mEdia Kit 2015/16 - Outdoor Canada · Starting in 2015, a national campaign with Outdoor group...

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OUTDOOR CANADA & BC OUTDOORS MAGAZINES PROVIDE ADVERTISERS WITH THE MOST COST EFFICIENT WAY OF REACHING ANGLERS AND HUNTERS RIGHT ACROSS CANADA Fishing Strategies, Gear, Destinations, Trends SPECIAL ISSUE 2014 + FISHING 2014 $7.99 www.outdoorcanada.ca DISPLAY UNTIL SEPTEMBER 30, 2014 CANADA’S ONLY NATIONAL FISHING & HUNTING MAGAZINE B.C. TUNAHI-TECH WADERSSPEY CASTINGTROUT CREPESFLY-IN FUN CATCH MORE RIVER WALLEYE LAND A WORLD- RECORD MUSKIE THE GREAT ALBERTA FLOOD WHAT HAPPENED TO THE BOW’S TROUT? DROP-SHOT LIKE A BASS PRO HOT SPOTS! DRIVE-TO Hit the road for bass, panfish, pike, walleye salmon, trout , & MUCH MORE BEST NEW rods, reels, lures, lines & accessories MEDIA KIT 2015/16 Two of Canada’s Top Hunting and Fishing Magazines Align to Deliver the Largest Audience Coast to Coast.

Transcript of mEdia Kit 2015/16 - Outdoor Canada · Starting in 2015, a national campaign with Outdoor group...

OutdOOr Canada & BC OutdOOrs magazines prOvide advertisers with the mOst COst

effiCient way Of reaChing anglers and hunters right aCrOss Canada

DISPLAY UNTIL SEPTEMBER 30, 2014

FishingStrategies, Gear, Destinations, TrendsSPECIAL ISSUE

2014

+ FISHING 2014 $7.99 www.outdoorcanada.ca

DISPLAY UNTIL SEPTEMBER 30, 2014

CANADA’S ONLY NATIONAL FISHING & HUNTING MAGAZINE

B.C. TUNA • HI-TECH WADERS • SPEY CASTING • TROUT CREPES • FLY-IN FUN

CATCH MORE RIVER WALLEYE

LAND A WORLD- RECORD MUSKIE

THE GREAT ALBERTA FLOOD

WHAT HAPPENED TO THE BOW’S TROUT?

DROP-SHOT LIKE A BASS PRO

HOT SPOTS!

DRIVE-TO

Hit the road for bass, panfish, pike, walleye

salmon, trout, & MUCH MORE

BEST NEW rods, reels, lures, lines

& accessories

mEdia Kit 2015/16

Two of Canada’s Top Hunting and Fishing Magazines Align to Deliver the Largest

Audience Coast to Coast.

Starting in 2015, a national campaign with Outdoor group media places your advertising in two of Canada’s leading Hunting & Fishing Magazines– Outdoor Canada and BC Outdoors.

There has never been a simpler, more cost-efficient way to reach Canada’s English-speaking market. But more than that—your ad is delivered with regionally specific editorial content that holds the reader on the page (and your ad).

Award-winning Outdoor Canada—the country’s best-read and only national fishing and hunting magazine—has joined forces with Outdoor Group Media. Through a realignment of circulation, the magazine’s dominant reach in Eastern Canada will be augmented and balanced with significant circulation growth in the Western provinces of Alberta, Saskatchewan and Manitoba.*

The newly designed Outdoor Canada will see increased and regionally dedicat-ed editorial written for where the reader lives and loves to fish, hunt and explore.

British Columbia is vital to any national advertising program—it’s Canada’s most unique province due to its mountainous terrain, abundant big game and both fresh & saltwater angling opportunities. BC anglers and hunters demand editorial that is regional and savvy to their unique turf.

In this market, BC Outdoors magazine is the number one source of trusted editorial. For 2015, its circulation will almost double, benefiting from a geographic redistribution that will see all readers in BC get a bigger magazine with more editorial on Fishing and Hunting than ever before!* BC Outdoors celebrates 70 years of publishing excellence in 2015.

