Media InformatIon KIt 2014

overvIew

Highlights

Reaching the youngest audience of any travel title, National

Geographic Traveler inspires millions with the means and mindset

to explore. Our content shares authentic experiences that reveal

a true sense of place—turning adventure vacations, family trips,

and weekend getaways into transformative journeys.

Audience: 8.89 millionNational Rate Base: 615,000 Frequency: 8x per yearLocal Language Editions: 15 editions, 11 languages, 25 countriesRegional Editions:

East of Mississippi: 340,000 circulationWest of Mississippi: 225,000 circulation

Nobody kNows this world better

Backed by a powerful heritage of more

than a century of exploration, global

experts, and signature photography,

National Geographic Traveler attracts

the most readers—nearly 8.9 million—

driven to explore the world.

nobody knows this world better | October 2013

T R A V E L E R . N A T I O N A L G E O G R A P H I C . C O M

N O B O D Y K N O W S T H I S W O R L D B E T T E R | M AY 2012

TOURSOF ALIFETIME

5 GreatGetaways

By RaılBEYOND OLYMPIC

LONDONPAGE 78

RETURN TOJERUSALEMA SON OF THE CITY REVISITS HIS PAST

CHEATING DEATH“HOW TRAVEL KEEPS ME ALIVE”

PLUS:HIKING WALESBUENOS AIRES ON FOOTSHOULD PETS TRAVEL?48 HOURS IN BOSTONNOVA SCOTIA CRUISEPERU’S JUNGLE LODGESGREAT SMOKIES ROAD TRIP

THE WORLD’SBEST GUIDED TRIPSRETURN TO

JERUSALEMA SON OF THE CITY REVISITS HIS PAST

CHEATING DEATHTRAVEL TO LIVE

WORLD’S BESTLODGES

SPOTS TO SLEEP IN THE WILD

25 PLUS:WALKING SEATTLE

THE MAGIC OF BALI

DRIVING LONG ISL;AND

MY CITY: MIAMIPIZZA FARMS

ALSO AVAILABLE ON THE IPAD, NOOK, KINDLE AND ONLINE

Source: MRI Spring 2013

edItorIal

“Our exciting new look and feel is just the beginning. All of our unrivaled resources are together under a new National Geographic brand in Travel.”

—Keith Bellows, SVP, Editor-in-Chief

Celebrating its 30th year, National Geographic Traveler is the leader in

experiential and sustainable travel, inspiring people to explore the planet

and experience the places they visit in a deeper, richer way. It’s our mission

to offer travelers a transformation—not just a vacation—and to preserve the

world’s special places for generations to come.

edItorIal

Departments

inside National Geographic travel: What’s new at Nat Geo Travel

best of the world: A photo-driven section about where to go now

My City: A noted local’s take on a city

explorer: Compelling people and the travel they do

Family time: Where and how to go, with kids

Checking in: Great, authentic hotels

Problem solved: Contributor Chris Elliott answers your travel questions

trending: Contributor Costas Christ reports on the changing face of travel

digital Nomad: Contributor Andrew Evans takes on the world

Adventure 101: A guide to the active outdoor life

local Flavor: Authentic foods and culinary experiences

FebruAry/MArCh Closing date: November 25 on-sale date: January 21

n Yunnan, Chinan Milan, Italy

APrilClosing date: January 17 on-sale date: March 11Family Travel: Follow along on a family road trip through the West.

n Irish Castlesn Tristan de Cunhan Cincinnati

MAyClosing date: March 3 on-sale date: April 22Tours of a Lifetime: Our 9th annual list of the best guided tours.

n Northern California Trailn Lorraine, Francen Bogota, Colombian Kathmandu

JuNe/July Closing date: April 14 on-sale date: June 3 Great Outdoors: American Beach TownsThe country’s most authentic beach towns.

n Republic of Georgian Mozambiquen Papua, New Guinean Road Trip: Sweden’s Coast

AuGust/sePteMberClosing date: June 2 on-sale date: July 22World Wonders: 10 Perfect Walks Great strolls around the world.

