MEDIAKIT

2021

READERS BOUWWERELD

Bouwwereld provides insight into the world behind architecture and building technology. Bouwwereld describes projects and the person behind the projects: the architect, the specification writer, the contractor, who contributed to the realization of the project. We show how they work together and how they, each based on their own discipline, have realized a project.

Title

Subtitle

Published by

Publisher

Advert department

Volume

Circulation

Publication frequency

Editor

GENERAL INFORMATION

MEDIAKIT 2021

Bouwwereld

Magazine about architecture and building technology

Eisma Bouwmedia bvInformaticaweg 3, 7007 CP Doetinchem

Rens Sturrus

Karin Krabbenborg Sacha Harders Accountmanager AccountmanagerT +31 (0)6-58973447 T +31 (0)6-58977885 E k.krabbenborg@eisma.nl E s.harders@eisma.nl

117

9.000 copies

8 x per jaar

Peter de WinterT. +31 (0)88-294 49 08E. p.dewinter@eisma.nl

Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. Eisma Bouwmedia bv reserves the right to change the information provided. No rights can be derived from this media kit.

CIRCULATIONBOUWWERELD

THIS YEAR

9.000COPIES

Files up to 10 mb can be send by e-mail to bouwwereld@zeedesign.nl for bigger files please use wetransfer.com and send your files to bouwwereld@zeedesign.nl.

WHERE TO SEND YOUR ADVERT

9.000 copiesin boxesno less than 10 working days before the publication dateVeldhuis MediaAttn. Mr. T. Nitrauw Kanaaldijk OZ 3 8102 HL Raalte, The Netherlands

DELIVERY INSERTS & BOUND INSERTS

AmountDelivery type Deadline

Delivery adress

ref.: sender, title and number of issue

PUBLICATION LIST 2021

ADVERTISING RATES

INSERTS / BOUND INSERTS

On request. For technical specifications, please contact on time.

DIGITAL FILE TYPES

PDFCertified PDFImages and fonts embedded

Quark XpressPlease add or include all (Macintosh) fonts, illustrations and images

Adobe IllustratorOutlines*.ai, *.eps

Adobe PhotoshopFlattened (not layered)*.tiff, *.eps, *.jpg, *.psdNo multichannel or duotone images

Other file types (e.g. word)Text in Word, images as separate files (not embedded)

PRINTING DETAILS

offset250 g/m2 hv offset + vernis100 g/m2 hv offset

PrintingCoverInside

MEDIAKIT 2021

Full Colour 1x 3x 6x 12x 1/1 page € 6.906 € 6.732 € 6.387 € 6.0441/2 page € 4.401 € 4.293 € 4.074 € 3.8521/4 page € 3.029 € 2.955 € 2.803 € 2.6511/8 page € 2.193 € 2.136 € 2.029 € 1.918

Black/White 1x 3x 6x 12x1/1 page € 4.566 € 4.453 € 4.222 € 3.9941/2 page € 2.413 € 2.357 € 2.231 € 2.1141/4 page € 1.273 € 1.243 € 1.179 € 1.1171/8 page € 650 € 633 € 603 € 569

No Reservationdeadline

Copydeadline

Publicationdate

1 25-01-21 29-01-21 19-02-212 01-03-21 05-03-21 26-03-213 19-04-21 23-04-21 14-05-214 31-05-21 04-06-21 25-06-215 16-08-21 20-08-21 10-09-216 13-09-21 17-09-21 08-10-217 18-10-21 22-10-21 12-11-218 22-11-21 26-11-21 17-12-21

Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. EismaBouwmedia bv reserves the right to change the information provided. No rights can be derived from this media kit.

Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. Eisma Bouwmedia bv reserves the right to change the information provided. No rights can be derived from this media kit.

Layout 1/1 page230x270mm+3 mm trim all around

Spread 2/1 page460x270mm+3 mm trim all around

Type area 1/1 page200xc240mm

1/2 page landscape97,5x240mm

1/2 page portrait200x117,5 mm

1/4 page portrait97,5x117,5 mm

1/8 page landscape97,5x56,25 mm

1/4 page landscape200x56,25mm

SIZE (w x h in mm) Portrait Landscape1/1 page Bleed (layout) 230x270 +3 mm trim all around -

1/1 page (type area) 200x240 -

1/2 page 97,5x240 200x117,5

1/4 page 97,5x117,5 200x56,25

1/8 page - 97,5x56,25

2/1 spread Bleed 460x270 +3 mm trim all around -

Color modus: CMYK

Resolution: 300 DPI

File type: PDF

MEDIAKIT 2021

Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. EismaBouwmedia bv reserves the right to change the information provided. No rights can be derived from this media kit.

