MEDIA KIT 2017...Noi Bai Airport - VIP Lounge Da Nang Airport - VIP Lounge Singapore Airlines -...
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MEDIA KIT 2017
Transcript of MEDIA KIT 2017...Noi Bai Airport - VIP Lounge Da Nang Airport - VIP Lounge Singapore Airlines -...
MEDIA KIT2017
RUSSIA
KOREA
THAILAND
VIETNAM
MALAYSIA
CHINA
USA
MEXICO
BRAZIL
SPAIN
INDIA
TURKEY
KAZAKHSTAN
UKGERMANY
U.A.E
AUSTRALIA
SINGAPORE
For more than 30 years, this distinctive magazine has captivated ultra-affluent readers, delivering authoritative coverage of the luxury market. Each month, Robb Report Vietnam showcases prestige brands that matter most to a sophisticated readership, offering uncommon insight, elegance and style.
The magazine’s influence shines in signature issues such as Car of the Year, Best of the Best and Ultimate Gift Guide – indispensable resources that draw widespread praise and high-profile publicity for the featured products. Other editorial topics include fashion, real estate, travel, private aviation, money,
jewellery & watches, and home electronics.
Reaching the ultra-affluent around the world with editions in the
US, Russia, China, India, Spain, Brazil, UAE, Turkey, Kazakhstan,
Mexico, Korea, Singapore, Vietnam, Thailand and Malaysia.
EDITORIALCALENDARRobb Report Vietnam’s editorial content
is produced and written by an expert team of editors and international contributors who cover the luxury landscape from an insider’s point of view.
Each month, Robb Report Vietnam devotes special attention to one or two main topics.
XIN CHÀO, ENZO!Chuyên đề quảng cáo
Vol. 11 - 2015
RR50_COVER.indd 1 10/29/15 4:20 PM
ĐỈNH CAO XE CONCEPT — GIẤC MƠ SAU TAY LÁI — THỊ UY SỨC MẠNHXE HƠI
JANUARY–FEBRUARY 2017
ULTIMATE GIFT GUIDE
The Robb Report Vietnam’s Gift Guide offers a carefully curated collection of exclusive presents
and expertly answers the question: «What do you give when the sky is the limit?».
MEN’S FASHION
MARCH 2017
In this issue, Robb Report Vietnam curates a fantastic range of high fashion, leather goods and accessories from the latest
collections in Milan, Paris, London and New York. From casual to formal, these are the trends and pieces that define the season.
APRIL 2017
THEASIA ISSUE
Shining the spotlight on all things Asian. Robb Report Vietnam introduces readers to Asia’s luxury brands as well as world-
famous people whose names and talents have become the pride of this region.
THESOPHISTICATED ISSUE
Robb Report Vietnam tracks the latest trends from the high-end watch event BaselWorld.
In addition, this issue celebrates the world’s best luxury cars, from sleek exteriors and efficient drivetrains to the lushest of interiors.
MAY 2017
PROPERTYAn elaborate analysis of the latest trends and promising opportunities
on the real estate market - local and international. Showcasing the latest developments and consulting expert advice.
JUNE 2017
JULY 2017
TRAVEL & LEISURE
Robb Report Vietnam takes readers from place to place all around the globe through exotic destinations, events and experiences related to fine dining and
wines and even more.
AUGUST 2017
ETIQUETTEISSUE
In Robb Report Vietnam’ s how-to issue, our editors take readers on an epic tour of the customary codes of etiquette that will suit every occasion.
SEPTEMBER 2017
CAR OF THE YEAR
The annual Robb Report’s competition celebrates the world’s very best luxury cars - those that ignite the imagination and stoke the senses. Robb Report editors and an ensemble of invited, distinguished panelists
select the top performers.
OCTOBER 2017
GLOBALLUXURY
Robb Report Vietnam showcases products and services available from the most prestigious luxury brands around the globe
that target affluent connoisseurs seeking the very best that life has to offer.
