Media InstitutionsWhen deciding on a media institution to synergise with, we would need to take in the different values of the companies while also keeping to a realistic and productive choice in order to be successful. As our product had a low budget funding, it would be only acceptable to start distributing with a less popular and smaller distributing media institution, which could then develop and evolve into a bigger film through the help of the organisation. This therefore means that we would be ruling out the Hollywood blockbuster institutions such as Universal Pictures or 20th Century Fox as they are most likely too involved with the global mainstream movies.

I have researched different media institutions and found that there are two which would be most suitable for our production, these being Touchstone pictures and Columbia Pictures, both smaller yet still hugely valuable and profitable.

Touchstone PicturesThe media institution Touchstone Pictures would be a perfectly suitable distributer for our film. They have distributed a wide variety of films, however, two specific ones can relate to our film itself, these being the highest-grossing film release Armageddon and the spy-thriller Enemy of the State. There is a connection between Armageddon and our film as they are both disaster films and involve environmental issues. We can see how synergising with Touchstone Pictures would be a great advantage as the film they distributed, Armageddon, became the highest-grossing film of 1998 worldwide (surpassing the Steven Spielberg war epic, Saving Private Ryan). If the same effect happened with our film we would be extremely successful. Enemy of the State also had similarities in genre, being about government agents and conspiracy. The audiences for these existing films may feel encouraged to view our film if distributed by the same media institution.

Columbia Pictures Columbia Pictures is an extremely large, power global company which distributes Hollywood blockbusters as well as alternative films with a whole range of different genres. Films such as Salt and The Da Vinci Code have synergised with this institution and became extremely successful. Once again, these films have a relation to the features in our own film, Salt being about conspiracy and agents, whereas The Da Vinci Code involving mystery. This media institution would also be a great distributor of our film, its experience and success would help our film in marketing and production.

Overall, I think Touchstone Pictures would be the perfect media institution to distribute our film compared to the rest. Its a smaller company, and therefore makes it more suitable and appealing for our film as it is not a mainstream blockbuster, but instead an alternative, ecological thriller.