n Indian Alaskan Road Trip: New Zealand

oCtoberClosing date: July 14 on-sale date: september 9Travel 50: 50 ways to experience the future of travel. n Louisiana n Bangkok

NoveMberClosing date: August 29 on-sale date: october 21Travel Intelligence Manual: How to be the world’s smartest traveler.

n Korean Islandsn South Australia Divingn Travelers of the Yearn Berlin, Germany

deCeMber ’14/JANuAry ’15Closing date: october 13 on-sale date: december 2Best of the World: Our must-see list for 2015.

n Traveler’s Photo Contest Winnersn Bulgaria

edItorIal

2014 Edit Calendar

Note: All editorial subject to change

National Geographic Assignment

© Annie Griffiths / National Geographic Assignment 2010

audIence

“Because 75% of our audience does not read any other travel title, National Geographic Traveler’s exclusive reach makes it the premiere location to inspire millions with the means and the mindset to travel.”

—Kim Connaghan, VP, Publisher

audIence

Highlights

CoMMitted to trAveln National Geographic Traveler readers have taken the most domestic trips in the past year and the most international trips in the past three years (as compared to those who read any other major travel magazine)

n 8.1 million domestic vacations taken in the past year (#1)

n 4.6 million international vacations taken in the past three years (#1)

n Spent $12.9 billion on vacations in the past year (#1)

iNFlueNtiAl CoNsuMersn Nearly one-third of all readers believe advertising to be more credible just because it is in National Geographic Traveler

n 79% visited web sites mentioned in the magazine

n 71% save their issue for future reference

n 75% do not read any other major travel title

n 29% are more likely to purchase a product just because it appeared in the magazine

Source: mrI Spring 2013: National Geographic Traveler versus Travel + Leisure and Condé Nast Traveler; National Geographic Traveler reader Panel 2008 - 2013

MRI Spring 2013

Aud (000) Comp % readership

Total Adults 8,891 100.0Male 4,950 55.7Female 3,941 44.3

FamilyMarried 4,435 49.9Single 2,933 33.0Children in HH 3,555 40.0

AgeMedian Age 45.5; Average Age 45.3 18-34 2,952 33.235-44 1,400 15.745-54 1,874 21.155-64 1,369 15.465+ 1,298 14.6

educationAttended/Graduated College+ 6,181 69.5 Graduated College+ 3,440 38.7

employmentEmployed 5,661 63.7Professional/Managerial 2,326 26.2

household income Median HHI $68,829; Average HHI $85,187HHI $100, 000+ 2,896 32.6

audIence

MMR 2013: “Affluent” Adults with HHI $100,000+

Audience (000) Comp (%)readership

Total Affluent Adults 1,558 100.0Men 809 51.9Women 749 48.1

Family Married 1,166 74.8Single 210 13.5Children 390 25.0

AgeMedian Age 54.6; Average Age 52.3 18-34 257 16.535-44 239 15.345-54 298 19.155-64 384 24.665+ 379 24.3

educationAttended/Graduated College+ 1,483 95.2College Degree+ 1,163 74.6

employment

Employed 1,070 68.7Professional/Managerial 1,028 66.0Professional 507 32.5

household incomeMedian HHI $159,997Average HHI $228,231

Average hh Net worth $1,227,847Millionaire hh’s 581 37.3

audIence

1.2%2.7%

86.1%

0.2%

5.6%

58.7%

29.2%

8.5%

2.4%

55.6%

32.2%

7.2%2.4%

36.9%48.3%

4.8%

audIence

Reader Demand

National Geographic Traveler subscribers value the magazine and pay for it, delivering advertisers a more cost-effective rate base.

