MEDIA KIT 2020 V1 - Sass Magazine...*only 2 in-print spotlights available per issue ADVERTISER...

MEDIA KIT 2020 V1

EMPOWERING WOMEN IN BUSINESS & LIFE

PUBLISHED BY

STUDIOS

WHO WE ARE:

Founded in 2015, Sass Magazine is an in-print women’s lifestyle publication and SassMagazine.com is a digital resource for women nationwide. We offer a wide range of advertising opportunities to reach our niche, engaged readership of women decision makers on a local, regional and national scale.

Sass is an award-winning publication, recognized for outstanding design, editorial content, website, social media content and entrepreneurial spirit!*

Contact Us: [email protected]

READER STATS: Professional Women Female Entrepreneurs Movers and Shakers Moms of Growing Families

Full Age Range: 25-65

Core Target Age: 30-50

Education: 89% College Grads

Marriage: 73% Married

Mom Status: 54% w/ Kids

Retail Therapy: 80% Local(Frequent vis itors (1X/week) of local gif t shops, specialt y shops, restaurants, fashion boutiques, beaut y salons/spas, grocer y stores and ser vice -based businesses)

A TOUCH OF SASS:

W I N N E R !

SASS MAGAZINE MEDIA KIT | SASSMAGAZINE.COM2

A merican Adver t is ing Gold Award for Editorial D esign, Branding, and Website. Awarded Star t Up Entrepreneur of the Year by the Frederick Count y Chamber of Commerce Entrepreneur Counc i l.


NUMBERS BREAKDOWN (ANNUAL):

80,000+: Annual Readership (20,000/issue)

18,000: Issues Hand-Delivered (delivered to high traffic public locations)

12,000: Distributed to Local Business (restaurants, retail locations, hotels & more)

6,000: Distributed at Local Events (charitable fundraisers and social functions)

5,000+: Email List

10,000+: Social Media Followers

10,000+: Page Views / Month

20: Sass VIP Members

10: Annual Sponsored Events (including Sass Girls Night Out, Sass Classes and more)

DISTRIBUTION:Quarterly Distribution

Frederick City, Frederick County Hagerstown City, Washington County Montgomery County (select locations) Carroll County (select locations) Gettysburg, PA (select locations) Shepherdstown, WV

Event Distribution

Distributed at many local events include as Frederick Greek Festival, Clutch The Future, Frederick Women’s Distance Festival, Frederick County Chamber of Commerce Women in Business Events, Wholistic Woman Retreats, and our Sass quarterly Girls Night Out gatherings, Sass Classes and Boss Roundtables.

THE SASS STATS:

* As of December 2019


PRINT PUBLICATION:

Departments:

• Career

• Fashion

• Beauty

• Food

• Travel

• Wellness

• Girls Guide

FEATURES & SPOTLIGHTS:

In every issue of Sass we feature spotlight stories on women in the following genres:

Inspire/Empower: A spotl ight on a woman who has overcome chal lenging obstacles and is now inspir ing others in a s imilar s ituation

Woman To Watch: A spotl ight on an up -and- coming woman

Editorial Features: 2 feature stories each issue, covering a wide range of informative and unexpec ted topics

THE HEART OF SASS:

2020* Editorial Calendar: Spring 2020: The Home Issue

Summer 2020: The Eco Issue

Fall 2020: The Boss Issue

Winter 2020-21: The Creative Issue

*subject to change


PRINT, DIGITAL, SOCIAL, OH MY:We’re much more than just a print magazine! With a nationally active website; a robust and engaged following on social media channels; and in-person interactions at our multi-faceted events, advertising with Sass can give you a unique way to get in front of our women-based readership.

Our all-inclusive advertiser options give you access to all our marketing channels. Choose a monthly payment option or save by paying in one full payment.

Perfect For: Local Business, Brick & Mortar Locations, Events and More!

