Media Kit 2012 Colusa News

PRESS PRESS PRESS PRESS PRESS







C lC loEnlace de Información Latinoamericana

2550 NW 72 Ave. • Miami FL 33122 • Suite 308 • Ph: 786.845.6868 • Fax: [email protected] • www.elcolusa.com

Weekly Newspaper

or Casa Editorial GES, it is a pleasure to present our weekly newspaper (every

thursday) El Colusa News, a tabloid style newspaper that has circulated South FFlorida for the past 14 years, whose principal objective is to maintain the

Hispanic Community well informed on grand occasions, fashion, tourism and other

wide ranging current events in Colombia and the United States.

El Colusa News with its modern design and exclusive reporting is the largest

Spanish language publication circulating South Florida, with free distribution via its

private stands in the most exclusive locations of grand affluence in the Hispanic

population; furthermore the paper is emailed, in its entirety, to an ample base of

readers and clients.

Advertising in El Colusa News is an excellent opportunity for businesses to promote

their goods and services in the United States. Our rates are competitive and we have

offices throughout the major cities in Colombia, so we can offer personalized local

service to our clients, in the hopes of creating an effective publication strategy.

El Colusa News is an important gateway of communication between colombians

living in and out of Colombia. As such, logistics is a key component to our projects;

because of that emphasis we are able to maintain our headquarters in Miami and

coordinate the support of our satellite offices throughout the major cities in

Colombia.







PRESS PRESS PRESS PRESS PRESS 2550 NW 72 Ave. • Miami FL 33122 • Suite 308 • Ph: 786.845.6868 • Fax: 786.845.0855

[email protected] • www.elcolusa.com


Special Magazine

asa Editorial GES publishes during the month of July a special edition of our newspaper in a full color magazine format, in honor of Colombian Independence Day. Due to the profound successes cof these special editions over the past 5 years, the Casa Editorial GES now publishes four special

magazine editions annually; these editions commemorate large Hispanic events celebrated in Florida.

February. Dedicated to Colombian folklore and festivals, this is a collector's edition with beautiful images of Colombia, her people and festivals. This edition has special distribution in Miami's Bay Front Park where the 'Carnaval de Barranquilla' and the 'Vallenato Festival' is held and attended by over 20,000 people.

April. The central theme is the ‘International Colombian Expo’, where the most prestigious colombian businesses, most successful artists and illustrious designers are in attendance in order to illustrate their products with the hope of opening new markets within the United States. This event is held at the Doubletree Hotel Miami (previously Hotel Radisson)

July. Our most recognized and most traditional of our publications, not only because of the readership level but also because of the caliber of its advertisements, and its presence in the colombian Community’s most important celebration in the United States, Colombian Independence Day, which is traditionally celebrated at Tamiami Park in South Florida and Flushing Meadow Park in New York City. October. This edition is dedicated to the whole Hispanic community residing in Florida, the result of which is an edition that highlights highly recognizable Latino individuals in the United States. It is distributed at the entrance of the 'Feria de las Americas’ which is celebrated in Tamiami Park in Miami.

These magazine formatted special editions are also distributed where the newspaper version of El Colusa is customarily distributed, additionally, as an added bonus, the editions are distributed in New York, New Jersey and Colombia. The magazine is personally handed to individuals at the listed events in a personalized plastic bag bundled with ‘POP’ materials (biographies, calculators, pre paid calling cards and other materials as prescribed by our advertisers).









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Distributionl Colusa produces 27,000 units weekly, which are distributed amongst the 1,000 stands that

are located amongst the most highly frequented portions of South Florida, additionally we Ecater to a mailing list of over 500 clients and we send our newspaper electronically to our

growing database of clients and readers.

Distribution – Special Magazine of El Colusa NewsAdditional to our regular distribution we imprint 10,000 copies distributed hand to hand in the corresponding event.

It is also distributed via email along our electronic mailing list.

Zones of Distribution

Miami- Dade

Coral Gables, Key Biscayne, South Miami, Downtown, Doral, Hialeah,

Hialeah Gardens, Kendall, Hammocks, Little Havana, West Miami,

Miami Lakes, Miami Springs, Miami Beach,

North Miami Beach, Sweetwater, Westchester.

