What is Ology?

OLOGY (ol-uh-jee) n.Other magazines on campus are blah blah but Ology will go beyond and look at the blah blah our purpose statement or something blah blah Nim vulput am quatumsandit wisci eril dolore deliquis-sent utat. Iquat. Lore feum enibh ea faccum nulputat, sim aute minis delit, ve

WHO IS OLOGY?

Matt Myers, BusinessmanSequatuer senit acipsummod dolut velis ad dolore dunt vullam ve-lessequis ad miniam, sequat ilit ul-laortio odolent nos adiamet vel et velisci blam dionsed mod minim zzrit luUptat. Em irilit il do oCilis dolupta tummod dunt delit iriure

Dede Pan, Editor-in-ChiefSequatuer senit acipsummod dolut velis ad dolore dunt vullam ve-lessequis ad miniam, sequat ilit ul-laortio odolent nos adiamet vel et velisci blam dionsed mod minim zzrit luAndit, consenim nulla am quisisim ilis doluptatum

Grant Freking, EditorSequatuer senit acipsummod dolut velis ad dolore dunt vullam ve-lessequis ad miniam, sequat ilit ullaortio odolent nos adiamet vel et velisci blam dionsed mod min-im zzrit luIrillan venismod magna feum deliquating et verat pratem

Trisha Patel, EditorSequatuer senit acipsummod dolut velis ad dolore dunt vullam ve-lessequis ad miniam, sequat ilit ul-laortio odolent nos adiamet vel et velisci blam dionsed mod minim zzrit luLiquat, conse facilFaci eu-gait augue diam in euiscil el dip

Katie Everson, Art EditorSequatuer senit acipsummod dolut velis ad dolore dunt vullam ve-lessequis ad miniam, sequat ilit ullaortio odolent nos adiamet vel et velisci blam dionsed mod min-im zzrit luVendiamet prat nisiLum delisisi eui eliquisisl in venim z

Readership

WHY CHOOSE MAGAZINES

Media Time Spent with Media (minutes)**

Percent Share of Total Time Spent

Media Influence** Time-ad Ratio

Magazines 70 8.9 49 5.5

Newspaper 68 8.6 42 4.9

Internet 154 19.5 48 2.5

Television 302 38.2 88 2.3

Radio 196 24.6 27 1.1

The Time-Ad Impact RatioThe time-ad impact ratio shows a link between the time that a person spends with media, and the influence of advertisements during that time. Magazines emerge as the leading medium with 5.5 times more ad influence relative to the time spent with magazines on an average day. Skeptical? Research shows that when consum-ers read magazines they are much less likely to use other media or participate in non-media activities while reading, giving them more opportunity to engage with the advertising. (BIGresearch, December 2008)

**Data provided by a 2008 MRI MediaDay study and a 2008 Deloitte study

92% of U.S. adults read magazines.

Consumers spend more than $86 million each

week on single-copy magazines.

Magazines ap-peal to younger

adults. Adults 34 and younger read more magazines than adults +34.

The median age of maga-zine readers is

younger than the median age of

total U.S. adults.

The top 25 magazines reach more adults and

teens than the top 25 prime-time TV programs.

The number of consumer maga-

zine websites grew 78% be-

tween 2005 and 2009.

Magazines excel at long-form journalism,

superb photogra-phy, eye-catching

design.

Magazines build buzz. They

excel in reach-ing people who shape attitudes and behavior.

54 magazines closed in 2008. A decrease of

17% from 2007.

*Statistics from “The Twenty Tweetable Truths About Magazines” by the Magazine Publishers of America

Advertising

Cost Per Issue

Ad Design Black & White Color

1/4 Page Free $100 N/A

1/2 Page Free $200 $250

Skyscraper Free $250 $300

1 Page Free $400 $450

Advertising with OlogyIf you decide to advertise with Ology, but do not already have advertising art, Ology offers an ad design service free of charge. All prices below are on a per issue basis. Ology prints one time each quarter.

Print Requirements

CYMK or RGB color formats. At least 300dpi resolution. TIFF or PDF formats--no JPG if possible.

Deadlines

All artwork to be used in ads must be provided in its proper format at least two weeks prior to the projected release date. If you will be utiliz-ing the free ad design service, all information to be included, logos, and other appropriate items should be provided by this deadline. Please send all finished and formatted art to ologyadvertis-ing@gmail.com.

1/4 page4.25” x 5.25”

1/2 page8” x 5.25”

Skyscraper4.25” x 10.5”

1 page8” x 10.5”

Premium Placement

An extra charge of $500 is added for premium placement: inside front cover, inside back cover, back cover, and center spread. Should more than one advertiser request premium placement, the sale will go to a bid system, the spot being award-ed to the highest bidder.

Contact Information

For sales-related questions or comments: Matt Myers, business manager email: ologyadvertising@gmail.comFor advertising art questions or comments: Katie Everson, art editor email: everson.25@osu.edu