NAt Geo trAvelerPd Indv Print Subs: 563,737“Other” Paid: 1,370Verified: 20,435Single Copy (+dig): 37,666Digital Subs: 31,234TOTAL: 654,442

trAvel & leisure Pd Indv Print Subs: 570,523“Other” Paid: 283,505 Verified: 83,091Single Copy (+dig): 25,373Digital Subs: 9,430TOTAL: 971,922

CoNdé NAst trAvelerPd Indv Print Subs: 456,680“Other” Paid: 264,039Verified: 58,927Single Copy (+dig): 30,613Digital Subs: 10,828TOTAL: 821,087

AFAr Pd Indv Print Subs: 75,745“Other” Paid: 99,263Verified: 9,905Single Copy (+dig): 18,197Digital Subs: 2,289TOTAL: 205,399

n Paid Indv Print Subs n “Other Paid” (CAPS, Sponsored etc.) n Verified n Newsstand n Digital Subs

8.8%

1.2%

Source: AAM Statement, June 2013

#1 in % of Indv Paid Subs #1 in Newsstand Total Sales #1 in Digital Total Sales

3.1% 4.9%

advertISIng

“National Geographic Traveler has been honored with 18 Lowell Thomas Awards in the last four years, including ‘Best Travel Magazine’—a testament to our expertise in travel that advertisers highly value.”

—Kim Connaghan, VP, Publisher

advertISIng

2014 Issue Closing DatesFREquENCy: 8x/yEAR

Standard Close Special Units, and Material On-Sale Gatefolds, Insertissue dAtes Due Dates Dates Paper Orders Due Date

February/March 11/25/13 1/21/14 11/11/13 12/11/13

April 1/17/14 3/11/14 12/28/13 2/5/14

May 3/3 4/22 2/17 3/19

June/July 4/14 6/3 3/24 4/30

August/September 6/2 7/22 5/19 6/18

October 7/14 9/9 6/30 7/30

November 8/29 10/21 8/15 9/17

Dec ‘14/Jan ‘15 10/13 12/2 9/29 10/29

open 3 times 6 times 8 times 12 times 16 timesCovers: 4th Cover $113,400 $108,865 $106,595 $104,330 $102,060 $99,790

2nd Cover 98,700 94,750 92,780 90,805 88,830 86,855

Four Color:Full Page $84,000 $80,640 $78,960 $77,280 $75,600 $73,9202/3 Page* 67,200 64,510 63,170 61,825 60,480 59,135 1/2 Page 50,400 48,385 47,375 46,370 45,360 44,350 1/3 Page 33,600 32,255 31,585 30,910 30,240 29,5701/6 Page* 22,430 21,535 21,085 20,635 20,185 19,740

black & 1 Color:Full Page $79,800 $76,610 $75,010 $73,415 $71,820 $70,2252/3 Page* 63,840 61,285 60,010 58,735 57,455 56,180 1/2 Page 47,880 45,965 45,005 44,050 43,090 42,1351/3 Page 31,920 30,645 30,005 29,365 28,730 28,090

1/6 Page* 19,910 19,115 18,715 18,315 17,920 17,520

black & white:Full Page $75,600 $72,575 $71,065 $69,550 $68,040 $66,5302/3 Page* 60,480 58,060 56,850 55,640 54,430 53,2201/2 Page 45,360 43,545 42,640 41,730 40,825 39,915 1/3 Page 30,240 29,030 28,425 27,820 27,215 26,610

1/6 Page* 15,455 14,835 14,530 14,220 13,910 13,600

*Size available within special advertising sections only

All advertisements are accepted by the publisher on the representation of the agency and the advertiser that both are authorized to publish and authorize third parties to publish the entire contents of the advertisement, both in print versions of the publication and in any other media (including by way of example and not limitation electronic on line delivery, and microfilm, microfiche, or electronic archival reproductions and revisions of the publication).

advertISIng

National Advertising Rates—NORTH AMERICA EDITION

Effective with the February/March 2014 Issue Rate Base: 615,000

Includes: Alabama, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Indiana,Kentucky, Maine, Maryland, Massachusetts, Michigan, Mississippi, New Hampshire, New Jersey,New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Vermont,Virginia, West Virginia, Wisconsin

open 3 times 6 times 8 times 12 times 16 times Four Color:Full Page $61,950 $59,470 $58,235 $56,995 $55,755 $54,5152/3 Page* 49,560 47,580 46,585 45,595 44,605 43,615 1/2 Page 37,170 35,685 34,940 34,195 33,455 32,710 1/3 Page 24,780 23,790 23,295 22,800 22,300 21,805