***All-inclusive advertiser options are a 12 month commitment.

ALL-INCLUSIVE ADVERTISING:AD COMMITMENT INCLUDES*:

• Print Ad in Sass Magazine

• Web Banner Ad on SassMagazine.com

• Social Media Post on Facebook and Instagram

• Promotional Item in Sass Event Goodie bag

• Free Ad Design NEW!

• Discounted Event Tickets NEW!

Pricing Options: Eighth Page: $1,200 in full $115/month

Quarter Page: $1,600 in full$150/month

Half Page: $2,000 in full $185/month(+ homepage web banner)

Full Page: $2,750 in full$250/month (+ homepage web banner)

ADVERTISER OPTION 1

*(web banner on subpage (2 categories); 1 social media post per quarter, up to 2 Sass events per year, Free ad design only usable in Sass publications).


SPOTLIGHT YOUR BIZ:

Give readers an in-depth look at your business services, story and mission with a business spotlight. Our Sass spotlight will give your business exclusive exposure via our tried and true Q/A system.

Perfect For: Service-Based Business, Online Business, NonProfits

BUSINESS SPOTLIGHT:

Pricing Options: In-Print Spotlight*: $1,500

• 2-page Business Spotlight in Print Magazine

• Placement in First 15 pages of Magazine

• FREE Quarter Page Print Ad

• Web Banner Ad (homepage, 3 month)

• eNewsletter Ad (3 ads)

• Conversion to Digital Spotlight on SassMagazine.com

• Discounted Tickets to Sass Events

Digital Spotlight: $500• Digital Business Spotlight on SassMagazine.com

• Web Banner Ad (homepage, 3 months)

• eNewsletter Ad (2 ads)

• Spotlight shared on Social Media Channels

• Improved SEO for your Business Page

• Links to Your Homepage

*only 2 in-print spotl ights avai lable per issue

ADVERTISER OPTION 2

B E S T V A L U E !


CONTENT IS KING (OR QUEEN!):

Engage with our online community in a unique way! Sponsor a web article that includes links to your business website, with a small company bio included. Have an article suggestion that pairs nicely with your business model? Pitch us your idea—or we can create an article specifically for you!

Perfect For: Just About Everyone! (… and you, and you, and you!)

CONTENT MARKETING:

Pricing Options: One-Time Rate: $125

• Sponsor byline with link at end of article

• Mention of Company, with links, throughout article

• 2-3 Sentence Company Blurb at end of Article

• Article Shared on Social Media w/ Business Tag

• Article Curated and written by Sass Staff

Five Time Rate: $500• Includes all of One-Time Rate Benefits, Plus:

• Up to 5 Different Articles within 12-month Duration

• Article Shared via Sass eNewsletter

ADVERTISER OPTION 3


SASSY IN-PERSON EVENTS:

Sass hosts several dynamic events throughout the year includ-ing quarterly Girls Night Out (GNO) events, Sass Classes and Boss Roundtables. Each event attracts an intimate and super engaged audience of 70-100+ local women.

Perfect For: Local Business, Service Providers, Product-Based Biz

SASS ANNUAL EVENTS:

Pricing Options: Pop Up Shop: $125

• Pop Up Shop at one Girls Night Out Event

• 1 Table Provided

• Limit of 2-3 Vendors per Event*

• Mentioned, tagged and promoted on Event Page and Social Media Posts

Annual Event Sponsor*: $500• Recognition on all Event Marketing Collateral

• Option for Table Set-Up At Selected Event

• Up to 4 Social Media Posts

• Promotional Item in Event Goodie Bag

• Event Attendee List

• Mentioned, tagged and promoted on Event Page and Social Media Posts

*excludes GNO events

ADVERTISER OPTION 4

*Winter Hol iday Market GNO wil l have more vendors


LET’S DO THIS THING!

Don’t want to limit yourself to just one of our advertiser tracks? Get the whole “she”bang with an exclusive, full service package that includes premium inside front or inside back cover print advertising, plus a wide variety of other marketing options and ways to engage with our audience!

