Media Kit 2018 - .11 Unleash Our Creatives 13 Insights, Delivered ... Smart, strategic creative
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Media Kit 2018
1 From Coast to Coast
3 National and Local
5 Our Integrated Audience
7 Research Resources
9 Our Promise
11 Unleash Our Creatives
13 Insights, Delivered
15 Leverage Our Expertise
17 The Premium Lineup
19 High Impact Digital
21 Mobile Ad Specs
23 Standard Digital Ad Specs
25 Sponsorship Opportunities
27 Weekly Content
29 Special Sections
31 Specialty Print Ads
33 Standard Print Ad Specs
35 Connect With Us
From Coast to CoastAL Montgomery
AR Mountain Home
CA Palm Springs
CO Ft. Collins
IA Des Moines
MI Battle Creek
MN St. Cloud
MT Great Falls
NJ Asbury Park
SD Sioux Falls
Reach Local HQ
UT St. George
Fond Du Lac
As of December 2017.
The heart and dedication
of a local partner,
backed by the power of
a national network.
At the USA TODAY Network, it's an obsession of ours to be the best
marketing partner you have. Last year, we delivered more than 200,000
leads and interactions for over 26,000 digital media clients, and ran more
than 85,000 integrated digital campaigns.
Community and storytelling are the core of who we are. While younger
demographics may not traditionally reach for the paper, our digital
headlines are grabbing their attention and driving traffic to our outlets
and your brand.
Partnered with ReachLocal and SweetIQ, we now have 12,000 more experts on our team, and a complete portfolio available for all of your marketing needs.
1,784,243Integrated 7-Day Print and 7-Day Digital Statewide
984,166Statewide Sunday Readers
634,897Statewide Daily Readers
Sources: Adobe Analytics, 2017 Key Metric Report (Page view, UV & Visits); AAM Q2 2017 (Daily & Sunday readers); 7-day integrated: Scarborough 2017
page views from 125 million unique visitors, with 74% on mobile
In 2017471.5 Million
Effective Buying Income Projected to Increase
Total Market Effective Buying Income
Our integrated audience is affluent and well-educated.
Own a Home
Sources: 2017 Scarborough Release 2 Nashville CBSA Claritas 2017 Pop Facts Demographic rpt: State of Tennessee
Who areUSA TODAY NETWORK TENNESSEE readers?
2.8% by 2020
39Avg. HH Income
Research & Analytics
What's Ours is Yours
PRIMARY RESEARCH STUDIES
When we align our unparalleled list of media outlets with our extensive
research and analytics tools, we have the perfect formula to find and reach
even the most elusive customers. We regularly conduct primary research
studies in our largest markets across the country in a wide range of industries,
including healthcare, finance, education and more. From there, we're able to
gather knowledge on the customer journey, local competitive environments,
and other key findings, enabling us to provide unique and proprietary
information that you cannot get anywhere else.
Adding in our wide range of secondary research tools makes our insights
power immense. These extensive research resources provide the data we need
to help you pinpoint and target audiences, convert new customers, build strong
relationships, and improve customer experiences.
In addition, we are now applying artificial intelligence to our advertisements
in order to learn from the network of ads that we run across the country. By
collecting data on the response rates of our ads, we can adjust creative and
presentation in the ads themselves in order to provide better results for you.
This unique approach aligns with our obsession with results and commitment
to always improve your ROI.
Knoxville News Sentinel
The Commercial Appeal
Clarksville Leaf Chronicle
Daily News Journal
CommunityAshland City Times
Clarksville Community Chronicle
Davidson Public Notices Zone
East Memphis Weekly
Gallatin News Examiner
Jackson Sun Neighbors
Music City Beat
Stewart Houston Times
Stewart Houston Times Shopper
Robertson County Times
USA TODAY App
Your success is important to us. When you grow, we grow.
As Tennessee's largest media and marketing
company, we have a passion for growing
local business. We take the time to understand
your unique business objectives so that we
can develop custom marketing strategies
tailored to your customers.
There are no cookie-cutter solutions here,
and our account planning process creates
integrated marketing communication
programs that are rooted in research and
defined by compelling creative which
motivates your consumers to act.
Once a program is launched we stick with
it, constantly monitoring your campaigns
to optimize their performance and provide
frequent and transparent reporting.
Our creative team thrives on generating hardworking
brand campaigns that hit the mark every time. Smart,
strategic creative is just one of the ways we motivate
consumers to take action for your business.
Unleash Our Creatives
Weve analyzed the 85,000 campaigns weve run, and weve learned a ton
from them. We know when, where, and how your customers are accessing
our network, so you can make sure youre not just getting noticed youre
For example, from the volume of campaigns we run in healthcare, we know that
customers interact with healthcare ads most on Sundays and click on digital
healthcare ads between 8 AM and noon. On top of that, 47% of healthcare ad
clicks are within 50 miles of the advertisers location, and adults are willing to
spend 28 minutes traveling to receive primary care. And that's just to call out
a few points.
Because we have these insights, ads served across our network are two to
three times more likely to be seen and clicked on verses the Google industry
benchmarks. That number varies by industry, and can even be much higher, as
with healthcare our healthcare ads have a click-through rate that's 5.6 times
higher than the Google benchmark. Plain and simple we perform better.
Thursday mornings and evenings are the top performing day-parts.
Consumers are 30% more likely to view and interact with ads on a mobile device.
Where to reach customers
Creative with a direct call-to-purchase performs 78% better.
How to r