Media Kit 2017 · 14 Music Lovers Movie-Goers Social Drinkers Sports Enthusiasts Gaming & Trivia...
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Media Kit 2017
Transcript of Media Kit 2017 · 14 Music Lovers Movie-Goers Social Drinkers Sports Enthusiasts Gaming & Trivia...
Media Kit 2017
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Imagine a party without music…
Powering music and your message in social
settings across 54K screens.
Music creates positive moments
Music connects us with friends
Music enhances our experience
Share a song, Share your message
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Connect with consumers at the right moment - when they’re in a positive, social, & purchasing state of mind! Leverage the power of music and our vast network to reach consumers at scale and in a 1 to many relationship.
Capture Consumers at Their Peak ‘Moment Of Influence’
Source: Nielsen 2015, TouchTunes Media 2015
v
v
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Mobile 3.0 App Launch A sleeker, smarter, and more
user-friendly experience
Social TV
First TouchTunes Digital Jukebox ‘98
First Launch of TouchTunes Mobile App ‘10
TouchTunes Media connected Ecosystem Interactive jukebox, mobile, proximity & Social TV
‘15
‘16
Virtuo: The First Smart Jukebox ‘11
Playdium: Second Gen Smart Jukebox ‘14
TouchTunes consistently leads the industry in innovation
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We are the digital jukebox leader, with presence in more than 65,000 venues in North America; Reaching a total of 37M+ monthly unique viewers
54,000+
~12,250 ~36,500
Highly Scaleable
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Our North American Footprint
*Please note: # of locations will vary and subject to change.
NORTH WEST 8%
5,150
SOUTH WEST 4%
2,900
SOUTH CENTRAL 12%
8,000
MID WEST 22%
14,200
NORTH EAST 10%
6,300
SOUTH EAST 11%
7,150
MID ATLANTIC 14%
9,350
LAKES 12%
7,700
CANADA 5%
3,200
NATIONAL ACCOUNTS
2% 1,600
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Video Interactive
Display
Leveraging Location & Content To Reach Consumers
LOCATION CONTEXT CONTENT ENGAGEMENT
Using location relevancy to target
consumers
Providing context through localized promotions and
engaging content
Pushing relevant content in the form of
video, branded experiences, real-time updates, promotional
offers, & more
Engage patrons through video,
mobile, and incentivized messaging
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56% MALE
44% FEMALE
Core Audience
Reaching a Millennial audience in a social environment and buying mindset
SWEET SPOT
69% 21-49 135 Index vs. U.S. Population
33% 21-34 131 Index vs. U.S. Population
1/3 are African American, Hispanic, or Asian
$72,110 Median Household Income
47% HHI $75,000+ 121 Index
29% HHI $100,000+ 126 Index
DEEP POCKETS
Music, The Ultimate Social Enhancer
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Songs played annually on TouchTunes
Are like to try a brand/product if endorsed by an artist
Listen to 4-7+ hours of music a day
Attend Music concerts, with 57% going online to find music
Are likely to recommend new music & products to their friends
1B
61%
3/5
40%
48%
Source: 2015 TouchTunes Media Consumer Surveys
Unmatched Impact & Reach
6-8 Minutes per average
Jukebox session
38M Monthly unique
visitors
2-3 People at the
Jukebox at the same time
17K+ Proximity-enabled
venues
9/10 Notice our
screens
2 HRS Average time spent in venue
Source: Nielsen April 2016, Datalogix 2014, TouchTunes Media 2015 10 10
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MUSIC GENRE
Available across all 210 DMAs in the U.S.
