ContactAdvertising OptionsAudienceFeaturesOverview

MEDIA KIT 2020

Port Strategy is a multimedia platform for port executives in the port management industry. Senior port executives from port authorities, terminal operators and equipment suppliers rely on Port Strategy news and information to help them do their jobs and run their businesses better. Dedicated to the international ports and terminals business, Port Strategy covers key investments, management and business developments alongside regular features on cargo handling, security and navigation.

Port Strategy in PrintPort Strategy has been in print since 2003, published by Mercator Media. Read by the key decision-makers in the industry, Port Strategy provides an exceptional reference point for the operations and maintenance of major ports and terminals.

Port Strategy OnlinePortstrategy.com is a key source of the latest industry news with new content added every day. As a marketing platform, it can help your business stay ‘front of mind’ for an average of over 14,100 visitors a month. It is an effective way to make an impact and drive traffic to your website.

Port Strategy Email Marketing Port Strategy e-Newsletter is a summary of the top news stories and is sent every week directly to the inboxes of over 14,100 key decision-makers. Each issue has one exclusive sponsorship opportunity. It is an extremely effective way for businesses to reinforce written announcements, events and messages.

Why Port Strategy?

Promote your business to the right audience, in the right place and at the right time.

Audience

Port Strategy Online

84.4%Describe the contents as Good-Excellent

21,200Average web visits per month

33,500Page views per month

Port Strategy Email Marketing

86.9%Describe the contents as Good-Excellent

14,100Inboxes weekly

14%Opening rate

Port Strategy In Print

5,900Copies posted per month

20,100Readers

93.5%Of readers rate PS “Good - Excellent”

Port Strategy’s audience are presidents, CEOs, directors and senior port executives who are involved in the decision-making process of buying, specifying and recommending products in commercial ports worldwide. They regularly digest content via Port Strategy’s print magazine, online at portstrategy.com and via email newsletters and job bulletins – presenting clients with multiple channels to offer business marketing messages to buyers.

individuals across all our channels

19,800

Audience

What do readers think of Port Strategy?

Tried | Tested | Trusted

Adding value to your campaigns

The Port Strategy twitter account has over 15,700 engaged followers who regularly boost our content, with a reach of over 50,000 impressions. Updated daily, the Port Strategy Twitter account is a hub for those looking to keep up to date with the latest and breaking news.

The Port Strategy Facebook account is updated weekly and boasts an audience of over 1,500, with a reach of over 3,900 unique impressions.

The Port Strategy LinkedIn group has nearly 19.600 members and offers a great platform for sharing industry best practice and updates with other businesses in the Port and Terminals sector.

Our Audience

Over 70% of our audience are

CEOs, Directors or Managers

‘Influences purchasing decisions’

'Finds it informative'

'are decision makers'

'Would recommend to a colleague'

98%92% 94%72%

Magazine FeaturesPort Strategy’s features give clients the opportunity to place their brand and product messages alongside relevant, relatable content, increasing exposure to their target audience.

Features that appear in every issue include; Comment, Regional Survey, Port Profile, Cargo Handling, Planning & Design, Operations, Equipment & Services, Technology

January/FebruaryRegulation, Security, Environment, Area Survey: East Coast South America, Regional Survey: Australasia• 18th ASEAN Ports and Shipping, 25-27 February, Indonesia• Multimodal Africa, TBC

MarchCustomers, Finance, Marine Works, Area Survey: South Asia,Regional Survey: East Africa• Intermodal South America, 17-19 March, Sao Paulo, Brazil• Intermodal Asia, 17-19 March, Shanghai• 9th Black Sea Ports and Shipping, 24-26 February, Turkey • IAPH World Ports Conference, 17-19 March, Belgium

AprilRisk Management, Supply Chain, Training, Area Survey: Southeast Asia, Regional Survey: East Asia• 2nd Caspian Ports and Shipping, 28-30 April, Kazakhstan• TOC Asia, 21-22 April, Singapore

MayLegal, Project Cargoes, Maintenance, Area Survey: East Asia, Regional Survey: Southern Europe• 5th Baltic Ports and Shipping Conference, 12-14 May, Germany• Breakbulk Europe, 26-28 May, Bremen, Germany• ESPO Conference, 28-29 May, Oslo, Norway

JuneSupply Chain & Logistics, Port Services, Labour, Area Survey: Northern Europe, Regional Survey: South Africa• TOC Europe, 9-11 June, Rotterdam, Netherlands • Seawork, 9-11 June, Southampton, UK• Multimodal, 16-18 June, Birmingham, UK• 17th Trans Middle East, 7-9 July, Lebanon

July/ AugustEnvironment, Security, Investment, Area Survey: US West Coast, RegionalSurvey: Black and Caspian Seas

