MEDIA KIT 2017 - Kootenay Rockies Tourism · RVwest MEDIA KIT 2017 - page 6 OVER 16 YEARS OF...
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Transcript of MEDIA KIT 2017 - Kootenay Rockies Tourism · RVwest MEDIA KIT 2017 - page 6 OVER 16 YEARS OF...
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OUR READERS:“I saw a copy of RVwest Agritourism on the counter -what a great magazine! Congratulations to all on your15th Anniversary.” — Liz
MEDIA KIT 2017
OVER 16 YEARS OF PUBLISHING - RVwest MAGAZINE
KEITH G. POWELL, PublisherRVwest Magazine
We are excited to publish RVwest magazine for over sixteen years. This important milestone speaks well to the pow-erful connection RVwest has made with avid RVers. With every issue we continue to receive positive feedback fromour readers. RVwest is unique in its field as we report on and delve into the issues and synergies of the increasinglypopular RV lifestyle.
Talking about synergies, we recognize that many of our advertising clients recognize the value of reaching out toavid RVers both online and in the print magazine, greatly maximizing their reach into the RV community.
We will develop informative articles on the people, destinations and lifestyle of RVers with an expanded focus onhow to maximaze the RV experience.
Our commitment to youTo provide the most direct mail distribution of any RV magazine in Western Canada, RVwest is directly mailed to ac-tive RVers who have requested RVwest magazine. No unsold copies. Direct mail to RVers means never having to ac-count for unsold newsstand or unread pick-up location copies.
More readers per issue Comparing survey results head-to-head, RVwest comes out on top with 3 average readers per issue—that’s morethan our closest competitors.
RVwest will continue to offer a highly targeted, direct-mail distribution system to most effectively utilize your mar-keting investment. Our advertisers will reach readers throughout Western Canada.
Partnerships reach more RVersWe are the exclusive partner with the RVDA of Alberta at their trade shows in Calgary and Edmonton. We also at-tend the shows in Abbotsford, Chilliwack and Penticton. RVwest is direct mailed to the show attendees. This is oneway we increase our RVer-only distribution list—and give you access to the strongest RV market available.
Maximize your budget and ensure your message is being read by 90,000 avid RVers.
Remember, the readers of RVwest, our related website (www.rvwest.com) and our monthly e-Newsletter are not justany readers. They’re avid and dedicated RVers with tremendous buying power. With our exclusive and highly tar-geted distribution list we get your important message into the hands of readers who really count.
So put the power of subscription-based direct mail marketing to use and draw on the reach and power of RVwest’stotal media package in print, online and via e-Newsletter.
MEDIA KIT 2017OVER 16 YEARS OF PUBLISHING - RVwest MAGAZINE
RVwest MEDIA KIT 2017 - page 2
ENHANCE YOUR IMPACT
RVwest Social Media
31,632social media annualengagement
RVwest Magazine
360,000readers annually
Total Annual Market Impact = 976,748 — this includes print (360,000), digital & social media (616,748)
THE FROM
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PrinteMagazine eNewsletterwebsite
RVwest eNewsletters
99,120subcribers annually
RVwest Website
429,808page views
RVwest Digital Magazine
56,188page views
MAXIMIZE YOUR CAMPAIGN BY BUNDLINGBuild an integrated marketing campaign. When you include more platforms, audience reach and
effectiveness increases and investment decreases.
3763
360,000 annual industry readers
TOTAL PRINT COVERAGE
616,748 annual industry readersIncrease your total marketing impact by including ourWebsite, monthly eNewsletter, and our Social Mediainvolvement.
TOTAL DIGITAL COVERAGE %%
page 3 - RVwest MEDIA KIT 2017
MEDIA KIT 2017OVER 16 YEARS OF PUBLISHING - RVwest MAGAZINE
OUR READERS,YOUR CUSTOMERSKey decison makers in Western Canada and Western United States.
There are as many types of RVers as there are RV units,and RVwest magazine takes a look at the world of RVingfrom many different perspectives.
We highlight destinations throughout Western Canadaand the western United States—introducing the reader tofun activities, interesting historical sites, local arts and cul-ture, and idyllic parks—as well as products, events andmore.
Avid RVers share their stories, tips and adventures fromtheir most memorable trips. No other brand reaches asmany western Canadian RVers.
/////////////////////////////////////////////////////////////////
TARGET 360,000 industry readers
This information was compiled from our RVwest survey results. Not all participants answered every question—in such cases percentages were calculated individually to ensure accuracy.
Resorts, attractions and tourism:
Our readers spent
$290 Millionon RV vacations last year
Less than $500
$500 - $1,000
$1,000 - $1,500
$1,500 - $2,000
$2,000 +
Spending on the road (in hundreds of dollars per week RVing)
Less than 2
2 - 8
8 - 12
12+
8%
39%
19%
34%
Time RVing (weeks per year)
90,000readers per issue
Did RVwest help you plan a trip?
61%answered yes
54,900per issue plan trips because of RVwest
Do you golf?
