscribersAvg. Open-rate Avg. Click-through rate
Frequency Daily, Tuesday – Friday
need help With design?For only $100 our in house designers and editors can assist in getting your message out.*
* Provide message copy, images and samples of previous design work at least 7 – 10 business days before the email is scheduled to be sent.
The Greater Vancouver Board of Trade reserves the right to edit advertising copy or refuse any advertising matter it deems inappropriate or is in competition with its own activities.
Greater Vancouver Board of Trade / Media Kit and Advertising Guide 2017– 18 v6.20.17 pg. 6
Questions?Email [email protected] with any questions or inquires.
Boardoftrade.com/membership advertisingThe membership section is the second-most visited section of our website.
Content outline • DetailsonhowtobecomeaMember • InformationonexclusiveMemberbenefitsandsavings • AccesstoouronlineMemberDirectory • andmuchmore
teChniCal speCifiCationsrecommended size: 213 px wide x 213 px high at 72 ppi file formats: .jpg, .gif, .png
Animated GIFs are okay!
rates
Quantity savings Box ad
Member Non-member
1 month n/a $500 n/a
2 months $75 $925 n/a
3 months $100 $1,400 n/a
4 months $150 $1,850 n/a
suBMission guidelines
Submit your files by email to [email protected] using the following file name convention:
EXAMPLE: abc-company-box-ad-may-2017
Advertising on boardoftrade.com is based on a monthly time frame. artwork must be submitted five businesses days prior to the beginning of the next month. (For example, Thursday, May 25 for a start date of June 1)
1
2
5,300 4Reach
Unique views per month
Ad Rotation
Maximum 2 ads per page, rotated evenly displaying a maximum of 4 advertisements per spot
The Greater Vancouver Board of Trade reserves the right to edit advertising copy or refuse any advertising matter it deems inappropriate or is in competition with its own activities.
Greater Vancouver Board of Trade / Media Kit and Advertising Guide 2017– 18 v6.20.17 pg. 7
Questions?For more information on advertising in the Vancouver Relocation Guide, please contact Marie pearsall at 604-608-5158 or [email protected].
Questions?For more information on advertising in Sounding Board, please contact Marie pearsall at 604-608-5158 or [email protected].
sounding Board newspaperSounding Board is published by Business in Vancouver Media Group in partnership with the Greater Vancouver Board of Trade. Our publication is read by leading business executives and their employees, as well as federal, provincial, and municipal elected representatives.
vancouver relocation guideVancouver Relocation Guide magazine is published by Business in Vancouver Media Group in partnership with the Greater Vancouver Board of Trade. It is the leading source of relocation information for corporations, families, and individuals moving to the Greater Vancouver area. The magazine also provides a list of business associations, educational institutions (for your family) and relocation services.
37,500
12,000
Reach
Reach
Content outlineNews and updates on the Board of Trade’s
• Latestadvocacyinitiatives • ItsfourSignaturePrograms • TheBoardofTrade’smanyhigh-profilespeakerevents
Content outline • ReasonstomovetotheGreaterVancouverregionandBritishColumbia • Essentialadviceonhowtomakethemoveforyou,yourfamily,andyourbusiness
2017 B.C. ElECtion roundupKey highlights from the election campaign trail to date 3
THE OFFICIAL PUBLICATION OF THE GREATER VANCOUVER BOARD OF TRADE AND ITS MEMBERS | MAY 2017 | VOLUME 57 / ISSUE 5 | BOARDOFTRADE.COM
B.C. and beyondWestJet CEO Gregg Saretsky returns to GVBOT next month to discuss his company’s expansion plans
Save our airportIn this op-ed, YVR’s CEO urges readers to join the fight to prevent the sale of Canadian airports
Date announced for annual Golf Classic and Pro-Am tournament 2
Q&A with Board of Trade Director Dr. Mark Schonfeld 5
Photo highlights from recent Board of Trade events and activities 7
Bell Mobility on the ‘Internet of Things’ and smart cities 82 6
BY GREG HOEkSTRA
The Greater Va nc ouver Boa rd of Trade has re-leased a new report on
our region’s housing affordabil-ity crunch that identifies seven steps local governments can take to help unlock housing supply and improve affordability for residents.
The report was developed over the past year, after the Greater Vancouver Economic Scorecard 2016 revealed that affordability is one of the biggest challenges facing our region’s economy. The report was released on April 18 at the Board of Trade’s 2017 Hous-ing Forum.
“A lack of affordable housing hurts our economy because local businesses are unable to attract and retain talented workers,” says Iain Black, President and CEO of the Greater Vancouver Board of Trade. “Housing affordability is not just a social issue, it’s also
an economic issue. We urgently need to increase housing supply and introduce new kinds of hous-ing options if we hope to attract 25- to 35-year-olds to our region — a key demographic that will drive our economy in the near future.”
The report focuses on a con-cept called the “Missing Middle”
which refers to people who are currently priced out of Greater Vancouver’s housing market, such as new families, middle-in-come earners, seniors, and emp-ty-nesters. The “Missing Middle” also refers to alternative housing forms such as townhomes, du-plexes, triplexes, laneway homes, and co-ops — creative housing
solutions that can help increase density and maximize our land use, while still providing enough space and f lexibility for young families.
The report makes seven key rec-ommendations for local govern-ments that would help unlock supply across the region, includ-ing prioritizing “Missing Middle”
housing options, pre-zoning for transit-oriented development when planning new rapid tran-sit investments, and exploring a region-wide accreditation regime to fast-track developers with a proven track record.
So far, the recommendations have been well received by muni-cipal officials, and have received strong support from housing groups and developers alike.
“Greater Vancouver continues to attract about 35,000 new resi-dents per year. These people, as well as those born here, need more housing choices to rent and purchase. We look forward to working with all governments and communities to support the solutions in the Greater Vancou-ver Board of Trade’s report,” says Anne McMullin, President and CEO of the Urban Development Institute. SB
Read the full report and recommendations at
boardoftrade.com/housingreport.
Board of Trade releases new housing affordability reporthouSing | Report focuses on increasing housing supply across our region and addressing the ‘Missing Middle’
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For those who can discern between an expense and an investment.
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Frequency issues per year
Frequency December
5,000 Members and 12,500 subscribers of BusinessinVancouvernewspaper.Conservativelyestimated total readership of 37,500
12,000copiesaredistributedthroughoutCanada,toBoardofTradeCorporateMembers,selectWorldTradeCentres,B.C.tradeofficesandconsulatesinChina,Japan,SouthKorea,India,U.K. and Germany, as well as Lower Mainland recruitment consultants, financial institutions and real estate association members.
The Greater Vancouver Board of Trade reserves the right to edit advertising copy or refuse any advertising matter it deems inappropriate or is in competition with its own activities.