* Outdoor Edge and Western Sportsman magazines will sunset. The circulations and their very best editorial features will move to either Outdoor Canada or BC Outdoors.

Prevously it took 4 magazines to cover Canada—we’ve made it EASY. Now 2 magazines give you the same big audience at a lower cost per thousand ad rate. Specific placement in either magazine is also an option.

Reaching Canadian anglers and hunters has never been easier!

How we built Canada’s largest readership• Engaging content, product reviews, how-to articles, profiles, investigative

features, travelogues and opinion columns.• Best practices for anglers and hunters to help them improve their

outdoor skills.• Highly respected field editors, along with advice from top fishing and

hunting experts.• We promote conversation and the sustainable use of Canada’s natural

resources through responsible hunting and angling practices.• The bottom line: We expand our readers’ knowledge and appreciation

of the great outdoors.

Advertiser Benefits• Turnkey and customized packages involving magazine and website advertising.• Delivery to the largest audience of anglers and hunters in Canada–more than

1.7 million readers (PMB verified).• Targeting an active audience that needs and can afford your products.

Average household income is $86,665!• Award-winning titles with over 70 years of publishing hunting & fishing content

from Canada’s best writers. Outdoor Canada was named Magazine of the Year in 2005, 2011 and 2012.

• In addition to individuals, all members of Western Canada’s Wildlife Federations subscribe. People who underline their interest in hunting and fishing by joining a fish & game club are the core of your market and important influencers (word of mouth).

• Total Readership - 1.7 million• Average age 44• 96% of readers actively HuNT• 94% hunt big game• 62% hunt upland birds and waterfowl• 42% reload ammunition• 85% of readers actively FISH• 71% own 5 or more fishing rods• 58% fish over 14 days a year• 94% own a pick-up or SuV• 65% own a boat• 64% own an RV• 38% own an ATV• 56% own a dog• 88% camp when on hunting

and fishing trips

• Drink premium beer - 211,000• Drink imported beer - 209,000• Enjoy woodworking - 383,000• Visited national/provincial park on

vacation - 193,000• Took hunting/fishing, vacation in past

year - 231,000

Extend your reach with our websites:www.outdoorcanada.ca andwww.bcoutdoorsmagazine.com

• 170,000 impressions per month• More than 85,000 visitors per month• 13,000 eNewsletter subscribers• 48,000 Facebook Fans• 5,000 Followers on Twitter

OutdOOr grOup mediaHead OfficeSuite 202, 9644 54 Ave.Edmonton, AB T6E 5V1780.643.3961

Audience Demographics

Member of PMB Canada and Canadian Circulations Audit board

Total circulation of combined Outdoor Canada and BC Outdoors program: 160,000

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1/ AB3With the AB3, Browning has entered the arena of feature-packed, economy-priced rifles. This new offering includes a composite stock, free-floating blued barrel, detachable box magazine, tang safety and an Inflex Technology recoil pad. Available in standard and magnum calibres, from .270 Win. up to .300 Win. Mag., the AB3 offers the quality and accuracy shooters have come to expect from Browning. Browning,1-800-333-3288; www.browning.com

2/ MODEL 700 LONG RANGEIf you’re looking for an affordable production rifle designed for shooting at extended distances, check out this rig. The 26-inch heavy-contour barrel provides the stability required for long-range shots, and marries well with the chambered calibres: .25-06, 7mm Rem. Mag., .300 Win. Mag., .300 RUM and .30-06. And of course, the reliable 700 action that serves as this rifle’s platform needs no introduction. Remington, 1-800-243-9700; www.remington.com

3/ AMERICAN RIMFIREBuilding on the success of the centrefire version, Ruger’s new rimfire is available with four interchangeable stock modules to accommodate different statures and lengths of pull, as well as the shooter’s preference for iron or glass sights. Borrowing from the venerable 10/22, the American boasts a rotary magazine, while the adjustable trigger adds to the customization. Available in .22 LR, .22 Mag. and .17HMR. Ruger, (603) 865-2424; www.ruger.com