NOVEMBER 2017
BESPOKEISSUE
The most discerning appreciate impeccably made one-of-a-kind items that are tailored to meet their fine standards.
Robb Report Vietnam gathers the brands, people and services which offer the most exquisite workmanship and the best experiences.
DECEMBER 2017
BESTOF THE BEST
Robb Report Vietnam puts together an exquisite collection comprising only the cream of the luxury crop — from the most coveted automobiles and
intricate timepieces to extraordinary jewels, the best fashion items, opulent hotels, and much more.
This issue is not about the finer things in life. It is about the finest.
EDITORIAL CALENDAR & DEADLINES
MONTH ISSUE BOOKING DEADLINE AD MATERIAL DEADLINE
January + February Ultimate Gift Guide 09 Dec 2016 16 Dec 2016
March Men’s Fashion 09 Feb 2017 16 Feb 2017
April The Asia Issue (& SIHH) 07 Mar 2017 14 Mar 2017
May The Sophisticated Issue 11 Apr 2017 18 Apr 2017
June Property 09 May 2017 16 May 2017
July Travel & Leisure 06 Jun 2017 13 Jun 2017
August Etiquette Issue 11 Jul 2017 18 Jul 2017
September Car of the Year 08 Aug 2017 15 Aug 2017
October Global Luxury 05 Sept 2017 12 Sept 2017
November Bespoke Issue 10 Oct 2017 17 Oct 2017
December Best of the Best 07 Nov 2017 14 Nov 2017
Standard Chartered BankCitibankMB Bank
Maritime Bank
VietcombankVietinbank
TienphongbankSacombank
Top Management,Professionals,
Company Owners(eg, CEOs, GMs, MDs)
Porsche
BMW
Hermes
Dior
Vertu
Property Investors
Noi Bai Airport - VIP LoungeDa Nang Airport - VIP Lounge
Singapore Airlines - Sales Office at 29 Le Duan Thai Airways - Sales Office at 29 Le Duan
P R I N T RUN1 2 ,0 0 0 copies
C I RC U L AT ION6 0 , 0 0 0 p e ople
F R E Q U E NC Y1 2 issues per year
MON T H LY D I S T R I B U T IONWe do not work blindly, we know exactly who our readers are and where to reach them.
Annual subscription price (VND)
250,000
copies via 8 leading banks in Vietnam. VIP clients and Private and Priority banking
clients are subscribed to Robb Report Vietnam on an annual basis and receive their copies directly
from their trusted bank.
5.500copies via first-class and business-class lounges
at Airport.
copies viatop spenders of
copies via editorial subscriptions
1,500 1,150 1,500
DISTRIBUTION
Ba Na Hills Golf ClubDalat Palace Golf Club
Danang Golf ClubDong Nai Golf Club
Laguna Lang Co Golf ClubLong Bien Golf CourseLong Thanh Golf Club
Montgomerie LinksOcean Dunes Phan Thiet
Sea Links Golf & Country Club
Song Be Golf ResortTrang An Golf &
Country ClubTwin Doves Golf Club
Van Tri Golf ClubVietnam Golf & Country Clubs
Vung Tau Paradise Golf Club
AmanơiAn Lam Ninh Van BayAn Lam Saigon River
Caravelle SaigonCharm CharmDaewoo HanoiDiamond Island
Four Seasons Nam HaiHilton Hanoi Opera
InterContinental Hanoi InterContinental Danang
InterContinental Nha Trang
Intercontinental SaigonJW Marriott Hanoi
La Veranda Phu QuocLe Méridien Saigon
Lotte HanoiMelia Hanoi
MGallery Saigon, HanoiMovenpick Hanoi
Novotel Suites Hanoi
Pan Pacific HanoiPark Hyatt SaigonPullman Ha NoiPullman Saigon
Vinhomes Residence Vinpearl Phu Quoc
Sheraton Hanoi, SaigonSix Senses Ninh Van Bay
Six Senses Con DaoSofitel Da Lat
Sofitel Legend Metropole Hanoi
Sofitel SaigonTajmaSago
The Anam Resort Nha Trang
The Grand Ho Tram StripVertu Shop - HanoiVertu Shop - Tphcm
AudiBMW
PorscheLexus
Maserati Mercedes-Benz
Rolls-Royce
FV MedicalCente
City International Hospital
Medical
Automotive Showrooms
Readers from Britain, France, India,Spain and Singapore
150copies via selected five-star Hotels, Resorts,
Coffee shops, Restaurants, Spa and Gyms
1,550 650copies via golf clubs
in Vietnamcopies via international
direct mail and miscellaneous
DISTRIBUTION
54%38%
H I G H - N E T- WO R T H S U B S C R I B E R SRobb Report subscribers are well-educated, ultra-affluent leaders.
