MEDIA KIT 2019

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OUR BRAND PROMISE

Everything we do is set out to inspire our discerning audiences. We chronicle, experience, and celebrate the best in life.

INSPIRATIONWe awake people’s imaginations with unexpected stories

and through celebrating life at its most beautiful and extraordinary

ACCESSWe give our discerning audiences an intimate perspective

on the prestigious world of luxury living and connect them to the people within it

AUTHORITYWe enrich people’s lives through intimate stories about remarkable people, our experts’ opinion on refined living, and presenting trends as they happen

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ONE BRAND – OMNI-chANNEl APPROAch

Print MagazineeNewsletter

WeiboWebsite

Wechat

3,484,674Monthly Online Visitors

71,912Email

313,269Wechat Followers

104,517Weibo Followers

822,500Print Readership

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cORE AUDIENcE PROFIlE

Our Audience Profound Social Influence, china’s wealthy elite who value a quality lifestyle.

Average Age

Male 51.5%

Female 48.5%

Gender

Personal Assets

11.4%20million < Personal Assets < 50 million万

33.9%50 million < Personal Assets <100 million万

46.5% Personal Assets over100 million

8.2%

Personal Assets(RMB)

<30 11.4%30-40 42.6%40-50 33.3%

50-60 9.5%>60 3.2%

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FEATURES

From luxury brand history to opulent

living, delving into unique stories

that look at how the world’s

elites live.

CONCIERGE

From the best new hotspotsto the

latest dining and entertainment

destinations, here’s acomprehensive

guide to how best to manoeuvre

china’s sizzling social scene.

STYLE

An in-depth look at the most

recognisable names in fashion and

raising stars of the design world,a

leading fashion editorial team,

together with top photographers,

captures the brightest looks of the

season through original photo

stories.

FACES

Offering exclusive access to

the hottest parties on the social

calendar and a look at the

privileged life of the who’s who of

china’s social elites.

LIFE

A first-hand look at luxury

experiences in fine dining, art,

wealth manage, philanthropy, and

much more.

cONTENT cREATOR

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TATlER PlATFORMS

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PRINT

NORTH-EAST:

6.97%2.19%， SHENYANG2.01%， DALIAN1.11%， CHANGCHUN0.98%， HAERBING0.68%， OTHERS

NORTHERN CHINA:

22.95%17.18% BEIJING2.49% TIANJIN1.28% XI＂AN0.55% QINGDAO0.42% JINAN0.21% TAIYUAN0.11% E＂ER DUOSI0.06% ZHENGZHOU0.04% SHIJIAZHUANG0.61% OTHERS

EASTERN CHINA:

44%29.34% SHANGHAI4.86% HANGZHOU2.30% NANJING2.13% NINGBO1.82% SUZHOU1.40% XIAMEN0.55% HEFEI0.09% NANCHANG1.51% OTHERS，

SOUTHERN CHINA:

18.32%6.78% SHENZHEN6.31% GUANGZHOU3.72% SANYA1.12% FUZHOU0.14% XIANGGANG0.08% NANNING0.17% OTHERS，

MId-WEST CHINA:

7.67%2.24% CHENGDU1.88% CHONGQING1.76% WUHAN0.61% CHANGSHA0.15% WULUMUQI0.12% KUNMING0.13% LIJIANG0.04% LASA0.73% OTHERS，

OvERSEAS:

0.09%

PRINT

TATlER PlATFORMS

Monthly Circulation:164500copies

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TATlER PlATFORMS

EdITORIAL CALENdARS

PRINT

JAN NEWPAGE

FEB lOVE

MAR STYlE

APR ART

MAY STARlING

JUN TRAVEl

JUlY GENT

AUG DESIGN

SEP SPOTlIGhT

OcT FOOD

NOV ART

DEc PhIlANThROPY

covering business leaders, cultural giants, sports stars, cutting-edge pioneers, environmental philanthropists, and founders of technology that change

contemporary life

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launched in 2005, Shangliu Tatler Best Restaurant Guide has

been the city’s leading fine dining authority. led by our network

of experienced editors and culinary tastemakers, we published

Shangliu Tatler Best Restaurant Guide Book with a prestigious

annual list of 100x most sophisticated restaurants in china.

We will also awarded the restaurants as a recognition for their

contribution to the affluent gourmands and discerning food lovers.

Generation T has a presence in each of Asia Tatler’s eight markets.The annual lists

combine to make up a collection of 450 of Asia’s brightest individuals.Our content

on shanghliutatler.com is focused on the Generation T honourees,telling their stories

to both inform and inspire our audience of successful entrepreneurs, professionals

and creatives.The Generation T list is published as an annual supplement and

distributed within the July issue of Shangliu Tatler, which also features Generation T

honourees on the magazine’s cover.