LEADERBOARD

A leaderboard is a big, almost page-wide advertisement placed on top of the page. The leaderboard is shown right under the news and header.

ADVERTORIAL

An advertorial is a text advertisement that resembles -qua lay-out- to the editorial content of the page. By clicking on the advertorial, the visitor will “land” on the landing page.

DELIVERY ADVERTISING MATERIAL

File formats: Colour mode: Resolution: Max. size: Landing page: Delivery:

jpg, .gif, animated.gif, Html5 RGB72 dpi99 kbURL landing page onlinemateriaal@eisma.nl

Please provide the banners in two sizes for optimal visibility on different devices.

LARGE RECTANGLE

A large rectangle is a square banner on the right side of the page. The format is ideal for communicating different types of messages, including video. A large rectangle links directly to the landing page.

Specifications336 x 280 pixels (computer and laptop), max. 99 kb300 x 250 pixels (tablet and smartphone)

Rate€ 953,- per month € 5.099,- per half year

Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. EismaBouwmedia bv reserves the right to change the information provided. No rights can be derived from this media kit.

Specifications728 x 90 pixels (computer and laptop), maximaal 99 kb320 x 50 pixels (tablet and smartphone)

Rate€ 953,- per month € 5.099,- per half year

SpecificatiesHeader, bodytext and pay-off 200 positions including spaces and logo (100 x 50 pixels or 70 x 70 pixels)

Rate€ 618,- per month

LOGOLINK

A logolink is a short clickable text in combination with a logo thatleads to a website.

SpecificationsCompany logo max. 30 characters and logo (60 x 30 pixels)Company name, ore product and slogan, max. 35 characters,inclusive blank keys. (exclusive mentioning company name)

Rate€ 515,- per month

MEDIAKIT 2021

FULL BANNER

A full banner is a horizontal advertisement size that is almost as wide as the page of the newsletter.

Specificaties• 468 x 60 pixels, max. 99 kb• URL of the landing page

Rate€ 999,- per edition

ADVERTORIAL

An advertorial is a combination of text and image and the lay-out isresembling the editorial content of the newsletter. An advertorial linksdirectly to the landing page.

Specifications• Header: max. 50 characters, including white spaces.• Body text: max. 350 characters, including white spaces.• Photo/logo/illustration: 600 x 400 pixels, max. 99 kb• URL of the landing page

Rate€ 999,- per edition

DELIVERY ADVERTISING MATERIAL

File formats: .jpg, .gif Colour mode: RGB Resolution: 72 dpiLanding page: URL of the landing pageDelivery: onlinemateriaal@eisma.nl

PUBLICATION DATE DIGITAL NEWSLETTER

Twice a week on a Tuesday and Thursday

MORE INFORMATION AND POSSIBILITIES?

For more information and possibilities about the media channels and theexpertise of Bouwwereld, visit www.adverterenbijeisma.nl or callyour account manager.

MEDIAKIT 2021

Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. EismaBouwmedia bv reserves the right to change the information provided. No rights can be derived from this media kit.

THE NEWSLETTER OF BOUWWERELD IS SEND TWICE A WEEK ON THURSDAY AND TUESDAY TO 19.350 SUBSCRIBERS.

WEBSITE 2021

AVERAGE CTR PER SIZE

Leaderboard 0,07%

728 x 90 pixels

Large rectangle 0,16%

336 x 280 pixels

Desktop banner Size CTR Position Mobiel banner Size CTR Positie

Mobile Leaderboard 0,03%

320 x 50 pixels

Medium rectangle 0,08%

300 x 250 pixels

CTR% = ----------------------- x 100Clicks

Impressions

PAGEVIEWS UNIQUE VISITORS VISITS AVERAGE VISIT DURATION

105.000 50.450 64.580 0:01:02

Figures on average per month

Figures from Google Ad Manager, as of September 2020.

CTR varies a lot depending on the message of the message

A V E R A G E

1 0 5 . 0 0 0P A G E V I E W SP E R M O N T H

NEWSLETTER 2021

AVERAGE CTR PER SIZE

Advertorial 0,45%

Text + picture

Full banner 0,02%

468 x 60 pixels

Size CTR Position

CTR% = ----------------------- x 100Clicks

Delivered Emails

NEWSLETTER UNIQUE OPENS TOTAL OPENS

19.350 30% 51%

Figures on average per month

CTR varies a lot depending on the message of the message

Figures from MailChimp, as of September 2020.

