Media Kit 2018 - .11 Unleash Our Creatives 13 Insights, Delivered ... Smart, strategic creative

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Transcript of Media Kit 2018 - .11 Unleash Our Creatives 13 Insights, Delivered ... Smart, strategic creative

  • Media Kit 2018

  • Contents

    1 From Coast to Coast

    3 National and Local

    5 Our Integrated Audience

    7 Research Resources

    9 Our Promise

    11 Unleash Our Creatives

    13 Insights, Delivered

    15 Leverage Our Expertise

    17 The Premium Lineup

    19 High Impact Digital

    21 Mobile Ad Specs

    23 Standard Digital Ad Specs

    25 Sponsorship Opportunities

    27 Weekly Content

    29 Special Sections

    31 Specialty Print Ads

    33 Standard Print Ad Specs

    35 Connect With Us

  • 21

    From Coast to CoastAL Montgomery

    AR Mountain Home

    AZ Phoenix

    CA Palm Springs

    Redding

    Salinas

    Ventura

    Visalia

    CO Ft. Collins

    DE Wilmington

    FL Brevard

    Fort Myers

    Naples

    Pensacola

    Stuart

    Tallahassee

    GU Hagta

    IA Des Moines

    Iowa City

    IN Evansville

    Indianapolis

    Lafayette

    Muncie

    Richmond

    KY Henderson

    Louisville

    LA Alexandria

    Lafayette

    Monroe

    Opelousas

    Shreveport

    MD Salisbury

    MI Battle Creek

    Berkley

    Detroit

    Lansing

    Livingston

    Port Huron

    MN St. Cloud

    MO Springfield

    MS Hattiesburg

    Jackson

    MT Great Falls

    NC Asheville

    NJ Asbury Park

    Bridgewater

    Cherry Hill

    Morristown

    Vineland

    Bergen

    Passaic

    Morris

    Hudson

    Sussex

    NY Binghamton

    Elmira

    Ithaca

    Poughkeepsie

    Rochester

    Westchester

    NM Alamogordo

    Carlsbad

    Deming

    Farmington

    Las Cruces

    Silver City

    NV Reno

    OH Bucyrus

    Chillicothe

    Cincinnati

    Coshocton

    Fremont

    Lancaster

    Mansfield

    Marion

    Newark

    Port Clinton

    Zanesville

    OR Salem

    PA Chambersburg

    Flipside

    Hanover

    Lebanon

    York

    SC Anderson

    Greenville

    SD Sioux Falls

    TN Clarksville

    Jackson

    Knoxville

    Memphis

    Murfreesboro

    Nashville

    TX Abilene

    Corpus Christi

    El Paso

    Reach Local HQ

    San Angelo

    Wichita Falls

    UT St. George

    VA Staunton

    VT Burlington

    WA Bremerton

    WI Appleton

    Fond Du Lac

    Green Bay

    Manitowoc

    Marshfield

    Metro Parent

    Milwaukee

    Oshkosh

    Sheboygan

    State Farmer

    Stevens Point

    Wausau

    Wisconsin Rapids

    CA

    NV

    UTCO

    AZNM

    TX

    OKAR

    MSAL GA

    SC

    NC

    VA

    KY

    TN

    WV

    WA

    OR

    ID

    MT ND

    KS

    NE

    SD

    WY

    MN

    IA

    MO

    IL

    WI

    MI

    IN

    OH

    PA

    MDDE

    NJ

    NY MA

    CTRI

    ME

    NH

    VT

    FL

    LA

    GU

    As of December 2017.

  • The heart and dedication

    of a local partner,

    backed by the power of

    a national network.

    3 4

    At the USA TODAY Network, it's an obsession of ours to be the best

    marketing partner you have. Last year, we delivered more than 200,000

    leads and interactions for over 26,000 digital media clients, and ran more

    than 85,000 integrated digital campaigns.

    Social Campaigns

    21,000

    Search Campaigns

    48,000

    Display Campaigns

    43,000

    Community and storytelling are the core of who we are. While younger

    demographics may not traditionally reach for the paper, our digital

    headlines are grabbing their attention and driving traffic to our outlets

    and your brand.

    Partnered with ReachLocal and SweetIQ, we now have 12,000 more experts on our team, and a complete portfolio available for all of your marketing needs.

    1,784,243Integrated 7-Day Print and 7-Day Digital Statewide

    984,166Statewide Sunday Readers

    634,897Statewide Daily Readers

    Sources: Adobe Analytics, 2017 Key Metric Report (Page view, UV & Visits); AAM Q2 2017 (Daily & Sunday readers); 7-day integrated: Scarborough 2017

    page views from 125 million unique visitors, with 74% on mobile

    In 2017471.5 Million

  • Effective Buying Income Projected to Increase

    Total Market Effective Buying Income

    6

    Our integrated audience is affluent and well-educated.