BRAND EXTENSIONS

BEST RESTAURANTS GUIDE 2019 GENERATION T 2019

PRINT

TATlER PlATFORMS

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TATlER PlATFORMS

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TATlER PlATFORMS

WECHAT WEBSITEWEIBO

ShANGlIUTATlER.DIGITAl

An integrated media and interactive platform focusing on industrial leaders in fashion, art, business, culture, technology and leaders of tomorrow with Generation T. With its professional perspectives, unique view and refined taste, TATlER gathers up the high-end community to

become trend leaders, life experiencer and future changer.

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SHANGLIU-TATLER.COM WEIbO EMAILWECHAT

ONlINE

AVERAGE MONThlY PAGE VIEWS

21,919,258MONThlY UNIqUE VISITORS

3,484,674MOBIlE PAGE VIEWS

11,670,389REGIONAl

万万chINA 83%万万 OVERSEA 17%

WEchAT FOllOWERS

318,212AVERAGE hEADlINE VIEWS

22000+MAlE READERS RATIO TO FEMAlE

47:53AcTIVITY

475ORIGINAl ARTIclES IN 2018

E-DATABASE

71,912AVERAGE OPEN RATE

25%AVERAGE clIcK RATE

12%

WEIBO FOllOWERS

120,113AVERAGE DAIlY VIEWS

15,000+

徳澏2019妘1桸

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ONlINE

WECHAT PERSONA

dR. dECOdEIN-dEPTH STORY/INTERvIEW ON CELEbRITIESANd SOCIALITES

Reveal in-depth stories on celebrities and top socialites and

analyze the logic behind current phenomenon.

* Exclusive interview, q&As section and live broadcasting with

Shangliu TATlER’s Friends & VIPs.

* As of the connection and linkage between celebrities and

brands, to reveal the spirit and quintessence of brands.

T. SALONINdUSTRY ExPERTS TIPS SHARING

Invite the experts or socialites in relevant area to share their

knowledge and experiences of what they are good at:

* Such as beauty tips shared by Starling, art appreciation by

artists, social etiquettes by socialites.

* contents will be presented as Gif, V-log or short video with

online salon, master’s class and video sharing

T. TRENdSETTERTHE MOST UP-dATEd TRENd RECOMMENdEdbY CELEbRITIES

Provide the most up-dated fashion, beauty and shopping info

for top social circle.

* According to the most up-dated topics, report the trendiest

items and hottest topic related to fashion, jewelry and watches.

Share informative styling tips and appreciation of socialites’

latest fashion style

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ONlINE

WECHAT PERSONA

T. ExPERIENCEExCLUSIvE ANd dISCERNING ExPERIENCE SHARING

coverage on gourmet, wine, vacation, travel, hotel, home décor,

design, art, exhibition and etc.

* The most popular lifestyle led by TATlER socialites or industrial elites

with private, personalize, exclusive and most focused content.

T. bUZZTHE bUZZ OF THE WEEk

Brand events, news, information and bible with the most famous topics and

talking point within the week

Each information to be released with TATlER exclusive review

T. PRESENTSTATLER ExCLUSIvE FEATURE STORIES

cover story, exclusive interview, customized created content or special

cooperation with brands; time and content can be tailor-made, VIPs/

readers can be invited to involved in the content

T. MOMENTSTATLER EvENTS REPORTS

Event coverage for Shangliu TATlER events, including Tatler Ball, Gen.T,

BRG Award, etc;

Brand activities and social events that our editors have being invited to,

also the networking events with TATlER’s readers.

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ONlINE

WEIbO PERSONA

Time Audience Act iv i ty Content to del iver

09:00 Way to work Hot issue happened today or the day before

12:00 Noon Break Recommendation of fashion, beauty and styling

15:00 Tea/Coffee Break Recommendation of gourmet and wine,

location and experience for leisure

18:00 Way from work Short video and news of the day

21:00 Bedtime reading Feature coverage, in-depth reports; industrial insights

WEIbO CONTENT5 posts per day with TATlER tonality to seize audience’s time for leisure and reading

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TATlER PlATFORMS

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TATLER bALL NOv 2019

The annual Shangliu Tatler Ball is one of the most important

social events on the country’s social calendar. Socialites from

around the world make their way to Shanghai each year for

this extravagant evening. Those on the guest list include some

of the most respected names in society.

GENERATION T JUNE 2019

Generation T is a platform that provides professional and

intellectual enrichment on entrepreneurship, innovation,

creativity and social impact through exclusive events, amazing

experiences and highly curated content.