SeptemberHealth & Safety, Dredging, Multimodal, Area Survey: Baltic Sea,Regional Survey: North Africa• 8th Mediterranean Ports and Shipping, 22-24 September, Slovenia

OctoberBreakbulk, Agency, Insurance, Area Survey: Canada, Regional Survey: US East Coast• 2nd Mauritius Maritime Week, 19-23 October, Mauritius• TOC Americas, 27-29 October, Lima, Peru• Greenport Congress Europe, TBC• Intermodal Europe, November, TBC

NovemberPerformance, Engineering, Personnel, Area Survey: West Africa, Regional Survey: West Coast South America• 24th Intermodal Africa, 24-26 November, Senegal• TOC Middle East, 7-9 December, Dubai

DecemberManagement, Sustainability, Port Services, Area Survey: Middle East, Regional Survey: Central America• 18th Trans Middle East, 26-28 January, Bahrain

Testimonials

‘Port Strategy was a great choice for us in order to promote our applications for the container handling industry to the right readership. By using their multi-channel media options it helped us togain a higher brand awareness.’

Christian Jagusch,LASE Industrielle Lasertechnik GmbH

‘Port Strategy’s extensive coverage and relevant port updates makes it relevant to our international audience. Theircomprehensive marketing platforms reaches our target market and complements our overall marketing and communication strategy.’

Mairead McCrory,Telestack

‘The news articles published in the mag-azine are very much useful for industry updates.’

Sudath De Silva, General Manager, ZPMC Lanka Company (Pvt.) Limited

As a leading provider of Terminal Operat-ing Systems, Tideworks understands the importance of reaching the most relevant audience of Port and Terminal profes-sionals globaly. We have successfully leveraged Port Strategy’s products over the past several years, confident that their multi-platform approach and targeted readership helps us to fulfill this require-ment.

Michael Schwank, President, Tideworks Technology, Inc.

‘It is a must-read magazine for everybody involved in marine operations.’

Robert Holtz, Director, Cargo Draft

‘I find Port Strategy essential in setting my reading and research agenda’

Joseph Hiney,Chairman, Drogheda Port Company

Print & Online

Advertising Options

1 Month 2 Months 6 Months 10 MonthsPrint Online

Display Package

Display Package

Display Package

Display Package

Full Page

DPS

Quarter Page

Half Page

Left/Right MPU

Leaderboard/Double Skyscraper

Tile (Any zone)

Right MPU/Banner

£8665 £7800 £7365 £6935

£5120 £4605 £4350 £4095

£3850 £3465 £3270 £3080

£2415 £2175 £2050 £1930

Display Package Covers Article footer £6595 £5930 £5605 £5275

1 Month 2 Months 6 Months 10 MonthsPrint Online

Display Package

Display Package

Display Package

Display Package

Full Page

DPS

Quarter Page

Half Page

Left/Right MPU

Leaderboard/Double Skyscraper

Tile (Any zone)

Right MPU/Banner

£8665 £7800 £7365 £6935

£5120 £4605 £4350 £4095

£3850 £3465 £3270 £3080

£2415 £2175 £2050 £1930

Display Package Covers Article footer £6595 £5930 £5605 £5275

Port Strategy has been in print since 2003 and is the leading voice in the commercial ports and terminal sector. Port Strategy incisive and up to the minute news and information, its valued content focusses on delivering this for clients.

Port Strategy offers display advertising packages across both print and online to suit a range of budgets, allowing clients to maximise their message visibility across multiple channels.

Horizontal Banner

Advertising Tile

Double Skyscraper

Right MPU

Premium Jobs

Run of Site

Home Page Only

Run of Site

Run of Site

Run of Site(excl. Home Page)

Recruitment Section

Left MPU

Dropdown Flyout

Leaderboard

Home Page Only £910pcm 370x340 px

£475pcm 370x370 px

£795pcm 1500x180 px

£1305pcm 1680x180 px

£1305pcm 120x800 px

£910pcm 370x340 px

£755pcm 1680x180 px

£145pw/£440pcm 1120x437px

Sitewide Takeover £2100pcm

PRODUCT NEWS

LATEST JOBSVESSELS & SHIPYARDS

FEATURED NEWS

TOPNEWS

The Port Strategy website is a top information resource for the commercial ports and terminal industry, with the relaunch of potstrategy.com providing a whole range of new routes to market for clients.

The new design, delivering over 35,871 page views to over 14,100 unique visitors per month, provides advertisers the opportunity to serve content directly in amongst the editorial via our new ‘tile’ website format.

Online Display

Advertising Options

Leaderboard

Left MPU - Double

Left MPU - Single

Left MPU - Single

Jobs

Horizontal Banner

Horizontal Banner

Advertising Tile

Advertising Tile

Sitewide Takeover

Advertising Options

Email Marketing eNewsletter

Specification on request

£605eNewsletter Sponsorship

NEWSLETTER

Sponsor Banner

Sponsor Banner

Sponsor Message

The Port Strategy eNewsletter is sent to over 14,100 port and terminal professionals.