Target by music genres including Rock, Country,
Hip Hop and Latin
LAT/LONG & DAYPART
VENUE TYPE
Ability to target by zip code, lat/long and
daypart
Pubs, sports bars, casual dining, family
entertainment centers
NATIONAL 65,000 social venues nationwide
LANGUAGE Available in
English and Spanish
NATIONAL REACH WITH HYPER-LOCAL TARGETING National Reach With Hyper-local Targeting
Peak Socializing Periods
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Holidays with Highest Music Plays in 2015
Daily Avg
Audience Composition
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Music Lovers
Movie-Goers
Social Drinkers
Sports Enthusiasts
Gaming & Trivia
Online Daters
Types of Audiences
41%
3+
1/2
126
73%
3/5
Nearly half watch movies 1x per month
Consume 11x or more drinks per week
Go out 3x or more a week
Index as sports fans; over ½ watch sports in bars
Love to play lottery
Are active music listeners, listening to 4-7+ hours of music a day
Source: Nielsen 2015, Datalogix 2014, TouchTunes Media Consumer Surveys 2015
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Reaching A Highly Coveted Audience Of Spenders
Source: Nielsen 2015, Datalogix 2014, TouchTunes Media Consumer Surveys 2015
$75-100K avg. household
income
3 / 4 between 21-34
1 / 4 more likely to play
casino games
128 index as heavy /
super buyer
1 / 4 more likely to make
purchases online
124 index as online buyers
1.4x likely to spend on gifts
3 / 5 spend $20 a night per
week on alcohol
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194
68%
72%
Index age 18-40 mobile users
1/2 More than half of our audience purchased a smartphone within the last year
Would recommend their current mobile service provider to friends & family
Spend from $100-$200 on their smartphone
Heavy Mobile Users
Source: Nielsen 2015, Datalogix 2014, TouchTunes Media Consumer Surveys 2015
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505
345
250
84 77 62 0
200
400
600
800
TouchTunesMedia
Adspace MallNetworks
AdspaceCommon Area
MTA on the Go Zoom Media Captivate
Gro
ss M
inu
te V
ideo
Imp
ress
ions
(M
illio
ns)
Total Gross Average Minute Impressions (P21-49 Millions)
#1 Leading The Pack in Digital Out-Of-Home
TouchTunes Media delivers the most impressions amongst P21-49; Total of 505M+ Gross Minute Video Impressions (April to June 2016)
Source: Nielsen Place-Based Video Study (April to June 2016)
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Nielsen 4th Screen Audience Report (Monthly)
Source: Nielsen Place-Based Video Study 2016
RANK NETWORK P18+ P18-49 P21-49
1 TouchTunes Media 786,709,675 505,695,409 504,582,244
2 Adspace Mall Networks 527,734,023 401,749,641 345,051,622
3 Adspace Common Area 380,253,714 281,853,388 249,886,690
4 MTA on the Go 124,741,313 93,352,169 83,598,290
5 Zoom Fitness 134,644,930 74.327,430 77,151,249
6 Intersection Transit
Network 79,868,504 63,466,990 56,088,975
7 Captivate 78,172,984 62,781,744 62,274,007
8 CNN Airport 27,011,995 16,373,348 15,945,588
9 Verifone at the Pump 74,647,552 54,351,835 49,736,475
10 Best Buy 18,292,126 13,426,417 12,139,439
Gross Minute Video Impressions Nationwide at 6 Spots/Hour Across 28x Days (April-June 2016); delivering the Highest Impressions Across All Core Demos.
Capabilities
Our Network Ability to create various interactive
experiences leveraging our digital screens,
mobile and geo-fencing technologies, and
in-venue loyalty program.
6M+ Downloads
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54K+ Digital Screens
35K+ In-Venue
Brand Ambassadors
20K+ Beacons Precision targeting & geo-fencing capabilities
650K Active Monthly Unique Users
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*Please note: mock-ups are for illustrative purposes only and subject to change.
Source: Nielsen Place Based Video Study 2015/16
High Impact Video
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*All mocks are for illustrative purposes only and subject to change and approval.
Leverage our high impact video to generate millions of impressions and maximum exposure for your brand campaign.
Our video loop runs when people are not searching for music, ensuring your content and messaging is top of mind.
Supports :15 and :30 video and static ads
Clickable to a custom branded experience such as a game, trivia, sweepstakes, and more!
Dynamic Capabilities
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HOMEPAGE
Consumers are greeted with a leaderboard banner displayed on the homepage of the music search experience.
SEARCH MODE
An additional display banner is searched when a user searches for an artist or song. END OF SESSION
Served at the end of a consumer’s play session, putting your brand front and center at this key touch point.
