Media Kit 2016

Company Fast FactsEstablished 1973 in Halifax, NS by current CEO Madan Kapahi

Company Privately owned, based out of Halifax, NS

CEO Madan Kapahi

COO Raj Kapahi

Mission Statement wicker emporium turns customersinto decorators and houses into homes.

Guiding values

• Exceptional customer service• Energy and enthusiasm• Economical and environmentally friendly living

Products

• Seating and ottomans• Tables• Storage and shelving• Baskets and trunks• Windows and pillows• Quilts and throws• Rugs• Accessories and decor• Mirrors and wall art• Lighting• Accent flowers

Canadian Stores

• Ontario: 7• New Brunswick: 4• Nova Scotia: 10• Prince Edward Island: 1• Newfoundland: 2

Website wickeremporium.ca

At wicker emporium, we

believe that all you need is a

little inspiration to make

any place feel like home. We

provide that inspiration.

Around here, we're

constantly improving and

updating our product lines,

stores and customer service.

We aim to add originality,

excitement and value to our

customers’ shopping

experiences and their

decor visions.

HistoryBorn in India, Madan came to Eastern Canada in 1967 to pursue a career in law. But once Madan and his wife began settling into their new home in Halifax, they realized the high-quality wicker and basketry they desired for their home was

nowhere to be found. Madan found himself longing for traditional wicker furniture to make his new home feel more like home.

Madan had a family to support, and so he started teaching English while completing business courses at Dalhousie University. When he eventually opened his first store at the Scotia Square Mall in Halifax, Madan started travelling back and forth to Asia for business.

He soon found that unique, stylish wicker furniture could easily be

brought back to Canada. This discovery opened up a new world of opportunity for Madan and his family: they soon began travelling back and forth to India more often, bringing unique touches of Asia back to Eastern Canada in the form of a new livelihood. The family’s new business venture also allowed them to keep in touch with their family and culture.

The first wicker emporium opened in Halifax in 1972, and since then the business has grown into a successful family operation. Currently wicker emporium has 150 employees and twenty-three stores in Atlantic Canada and Ontario, along with a Canada wide shipping channel offering home delivery across the country from the online store.

For over forty years, wicker emporium has been sourcing handcrafted, unique products from all over the world, including India, China, Indonesia, Vietnam and other parts of Asia. Over the years, the company’s product line has expanded to include solid wood furniture, home accessories, cushions, pillows, throws, baskets, lighting, rugs and other home decor items. Despite these changes, the goal has always remained the same: to provide a touch of exoticism to Canadian homes, and allowing people to express their inner designer.

The goal has

always remained the same:

to provide a touch of exoticism to

Canadian homes, allowing people to

express their inner designer.

To make you .

“

“

“

wicker emporium is a privately-owned family business, operating for the past 44 years. wicker emporium currently employs 150 people, from store level, to warehouse, to head office staff.

I opened the first wicker emporium store in 1972 to support my family. It also gave me a chance to build friendships and business relationships with people all over the world. I’m very thankful to our millions of customers, our core team, our store sales teams, and our overseas suppliers for the opportunity to share my culture and creativity with Eastern Canada.” ~ Madan Kapahi, CEO and president

Our team is dedicated to hunting down the best products at the best prices for our customers. We travel far and wide to find new styles, fashions, and trends.

Working with wicker emporium is an adventure. I have an amazing and talented team, and I’m fortunate enough to travel all over the world sourcing great products at the best prices. My travels have taken me to some wonderful parts of the world, and they’ve allowed me to meet amazing people from all over.” ~ Raj Kapahi, COO

At wicker emporium, we handpick our furniture and home decor from suppliers around the world. This direct relationship with our products inspires passionate employees who are as excited about home decor as our clients are.

I have always loved handmade, handcrafted products. I have always appreciated art and creativity. Working for wicker emporium inspires me to come up with new ideas and designs to fuel my passions, and to create unforgettable impressions on people.” ~ Priyanka Kapahi, Marketing Director

Who we are

The first wicker emporium opened in Halifax in 1972.

Since then, the business has grown into a

successful family operation.

In �e community wicker emporium is dedicated to serving the community. We’re grateful for the support we’ve received over the years and we want to give back to those who need it.

The brand has helped various charities over the years but it’s been recently that the organization has taken a very attentive approach to how they give back.

In 2015, wicker emporium estimates that they gave $10,000 back to the community though charitable efforts. The team says it’ll strive to increase their 2015 total by 10% next year and 50% by 2020. To do that, wicker emporium has numerous events and promotions planned to achieve their give-back goals.

“We want to make a difference, at wicker emporium we’re all committed to helping others.” – Priyanka Kapahi

Creating thoughtful partnerships is just one of wicker emporium’s objectives over the next five years. The brand hopes to work together within its communities to achieve great things. Some of wicker emporium’s partners include:

Re-Store, Habitat for Humanity Nova Scotia Since 2009, wicker emporium has been donating slightly damaged products for Re-Store to sell with proceeds going to Habitat for Humanity, Nova Scotia. To date, wicker emporium has donated $126,200.00.

Mental Health Foundation of Nova ScotiaFor the last few years, wicker emporium has participated in the Forest of Trees event. This year wicker emporiums’ “Hearts Aglow” tree was auctioned for $700.00.

Shelter Nova ScotiaOn December 14th, 2015 wicker emporium held their first ever donation day to raise awareness and collection donations for Shelter Nova Scotia. During the one day every over $500 in gift cards, and numerous boxes of donation items were collected and later donated to Shelter Nova Scotia.

wicker emporium looks forward to growing their impact in years to come.

For all media inquiries, please contact

Priyanka Kapahi Marketing Director wicker emporium

t (902) 423 7927 ext. 119 c (902) 999 1774

e pkapahi@wickeremporium.ca

For additional information and images, please visit wickeremporium.ca