︹SHANGHAI & bEIJING’S bEST RESTAU-RANT GUIdE︺AWARdS CEREMONYlaunched in 2005, Shangliu Tatler Best Restaurant Guide has

been the city’s leading fine dining authority. led by our network

of experienced editors and culinary tastemakers, we published

Shangliu Tatler Best Restaurant Guide Book with a prestigious

annual list of 100x most sophisticated restaurants in china.

We will also award the restaurants as a recognition for their

contribution to the affluent gourmands and discerning food lovers.

TATlER PlATFORMS

FLAGSHIP ANNUAL EVENTS

EVENTS

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TATlER BAll

Beginning in 2002, the annual Shangliu Tatler Ball has been dubbed the most anticipated social event of the year. Only the most respected socialites, business leaders, and cultural influencers are granted a coveted seat at the table.Date䯤November 2019Location䯤ShanghaiGuests䯤250-300 VVIP

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GENERATION T

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GENERATION T

Generation T is a platform that provides professional and intellectual enrichment on entrepreneurship, innovation, creativity and social impact through exclusive events, amazing experiences and highly curated content.The Generation T list is an annual unveiling of innovative and inspiring talents across Asia under 40 years old showing potential to become leaders of tomorrow.

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GENERATION T

Generation T has a presence in each of Asia Tatler’s eight markets.The annual lists combine to make up a collection of 450 of Asia’s brightest individuals.Our content on shanghliutatler.com is focused on the Generation T honourees,telling their stories to both inform and inspire our audience of successful

entrepreneurs, professionals and creatives.The Generation T list is published as an annual supplement and distributed within the July issue of Shangliu Tatler, which also features Generation T honourees on the magazine’s cover.

cONTENT

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GENERATION T

EXPERIENcES & cOllABORATIONSWe connect brands with the Generation T community through sponsorship activation, event collaborations, content partnerships and promotional content.

Our team can also work with you on specially curated projects.The Generation T list is unveiled at an exclusive, invitation-only event in June 2019

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万ShANGhAI & BEIJING’S BEST RESTAURANT GUIDE万AWARDS cEREMONY

Beijing’s Best Restaurant Guide万Is an influential and authoritative guide to fine dining in the city. Since its first edition in 2005, it’s become the definitive reference for food lovers, business executives, and luxury travellers. leading food critics are on hand to present this prestigious awards to top chefs in the city.万

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ADVERTISING

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1x

960,000

700,000

680000

660,000

640,000

620,000

480,000

420,000

302,000

318,000

312,000

298,000

283,000

256,000

256,000

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236,000

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151,000

236,000

725,000

200,000

400,000

212,000

6x

912000

665000

646000

627000

608000

589000

456000

399000

287000

302000

296000

283000

269000

245000

245000

245000

225000

225000

143500

225000

689000

190000

380000

202000

12x

865000

630000

612000

594000

576000

558000

432000

378000

272000

286000

281000

268000

255000

230000

230000

230000

212000

212000

136000

212000

653000

180000

360000

191000

MATERIAl SPEcIFIcATIONS:cTP Process: Supply material in one of the below formats only:• PDF file in high resolution (with fonts and images embedded)• InDesign CS5 file (with fonts in Mac format and images embedded)• Illustrator CS5 file (with fonts outlined)• Photoshop file (with fonts rasterized)Note: Films will not be accepted

REMARKS:1. All picture resolutions not less than 300dpi.2. Files to be saved as cMYK where possible.3. colour proof in the form of a low resolution JPEG file MUST beprovided to ensure colour quality.4. Adstream + Digital colour Proof with colour profile cOATED39l standard

BOOKING DEADLINE:Six weeks preceding the month of publication.

ACCREDITED ADVERTISING AGENCY COMMISSIONS: 15% gross

AD POSITIONinside Front cover Gatefoldinside Front cover Spread1st Double Page Spread2nd Double Page Spread3rd Double Page Spread4th Double Page SpreadDPS Before contentsDPS Between contentsDPS ROPFacing Around Asia1st Facing contents2nd Facing contents3rd Facing contentsFacing MastheadFacing Behind the ScenesFacing Editor’s NoteFacing contributorFacing the Great bedateFull Page (ROP)inside Back coverBack coverFull Page advertorialDPS advertorialGuaranteed Position Facing Each column

ADVERTISEMENT SIZES MM (W X H)

ADVERTISEMENT SIZES

FULL-PAGE

TWO-PAGES SPREAD

TRIMMED SIZE

228 x 305

456 x 305

BlEED SIZE

238 x 315

466 x 315

TYPE AREA

208 x 285 each page

208 x 285 each page

ADVERTISING

PRINT RATE cARD

CLOSING DEADLINE :No postponement accepted after the fifth week preceding the month of publication. closing date for all material is the first day of the month preceding the month of publication.