What’s IncludedSolus sponsorship of a Port Strategy e-Newsletter, including top banner, hyperlinks to a URL of the client’s choice and a sponsored message.

A free artwork service is available upon request.

Advertising Options

Email Marketing eCast

Specification on request£2795

Your contentto our list

eCast Service

A Port Strategy eCast is a blank slate for your content. We can send a select number of client branded emails direct to the Port Strategy database of over 14,100 ports and terminal professionals.

This enables your business to access a highly targeted audience using our email system and e-marketing expertise.

We can help with design and response testing.

Sponsor Banner

Sponsor Banner

Sponsor Message

Your Content

Our Audience

Premium JobsLet Port Strategy help you find the best candidate for your business with our Premium Jobs package, helping you to place your role in front of our database of industry professionals.

Delivered directly to the inboxes of over 14,100 subscribed port and terminal professionals via our Port Strategy Jobs Bulletin email, your position will also feature prominently on the Port Strategy website and will benefit from priority in-site search results, placing your vacancy in front of a further online audience of over 14,100 each month.

Depending on the premium jobs package you choose, your vacancy will be listed in either one or two of our jobs bulletin emails and will be featured online for either 2 or 4 weeks.

Advertising Options

JOBS

JOB TITLE

xx/xx/xxxx

LOGO

JOB TITLE

xx/xx/xxxx

LOGO

JOB TITLE

xx/xx/xxxx

LOGO

LOGO

JOB TITLE

xx/xx/xxxx

LOGO

JOB TITLE

xx/xx/xxxx

LOGO

JOB TITLE

xx/xx/xxxx

PREMIUM JOBS

GO TO MORE JOBS

MORE JOBS

Specification on request£145 pw1 bulletin

JobsBulletin

Specification on request£440 pcm2 bulletins

JobsBulletin

Advertising Options

Sponsored Editorial

Specification on request£1085pcm

Home Page Only

Sponsored Editorial

Sponsored Editorial gives clients the opportunity for their brand to be directly associated with any of the Port Strategy online news categories.

This allows clients to run a simple strapline and logo alongside the industry category of their choice, with direct links to their website when their logo is clicked.OPERATIONS SPONSORED BY YOUR COMPANY

ADMINISTRATION

Advertising Options

COMPANY LOGONative Advertising gives clients the opportunity to create and curate their own content to sit alongside Port Strategy’s editorial, ensuring it is effectively distributed and seen by the widest audience.

The Native Advertising article is signposted within the relevant editorial category on the home page of Port Strategy and links dynamically to a custom designed page built in collaboration with clients, which can include text, pictures and video. This ensures the client’s message is delivered in a way that is in context, enduring and clear.

The article is also listed under the relevant news tab and is archived and searchable on the website in perpetuity.

If clients have a Premium Database presencethen the article will also be displayed on theirPremium Database listing.

Specification on

request£2715pcm

Front Page/News

Native Advertising

Article

Native Advertising

Header with video/image

Web links

Images

Videos

Banner Ad

Footer

Social Media Links

Advertising Options

Industry DatabaseThe Port Strategy Industry Database is a trusted reference source for buyers and specifiers wanting to find commercial products and services within the ports and terminal industry.

A listing on the industry Database provides opportunities for clients to demonstrate their business competencies. New features for premium entries include the ability to add the latest PR, include marketing information, pictures and video illustrative of client’s competencies and latest achievements, as well as displaying social media links.

Improved search functionality will ensure clients’ entries are an enduring investment that will help their business be seen.

SOCIAL MEDIA

YOUTUBETWEETS @YOURTWEETS

RELATED NEWS

LOGO

ADDRESS

Company description

Category headings

IN PRINT

Social media links

Downloadable PDF’s

Image gallery

Video showreel

Sponsored keywords

Your company logo

Company description

Post latest news

Website and email links

Category headings

Address/contact information

ONLINE

TYPEIndustry Database Standard

Industry Database Premium

Industry Database Premium Press Release

Address/contact information

Data listing online & Print for 12 months £1510 pa

Data listing online & Print for 12 months £1970 pa

Industry Database Premium with Press Release service

£3020 pa

PREMIUMSTANDARDFREE

10

30 words

1

1

30 words

1

30 words

200 words

10

1

5

2

3

RATE

Header Image CompanyLogo

Company Summary with Video

Company Info

Multimedia Gallery

Map Link

• Dedicated page to each Press Release.• Carousel of up to 5 images.• Social Media links.• Each Press Release links back to your industry database profile.

Advertising Options

Premium Press Release

Specification on request£1050pcm

Premium Press Release

As a premium service, Port Strategy are able to handle and promote all clients’ press releases through the dedicated press release page featured prominently on Port Strategy’s home page.

