MEDIA KIT 2016 - Inside TowersFull Page Ad Price per ad: $4,010 Classifieds/Job Postings Includes...
Transcript of MEDIA KIT 2016 - Inside TowersFull Page Ad Price per ad: $4,010 Classifieds/Job Postings Includes...
REACH YOUR TARGET AUDIENCE WITH THE TOWER INDUSTRY’S ONLY DAILY NEWSLETTER
MEDIA KIT | 2016
ADVERTISING OPPORTUNITIES
CLASSIFIEDS
PRODUCT SHOWCASES
TOWER-PRO.COM
Today’s wireless tower industry is fast-paced and dynamic. Tower owners, managers, and supporting businesses need to know what’s happening — now. Other wireless industry publications’ coverage tends to be inconsistent and published periodically. Inside Towers is a daily, digital publication that consistently delivers breaking, relevant and actionable news to wireless infrastructure professionals.
Tower-Pro.com is Inside Towers’ companion Buyer’s Guide, and includes thousands of company listings. It is the ultimate reference when searching for available wireless infrastructure suppliers. It is the best online, searchable database of product and service vendors in the industry. Our information is never outdated. Tower-Pro.com links to Inside Towers to ensure that a continuous stream of decision makers sees your listings and advertisements.
Inside Towers and Tower-Pro.com highlight more product information than any other industry publication. There is a diverse list of product features: tools and safety equipment, shelters and enclosures, DAS and small cells, brackets, mounts, hardware, power, electrical, tower lighting, construction, towers, antennas and RF, engineering and software and cabling and connectors.
See what people have to say about Inside Towers: “Inside Towers is like my USA Today for the tower industry because it’s easy to read,” Danny Agresta, President & CEO of APC Towers “I read it every morning even before I talk to my wife,” Garret Ullom, Account Executive at Siterra “I truly do enjoy reading Inside Towers. Generally it is in my inbox by the time my alarm goes off in the morning so it is often the first thing I read before I start my day,” Nicole Paulette, Vice President at Elevated Services, LLC “I have Siri read me my daily Inside Towers email on my way to work. Gets me ready for my day. I work to keep people safe, so it helps keep me up on what’s happening out there,” Sasha McMillin, Regional Sales Manager at GME Supply
Sales | [email protected] | 951.301.5769
Info | [email protected] | 904.285.3239
Sales | [email protected] | 904.576.6060
3M Accruent
Aero Solutions Alcatel-Lucent
American Tower Anritsu AT&T
Bird Technologies Black & Veatch
Bechtel B+T Group
Capital Safety Capital Telecom
CBS Crown Castle
CITCA Clear Channel Commscope
ComTrain
CTI Towers Cumulus Dialight
Diamond Communications Ericsson
fieldSENSE RF Safety Flash Technology
Generac General Dynamics
GME Supply Goodman Networks
Gravitec Honeywell
H&H Industries Huber + Suhner
Hughley & Philliips Hutton Communications
InSite Towers Keegan Wireless
LBA Group Legacy Towers
Martin Environmental MasTec
Media Venture Partners Midwest Unlimited
Miller Fall Protection Mosiak Solutions
NATE NB+C Engineering Services
Nsight Tower PCIA
PCTEL Pegasus Tower
Peppertree Capital Petzl America
Phoenix Tower International ROHN Products Sabre Industry
SBA Site Master
Sprint STEALTH Site
SOLiD Skyway Towers Tarpon Towers
Tessco T-Mobile
TowerCom TWR Lighting U.S. Cellular
UBS Unimar Unison
Valmont Industries Verizon Wireless Vertical Bridge
WesTower
1,700+ likes
2,000+ followers
29,600+ views
1,000+ group members 400+ followers
7,800+ subscribers
2,900+ monthly clicks*
~26% average open rate (not including pass along rate)
40,800+ impressions*
43,132 users*
126,781 pageviews *
*1/1/15-11/30/15
22.4% female | 77.6% male*
35-44 | majority age group*
*Nov 2015
1,000+ followers
Sales | [email protected] | 951.301.5769
Info | [email protected] | 904.285.3239
Sales | [email protected] | 904.576.6060
ZONING & MOANING
TOWER TICKER
TOWER SHOTS
TOWER CALENDAR
TOP 10
TOWER TRENDS
TOP STORY
The Top Story is prime real estate. It’s the first thing subscribers read. It’s the subject line of the email. Even if subscribers choose not to read the entire newsletter, chances are they’re at least reading the Top Story, as its placement deems it the most important. Sponsoring the Top Story guarantees a prominent presence.