100% Viewability
IAB display banners are triggered once a consumer touches the screen to search for music & are served through the entire search experience.
Music Search Experience
*All mocks are for illustrative purposes only and subject to change and approval.
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728 x 90
300 x 250
740 x 510
295 x 102
Custom Playlists & Flash Experiences
Genre, Patron, and Venue Mood Targeting
Branded Background Skins
Sponsored Free Play
Interactive Branded Destinations
Gaming & Trivia
Sweepstakes & Data Capture
Custom PhotoBooth
CUSTOM EXPERIENCES MUSIC SPONSORSHIP IAB STANDARD BANNERS
Native Experiences
*All mocks are for illustrative purposes only and subject to change and approval.
DRINK OF THE WEEK
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Interactive & Content Features
CUSTOM EXPERIENCES
From music festival maps, artist profile pages, gift guides, cocktail recipes, you name it, we
can build it!
LOCALIZED TRANSIT
Dynamic display of real-time, localized transit info
DYNAMIC CONTENT
Align your brand with real-time, localized content; from sports scores to lottery jackpots
CUSTOM INTERACTIONS
Interactive flash experience consisting of branded content, games, playlists, data
captures, etc.
GEO-TARGETING
Drive traffic to retail locations within a designated proximity of the venue
COUNTDOWN MODE
Real-time clock driving promotion around a major event, announcement, movie premieres, show tune-in, and more!
*All mocks are for illustrative purposes only and subject to change and approval.
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Music-First Design – The new app’s modern, intuitive design puts focus on the music and makes it easier and faster to find and play your favorite song Personalized User Experience – The app combines your play preferences and history with the location’s vibe to create a personalized experience that’s just right for you Improved Usability – Simple, intuitive, and easier to use platform so you can find your music fast! The new app is packed with additional features like streamlined onboarding, additional payment methods, easy access to helpdesk, Spanish language support, rewards, and more! 3rd Party Music Integration – Play songs from your Spotify playlists while in-venue!
Connect your brand with key in-bar decision makers by integrating into the new TouchTunes’ state of the art app.
New! TouchTunes Mobile App
Mobile Reach
6M+ app downloads
650K+ active monthly
mobile users
17K+ Proximity-enabled
locations nationwide
174M+ total mobile plays YTD, with 15M average monthly plays
123M+ impressions generated from past campaigns
30% of total music sales driven from mobile
*TouchTunes Mobile Data. 26
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Mobile Branded Experiences
*Available in Q4’16 within new TouchTunes app. For illustrative purposes only. Subject to change.
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From either the check-in venue screen or music search homepage, your brand can reward consumers with free credits and other prizes through our promotional overlay unit. This unit is clickable to an in-app web browsing experience.
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Drive scale through our mobile network of publishers by leveraging location to identify and influence consumers’ behaviors
Mobile Audience Extension
Reach the right people in real places in real-time
Optimized geo-fencing technology & location precision targeting
Monthly Data Verification
Re-targeting Capability of Audience Segments (e.g. Beer and Spirits enthusiasts)
Drive in store traffic and sales
Monthly Ad Impressions
300M Unique Monthly Users Reached
100M Unique Points
of Interest
30K+ Apps
300B
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Brand Evangelists On-Premise
TouchTunes bar rewards program is an exclusive
loyalty program dedicated to bar management &
staff.
Bar Staff distributes free music credits to best consumers via table tents, coasters, & cards
Sponsorship of music credits can be branded with your creative and messaging
Active Facebook group: direct messaging opportunities
17K Venues &
Growing
35K Bar Staff
60K Proj. in 2017
*Bar Rewards commitments subject to change and pending approval
Seasonal Opportunities
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Seasonal Sponsorships
*Subject to change pending TouchTunes Media approval. Pending exclusive rights to specific events.
SPORTS MUSIC HOLIDAYS
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Working With The Best Partners
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Measurement & Tracking
SERVING & TRACKING 1ST PARTY DATA CUSTOM RESEARCH
• Digital ad serving
• 3rd party tags
• Music, Engagement
• Juke Surveys
• Bar Rewards Surveys
• Proximity Data
• Brand effectiveness
studies
• Brand consumption by
venue