4/ ADIRONDACKKimber’s Adirondack is a great option for hunters seeking a quick-handling, close-quarters rifle. Weighing less than five pounds, and with an 18-inch barrel, it should prove a joy for still-hunting or stand-hunting in forested cover. Available in 7mm-08 or .308, it’s well suited for deer, elk, black bear and moose. Additional features include the Optifade Forest Pattern camo, controlled-feed action, three-position safety and one-inch aluminum scope rings. Kimber, 1-888-243-4522; www.kimberamerica.com

5/ T3 COMPACTDeveloped with young hunters in mind, the T3 Compact will grow with them thanks to the extra 30-mm spacer and larger recoil pad, which allows for a progressively longer length of pull. The 20-inch barrel and 6½-pound weight make this rifle easy for youths to handle, while the calibres—ranging from .204 Ruger up to 7mm-08 and .308 Win.—were selected for their milder recoil. Stoeger Canada, (905) 436-9077; www.tikka.fi

MANY OF THE FOLLOWING

PRODUCTS ARE ONLY NOW

ARRIVING IN CANADA, SO

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DISTRIBUTORS FOR INFORMATION

ON AVAILABILITY AND PRICING.

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FOR THE BEST NEW BOWHUNTING GEAR, SEE PAGE 43.

Hunting for new gear? Our exclusive

roundup of the year’s best new guns, ammo,

optics, apparel and accessories has

you covered

W hen it comes to tracking down the best new hunting gear at the annual Shooting, Hunt-ing and Outdoor Trade Show in Las Vegas,

the job sure isn’t getting any easier. This year, there were more than 67,000 attendees—a new record—while the show floor stretched to 13 acres to accommodate more than 1,600 exhibitors. As I was saying, it isn’t getting any easier, but I’m not complaining. If you like check-ing out the latest in hunting gear as much as I do, it also doesn’t get any better than this. Here’s what I found.

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6/ LONG BEARD XRThis dedicated 12-gauge turkey load claims to offer the tightest patterns and longest effective shooting range of any lead turkey load—ever. The special ingredient is Winchester’s Shot-Lok technology, a resin that encases the pellets, eliminating air spaces and preventing movement. This in turn virtually eliminates pellet deformation. The Long Beard XR is available in three- and 3½-inch loads of #4, #5 and #6 shot. Winchester, 1-800-333-3288; www.winchester.com

7/26 NOSLERDesigned specifically with open-country, long-range hunting in mind, the 26 Nosler is a great choice for hunting prairie deer, antelope and varmints. Zeroed at 200 yards, it has less drop than many popular cartridges, including the .264 Win. Mag., 270 Win., .30-06 and even the .338 Lapua. With a muzzle velocity of 3,400 fps, the 130-grain bullets carry more than 2,000 foot-pounds of energy beyond 400 yards. Nosler, 1-800-285-3701; www.nosler.com

8/CUSTOM LITEOffering 25 to 40 per cent less felt recoil and muzzle blast, Hornady’s Custom Lite ammunition should appeal to youth, women and shooters looking for less punishing loads that retain reliable downrange performance. Initial available calibres range from the .243 on up to the .300 Win. Mag. Slug shooters will want to check out the 12- and 20-gauge offerings. Hornady, 1-800-338-3220; www.hornady.com

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www.bcoutdoorsmagazine.com • 3938 • bco Hunting & sHooting • Fall 2014

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2014 BCHUNTINGFORECAST

S T O R y B y B R I A N H A R R I S i m a g e s b y s H u t t e r s t o c k . c o m

Several years ago, Nat King Cole sang about wishing that those lazy, hazy, crazy days of summer could always be here… but maybe he was not a hunter. For many BC sportsmen, September is the start of the best time of year – hunting season.

the full provincial overview

BC OutdOOrs Feature

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I have a picture sitting on my desk of the steelhead I caught that day. A handsome buck of about 18 pounds, he took a one-inch Thompson Stone tube-fly presented on a floating line and then he ripped downriver, leaping twice along the way. The fish was holding in a classic spot, the outside seam behind a midstream rock. The problem with this spot was that it was on the transition between two unique pieces of water and tricky currents plagued the fly’s drift. A deep wade and very long cast was the only way to effectively cover this water. The distance and line control I had with the long-belly Spey line made it easy to hold the fly in the spot long enough to turn the fish.