Broward County

Miramar, Weston, Pembroke Pines, Davie,

Hollywood, Fort Lauderdale, Sunrise.

West Palm Beach

Lake Worth, Palm Beach, Boynton Beach.










Weekly Prices & Sizes

Classified 2 x 2 $25 • 4x2 $50 • 4x4 $80

1 Pag.Cover

½ Pag.Horizontal

½ Pag.Vertical

1/4 Pag.Standard 1/4 Pag.

Horizontal *1/8 Pag.Cintillo Portada

FULL COLOR EDITION

Cover

Botton

1 Page

½ Page H

½ Page V

1/4 Page H

1/4 Page V

1/8 Page

10 x 8

10 x 2

10 x 12.8

10 x 6.4

5 x 12.8

10 x 3.2

5 x 6.4

5 x 3.2

1 Time 4 Times 12 Times

2000

550

1300

700

700

400

400

200

$

$

$

$

$

$

$

$

N/A

450

1100

650

650

310

310

170

$

$

$

$

$

$

$

$

N/A

350

990

520

520

250

250

140

$

$

$

$

$

$

$

$

Inches

INSERTS: Weekly (Every Thursday) Space reservations & Materials: Monday, same week of publication

WE DO INSERTS (PRE-PRINTS) ANY SIZE • RATES: $75 PER EACH THOUSAND (Rate net) • Minimum 5000

PRICES ARE GROSS










1 Pag.Cover

½ Pag.Horizontal

½ Pag.Vertical

1/4 Pag.Standard 1/4 Pag.

Horizontal

Special Magazine Prices & SizesFULL COLOR EDITION

Cover

1 Page

½ Page H

½ Page V

1/4 Page H

1/4 Page V

8.75 x 11.25

8.75 x 11.25

7.5 x 5

3.75 x 10

7.5 x 2.5

3.75 x 5

2500

1300

700

700

400

400

$

$

$

$

$

$

Inches










Demographics & Specifications

• Publication Name

• Readership Average Annual Income

• Readership Average Age

• Copies per Reader

• Female Readership

• Male Readership

• Readership between 18-34 years of age



• Readership over 65+ years of age

• American Readership

• Hispanic Readership

El Colusa

$ 65,000

40

2.3

49%

51%

20%

35%

25%

20%

5%

95%

To send ads, texts and photographs:

1. The texts should be in Word format, without photographs and frames added. Photographs should be in individual

files, in JPG format with at least 300 dpi resolution. If the photographs have copyrights please send us the copyright

information in a Word file named the same as the photograph file.

2. Submitted ads should be in the same dimensions as the dimension of the print ad, in 300 dpi resolution

and in either JPG or PDF format. In the case we are to design an ad for the client, please provide the necessary

design information, such as texts, logos or photographs in the highest resolution possible.

3. All the texts, photographs and information related to the ads

should be submitted to our FTP site: • ftp://72.17.170.34 • user: clientes • Pass: clientes








Deadline 2012

January / Enero

February / Febrero

March / Marzo

April / Abril

May / Mayo

June / Junio

July / Julio

August / Agosto

September / Septiembre

October / Octubre

November / Noviembre

December / Diciembre

687 688 6895-12 12-19 19-26

691 692 6932-9 9-16 16-23

695 696 6971-8 8-15 15-22

69423-1

700 701 7025-12 12-19 19-26

69929-5

704 705 7063-10 10-17 17-24

70326-3

708 709 71031-7 7-14 14-21

70724-31

714 71612-19 19-26 26-2

7135-12

717 718 7192-9 9-16 16-23

721 722 72330-6 6-13 13-20

72023-30

726 727 7284-11 11-18 18-25

72527-4

730 731 7321-8 8-15 15-22

72925-1

735 736 7376-13 13-20 20-27

73322-29

73827-3

Miami

72420-27

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Special Editions: 693 • 701 • 715 • 727Holidays: 692 • 702 • 704 • 710 • 713 • 732 • 738

Space Reservations & Materials: Monday, same week of pulication

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Week 1 Week 2 Week 3 Week 4 Week 5




Media Kit 2012 Colusa News

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