1/6 Page* 16,540 15,880 15,550 15,215 14,885 14,555

black & 1 Color:Full Page $58,855 $56,500 $55,325 $54,145 $52,970 $51,7902/3 Page* 47,080 45,195 44,255 43,315 42,370 41,430 1/2 Page 35,310 33,900 33,190 32,485 31,780 31,075 1/3 Page 23,540 22,600 22,130 21,655 21,185 20,715

1/6 Page* 14,680 14,095 13,800 13,505 13,210 12,920

black & white:Full Page $55,755 $53,525 $52,410 $51,295 $50,180 $49,0652/3 Page* 44,605 42,820 41,930 41,035 40,145 39,250 1/2 Page 33,455 32,115 31,450 30,780 30,110 29,440 1/3 Page 22,300 21,410 20,960 20,515 20,070 19,6251/6 Page* 11,400 10,945 10,715 10,490 10,260 10,030

*Size available within special advertising sections only All advertisements are accepted by the publisher on the representation of the agency and the advertiser that both are authorized to publish and authorize third parties to publish the entire contents of the advertisement, both in print versions of the publication and in any other media (including by way of example and not limitation electronic on line delivery, and microfilm, microfiche, or electronic archival reproductions and revisions of the publication).

advertISIng

East of the Mississippi Edition Effective with the February/March 2014 Issue Rate Base: 340,000

Includes: Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Idaho, Iowa, Kansas, Louisiana,Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, Wyoming

open 3 times 6 times 8 times 12 times 16 times Four Color:Full Page $45,630 $43,805 $42,890 $41,980 $41,065 $40,1552/3 Page* 36,505 35,045 34,315 33,585 32,855 32,125 1/2 Page 27,380 26,285 25,735 25,190 24,640 24,095 1/3 Page 18,255 17,525 17,160 16,795 16,430 16,065

1/6 Page* 12,185 11,700 11,455 11,210 10,965 10,725

black & 1 Color:Full Page $43,350 $41,615 $40,750 $39,880 $39,015 $38,1502/3 Page* 34,680 33,295 32,600 31,905 31,210 30,520 1/2 Page 26,010 24,970 24,450 23,930 23,410 22,890 1/3 Page 17,340 16,645 16,300 15,955 15,605 15,260

1/6 Page* 10,815 10,380 10,165 9,950 9,735 9,515

black & white:Full Page $41,070 $39,425 $38,605 $37,785 $36,965 $36,1402/3 Page* 32,855 31,540 30,885 30,225 29,570 28,910 1/2 Page 24,640 23,655 23,160 22,670 22,175 21,685 1/3 Page 16,430 15,775 15,445 15,115 14,785 14,4601/6 Page* 8,395 8,060 7,890 7,725 7,555 7,390

*Size available within special advertising sections only

All advertisements are accepted by the publisher on the representation of the agency and the advertiser that both are authorized to publish and authorize third parties to publish the entire contents of the advertisement, both in print versions of the publication and in any other media (including by way of example and not limitation electronic on line delivery, and microfilm, microfiche, or electronic archival reproductions and revisions of the publication).

rateS & dateSWest of the Mississippi Edition Effective with the February/March 2014 Issue Rate Base: 225,000

advertISIng

This unique travel directory is the perfect way to showcase your brand to an influential community of travelers, and is guaranteed to generate qualified leads for your destination, product, or service.

Added vAluen Reader response listing in-book and online, generating 500,000+ leads each year

MAteriAls1/4 page

n Image: Horizontal, 3.25" x 2.4" at 300 DPI n Logo: EPS vector format with all fonts converted to outlines, all spot colors

converted to process/CMyK n Copy: 100 words, plus short headline, uRL, and phone number

1/8 page n Image: Horizontal, 3.25" x 1.2" at 300 DPI n Logo: EPS vector format with all fonts converted to outlines, all spot colors

converted to process/CMyK n Copy: 40 words, plus short headline, uRL, and phone number

*National Geographic Traveler will design advertiser’s Getaways unit and provide layout for final approval

rAtes (Net) Open 3Times 6 Times 8Times1/4 Page $6,200 $5,575 $5,290 $4,7651/8 Page $3,100 $2,785 $2,645 $2,380