Zoning & Moaning is our most popular sections, as proven by subscriber survey research. With all of the towers being built today, there is always some controversy. Whether it’s infuriated residents, frustrated carriers or supportive locals, when it comes to zoning, there’s always a story to tell. These notorious tales are what make this section such a hot topic. Increase your company’s impressions by sponsoring this section.
Our Tower Shots section has grown exponentially since the launch of the Inside Towers Instagram account, which has nearly 800 followers, and counting. These photos stem from a variety of sources. One day we’ll feature a view from the top, submitted by a tower climber working 250’ up. The next day we’ll share an artsy sunset shot of a radio broadcast tower sitting atop a mountain, taken by a high-end photographer. This range of content makes Tower Shots one of our most captivating sections and a prime sponsorship opportunity.
The Tower Ticker is a chart of the top tower industry stocks, summarizing the closing results from the previous day. It also includes a link to real-time trackers for those same stocks, showing current, hourly performance. This is the ideal section for any company with a focus on finance.
The Top 10 is the Saturday edition of Inside Towers. It is a compilation of the week’s top ten news stories. We boast strong open rates on Saturdays, as people typically have more time to catch up on what they may have missed during their busy week. This is the perfect opportunity to get your company noticed.
It’s hard to keep up with all of the events in such a booming and rapidly growing industry. We try to help our subscribers out with that via the Tower Calendar section. Here you’ll find details about upcoming events: the who, where, why, and what. Are you hosting a webinar? Are you part of a trade show committee? This is the sponsorship for you.
The tower industry is constantly transforming. New technology is always being introduced, rules and regulations are changing and with unlimited growth, comes imminent change. It’s difficult to stay on top of it all. Our Tower Trends section alleviates that pressure. Our readers rely on this section to learn about the latest and greatest in all things tower. Sponsoring this section makes your company the go-to experts.
NEWS FLASH The News Flash is a high priority news bulletin highlighting an urgent story or update that must be delivered to subscribers in a timely manner. These are sent on special occasions only (minimum of 6x/year) and as a result boasts a high open rate.
INTERNATIONAL The tower industry is a global force and stretches far past the United States border. International transactions affect the domestic market. It’s crucial to ensure our readers know what’s going on worldwide, thus making our International section an informative must-read.
DAS/SMALL CELLS
DAS and Small Cells are widely regarded as a trending topic in the industry. As a solution to coverage and capacity challenges, they have received a great deal of attention and our readers want to know more about this popular category.
ONE YEAR | NO CHARGE Listing in one category (each additional category is $50/year) Company contact info (address, email, phone, website) Links to Facebook and Twitter
We have thousands of Basic Listings so customers all over the country can find your company, only if they know what they’re looking for. An enhanced listing puts you at the top of the nation’s largest telecom directory. Potential customers are more likely to contact a company with a logo and description.
21,326 users*
63,298 pageviews*
24.1% female | 75.9% male*
35-44 | majority age group*
*1/1/15-11/30/15
34.6%
65.4%
ONE YEAR | $250 Featured listing on Tower-Pro.com homepage Premier listing placement in up to three categories (each additional category is
$50/year) Company contact info (up to 3 location addresses, email, phone, website) Up to 5 product images or logos Full company description including HTML (upload flyers or newsletters) Links to social media sites Additional media uploads FREE 250 word company profile on Inside Towers
Inside Towers Newsletter
13x 26x 39x 52x 104x
Top Banner
Price per ad: $580 $545 $515 $480 $450
Total Investment $7,540 $14,170 $20,085 $24,960 $46,800
Middle Banner
Price per ad: $435 $410 $385 $365 $340
Total Investment $5,655 $10,660 $15,015 $18,980 $35,360
Bottom Banner
Price per ad: $340 $310 $300 $280 $260
Total Investment $4,420 $8,060 $11,700 $14,560 $27,040
Best Available Banner
Price per ad: $385 $365 $340 $320 $300
Total Investment $5,000 $9,490 $13,260 $16,640 $31,200
Full Page Ad
Price per ad: $4,010
Classifieds/Job Postings Includes headline and one line description in daily newsletter with link to webpage with full description.