a short history LessonCanadians are incredibly skilled at fading into the background. I’m not sure if our self-effacing nature is the result of living in the shadows of our larger-than-life neighbour or a product of our rather loosely defined national identity, but nowhere in the his-

tory of angling in Canada are our contributions to the sport more subtle than in the history of the double-handed fly rod. Despite the fact that the use of the double-handed fly rod has a long and storied history in British Columbia, our contributions have been largely overshadowed by those of our southern neighbours. Long before Sweden’s Goran Andersson showed Washington State steelhead guides how to cast shooting heads with two-handers, inspiring what would come to be known as Skagit casting, Ca-nadian anglers like Martin Tolley were following in the footsteps of Roderick Haig-Brown and General Noel Money and casting two-handed rods on BC waters. Later, anglers such as Bruce Gearhart, Art Lingren and Mike Maxwell used two-handers and long-belly double-tapered fly lines on BC steelhead streams. Steelhead fly-fishers took notice and slowly more anglers began to enter the often arcane world of the two-handed fly rod.

While south of the border anglers were developing the heavy shooting-head systems they would use with sinking tip systems

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A new look At A clAssic methodStory by Dana Sturn • Photography by Aaron Goodis

The big diesel rumbled To life and bonzo kicked the Zep into “rock and roll” as i strapped the 16-foot double-hander to the rod racks. The reel seat held an old hardy spooled with 150 yards of 30-pound dacron and a custom long-belly spey line. i flicked the ice off the Voodoo Child tube fly and ran a finger along the leader, making certain it was free of wind knots and abrasion. one final check that the rods were secure, and a quick glance at the bed to confirm that the vest, wad-ing staff and stream cleats hadn’t disappeared overnight and i was ready. Anglers have their rituals, and for over a decade this was the start of my saturday mornings just a few kilometres north of spences bridge. short of a double shot of espresso sweetened with baileys, there are few finer ways to start a November day of steelheading than with spey rods and rock and roll.

Rediscovering Long-line Spey-casting

12 / HARDCORE 4 REVOLUTIONIf you’re a fan of thumb releases, the Hardcore 4 Revolution’s 17-position thumb-trigger adjustment system will provide many shooting options. The head of the release rotates a full 360 degrees, allowing you to hold it in any position, and it can be locked in place with a set screw. It fits both right- and left-handed shooters, and features a spring-loaded chrome loop jaw. Tru-Fire, (920) 923-6866; www.trufire.com

14 /QUICKDRAW PACK The Quickdraw pack weighs just over two pounds, but its most impressive feature is the single-strap design. This enables a free range of shooting motions from any position while still wearing the pack. And you can access gear or the built-in quiver holder simply by swinging the pack around on the sling. There are also attachments for gear such as a rangefinder or GPS unit. Alps OutdoorZ, 1-800-344-2577; www.alpsoutdoorz.com

11/ COVERT SIGHTThis pin sight allows the shooter to easily swap different coloured pins, from .10 inch to .019 inch in size. The sight aperture is 1.8 inches in diameter, and it’s adjustable on the second and third axes. The sight itself weighs just 8½ ounces, and comes with an adjustable light. It can be mounted for both left- and right-handed shooters. Apex Gear, 1-888-887-8456; www.apex-gear.com

10 / THE TRUTH WITH CLEARSHOT Designed for archers, this compact 4x magnification laser rangefinder can pick up objects through limbs and other obstacles while providing arrow flight and angle compensation information. The Truth ranges distances out to 850 yards, and displays true horizontal distance up to 200 yards; a dot in the viewfinder shows the maximum height and angle your arrow will travel. Bushnell, 1-800-361-5702; www.bushnell.com