Getaways materials should be sent to:Laura Robertson, Brand Manager161 Sixth Ave., 14th FloorNew york, Ny 10013 Phone: (212) 610-5555 Email: larobert@ngs.org

advertISIng

Traveler Getaways

Tablet Edition

National Geographic Traveler’s successful tablet edition features robust inter-active content that continues to attract new subscribers and enables them to connect with your brand in a more meaningful way. With more than 40K active subscribers, the interactive edition is the #1 travel publication on the tablet.

eNhANCed oPtioNs

n Live Linksn Slide Shown Scrollable Framesn Videon Photo 360

n Panoramasn Audio Overlayn Hot Spotsn Interactive Maps and Graphicsn Customized Creative units

PriCiNG

Standard Package $5,000 net /link n Live Link

Upgrade Package $20,000 net n Regional/Fractional upgrade n Single Buy-In (non-print advertisers)

Premium Package $20,000 net/option n Slide Show n Scrollable Frames n Video / Audio n Photo 360 n Panoramic View n Hot Spots n Interactive Maps and Graphics

For closing dates, refer to the Standard Close and Material Due Dates on page 12.

advertISIng

ProductIon SPecS

“When we empower travelers, we influence the world.” —Keith Bellows, SVP, Editor-in-Chief

ProductIon SPecS

Advertising Page Dimensions

book trim: 8-1/4" x 10-3/4", Perfect bound, web offsetInches (Width x Depth) Non-bleed bleed trim safety

Full Page 7 3/4 x 10 1/4 8 1/2 x 11 8 1/4 x 10 3/4 1/4

spread* 15 1/2 x 10 1/4 16 3/4 x 11 16 1/2 x 10 3/4 1/4

2/3 vertical✝ 4 3/4 x 10 3/8 5 1/8 x 11 4 7/8 x 10 3/4 1/4

1/2 horizontal spread* 15 1/2 x 4 1/4 16 3/4 x 5 16 1/2 x 4 3/4 1/4

1/2 horizontal 7 3/4 x 4 1/4 8 1/2 x 5 8 1/4 x 4 3/4 1/4

1/3 vertical 2 1/2 x 10 3/8 2 7/8 x 11 2 5/8 x 10 3/4 1/4

1/3 square 4 1/2 x 4 5/8

1/6 vertical✝ 2 3/8 x 4 5/8

* For spreads bleeding across gutter, allow no safety for photographs. Please do not mirror image in gutter. For body copy/ headlines, allow 3/8" for safety on each side of gutter. Fractional Bleed Ads: 1/8" trimmed off all sides for balance.

✝Size available within special advertising sections only.

All orders and contracts should be addressed to your brand manager.

Production inquiries:

Callie Norton, Advertising Production ManagerNational Geographic Traveler1145 17th Street, NWWashington, D.C. 20036P: (202) 775-6170F: (202) 857-7222E: cnorton@ngs.org

Print Production Specs

Press-ready PDF files only.National Geographic Traveler prefers creative be submitted using AdShuttle: www.adshuttle.com. The site provides a detailed “Ad Creation Guide” to ensure your files are correctly prepared. Call (866) 774-5784 for support.

Please supply 2 hard copy contract-quality proofs, at 100% size, matching each uploaded digital file to:

Quad Imaging National Geographic TravelerAttn: Julie Alf1900 West Sumner St. Hartford, WI 53027 Phone: (262) 673-1259

Interactive Edition Specs

All creative must be submitted in a high-res PDF to trim.

(Note: original layout and artwork must be high-res/300dpi or higher)

Ad size is 2048 pixels x 1536 pixels.

Ads and editorial content are viewable in landscape mode only.

Ads must be submitted to the NGS FTP site. Contact your brand manager or Amanda Polli at (212) 610-5543 or apolli@ngs.org for more information.

