Media & Its Impacts (Poonam)

8/8/2019 Media & Its Impacts (Poonam)

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MEDIA AND ITS IMPACT MEDIA AND ITS IMPACT


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What Does Media Mean ? y Channels of communication that serve many

diverse functions, such as offering a variety of entertainment with either mass or specialized appeal, communicating news and information, or displaying advertising messages. The media carry the advertisers' messages and serve as the vital link between the seller of a product or servicand the consumer.


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Types Of Media y Print y Electronic y Out-of Home y Direct Mail


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Print y refers to newspapers and magazines but also

includes directories, school and church yearbooksand newsletters, and programs at sporting events and theater presentations.


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Electronic y referred to as broadcast media, or radio and

television, including cable


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Direct Mail y media are advertisements that are mailed

directly to prospects. As technology advances,new forms of media are being discovered every day, such as movie-house advertising and special automatic telephone devices with prerecorded

advertising messages.


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Women in Media


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Women in Media y

The new era at technology and globalization can throw professional doors wide open for women.There is power where women, news, and the Internet come together. It is without doubt, that

women in the media are looking to the Internet as a new professional outlet and as another opportunity toestablish professional credibility.

y . Online media is the communication through the

Internet and the Satellite digital devices. Online accessibility opens the doors of education,socialization, and entertainment for all knowledge seekers.


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Advantages of Media on Women y 1. People have more awareness of what is happening in the world.

y 2. People have their own judgment on their selections.

y 3. We do not have to depend on the government on our everyday news.

y

4. People can have debates and discussions ofwhat is presented in the net.y 5. People can exchange information through

on-line web sites.


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Disadvantages y We have come to the world of Digital Devices

where people around the world can shrink themselves into a new Online Global Village

y . Women around the world find themselves

drowning in the world of material responsibility or stereotype ideas that refer to men as more effective members of the society.

y Some women in places like the Middle East are still imprisoned in their cultural taboos that do not allow them to continue education or work in places where men work.


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Media on Children Advantages Disadvantages

y Computers have proven

extremely beneficial to kids with certain speech, audio, and motor limitations.

y The internet provides them with the best of knowledge for their treatments and they can be in touch with doctors or friends through the internet, in India or Abroad. Also, the internet can later help them earn their means of livelihood.

y Computers are very engaging and

can exercise a strong "holding power" on children as well as adults.

y What does seem to pose a hazard is the strain placed on a

child's posture and skeletal structure if she consistently uses a computer set-up designed for an adult.


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Media On Society y Media can contribute a lot to a society. It can

change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by

educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society especially in the developing countries it can be used as a 'weapon of mass destruction'. But I think the most important use of media is to educate the people about the basic human

rights.


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Advantages y Education and discipline is key to progress. This

is the difference between a nation and a crowd. Media men have access to people and they have an audience. Their programs have an impact and people listen to them. That's why they are more responsible for the betterment of the society. They should work to educate the people, to help the people and to liberate the people and to empower the people.


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Disadvantages y "According to our theory, women who have children

are held to a harsher performance standard than women who do not. We asked how many days the applicant could be late before they would not be see'management material,' and the mothers were allowesignificantly fewer days than non-mothers,

Media & Its Impacts (Poonam)

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