13 / DOUBLE BULL SHACK ATTACK Finally, here’s a ground blind designed to ensure ample room for either a horizontal or a vertical bow. Standing 70 inches tall and offering 44 square feet of floor space, the Double Bull weighs just 22 pounds. It features a two-hub design—making set-up a breeze—and a huge front shooting window with shoot-through mesh. Primos Hunting, (601) 879-9323; www.primos.com

15 / LADIES CONTOUR HARNESSDesigned specifically for women, this harness fits comfortably over light or heavy layers while keeping the hunter safe in her treestand. And the weather-resistant, breathable fabric and fleece-lined pockets with magnetic closures allow for silent access to accessories. Together with webbing, waist buckles and a tether, it weighs just 2½ pounds. Hunter Safety System, 1-877-296-3528; www.huntersafetysystem.com OC

ALBERTA FIELD EDITOR BRAD FENSON IS AN

AVID BOWHUNTER.

T O P A C C E S S O R I E S

9/ BOWFIRE ARROWIf you have trouble following an arrow in flight, or finding it later, you’ll appreciate the BowFire. These arrows have striking white graphics that make tracking and finding them easier than ever. And with their orange nocks and bright white-and-orange fletchings, these carbon arrows really stand out on targets. Easton, (801) 539-1400; www.eastonarchery.com

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THINK OF THEM AS THE RUNNERS-UP. FOR MORE OF BRAD FENSON’S FAVOURITE NEW GEAR SELECTIONS FROM THE ATA SHOW, GO TO WWW.OUTDOORCANADA.CA/ATAGEAR.

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5/ CARBON CUREThis bow boasts the high performance of a carbon riser, but at an economical price of less than U.S.$700. At 32 inches axle to axle, the Carbon Cure sports a seven-inch brace height and delivers arrows at 325 fps. It’s available in draw weights of 60 and 70 pounds, with an adjustable draw length of 27 to 31½ inches. And it comes fully set up with Octane accessories. Diamond Archery, 1-877-447-0293; www.diamondarchery.com

T O P A R R O W S & B R O A D H E A D S

6/ TOXICThis radical broadhead was designed for speed bows and silent flight. Toxic’s blades are engineered to core as they cut, removing hide and flesh. Both the 100-grain 7⁄8-inch-diameter model and the 125-grain version boast a strong cutting tip, along with a ferrule for standard arrows, Easton’s Deep Six shafts and crossbow bolts. Flying Arrow Archery, 1-855-764-4394; www.flyingarrowarcheryusa.com

7/ TOM BOMB BROADHEADFor turkey hunters looking for a quick kill, the Tom Bomb is for you. This 125-grain broadhead has a 2½-inch cutting diameter, with scythe-like blades led by a three-edged cutting tip. The blades have a total cutting surface of six inches, and a curved design to ensure straight arrow flight. These will work equally well for shots to the body, head or neck. Flying Arrow Archery, 1-855-764-4394; www.flyingarrowarchery.com

8/ SPEEDFLETCHRepair arrows in the field or at home in minutes with this “slip-over” fletching system. Simply slide the SpeedFletch sleeve over the rear of your arrow and apply glue. The sleeves have three two-inch vanes, offset by two degrees for faster arrow spin. They’re available in two sizes to fit arrows with outside diameters of .265-.275 inches and .285-.3 inches. New Archery Products, 1-800-323-1279; www.newarchery.com

4 / THUNDERHAWK CROSSBOW PACKAGEAt U.S.$549, “extreme value” is the best way to describe this package, which includes arrows, field points, a quiver and a scope. With a split-limb design and 160-pound draw weight, this bow shoots at 320 fps and boasts a 10¾-inch power stroke. Measuring only 20.375 inches axle to axle, with an overall length of 34.25 inches, the ThunderHawk is extremely easy to handle in a variety of hunting situations. Parker Bows, (540) 337-5426; www.parkerbows.com

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HERE’S NOTHING MORE exciting in all of freshwater fishing than watching a tsunami-like wave roll in behind your topwater bait just before a mammoth muskie crushes it in an explosion of water. It’s the stuff of dreams for every angler who pursues toothy predators.

