Media Kit 2019/20

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Justin Walker, E D I T O R

ADVENTURE! The word itself means many things to many people and many ages. Whether you’re a serious hiker, climber or cyclist, a young child and about to tackle your fi rst-ever bushwalk, or a retiree setting off on that long-awaited around-Australia road trip, adventure is whatever you make it. It is all-encompassing.

Aus Geo ADVENTURE showcases ‘adventure’ in all its forms, with exceptional writing and photography, as well as exciting videos and expert gear tests. With content covering hiking, camping, climbing, biking, paddling, and – of course – all the gear you need for each of these activities, Aus Geo ADVENTURE is the premier source of both expert information and pure inspiration.

The magazine covers both Australian and international adventure destinations, and offers expert advice on everything from how to start rock climbing, through to choosing the best equipment for your next adventure. Most exciting for this gear-head, though is that our experienced editorial team will be bringing to the audience the best, most extensive, gear tests around, both in the magazine and on our website.

For myself, having been immersed in the adventure publishing scene for more than 20 years, the chance to be a part of Aus Geo ADVENTURE is very exciting – as it will be for our audience, no doubt, - and I look forward to continuing to live the ‘adventure life’.

The ADVENTURE life

The Aus Geo ADVENTURE audience is active, inquisitive and willing to try new activities, and is usually involved in more than one outdoor pursuit, with many being keen mountain bikers and hikers, or road cyclists and paddlers. Camping is a favoured activity as well, and a large majority of the audience is focused on pursuing a fi t and healthy lifestyle. The age of the audience runs from early 20s through to active 60-plus and is split between city and country residents (with a majority of these in the eastern seaboard states), as well as equally split between male and female, with an average salary of $85,000.

The AUDIENCE

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Experienced and knowledgeable editorial team with high credibility in the adventure world

Extensive gear testing

Very high editorial and photographic standards, with a high quality printed product and dynamic digital (online/social media) presence

Content that resonates highly with the audience

Excellent ‘guide to’ sections that offer high engagement

Opportunity for clients to showcase products across all platforms for wide audience reach. Print publication on sale for three months in both newsagents and major supermarkets

New website and social media presence (Facebook, Instagram) that offers direct audience engagement through gear tests and destination and adventure videos.

Open to direct editorial integration with advertisers across print and digital platforms

The ADVENTURE advantage

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Australian Geographic digital platform will host AG Adventure offering over 655,200 users each month and generating more than 1,031,878 page views.

AG Adventure will cover four main categories including Destinations both Australian and International , Adventure - hiking, camping, paddling, biking, Gear Tests performed by highly respected industry experts and How To (Adventure Classroom).

On DIGITALAG Adventure will have a weekly E Newsletter with 65,280 subscribers and EDM reaching 55,301 subscribers.

AG Adventure offers advertisers the opportunity to further expand their exposure and reach another audience.

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ISSUE ON SALE DATE BOOKINGDEADLINE

INSERT DELIVERYDEADLINE

MATERIALDEADLINE

2 OCTOBER 2019 24th OCTOBER 2019 5th OCTOBER 2019 30th SEPT 2019 7th OCTOBER 2019

3 APRIL 2020 23rd APRIL 2020 5th APRIL 2020 8th APRIL 2020 7th APRIL 2020

4 OCTOBER 2020 22nd OCTOBER 2020 5th OCTOBER 2020 30th SEPT 2020 7th OCTOBER 2020

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DIGITAL RATESVIDEO GEAR REVIEW

$7,000

EDM $4,000

E Newsletter$2,500

FACEBOOK and INSTAGRAM $2,500 each

PRINT RATESDPS

$5,500

FPC $2,700

½ PAGE $1,500

2 0 1 9 R A T E S

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INSERTIONS BLEED (H X W) TRIM TYPE ZONE (H X W)

FULL PAGE 288 X 220mm 278 X 210mm 255 X 190mm

DOUBLE PAGE SPREAD 288 X 430mm 278 X 420mm 255 X 400mm

HALF PAGE VERTICAL 288 X 115mm 278 X 105mm 255 X 85mm

HALF PAGE HORIZONTAL 149 X 220mm 139 X 210mm 119 X 190mm

P R I N T S P E C I F I C A T I O N S

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For all print and digital advertising enquiries please contact

Nicola Timm NATIONAL BRAND AND PARTNERSHIP MANAGER

ntimm@australiangeographic.com p 02 9136 7213 | m 0424 257 527

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