The typical Robb Report readers are*:
70%Male
30%Female
Average Age35 to 44
47%24%
20%
35 to 44
45 to 54
25 to 34
85%
CAR OWNERSHIP(BMW, Mercedes-Benz, Porsche, Lexus, Audi, Land Rover)
Yes
PROPERTY OWNERSHIP
Condominium Landed Property
14%
32%
17%
37%
INVESTORS OF PROPERTY & HOSPITALITY
CHAIRMEN, GENERAL MANAGERS, DIRECTORS
B.O.D. OF STATE-OWNED COMPANIES
LUXURY CONSUMERS & GOLFERS
For many premium and luxury advertisers looking to market their products and services to their target audience, Robb Report Vietnam is one of the
most trusted and effective marketing tools.
A DEDICATED, INVOLVED READERSHIP
DEMOGRAPHICS
How often do you go on holiday?
1-2 times a year 3-4 times a year
How often do you dine at fine-dining restaurants?
Once a week
How often do you read Robb Report Vietnam?
Every issue12 times a year
6-11times a year
< 6times a year
32% 24% 28%
Approximately what percentage of an issue do you read or look through?
The whole issue
50% of an issue
70% of an issue
Have you purchased a product or service that has been advertised
in Robb Report Vietnam?
No68%
Yes32%
To find out about the latest products/services
To buy the featured products/services
Why do you want to read Robb Report Vietnam? Which of the following topics interest you the most?
Watches
Real EstateJewellery
FashionCars
Travel
31%
48%
33%
19%
45%
59%
65% 38%
43% 36%
49%72%
69%
62%
READER PSYCHOGRAPHICS
RATES 2017
POSITION RATES
SPRE
ADS
SING
LE P
AGES
ALL RATES IN VND, not including VAT
Double pages spread 147,520,000
Reverse cover gate fold 231,040,000
1st spread 231,040,000
From 2nd to 7th spread 181,360,000
Editor/Masthead spread 168,880,000
TOC/TOC spread 168,880,000
Spread 1st third 158,240,000
Spread 1st half 152,880,000
POSITION RATES Single page 81,760,000
Back cover 231,040,000
3rd cover 113,760,000
Editor/Masthead/TOC/Contributors/Publisher’s note 113,760,000
Single 1st third 106,640,000
Single 1st half 87,120,000
1/2 page 52,480,000
1/3 page 40,880,000
ADVERTISERS
Tel: +84 835 149 527 – Fax: +84 835 149 187
CONTACTSFOR ENQUIRIES ABOUT ROBB REPORT VIETNAM
PLEASE CONTACT:
ADVERTISING SALESEDITORIAL MARKETINGNGUYEN THI MINH HOAI
Sales [email protected]
LAM DANG CAM THAO Managing Editor
HO PHAM BAO TRAN Marketing Manager
NGUYEN THI THUY TIEN Digital Editor
THAI THANH GIANG Digital Marketing Manager [email protected]