31%answered yes
27,900readers of RVwest like to golf
What is your age?
60+
35 - 60
82%
18%
48%plan to buy a new RV
52%plan to buy a pre-owned RV
54,900 x $664 (average spent per week) x 7.99(average number of weeks RVing) = $291,264,264
34%
55%
6%
4%
1%
Dealers and manufacturers:
21,600RVwest readers plan to purchase an RV in the next 18 months.
45,000 RVwest readers plan to replace their tow vehicle in the next twoyears. 45,000 x $45,000 (average cost of new tow vehicle) =$2,025,000,000.
Over $2 billion Truck/SUV buying power
$78,356annual household income
RVwest MEDIA KIT 2017 - page 4
MEDIA KIT 2017OVER 16 YEARS OF PUBLISHING - RVwest MAGAZINE
DISTRIBUTIONWith our exclusive distribution list your messagegets into the hands of the readers who count.
REACH THE BROADEST CROSS-SECTION OFKEY INDUSTRY DECISON MAKERS
Market with Western Canada and Western United States’ business-to-consumer magazine, and harness direct mailpower.
Yearly trackable page views (captured in 12 months) ......429,808
eNewsletter subscribers—monthly ......8,260Audience per year (2016) ................99,120• Continually increased subscribers• Only sent to willing subscribers
WEBSITE USAGE
eNEWSLETTER
Social Media 2016 engaged followers...............31,632Yearly trackable page views....................56,188
DIGITAL MAGAZINE & SOCIAL MEDIA
Products:
Our readers spent
$416 Millionon RV accessories
$771.51Average amount RVwest readers spendon products and accessories per season.
///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Magazine Distribution
Direct mailcopies
Officecopies150
Direct mail copies . . . . . . . . . . . . . . . . . 27,524Targeted distribution RV resorts, campgrounds, RV dealers, info centres and BCAA/AMA/AAA . . . .1,630Promo distribution (office copies) . . . . . 150Trade show . . . . . . . . . . . . . . . . . . . . . . . . . . . .696Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30,000
27,524
TradeShow696
Targeteddistribution1,630
Magazine Readership
Annual audience . . . . . . . . . . . . . . . . . 360,000Minimum copies per issue . . . . . . . . . .30,0004 issues annually . . . . . . . . . 120,000 (copies)Average readers per copy (survey data) . . .3Total readers per issue . . . . . . . . . . . . . .90,000Number of readers annually . . . . . .360,000
Magazine Calendar
Spring: Season Opener & Dealer DirectorySummer:Best of Summer Attractions - Festivals & Events
Fall:Winter Visitor Destination PlannerWinter: Trade Show Edition & Destination Preview
FOUR ISSUES COVER THE ENTIRE YEAR
page 5 - RVwest MEDIA KIT 2017
MEDIA KIT 2017OVER 16 YEARS OF PUBLISHING - RVwest MAGAZINE
42,300Winter visitors per issue
REACH
RVwest MEDIA KIT 2017 - page 6
MEDIA KIT 2017OVER 16 YEARS OF PUBLISHING - RVwest MAGAZINE
RATE CARDCutomize your Printernet Packages
• There is a 15% surcharge on all shared ads.
PRINT RATES
Inside cover $4,758 $5,023 $5,287
Back cover $5,379 $5,678 $5,977
1/12 page $597 $634 $686
1/9 page $748 $795 $860
1/6 page $1,052 $1,119 $1,210
1/4 page $1,473 $1,567 $1,694
1/3 page $1,824 $1,940 $2,097
1/2 page $2,526 $2,686 $2,903
2/3 page $3,087 $3,282 $3,548
Full page $4,200 $4,466 $4,828
4x rate per issue 1x rate per issue2x rate per issue
PRINT ADS REQUIREMENTS:
❏ QuarkXpress 9.0Mac & PC.All fonts and graphics must be included.
❏ Adobe Illustrator CS5 or earlier. Make sureall fonts are turned into outlines.
❏ PDF files PLEASE SEND ALL ADS IN THISFORMAT. All PDFs must be CMYK with fontsembedded or turned into outlines. If usingcrop marks place them at least 1/4” awayfrom the actual ad copy. DO NOT SEND ADSAS TIF OR JPEG FILES.
❏ EPS files Convert type to outlines and useprocess CMYK for any colours. We prefer thatlogos be sent as EPS files.
❏ Tif and high quality jpeg files DO NOTSEND ADS AS TIF or JPEG FILES - send ashigh resolution PDF files with fonts embed-ded or made into outlines. All pictures andgraphics should be 300 dpi.
PICTURES & LOGOS REQUIREMENTS:
For pictures & logos to be useable quality theymust be sent to us at 300 dpi.
• All EPS and PDF files are to be CMYKwith fontsembedded or turned into outlines• Please send all ads as PDF files that come apartin case we need to make any changes.• All ads should be checked to be sure spelling iscorrect BEFORE being sent to us.