PREMIUM PACKAGE:

Pricing Option: $525/month or $6,000 in full• Full Page Premium Print Ad Placement

(inside front or inside back cover)

• Web Banner Ad (2 subpages, annual)

• Web Leaderboard Ad (homepage, annual)

• In-Print Business Spotlight (converts to digital spotlight)

• 8 eNewsletter Ads scheduled throughout year

• 5 Sponsored Content Posts

• 8 FREE Tickets to Girls Night Out Events (can be used at any GNO throughout year)

• 1-Year Mailed Subscription

• 2 Social Media Posts Per Quarter (FB or IG, 8 total)

• Free Creative Ad Design

• Promotional Item in Sass Event Goodie Bag

• Sass VIP Membership (1 member)

ADVERTISER OPTION 5

VALUED AT OVER $7500!!!


CUSTOM DESIGN:

Our award-winning creative team is here to help you build your brand recognition! Sass Studios is a boutique branding and creative design studio…with a twist. We’re a group of creative, independent-thinking ladies who love supporting and empowering other women-oriented businesses and organizations by helping them cultivate a visual “voice”.

DID SOMEONE SAY DISCOUNT?

As a Sass advertiser, you can save up to 10% on all custom web and graphic design services.

CONTACT US! [email protected]

BOSS BRANDING SERVICES:

Boss Babe Express Branding: $2,995 ($998.33/mo for 3 months)Get your small business branded at our special discounted rate. Our Boss Babe Express Branding Bundle is perfect to get your business up and running with a profes-sional look customized specifically for your business! Includes everything you need to start marketing your business ASAP!

• Custom Logo Design

• Business Card Design & Printing

• 1-Page Website (Wordpress)

• Facebook profile and cover image design

For additional branding packages, contact us at [email protected].

Please send all advertising files directly to our Art Department by the ISSUE AD DEADLINE

Email: [email protected]

Mail: 125 E. Patrick St, Ste 3 Frederick, MD 21701

AD SUBMISSIONDEADLINES

Digital Ad Digital SpecsLeaderboard 728x90pxWeb Banner 300x250pxE-Newsletter 670x86px

DIGITAL ADVERTISING SPECS

Ad Design Fee: $100/ad (Ad to be used in Sass Studios publications only and may not be used anywhere else.)

Artwork Requirements: Sass Magazines prefers that ad artwork be sent to us as a press-ready pdf file (300 dpi, CMYK with fonts embed-ded). However, we also will accept artwork as a high resolution jpg or eps file. Please do NOT put a border or thin stroke around your ad file.

Covers (Inside Cover, Inside

Back and Back Cover)

8.625” x 11.125”

Full Page7.5" x 10.25"

Half Page7.5" x 5"

Qtr Page3.625" x 5"

1/8 Page3.625" x 2.375"

PRINT ADVERTISING SPECSSpring 2020Ad Close: January 31, 2020Materials Due: February 7, 2020Distribution: March - May

Summer 2020Ad Close: May 1, 2020Materials Due: May 8, 2020Distribution: June - August

Fall 2020Ad Close: July 31, 2020Materials Due: August 7, 2020Distribution: September - November

Winter 2020/21Ad Close: October 30, 2020Materials Due: November 6, 2020Distribution: December - February

Bundled Advertising Discounts:Get more bang for your buck by advertising in both Sass Studios Publications! Get 20% off when you commit to an ad contract for both Sass Magazine and our sister publication Everyday Dog Magazine! Contact your ad sales rep for details and pricing.



ADVERTISING SPECS:


Leaderboard

eNews

Web Banner

Web Banner

125 East Patrick St. , Ste 3Frederick, MD 21701

301.360.5417 x1

[email protected]

www.sassmagazine.com

/sassfrederick /sassmagazine /sassmagazine

MEDIA KIT 2020 V1 - Sass Magazine...*only 2 in-print spotlights available per issue ADVERTISER...

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