GUARANTEED POSITIONS: Depending on availability of space and subject to the following surcharges: - Fixed position:20% loading - Page facing editorial: 15% loading

NON-STANDARD ADVERTISING: Rates quoted are for basic process colours (cyan, Magenta, Yellow & Black). Rates for inserts, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.

GUTTER AREA， IFC+P1 7+7，NORMAL 6+6

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ADVERTISING

Wechat headline Dr. Decode customized creative content T Salon customized creative content T Trendsetter customized creative content T Experience customized creative content T Presents customized creative content T Buzz client content Implantation T Moments client content Implantation

Wechat Second line

Material offered bt client, TATlER to edit and release

Weibo

140 characters with 9 pictures and no link, can @brand,

TATlER to edit and release

Material requirement

Wechat 1st post is Shangliu Tatler

created content

the material requirement are as follow:

2x related high quality pictures

(1x portrait and 1X introduction);

10x high resolution pictures

(JPG not over 5M, Gif not over 2M;

video without watermark;

300,000

300,000

300,000

300,000

300,000

200,000

300,000

200,000

100,000

SOcIAl MEDIA RATE

AD FORMAT RATE/TIMEs

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ADVERTISING

WEBSITE RATE

35,000 25,000 20,000 12,000

80,000 120,000 upon request 20,000

18,000 7,500 5,000 9,500 7,500 10,000

980px x 400px300px x 600px980px x 90px /728px x 90px 300px x 250px

180px x 1000pxSkinner:180px x 1000px, head banner:1040px x 400px, safe zone: 980px x 400pxquote according to actual demandDefault:640px x 1140pxsafe zone: 640px x 832px660px x 330px750px x 90pxExpanded: 750px x 350pxcollapsed: 750px x 90px750px x 594px750px x 250px2048px x 1536px

JPG/GIF/SWFJPG/GIF/SWFJPG/GIF/SWFJPG/GIF/SWF

JPG/GIF/SWFJPG/GIF/SWF

JPG/hTMl5

JPG/GIFJPGJPG/GIF

JPG/GIFJPGJPG

200KB150KB80KB100KB

80KBSkinner: 80KB head: 200KB”

100KB

50KB50KB100KB

50KB80KB200KB

crazy popue adsThe right side bannerThe first screen banner adsThe right side of the first release screen adshome page package back adshome Page screen adsSpecial creative adshome Page popup window

home Page Banner adsBottom carousel adsBottom popup ads

content Page scroll screen adscontent pages PIP adsPad full screen ads

RATE / DAY AD FORMAT STANDARD

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ADVERTISING

E-NEWSlETTER RATE

RMB 100,000

RMB 135,000

RMB 30,000

* The finished files to be provided by brand to ShANGlIU TATlER, Incl.* creative files in html (be able to provide the finished E\ EDM material)* EDM subject (max. 50 characters, suggest not to exceed 20 character)* landing URl* Testing emails address

* Press release and pictures to be provided by brand for ShANGlIU TATlER’s editing and layout design , then to delivery E-newsletter, Incl.* Pictures provided with format jpg/png/gif (5-15pics);* Press release provided for pictures description in simplified chinese;* landing URl* Testing emails address

728(w) x90(h), 300k; Jpg/gif

E-Newsletter

E-Newsletter customized

E-Newsletter ad banner

RATE / DAYE-Newsletter (EDM) Material Requirement

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cONTAcT US

kYO SIU

National Sales director T: +86 21 6031 7930

M: +86 147 150 36656 E: kyo.siu@edipressemedia.com

dORA ZHANG

Senior Account Manager T: +86 21 6031 7981

M: +86 15921994087 E: dora.zhang@edipressemedia.com

PARIS kUO

Editorial directorT: +86 21 6031 7900M: +86 13761377566

Paris.kuo@edipressemedia.com

IvY AN

Associate Account directorT: +86 21 6031 7984 M: +86 13511039643

E: Ivy.an@edipressemedia.com

CHRISTINE CHAN

Account ManagerT: +86 21 6031 7989M: +86 18676455205

E: christine.chan@edipressemedia.com

EdIPRESSE MEdIA SHANGHAI AdvERTISING COMPANY LIMITEdRoom 9504-9506, , 25 Middle Jianguo Road, Huangpu district,Shanghai 200025, China