AVERAGE

19.350NEWSLETTERSUBSCRIBERS

CROSSMEDIAAL BOUWWERELD

Op alle orders en leveringen zijn onze algemene leveringsvoorwaarden van toepassing, zoals gedeponeerd bij de Kamer van Koophandel te Leeuwarden ondernummer 2615. Prijzen zijn per plaatsing in Euro, gebaseerd op plaatsing in full colour, exclusief 21% BTW. Contractperiode:12 maanden, ingangsdatum uitsluitend datum eerste plaatsing. Wijzigingen onder voorbehoud. Aan deze tariefkaart kunnen geen rechten worden ontleend.

WEBSITE BOUWWERELD.NL50.450 unique visitors

NEWSLETTER19.350 subscribers

8 publications a year9.000 copies

BOUWWERELD

SOCIALMEDIA

Cijfers per september 2019, actuele cijfers op aanvraag

2.281 followers 16.551 followers 849 followers

NATIVE ADVERTISING 2021

WHY NATIVE ADVERTISING?

Credible. Native advertising is placed among the editorial articles on an independent (news) site. Because the company does not directly promote their own brand, this is considered credible. It leads to less resistance and ensures a high effectiveness of the message, so that the consumer will remember your brand better.

Relevant. The text or video is written specifically for your target group and therefore interesting and relevant for them.

Subtle. With effective native advertising you do not immediately give away that it is about your brand, but you deliver the message in a subtle and original way.

NATIVE ADVERTISING FORMATS

• Expert article• Product case• Practical case• FAQ / Frequently asked questions

NATIVE ADVERTISING

Native advertising is an effective way of (online) marketing, precisely because the distinction between the advertisement and the normal content is hardly noticeable. You do this, for example, by adapting the design and content to the environment. This makes it more likely for your content to be shared as valuable

NATIVE ADVERTISING

• CREDIBLE• RELEVANT

• SUBTLE

Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. EismaBouwmedia bv reserves the right to change the information provided. No rights can be derived from this media kit.

NATIVE ADVERTISING 2021

EXPERT ARTICLE

In an Expert article, a specialist speaks about, for example, construction, building physics, materials, methods, techniques and so on. The article is written as a regular article and therefore objective and relevant for the readers. When the article is placed in the trade journal or on the website, this indicates that it is a collaboration between the manufacturer and the editors of the relevant brand.

An Expert article is ideal to be placed as a 2/1 page full color in a trade magazine or as an article on one of our websites (including an announcement in a short message in a newsletter).

Here you can see an example of placing a PRACTICAL CASE in Bouwwereld.

PRACTICAL CASE

A Practical Case article focuses on a (building) material, product, method or technique - as applied in a project. It answers questions such as: why applied, what problem was solved, what is it an alternative to and how much more cost efficient is the application. The article is therefore just as good / objective / relevant as a regular article. The article states that it is a collaboration between the manufacturer and the editors.

A Practical Case is ideal to be placed as a 2/1 page full color in a trade magazine or as an article on one of our websites (including an announcement in a short message in a newsletter).

NATIVE ADVERTISING

• CREDIBLE• RELEVANT

• SUBTLE

Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. EismaBouwmedia bv reserves the right to change the information provided. No rights can be derived from this media kit.

PRODUCT CASE

In a Product case article, a new and / or improved construction product is central. The article provides the clearest possible answer to the question of what the new product adds to all existing building products. The article is written as a regular article and therefore objective and relevant for the readers. The article states that it is a collaboration between the manufacturer and the editors.

A Product case is extremely suitable to be placed as a 1/1 page full color in a trade magazine or as an article on one of our websites (including an announcement in a short message in a newsletter).

Example of placing a PRODUCTCASE in the trade journal.

FAQ / FREQUENTLY ASKED QUESTIONS

The 5 most frequently asked questions about a product or methodology. Manufacturer X always receives the same questions about material Y year after year. Apparently many construction engineers have questions about material Y. So it is useful to answer those questions about material Y with an FAQ / Frequently Asked Questions article. Manufacturer X indicates which 5 questions always come in and gives a clear answer. When placing this FAQ in the trade journal or on the website, it is indicated that it is a collaboration between the manufacturer and the editors of the relevant brand.

A FAQ is extremely suitable for placing as a 1/1 page full color in a trade magazine or as an article on one of our websites (including an announcement in a short message in a newsletter). We are then happy to receive photos and video.

For more information, contact our sales department.

NATIVE ADVERTISING

• CREDIBLE• RELEVANT

• SUBTLE

NATIVE ADVERTISING 2021

Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. EismaBouwmedia bv reserves the right to change the information provided. No rights can be derived from this media kit.