ProductIon SPecS

natIonal geograPhIc travel

“Don’t think of us as just a magazine. Think of us as a powerhouse multimedia travel-content resource.” —Keith Bellows, SVP, Editor-in-Chief

National Geographic Travel is a newly formed group within the National Geographic Society whose mission is to provide authentic, engaging, and meaningful travel content. These innovative resources can be leveraged to create custom and integrated programs for our advertising partners.

natIonal geograPhIc travel

NationalGeographic.com

25.7M unique visitors 141M page views per month 17.2M unique visitors in the U.S.

n Brings the world to our audience, up-close and personal, with rich individual destination profiles, photo galleries, quizzes, videos, and more

n Provides travelers with essential travel resources, including cultural tips, information, and details on where to go and what to do

n 51% Female/49% Male

n 64% Ages 25-54

n Average Age: 42.3yrs

n HHI: $97,299

n 18M+ Facebook likes—ranked among the top 5 media brands

n 4.8M+ Twitter followers

n 3.2M+ youTube subscribers

natIonal geograPhIc travel

Source: Google Analytics October 2013; MRI/Comscore Fusion 2012/2013; Social Media - November 2013

Digital Travel Content

NationalGeographic.com offers a unique digital experience for upscale visitors who have the desire and means to travel the world. It is the go-to place for meaningful travel experiences.

Travelers receive high-quality, original, and curated travel information and products that are the best in-class.

dedicated travel hub provides:

n Robust daily travel coverage with a global appeal

n Access to millions of affluent consumers (11M page views per month)

n Enriching and practical travel content

n World-famous photography that no other brand can provide

n Content adapted and expanded for mobile

social and actionable:

u NG Travel Facebook: 1,100,000 likesu NG Travel Twitter: 644,000 followersu NG Travel Instagram: 142,000 followersu NG Travel Tumblr: 3,000 followers after one week!

natIonal geograPhIc travel

Source: Google Analytics October 2013; Social Media - November 2013

contact InformatIon

New yorkTammy Abraham, tabraham@ngs.org (Tri-State) Hilary Halstead, hhalstea@ngs.org (Tri-State, NE)Doug Harrison, doharris@ngs.org (NyC)Ali Hartz, ahartz@ngs.org (NyC, DC, Southeast)Sam Hollander, sholland@ngs.org (Ny Metro)Kathy Kertesz, kkertesz@ngs.org (Tri-State)Danielle Nagy, dnagy@ngs.org (NyC)Laura Robertson, larobert@ngs.org (Getaways)

T: 212-610-5500, F: 212-610-5550 161 Sixth Ave., 14th Floor New york, Ny 10013

MidwestChicago

Bill Graff, bgraff@ngs.org (IL, IA, KS, MO, NE)

T: 312-467-1590, F: 312-467-9677 401 North Michigan Ave., Suite 1710 Chicago, IL 60611

detroit Karen Sarris, ksarris@ngs.org

T: 248-358-4360, F: 248-358-24633000 Town Center, Suite 1450 Southfield, MI 48075

westerN u.s. los Angeles

Kevin Carr, kcarr@ngs.org (West Coast, All Travel)

T: 310-734-2222, F: 310-734-2230

Eric Josten, ejosten@ngs.org

T: 310-734-2221, F: 310-734-22309100 Wilshire Blvd., Suite 505E Beverly Hills, CA 90212

rocky Mountain states

Layne Middleton, fourcrns@aol.com

T: 928-443-8540, F: 928-443-8408 Four Corners Marketing, 1887 Timber Point EastPrescott, AZ 86303

hawaii Debbie Anderson, debbieanderson@dmhawaii.com

T: 808-739-2200, F: 808-739-2201Destination Marketing, 3555 Harding Ave., Suite 2C, Honolulu, HI 96816

CANAdAFrançoise Chalifour, francoise.chalifour@publicitas.com

T: 416-363-1388, F: 416-363-2889Publicitas APR,468 queen St. East, Suite 300Toronto, Ontario M5A 1T7

MexiCo & lAtiN AMeriCA (U.S. EDITION SALES)

Adelina Carpenter, acarpent@prodigy.net.mx

T: 011-52-555-543-7677, F: 011-52-555-543-7580The Carpenter Company, Martin Mendalde735-2 Col. Del Valle Mexico, D.F. 03100

direCt resPoNseDanny Walsh, danny@smythmedia.com

T: 914-693-8700, F: 914-729-1041 Smyth Media Group, Inc. 1 Bridge St., Suite 130, Irvington, Ny 10533

