Media Issues for Sister City Programs. Back to Basics Media: plural of the word ‘medium’ ‘a...
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Transcript of Media Issues for Sister City Programs. Back to Basics Media: plural of the word ‘medium’ ‘a...
Media Issues for Sister City Programs
Back to Basics
Media: plural of the word ‘medium’‘a method of transmitting information’
Mass Media‘media designed to reach a large
audience’
News Media‘the portion of the media dedicated to
presenting current affairs to the public’
WHAT IS THE MEDIA?
Back to BasicsWHY DOES THE MEDIA EXIST?
State Information
Community Service
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Back to BasicsWHY DOES THE MEDIA EXIST?
State Information
Community Service
??????
Town criers
Back to BasicsWHY DOES THE MEDIA EXIST?
State Information
Community Service
??????
Town criers
Acta Diurna
Back to BasicsWHY DOES THE MEDIA EXIST?
State Information
Community Service
??????
Town criers
Acta Diurna
Localised community
news
Back to BasicsWHY DOES THE MEDIA EXIST?
State Information
Community Service
??????
Town criers
Acta Diurna
Localised community
news
Special interest
Back to BasicsWHY DOES THE MEDIA EXIST?
State Information
Community Service
PROFIT
Town criers
Acta Diurna
Localised community
news
Special interest
Back to BasicsWHY DOES THE MEDIA EXIST?
State Information
Community Service
PROFIT
Town criers
Acta Diurna
Localised community
news
Special interest
National networks
Back to BasicsWHY DOES THE MEDIA EXIST?
State Information
Community Service
PROFIT
Town criers
Acta Diurna
Localised community
news
Special interest
National networks
NewsLtd.
Back to BasicsTYPES OF MEDIA
MetroTalk radio (2UE, 3AW, 6PR)•Often AM•Older listener demographic•Issues based
B/fast radio (Kyle & Jackie O)•Often FM•Younger listener demographic
News bulletins•Often hourly•Format depends on station
RADIO
RegionalAM Radio•Gold or classic hits music with some local talk•Older listener demographic•Community service•Detailed news bulletins
FM Radio•Pop or rock music with breakfast•Younger listener demographic•Entertainment focus•Lighter news bulletins
ABC Radio•Local news and lifestyle format•Mid to older listener demographic
Back to Basics
National (ABC)
News Radio: talk format with national focus news and current affairs
Radio National: magazine style format with arts, community, lifestyle and current affairs segments
Triple J: youth orientated, mostly alternative music, some current affairs content
TYPES OF MEDIA
RADIO
Back to BasicsTYPES OF MEDIA
NationalThe Australian
MetroTabloid dailies (Daily Tele,
Courier Mail)Broadsheet dailies (SMH, The Age)
NEWSPAPERSRegionalRural pressCumberland Newspaper GroupFairfax media
General news FeaturesOpinion
Back to BasicsTYPES OF MEDIA
The ABCABC National News
MetroEach network broadcasts news from each capital city
TELEVISION RegionalSome regional centres have a local television news service
Back to BasicsTYPES OF MEDIAMainstream media affiliate sites
ninemsn.comyahoo7.comnews.com.au
Search and summary sites
Google newsDigg.com
INTERNET
Original content sites
Alternative news sitesLocality sites
‘Newsworthiness’
NEWSWORTHY
‘Newsworthiness’
NEWSWORTHY
TIMELINESS
‘Newsworthiness’
NEWSWORTHY
TIMELINESS PROFILE
‘Newsworthiness’
NEWSWORTHY
TIMELINESS PROFILE PROXIMITY
‘Newsworthiness’
NEWSWORTHY
TIMELINESS PROFILE PROXIMITY
UNIQUENESS
‘Newsworthiness’
HUMAN INTEREST
NEWSWORTHY
TIMELINESS PROFILE PROXIMITY
UNIQUENESS
‘Newsworthiness’
HUMAN INTEREST
NEWSWORTHY
TIMELINESS PROFILE PROXIMITY
UNIQUENESS SIGNIFICANCE
Media tools
Personalisation
Media tools
PersonalisationSensationalism
Media tools
PersonalisationSensationalism
Angles
Media tools
INTEREST RATES SKYROCKET
Personalisation
Media tools
FAMILY BUDGETS STRETCHED AS INTEREST RATES SKYROCKET
INTEREST RATES SKYROCKET
Personalisation
Media tools
SCHOOLS BANS JUNK FOOD
Sensationalism
Media tools
SCHOOLS BANS JUNK FOOD
Sensationalism
STUDENTS FORCED TO STARVE BY FOOD BAN
Media tools
COUNCILS LOWER RATES
Angles
Media tools
COUNCILS LOWER RATES
Angles
TOO GOOD FOR OUR MONEY:WHAT SERVICES YOU WILL MISS
OUT ON
Sister Cities Media“Positive Angles”
JAPANESE VISIT STRENGTHENS
CULTURAL UNDERSTANDING
SUPPORTING OUR SISTER CITIES
PLACING GEELONG ON A WORLD STAGE
Sister Cities Media“Negative Angles”
$200,000 SISTER CITY VISIT – BUT WHERE ARE OUR KERBS?
