M E D I A I N T E L L I G E N C ET H E N E W A G E N D A S E T T I N G

J O S É - M A N U E L D I O G O M A I O 2 0 1 5

W H O ?

W H A T ?

Who knows this guy!

M E D I A I N T E L L I G E N C E

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A G E N D A S E T T I N G

The ability to establish the effect that social communication has in shaping public opinion.

Involves the selection and placement of news on topics that the public will speak and discuss later on

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jornalistas are allways the centre and the guardians of public opinion

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journalists are influenced by colleagues, laws and regulations and also little time and little money

but they are also stressed and being under extraordinary pressure of pr agencies, commentators, companies, politicians, audiences,

These were the main setter’s of the agenda but tu influence them a lot of money and power was needed

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in 1994 in italy a man

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could turn from a powerful media owner to prime minister of a country in 4 months.How?

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4 TIMES PRIME MINISTER 1994 - 2001 - 2005 - 2008

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INTELLIGENCE He could afford INTELLIGENCE

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But it was no yet media intelligence

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Only Traditional Intelligence

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How did it work?He undertook a lot market studies to find out what were the wishes of the population

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Free education

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work less hours

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own their one house

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This intelligence was the secret foi him to rule over Italy por from 1994 to 2011 (than he was happily overthrown)

Ok! he was the owner of a television empire. But as everyone else we needed to discover the message that could set the agenda

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And spent a huge amount of money on research and studies hiring a lot of people

a way that was only available for quite a few

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T H E N E W

Technology changes it alland globalization is transforming an old an expensive intelligence in

M E D I A I N T E L L I G E N C E O L D M D A I N T E L L I G E N C EOEOEOOOOEOEOOEOEOOOOEOEODLDLDLDL DADADIDIDADADIDIDDADAD

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The new agenda setting

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(...) Made with the capabilities of intelligence.in a whole connected world

everybody is a content producerand a potential influencer

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A babel experiences

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Almost impossible to trace without proper technology tools

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... News alertsMedia portals, Social network , Pr dashboard, Rss feeds, Listening, Media coverage, Clipping,

Spotting, GPS ing, blogs,social media and people

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But listening is just the beginning.Media intelligence is the process to create the future news / from the insights / intelligence

provides.Putting it all together is only possible if you understand

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It is necessary to understand the insights the come through intelligence before we actbecause in the end:

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things have changed. Now it’s not only journalists that matter to influence

or can be influencedthrough media intelligence

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This days everybody is

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If Berlusconi was here he would be to.

W H A T ?

M E D I A I N T E L L I G E N C E

Thats haw we make the news of tomorrow

H O W ?

You wanna know how?

O B R I G A D O You give us a call

and we let you know