    Own a Home

    76%

    Attended College

    30%

    Married

    59%

    Male

    46%

    Female

    54%

    Sources: 2017 Scarborough Release 2 Nashville CBSA Claritas 2017 Pop Facts Demographic rpt: State of Tennessee

    Who areUSA TODAY NETWORK TENNESSEE readers?

    2.8% by 2020

    $4.75 billion

    Population

    6,676,841Median Age

    39Avg. HH Income

    $66K+

  • 87

    Research & Analytics

    What's Ours is Yours

    Media Outlets

    PRIMARY RESEARCH STUDIES

    When we align our unparalleled list of media outlets with our extensive

    research and analytics tools, we have the perfect formula to find and reach

    even the most elusive customers. We regularly conduct primary research

    studies in our largest markets across the country in a wide range of industries,

    including healthcare, finance, education and more. From there, we're able to

    gather knowledge on the customer journey, local competitive environments,

    and other key findings, enabling us to provide unique and proprietary

    information that you cannot get anywhere else.

    Adding in our wide range of secondary research tools makes our insights

    power immense. These extensive research resources provide the data we need

    to help you pinpoint and target audiences, convert new customers, build strong

    relationships, and improve customer experiences.

    In addition, we are now applying artificial intelligence to our advertisements

    in order to learn from the network of ads that we run across the country. By

    collecting data on the response rates of our ads, we can adjust creative and

    presentation in the ads themselves in order to provide better results for you.

    This unique approach aligns with our obsession with results and commitment

    to always improve your ROI.

    RegionalThe Tennessean

    Knoxville News Sentinel

    The Commercial Appeal

    Clarksville Leaf Chronicle

    Daily News Journal

    Jackson Sun

    tennessean.com

    knoxnews.com

    commercialappeal.com

    theleafchronicle.com

    dnj.com

    jacksonsun.com

    CommunityAshland City Times

    Barlett Weekly

    Clarksville Community Chronicle

    Collierville Weekly

    Cordova Weekly

    Davidson Public Notices Zone

    Desoto Weekly

    Dickson Herald

    Dickson Shopper

    East Memphis Weekly

    Fairview Observer

    Gallatin News Examiner

    Germantown Weekly

    DNJ Extra

    Hickman Shopper

    Jackson Sun Neighbors

    Midtown Weekly

    Music City Beat

    Stewart Houston Times

    Stewart Houston Times Shopper

    Shopper News

    Sumner

    Robertson County Times

    Williamson

    NationalUSA TODAY

    USATODAY.com

    USA TODAY App

    Cars.com

    Yahoo!

    TheJobNetwork.com

  • 9

    Our Promise

    Your success is important to us. When you grow, we grow.

    As Tennessee's largest media and marketing

    company, we have a passion for growing

    local business. We take the time to understand

    your unique business objectives so that we

    can develop custom marketing strategies

    tailored to your customers.

    There are no cookie-cutter solutions here,

    and our account planning process creates

    integrated marketing communication

    programs that are rooted in research and

    defined by compelling creative which

    motivates your consumers to act.

    Once a program is launched we stick with

    it, constantly monitoring your campaigns

    to optimize their performance and provide

    frequent and transparent reporting.

  • Our creative team thrives on generating hardworking

    brand campaigns that hit the mark every time. Smart,

    strategic creative is just one of the ways we motivate

    consumers to take action for your business.

    11

    Unleash Our Creatives

  • 1413

    Insights,Delivered

    Weve analyzed the 85,000 campaigns weve run, and weve learned a ton

    from them. We know when, where, and how your customers are accessing

    our network, so you can make sure youre not just getting noticed youre

    getting results.

    For example, from the volume of campaigns we run in healthcare, we know that

    customers interact with healthcare ads most on Sundays and click on digital

    healthcare ads between 8 AM and noon. On top of that, 47% of healthcare ad

    clicks are within 50 miles of the advertisers location, and adults are willing to

    spend 28 minutes traveling to receive primary care. And that's just to call out

    a few points.

    Because we have these insights, ads served across our network are two to

    three times more likely to be seen and clicked on verses the Google industry

    benchmarks. That number varies by industry, and can even be much higher, as

    with healthcare our healthcare ads have a click-through rate that's 5.6 times

    higher than the Google benchmark. Plain and simple we perform better.

    Thursday mornings and evenings are the top performing day-parts.

    Consumers are 30% more likely to view and interact with ads on a mobile device.

    Where to reach customers

    Creative with a direct call-to-purchase performs 78% better.

    How to r