But aren’t topwaters the 10 per cent solution, working only when the stars are properly aligned and the conditions are just right? Not a chance. I inter-viewed four of Canada’s top muskie experts and they were unanimous: there’s no wrong time to tie on a surface lure to land these King Kong critters.

“You have a better chance of catching a giant muskie on a surface lure than on anything else,” says famed Ottawa River muskie guide John Anderson. “If you threw only topwater lures, you’d catch fewer fish, but they’d be much bigger.”

Don Pursch owns Nielsen’s Fly-In Lodge on north-western Ontario’s spectacular Rowan Lake, one of the few fly-in muskie waters on the planet. He chuckles

TSURFACING

BY GORD PYZER

The fine art of

Expert topwater tactics for consistently fooling fall’s monster muskies

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OTTAWA RIVER GUIDE JOHN ANDERSON

CATCHES MORE BIG MUSKIES ON TOPWATERS THAN ANY

OTHER LURE; (TOP RIGHT) A WHOPPER PLOPPER

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NOTHING, IT SEEMS, can cool our enthusiasm for off-road travel, not even economic downturns and soaring fuel prices. So it’s hardly surprising to learn that sales of all-terrain vehicles topped 50,000 during 2011 in Canada alone, outpacing sales of the long-entrenched standard—on-road motorcycles. Almost 30 years have passed since the first quad rolled onto the North American market, but based on the models featured here, we’ve clearly come a long way in just a short time.FOR MORE DETAILS ON THE ATVS FEATURED HERE, CONTACT THE RESPECTIVE MANUFACTURERS.

CAN-AM OUTLANDER 1000 X MR MSRP: $15,799 You’ll want to take a deep breath before you hit the throttle on Can-Am’s latest brute. Outfitted with gnarly muck-slinging Silverback tires and almost a litre of displacement, this bad-boy mud machine won’t stop until you tell it to. The rumble alone will turn heads.

ENGINE: Liquid-cooled, V-twin, 976cc, SOHC Rotax, 4-valve TRANSMISSION: CVT with high, low, park, neutral and reverseBRAKING: Twin piston hydraulic discs front and back, plus standard engine brakingSUSPENSION: Air control suspension with Fox Air Assist HPG shocksSTEERING: Tri-mode dynamic power steeringFUEL CAPACITY: 20.5 litresRACK CAPACITY: 100 pounds front, 200 pounds rearGAUGES: Analog/digitalCOLOURS: Yellow/black, camo

LEARN MORE: (819) 566-3366; www.can-am.brp.com

CFMOTO TRACKER 800 EFIMSRP: $12,765 The styling of this new Asian-made side-by-side is distinctly North American, but the price is surprisingly low—especially when you factor in niceties such as electronic fuel injection, power steering, a big-bore V-twin and four-wheel drive.

ENGINE: Water-cooled, V-twin, 799cc, SOHC 4-valve with electronic fuel injectionTRANSMISSION: CVT with high, low, park,

neutral and reverseBRAKING: 4-way hydraulic discsSUSPENSION: Double A-arm independent sus-pension with spring-loaded hydraulic shocksSTEERING: Electric power steeringFUEL CAPACITY: 26 litresGAUGES: DigitalCOLOURS: Grey, orange, black, camo

LEARN MORE: 1-877-463-3940; www.cfmotocanada.ca

KYMCO MXU 700I IRSMSRP: $8,795 Kymco’s entry into the big-bore lineup is a winner. The frame is a beefed-up version of the trail-proven MXU 500, and the redesigned engine cranks out 45 horsepower. Its stance at rest is automotive, but its behaviour on the trail is solid, stable and capable. This quad raises the bar on performance.