Clients simply need to send their press release through to a dedicated email address and Port Strategy will do the rest.

A page will be dedicated to each press release, along with a carousel of up to 5 images and social media links. Each press release page links back to the client’s Industry Database listing.

SHARE THIS ARTICLE

Email Share Print

Press Release Title

Print Specifications Online Specifications

We wish to reproduce your images to the highest possible standard. When supplying scans or digital photography, we recommend that images are captured with a minimum resolution of 300dpi. These should be sent to us in jpeg or TIFF format. We cannot be held responsible for the quality of pictures that are supplied digitally.

Most computer monitors only have an effective resolution of around 72dpi. A satisfactory display on screen does not mean satisfactory magazine reproduction as more than three times this resolution is needed when lithographic printing is used.

PREPARING FILES TO SENDWe usually receive artwork by email if the file size doesn’t exceed 8MB. When files are too large to send view e-mail, we can download your artwork directly from a link.

FILE TYPESPrint ready PDFs should be made in CMYK (cyan, magenta, yellow and black) using PDFx1a profile. The PDFx1a profile can be found when exporting to PDF or when distilling a Postscript file using Acrobat Distiller.The PDFx1a profile contains a series of well defined subsets that protects the integrity of the fonts and colours contained therein.

• ✔ Fonts will be properly embedded into the file• ✔ All colour data must be greyscale, CMYK or named spot colours.• ✔ The file cannot contain RGB, LAB data.• ✔ Encryption cannot be used.

EPS files from Illustrator are acceptable CS2-CS5 (Creative Suite 5), with text save to outlines/pathsor supply all fonts and hi-resolution Photoshop files (300dpi) usually saved in JPG, TIFF, PSD or EPS formats.

While our production department will do everything they can to ensure that your advertising is processed as error-free as possible, we cannot take responsibility for the colour reproduction of any PDFs containing RGB pictures and logos.

GIF, animated GIF, JPEG, PNGFlash Files should be avoided as they do not render on Apple devicesIf a Flash File is the only format available, you must supply the file with an embedded tracking code & a GIF or JPEGFlash Files will not be accepted for mobile usage, please supply a static imageAn active website URL must be supplied for the advertisement to link to a Directory entrySupplied rich media in advertisements is subject to our approval

File sizeFiles that are too big slow website loading times for visitors to the site. Supplied material that exceeds the maximum file size indicated by more than 20% will be returned to the originator for revision.The maximum file size is 40KB.The maximum animation length is 15 seconds

Production Lead TimeClient supplied material is required 3 business days in advance of being shown

Company Industry Database add-onsPDFs, 40KB per item. Max 10 sec loading time.AV/Video content is served via YouTube. Recommended duration is max. 30 seconds. Max file size 250KB. Either:1. Via your own YouTube account - please supply us with the video code. 2. Via Mercator Media’s YouTube account - please supply us with a video file (MPEG4 with MP3 audio for best results).

Our site incorporates ‘responsive’ designs. It can detect the device on which it is being displayed, whether desktop PC, tablet or mobile, and render with the size, layout and resolution that makes it easiest-to-read.

It is very important that the size of online advertisement files match industry standards. The accepted current industry standard is set by the Interactive Advertising Bureau. The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising. This standard is applied by nearly every media company in the world. The following guidelines apply to material created by Mercator or supplied by clients or agencies.

Mechanical Data

1500x180pxHorizontal

Banner

370x370pxTile

370x340pxRight MPU

370x340pxLeft MPU

120x800pxWide Skyscraper

1680x180pxLeaderboard

Cover

DPS

Full Page

Half Page

Quarter Page

Industry Database

210 x 297*

420 x 297*

210 x 297*

90 x 272 186 x 132

90 x 132

40 x 58

Vertical Horizontal

*3mm bleed on all edges

Contact

Port Strategy is produced by Mercator Media Limited, a B2B media company based in Fareham, Hampshire, UK. Established in 1989, Mercator Media Ltd is a niche publishing company that knows how to create and disseminate the vital content that moves markets.

Registered in England. Company Number 2427909Registered office address: c/o Shoosmiths, Witan Gate House, 500-600 Witan Gate West, Milton Keynes, MK9 1SH

Tel: +44 1329 825335Web: portstrategy.com

Mercator Media LimitedSpinnaker House Waterside Gardens

Fareham Hampshire PO16 8SDUK

Louise Clarke Head of Sales Emaillclarke@mercatormedia.com

Rebecca Jeffrey News Reporter Email rjeffrey@mercatormedia.com

Anne-Marie Causer News Editor Emailacauser@mercatormedia.com

Hannah BollandSales Executive Emailhbolland@mercatormedia.com

Tim Hills Media Manager Emailthills@mercatormedia.com