Kimberly Connaghan, Publisher & VP NGS Global Media-Travel, kconnagh@ngs.orgJohn Campbell, National Brand Director-Travel, jcampbel@ngs.org

Terms & Conditions

The following certain terms and conditions governing advertising published in the following NG Media properties (the “Properties”), defined as Print and digital editions of the following Properties (“Magazines”): National Geographic Magazine, National Geographic Traveler magazine, National Geographic Kids magazine, National Geographic Little Kids magazine and National Geographic Newsstand Specials. Placement of an order with the “Magazines” shall mean acceptance of all the terms and conditions of this rate card. The terms and conditions of this rate card, together with the order size, issue(s), edition(s), and agreed-upon price reflected on the order, shall constitute the complete terms of the contract between the agency and publisher for the advertisement(s). Terms and conditions that alter or conflict with this Rate Card shall not be binding.

n Orders must specify the issue, edition, ad size, color, and rates.n All orders must reflect the rates agreed to by the agency or the in-house client and the publisher prior to the submission of the order, and will be billed accordingly.n Disclaimers removing or limiting an agency’s responsibility for payment, or any other terms in conflict with this rate card, are not accepted. n Agency waives any defense of sequential or conditional liability to timely payment.n Cancellations or changes will not be accepted after the published closing dates for each issue.n Any positions specified on orders, except covers, shall be considered requests only and not conditions of purchase.n Advertising orders for tobacco or firearms are not accepted. n upon issuance of a new rate card affecting contracts already in force, insertions will be billed at the new rates corresponding to the contracted discount level.n Execution of an order is subject to publisher’s approval of copy, including display, text, and illustration.n The publisher will not be bound by any conditions, printed or otherwise, appearing on orders or copy instructions when such conditions conflict with the requirements set forth in this rate card.

n Contracts cannot be longer than one year from the date of first insertion, unless specifically agreed to in writing by publisher. Rate holders and short rates will be applied when applicable.n Rates are subject to change without notice.n Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement is contained if such failure is due to acts of God, strikes, accidents, or other circumstances beyond publisher’s control.n All advertisements are accepted by the publisher on the representation of the agency and the advertiser that both are authorized to publish and authorize third parties to publish the entirecontents of the advertisement, both in print versions of the publication and in any other media (including by way of example and not limitation electronic on-line delivery and microfilm, microfiche, or electronic archival reproductions and revisions of the publication).n The advertiser and the agency, jointly and severally, will indemnify and hold harm less the magazine, its officers, agents and employees against expenses (including legal fees) and losses resulting from the publication of any advertisement including, without imitation, claims or suits for libel, violation of right of privacy, copyright infringement or plagiarism.

Advertising Credit/Collection PolicyThis policy is designed to specify procedures for establishing credit and to ensure collection of advertising receivables as well as to maintain a cooperative relationship with our advertising agencies. The policy is effective for all sales personnel, whether employees or representatives, and no exceptions will be made to this policy’s procedures without prior written request and approval. The policy will be enforced on an account-by-account basis at the discretion of advertising management. All new advertising agencies (including AAAA agencies) must submit a credit application and copy of the proposed advertisement before acceptance of an insertion order. The deadline for such application is two weeks before the closing date of the desired issue.

Late applicationAny credit applications received within two weeks of closing or later will be accepted on cash with order basis only. The only exceptions to this rule are agencies with an AAAA rating. Business will be accepted from such agencies provided management approval is given, under the stipulation that the credit application is submitted before the closing of the next issue. Failure to submit an application by that time will require that all future orders be cash with order until the application is received. Accounts that have established a poor credit history with National Geographic may be barred from any future activity. In such an event, payment of all outstanding balances may not be sufficient to reestablish credit. unless cash is received with the order, credit will not be granted without the prior approval of management and will be reevaluated at each insertion. No sequential liability statements will be accepted on orders. The rate card contract requirement and general information section clearly outlines National Geographic Society’s policy.