PLEASE NOTE BEFORE SENDING A FILE:
If you have a file that is too large to email (over 25MB) please contact your sales consultant and they willsend you a link; please attach your file to that link andsend it back to us.
FILES THAT ARE TOO LARGE TO EMAIL:
Full page 7" x 9-13/16" 8 -3/4" x 11-1/4"2/3 pg vertical 4-9/16" x 9-1/2" N/A1/2 pg horizontal 7" x 4-5/8" N/A1/2 pg vertical 4-9/16" x 7" N/A1/3 pg horizontal 4-9/16" x 4-5/8" N/A 1/3 pg vertical 2-1/4" x 9-1/2" N/A1/3 pg banner 7" x 3" N/A1/4 pg horizontal 4-9/16" x 3-1/2" N/A1/4 pg vertical 2-1/4" x 7" N/A1/4 pg banner 7" x 2-1/4" N/A1/6 pg horizontal 4-9/16" x 2-1/4" N/A1/6 pg vertical 2-1/4" x 4-5/8" N/A1/9 pg 2-1/4" x 3" N/A 1/12 pg 2-1/4" x 2-1/4" N/A
Image Size Bleed SizeWidth x Depth Width x DepthDimensions
2/3 page
1/2 page horizontal
1/2 page vertical
1/3 page horizontal
1/3page vert
1/3 page banner
1/4 page banner
1/4 page horizontal
1/4page vert 1/6
page vert
1/6 page horizontal
1/91/12
Print ad sizes:
View the most recent issues of RVwest magazine online.www.RVwest.com/emagazine
Full page
Magazine size 8-1/4" x 10-3/4"
MEDIA KIT 2017OVER 16 YEARS OF PUBLISHING - RVwest MAGAZINE
page 7 - RVwest MEDIA KIT 2017
eNEWSLETTER RATESMonthy rate wih ad
in magazineMonthy rate wih No ad
in magazine
WEB RATESRate with
4 ads in magazine
Platinum $1,044 $1,424 $1,709 $1,899
Gold $880 $1,200 $1,439 $1,599
Silver $716 $974 $1,169 $1,299
Business page $799 $849 $899 $999
Rate with 2 ads in magazine
Rate with 1 ad in magazine
Rate with No ad in magazine
Sidekick (300 x 600 pixels) $800 $898Bigbox (300 x 250 pixels) $400 $449
Leaderboard (728 x 90 pixels) $400 $449
Key Contact Listing $299 $299
PLATINUM(50,000 impressions)
GOLD(40,000 impressions)
SILVER(30,000 impressions)
PROMOTED CONTENTPACKAGES
(20,000 impressions)
Package size ✓ Billboard✓ Mobile Banner✓ Sidekick✓ Big Box✓ Key Promoted Listing✓ Quicklink
✖ Billboard✖ Mobile Banner✓ Sidekick✓ Big Box✓ Key Promoted Listing✓ Quicklink
✓ Photo gallery and business at a glancecontact information
✓ Main business pagewrite-up (100-200words)
✓ Google map, socialmedia links and videos
✓ Key Promoted Listing✓ Quicklink
✖ Billboard✖ Mobile Banner✖ Sidekick✓ Big Box✓ Key Promoted Listing✓ Quicklink
Billboard (970 x 250 pixels) Big, bold and visible at the top of all desktop and tabletpages.
Highly Visible Banner Ads
Sidekick (300 x 600 pixels) The largest size banner ad is visible at the right side of alldesktop and tablet pages.
Big Box (300 x 250 pixels) Mobile friendly banner ad runs in-stream on both desktopand mobile pages.
Mobile Banner (320 x 50 pixels) Mobile friendly banner ad runs at the top of all mo-bile pages.
Highly Actionable Text Ads
Key Promoted Listing This click-friendly image snippet shows up in-stream on alldesktop and mobile pages.200 x 200 image, 40 character title, 160 character description and promoted link.
QuickLink Short and to the point. This text listing shows up on all desktop and mobile pages.40 character title and promoted link.
WEB ADS REQUIREMENTS:
❏ Gif and jpeg files - All pictures and graphics should be 72 dpi or higher.
❏ Adobe Firework CS5 or earlier. Make sure all fonts are included.
❏ PDF files - All PDFs must have fonts embedded or turned into outlines.
SidekickBillboardBig BoxKey Promoted ListingMobile banner
300px x 600px970px x 250px300px x 250px200px x 200px320px x 50px
Packaged web pricing is only available with a print ad.
Web ad sizes:
AMIE [email protected](250) 426-7253 Ext. 271
Sales Representative
Contact your sales representative for more information on advertising opportunities
Suite 100, 100 - 7 Ave. S., Cranbrook, BC V1C 2J4 Phone (250) 426-7253 • Fax (250) 426-4125Toll Free 1-800-663-8555 • Email: [email protected]
www.RVwest.com
OVER 16 YEARS OF PUBLISHING - RVwest MAGAZINE
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STEPHEN [email protected](250) 426-7253 Ext. 275
Sales Representative