ENGINE: Liquid-cooled, 4-stroke, 695cc, SOHC with 45 horsepower and electronic fuel injection TRANSMISSION: CVT with high, low, reverse, neutral and park; shaft-driven front-wheel-drive

BRAKING: Dual hydraulic discs in front, and a shaft-mounted single hydraulic disc on the back axle, plus engine brakingSUSPENSION: Double A-arms with 6 and 6½ inches of travel rear and front, respectivelySTEERING: No power assistFUEL CAPACITY: 16.5 litresRACK CAPACITY: 45 pounds on front rack, 85 pounds on the rearGAUGES: DigitalCOLOURS: Red, green, black; silver in the LE version

LEARN MORE: (864) 327-4744; www.kymco.ca

BEST NEW ALL-TERRAIN VEHICLES

JOHN DEERE GATOR RSX 850IMSRP: $14,039 John Deere hit the right nerve with this machine. It all started when they bolted a high-performance motorcycle engine to the chassis and hooked it to a full-locking four-wheel-drive system. With 62 horsepower and a top speed of 85 kilometres an hour, it’s a force to be reckoned with. Along with the base model, the RSX family includes the Sport ($16,739) and beefed-up Trail ($16,199) models.

ENGINE: Liquid-cooled, 4-stroke, 839cc, V-twin with electronic fuel injection and 62 horsepowerTRANSMISSION: CVT with high, low, reverse and neutral; shaft-driven front-wheel driveBRAKING: Hydraulic discs on all 4 wheelsSUSPENSION: Independent double A-arms upfront, linked A-arms at the back, 9 inches of travel all aroundSTEERING: Rack-and-pinionFUEL CAPACITY: 28 litresRACK CAPACITY: 400 pounds in a high-density polyethylene cargo boxGAUGES: DigitalCOLOURS: Green/yellow, olive/black, Realtree camo

LEARN MORE: (309) 765-8000; www.deere.com

BY GEORGE GRUENEFELD GETTING THERE GUIDEGETTING THERE GUIDEGETTING THERE GUIDE2013

ARCTIC CAT 500 XT MSRP: $8,199 The Cat’s new mid-size quad rides tough on the bigger, more robust frame of the 550 version. With class-leading ground clearance and good power to the turf, it’ll eat up and spit out just about any obstacle the trail can come up with. But mind the somewhat higher centre of grav-ity—it’ll take some getting used to.

ENGINE: Liquid-cooled, 443cc, single overhead camshaft (SOHC), 4-stroke, 4-valve with elec-tronic fuel injectionTRANSMISSION: Continuous variable (CVT) with high and low range, plus reverseBRAKING: Hydraulic discs front and back, plus engine brakingSUSPENSION: Double A-arms with 10 inches of play front and backSTEERING: No power assistFUEL CAPACITY: 21.6 litresRACK CAPACITY: 100 pounds front, 200 pounds rearGAUGES: DigitalCOLOURS: Blue; additional charge for camo

LEARN MORE: (204) 982-1656; www.arcticcat.com

HONDA PIONEER 4MSRP: Not available (N/A) Thanks to automotive-style folding seats, this side-by-side does duty as a two- three- or four-seater. Look for this restyled and re-engineered machine to completely replace the Big Red next year. It’s set to arrive in Canada in the fall, with more details available this summer.

ENGINE: Liquid-cooled, SOHC 4-stroke with electronic fuel injectionTRANSMISSION: Automotive-style transmission with hydraulic torque converter, three forward gears and reverse; 2/4-wheel drive with front locking differentialBRAKING: N/ASUSPENSION: Independent wishbone with 7.9 inches at the front, 9.1 inches at the backSTEERING: N/AFUEL CAPACITY: N/ARACK CAPACITY: Carries a half-ton payload; will tow 1,500 poundsCOLOURS: Red, olive, Phantom Camo

LEARN MORE: 1-888-946-6329; www.honda.ca

KAWASAKI BRUTE FORCE 300 2X4MSRP: $4,699 So maybe calling it a “brute” might by overstat-ing things, but this is a well-thought-out, well-engineered and well-made quad that can handle the chores and take you where you need to go. Styled after its big-bore predecessors, this is an easy riding machine with a reasonable price tag. I give it a definite thumbs-up.