$250/week
Sponsorships Sponsor one of our daily news tabs: Tower Ticker, Zoning and Moaning, Tower Shot, Tower Talk
$24,000/year
Advertorial Up to 1,500 word advertorial written and edited by Inside Towers, subject to client review and approval. This includes distribution on InsideTowers.com, the Inside Towers daily newsletter, and social media.
$1,250/each
Product Showcase Send us your product announcements to be featured in our “New Products” section.
$50/day
728 x 120
Sales | [email protected] | 951.301.5769
Info | [email protected] | 904.285.3239
Sales | [email protected] | 904.576.6060
Tower-Pro.com
3 Months 6 Months 9 Months 12 months
Bottom Banner
Price per day: $160 $130 $120 $110
Total Investment $14,400 $23,400 $32,400 $39,600
Top Small Rectangle
Price per day: $135 $115 $110 $100
Total Investment $12,150 $20,700 $29,700 $36,000
Middle Small Rectangle
Price per day: $110 $95 $90 $85
Total Investment $9,900 $17,100 $24,300 $30,600
Bottom Small Rectangle
Price per day: $90 $75 $70 $65
Total Investment $8,100 $13,500 $18,900 $23,400
InsideTowers.com
3 Months 6 Months 9 Months 12 months
Top Banner
Price per day: $160 $130 $120 $110
Total Investment $14,400 $23,400 $32,400 $39,600
Rectangle
Price per day: $135 $115 $110 $100
Total Investment $12,150 $20,700 $29,700 $36,000
Bottom Banner
Price per day: $110 $95 $90 $85
Total Investment $9,900 $17,100 $24,300 $30,600
Small Vertical Banner
Price per day: $90 $75 $70 $65
Total Investment $8,100 $13,500 $18,900 $23,400
Sales | [email protected] | 951.301.5769
Info | [email protected] | 904.285.3239
Sales | [email protected] | 904.576.6060
Inside Towers is a wireless tower e-mail newsletter published Monday through
Saturday. It is uploaded to the Inside Towers’ website archive as a PDF, for
subscribers only.
InsideTowers.com features a top, bottom, or medium rectangle placed on the right-
hand side on all pages of the website. There is also a vertical banner placed on the
left hand side of our website.
JPGs are preferred, but PNGs are acceptable. PDFs cannot be published. Please include a URL where you wish your advertisement to link. Ads should be delivered by Thursday, Noon/ET, prior to the week that your
ad is scheduled to run. Updated artwork and associated URLs are always accepted, as long as they’re received prior to deadline.
Submission of your ad signifies your approval for use in Inside Towers. Send artwork to: [email protected]. Email delivery should not exceed 5MB.
Inside Towers Newsletter
InsideTowers.com
Tower-Pro.com
Description Dimensions-Pixels Dimensions-Inches
Top Banner 728 x 120 pixels 9.71 x 2.4 inches
Middle Banner 728 x 120 pixels 9.71 x 2.4 inches
Bottom Banner 728 x 120 pixels 9.71 x 2.4 inches
Full Page 637 x 825 pixels 8.5 x 11 inches
Description Dimensions-Pixels Dimensions-Inches
Banner 728 x 120 pixels 9.71 x 2.4 inches
Medium Rectangle 200 x 250 pixels 2.67 x 3.33 inches
Bottom Banner 718 x 120 pixels 9.71 x 2.4 inches
Small Vertical Banner 122 x 415 pixels 1.63 x 5.53 inches
Description Dimensions-Pixels Dimensions-Inches
Bottom Banner 728 x 120 pixels 9.71 x 2.4 inches
All Rectangles 260 x 125 pixels 3.47 x 1.67 inches
Editorial Requests & Story Ideas | [email protected] Tower Shot Submissions | [email protected]