COUNCILLORS REVEL ON SISTER CITY JUNKET
‘YES PLEASE!’ THE COUNCILLORS CASH IN ON YOUR SISTER CITY
BUDGET
Sister Cities Media
PURPOSE OF PROMOTING YOUR SISTER CITY PROGRAM
• Educate the community to SCP goals
LOOKING FOR OPPORTUNITIES
Sister Cities Media
PURPOSE OF PROMOTING YOUR SISTER CITY PROGRAM
• Educate the community to SCP goals
• Promote your council’s innovation
LOOKING FOR OPPORTUNITIES
Sister Cities Media
PURPOSE OF PROMOTING YOUR SISTER CITY PROGRAM
• Educate the community to SCP goals
• Promote your council’s innovation• Justify SCP program expense
through communication wins
LOOKING FOR OPPORTUNITIES
Sister Cities Media
PURPOSE OF PROMOTING YOUR SISTER CITY PROGRAM
• Educate the community to SCP goals
• Promote your council’s innovation• Justify SCP program expense
through communication wins• Promote value added to the
community through SCP
LOOKING FOR OPPORTUNITIES
OPPORTUNITIES TO PROMOTE
RED SCENARIOS
• Your council visiting sister cities
Sister Cities MediaLOOKING FOR OPPORTUNITIES
OPPORTUNITIES TO PROMOTE
RED SCENARIOS
• Your council visiting sister cities
• Your council providing gifts to your sister city
Sister Cities MediaLOOKING FOR OPPORTUNITIES
Sister Cities MediaLOOKING FOR OPPORTUNITIES
OPPORTUNITIES TO PROMOTE
AMBER SCENARIOS
• Appointment of a new sister city
Sister Cities MediaLOOKING FOR OPPORTUNITIES
OPPORTUNITIES TO PROMOTE
AMBER SCENARIOS
• Appointment of a new sister city• Visits from sister city delegates
Sister Cities MediaLOOKING FOR OPPORTUNITIES
OPPORTUNITIES TO PROMOTE
AMBER SCENARIOS
• Appointment of a new sister city• Visits from sister city delegates• Functions featuring sister city
delegates
Sister Cities MediaLOOKING FOR OPPORTUNITIES
OPPORTUNITIES TO PROMOTE
AMBER SCENARIOS
• Appointment of a new sister city• Visits from sister city delegates• Functions featuring sister city
delegates• Gifts received from sister cities
OPPORTUNITIES TO PROMOTE
AMBER SCENARIOS
• Appointment of a new sister city• Visits from sister city delegates• Functions featuring sister city
delegates• Gifts received from sister cities• Opportunities for residents in sister
cities
Sister Cities MediaLOOKING FOR OPPORTUNITIES
OPPORTUNITIES TO PROMOTE
GREEN SCENARIOS
Sister Cities MediaLOOKING FOR OPPORTUNITIES
Sister Cities MediaLOOKING FOR OPPORTUNITIES
Look at your sister city program and its activities and find angles
Sister Cities MediaLOOKING FOR OPPORTUNITIES
Look at your sister city program and its activities and find angles
Develop a plan based on these angles:
Sister Cities MediaLOOKING FOR OPPORTUNITIES
Look at your sister city program and its activities and find angles
Develop a plan based on these angles:Which media will be approached
Sister Cities MediaLOOKING FOR OPPORTUNITIES
Look at your sister city program and its activities and find angles
Develop a plan based on these angles:Which media will be approachedWhat are your ‘media lines’?
Sister Cities MediaLOOKING FOR OPPORTUNITIES
Look at your sister city program and its activities and find angles
Develop a plan based on these angles:Which media will be approachedWhat are your ‘media lines’?What are your goals? (mention on radio, photo in local paper)
Sister Cities MediaLOOKING FOR OPPORTUNITIES
Look at your sister city program and its activities and find angles
Develop a plan based on these angles:Which media will be approachedWhat are your ‘media lines’?What are your goals? (mention on radio, photo in local paper)
Timeline for approaches
Sister Cities MediaLOOKING FOR OPPORTUNITIES
Look at your sister city program and its activities and find angles
Develop a plan based on these angles:Which media will be approachedWhat are your ‘media lines’?What are your goals? (mention on radio, photo in local paper)
Timeline for approaches
Test your plan for:Newsworthiness
Sister Cities MediaLOOKING FOR OPPORTUNITIES
Look at your sister city program and its activities and find angles
Develop a plan based on these angles:Which media will be approachedWhat are your ‘media lines’?What are your goals? (mention on radio, photo in local paper)
Timeline for approaches
Test your plan for:NewsworthinessSensationalism potential
Sister Cities MediaLOOKING FOR OPPORTUNITIES
Look at your sister city program and its activities and find angles
Develop a plan based on these angles:Which media will be approachedWhat are your ‘media lines’?What are your goals? (mention on radio, photo in local paper)
Timeline for approaches
Test your plan for:NewsworthinessSensationalism potential Angle potential
Sister Cities MediaLOOKING FOR OPPORTUNITIES