ENGINE: Liquid-cooled, 4-stroke, 271cc, SOHC with twin valvesTRANSMISSION: CVT with high, low and reverse; shaft-driven front-wheel driveBRAKING: Dual hydraulic discs in front, single-piston caliper on the back axle, and engine brakingSUSPENSION: Double wishbone front, swing-arm rear with 5.2 and 5.6 inches of travel, respec-tively; five preload settingsSTEERING: No power assistFUEL CAPACITY: 12 litresRACK CAPACITY: 44 pounds front, 66 pounds rearGAUGES: DigitalCOLOURS: Black, red

LEARN MORE: (416) 445-7775; www.kawasaki.ca

OutdOOr Canada EditOrial thEmE ad ClOsE datE On salE datE

mar/apr 2015

• Fishing Special: Top Hot Spots; Best New Tackle; Cutting-Edge Walleye Tactics; Prairie Trout Tips; Steelhead Float Fishing • Spring Hunting Guide: Black Bear Gear and Tactics; Prairie Snow Goose Hunts; Gunning for Feral Hogs

January 15 February 23

May/June 2015

• Gear Special: Best New Hunting Firearms, Optics, Apparel and More; Top New Gear for Bowhunters • Getting There Showcase: Boats, ATVs, Pick-ups and more for Anglers and Hunters • Secrets of Catching Pike • Turkey Hunting Special

March 19 April 27

July/Aug 2015

• Adventure Special: Exciting Roundup of Must-Do Fishing and Hunting Challenges from Across Canada • Summer Fishing Guide: Tips, Gear and Destinations • Hunting Pre-Season Prep • Great Outdoors Photo Contest winners

May 13 June 22

Sept/Oct 2015

• Hunting Special: Top Destinations for Canada’s Favourite Game; Bruiser Whitetail Hunts; Expert Tactics for Moose, Waterfowl, Pheasants and More • Fall Fishing Guide: Tactics, Gear and Hot Spots for Bass, Trout, Walleye and More

July 15 Aug 24

Nov/Dec 2015

• Big-Game Special: Best Firearms, Loads, Tactics, Apparel and More for Hunting Giant Caribou, Deer, Elk and Moose; Bowhunting Opportunities • Late-Season Fishing Hot Spots Across Canada • B.C.’s Osoyoos Lake Sockeye

Sept 16 Oct 26

Jan/Feb 2016

• Ice-Fishing Special: Expert Secrets for Catching More Lakers, Pike, Panfish, Walleye and Whitefish; Top New Hardwater Gear; Hot Spots • Fly-Tying Patterns • Winter Elk Hunting Guide • Off-Season Hunting Gear Care

Nov 12 Dec 21

BC OuTDOORS EditOrial thEmE ad ClOsE datE On salE datE

mar/apr 2015

• Spring Fishing Special, Fly-tying, Fly fishing for Early Season Trout, • Gear for Steelhead • Tackle How to • Gun Talk, Gun Reviews. • Archery • Spring Bear& Turkey Hunting • Gear and Tips • Survival Tips. (Les Stroud)

January 15 February 23

May/June 2015

• Fly Fishing Special • Shallow Water Tips • Dean River Expedition • Fly-tying • Summer Salmon Outlook • Rifle Repair • Gun Reviews • Caribou Hunt • Archery • Survival Tips (Les Stroud)

March 19 April 27

July/Aug 2015

• Spot & Stalk Hunting • Game Spotting Techniques • Archery • Gear Review • Salmon Fishing Special,

Fish The Dry Fly, Go Deep for Halibut • Survival Tips. (Les Stroud)

May 13 June 22

Sept/Oct 2015

• Fall Hunting Special • Shooting Myths • Hunt Monster Bucks • 2015 Hunting Forecast • Gun Reviews • Archery • Survival Tips (Les Stroud) • Beach Fishing for Salmon • Fly-tying • Fall River Fishing.

July 15 Aug 24

Nov/Dec 2015• Gun reviews • Archery • Game Mounts • Predator Hunting • Waterfowl Hunting from a Punt • Stuffed Venison Roast • Survival Tips (Les Stroud)

Sept 16 Oct 26

Jan/Feb 2016• Top Ten Steelhead Rivers • Ice Fishing • Fly tying • Gun Talk • Gun Review • Archery • Survival Tips (Les Stroud)

Nov. 12 Dec. 21

Editorial Calendar for 2015