MEDIA INFORMATION 2021

We help you grow your business

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Founded in 1916, 106th year of publicationOver 4.000 copies weekly with an average readership of 4.5 readers per copy Preferred trade publication for 94% of readers8.500 registered Fruchthandel Newsmail subscribersMore than 1,000 industry experts attend Fruchthandel Live events every year

Cooperation partner of FRUIT LOGISTICA

SPARGELOhne Netzwerk gehtes nicht S. 27

HEIDELBEEREN Rapider Rückgang der Selbstversorgung S. 30

FLANDERN: DIE VEILINGEN BEWÄHREN SICH

IN DER CORONA-KRISE

Preissteigerungen: Mahlzeiten zu Hause erhöhen

Konsum – Manche Produkte knapp am Markt

2 4 . 0 4 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L

17 I 2020

Page 1 General information

Page 2/3 Editorial programme

Page 4 Advertising rates

Page 5 Advertising formats

Page 6 Special advertisements and formats

Page 7 Fruchthandel Branchen-Guide

Page 8 Fruchthandel Specials: best in fresh / 5,000th edition

Page 9 Circulation and readership / Fruchthandel Awards

Page 10 Fruchthandel Live: Events / Congresses

Page 11 Fruchthandel Online and Newsmail

Page 12 Contacts and foreign representations

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Fruitnet is an international media company with headquarters in Düsseldorf, Germany and offices in London, Madrid, Rome, Melbourne and Shanghai.

The focus of all Fruitnet’s different communication platforms is the international trade in fresh fruit and vegetables.With some 60 permanent employees and a global network of correspondents and representatives, Fruitnet Media is the leading source for information in this sector.

In addition to Fruchthandel Magazin, Fruitnet also publishes international magazines such as Eurofruit, Asiafruit, Asiafruit China, Fresh Produce Journal and Produce Plus, as well as digital newsletters such as Fruchthandel Newsmail and Fruitnet Daily News.

Fruitnet also organises a large number of congresses worldwide, including the German Fruit and Vegetable Congress (DOGK), the European Packaging Forum, the Global Berry Congress, the Global Tomato Congress, Asiafruit Congress, Fresh Produce India and many more.www.fruitnet.com

Fruchthandel Magazin has been the companion and mouthpiece of the fresh produce industry in the German-speaking world for 106 years. With unmatched professional competence in our field and a passionate commitment to what we do, we report

on international supply and sales markets, production areas worldwide and the entire supply chain through to the point of sale.We report on the entire fruit and vegetable product range as well as fresh convenience,

food safety, quality assurance, packaging, refrigeration and storage, transport and logistics.

Published weekly every Friday • Print: Single copy price 6 € Annual subscription Germany 260 € Other countries 310 € • • Digital subscription 230 €

Prices excl. VAT but including postage costswww.fruchthandel.de

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In German and English •In German and Italian • In German and Spanish •

EDITORIAL PROGRAMME 2021

ISSUE SPECIAL PUBLICATION ADVERTISING CONGRESSES/ EDITORIAL CALENDAR WEEK PRINT RUN DATES DEADLINE EVENTS THEMES

1/2 12.1.21 5.1.21 • Smart horticulture • Production technology: greenhouses and open field • Cool chain management 3 22.1.21 12.1.21 • Soft fruit • Grapes from overseas • Sweet potatoes 4 29.1.21 19.1.21 • Quality assurance, laboratories • Mangoes and papaya • Avocados • Apples and pears • Niche products 5 5.2.21 26.1.21 BIOFACH 17-19.2 • Organic and fairtrade products • CO2-free and climate-neutral trade and production • Sorting and packing 6 12.2.21 2.2.21 • Fresh Convenience • Food-Service 7/8 23.2.21 16.2.21 GLOBAL TOMATO • Tomatoes CONGRESS 16.3. • Lettuce • Tropical melons • Strawberries from Spain 7/8 SPECIAL 5.000 23.2.21 10.2.21 FRUCHTHANDEL LIVE 2.-4.3. • Fresh Produce Meeting Italy - Germany • 9 SPECIAL 10.000 5.3.21 10.2.21 • 5,000th issue Future trends in production, trade and consumption (see page 8) • Food service 10 12.3.21 2.3.21 • Soft fruit • Asparagus 11 19.3.21 9.3.21 • Mushrooms • New potatoes 12 26.3.21 16.3.21 • Digital technology, inventory management systems • European greenhouse products (cucumbers, peppers, tomatoes, aubergines) FRESKON 15-17.4 • Fresh produce from Greece

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13/14 9.4.21 30.3.21 • Bananas 15 8,000 16.4.21 7.4.21 FRUIT LOGISTICA 18-20.5 • FL SPECIAL Edition I • Overseas products, exotics, specialities, New Zealand season start • Packaging • Organic and fairtrade products 15 8,000 16.4.21 6.4.21 • SPECIAL Netherlands Supplement to issue no. 15 • 16 8,000 23.4.21 13.4.21 FRUIT LOGISTICA 18-20.5 • FL SPECIAL Edition II • Fresh products from Eastern Europe, Israel, North Africa, Austria, Switzerland, Turkey, Greece, Cyprus, Scandinavia • Logistics, cool chain management (ripening, cooling, storage technology) • Digital technologies, inventory management systems 16 8,000 23.4.21 8.4.21 • SPECIAL Italy Supplement to issue no. 16 • 16 8,000 23.4.21 9.4.21 • SPECIAL France Supplement to issue no. 16 • 17/18 8,000 30.4.21 16.4.21 FRUIT LOGISTICA 18-20.5 • FL SPECIAL Edition III • Seeds, crop protection, innovations • Greenhouse, production, irrigation and harvesting technology • German asparagus season 17/18 8,000 30.4.21 14.4.21 • SPECIAL Spain Supplement to issue no. 17/18 • 19 8,000 11.5.21 27.4.21 FRUIT LOGISTICA 18-20.5 • FL SPECIAL Edition IV • Fresh produce from Germany • Fresh convenience • Product safety and quality assurance, laboratories • Melons from Almería, Spain 19 8,800 11.5.21 26.4.21 FRUIT LOGISTICA 18-20.5 • SPECIAL Flanders Supplement to issue no. 19 20/21 28.5.21 18.5.21 • Fruit Logistica review: Seeds and innovations • Apples, pears and kiwis from New Zealand 22 4.6.21 25.5.21 • Fruit Logistica review: Logistics, packaging, machinery and technology • European cherries • Soft fruit 23 11.6.21 1.6.21 • Fruit Logistica review: Fresh products, fresh convenience • Stone fruit from Spain • Summer fruit from France • Fresh Partner Netherlands – Summer season

EDITORIAL PROGRAMME 2021

In German and English •In German and Italian •In German and Spanish •

ISSUE SPECIAL PUBLICATION ADVERTISING CONGRESSES/ EDITORIAL CALENDAR WEEK PRINT RUN DATES DEADLINE EVENTS THEMES

24 SPECIAL 7,000 18.6.21 8.6.21 EUROPEAN PACKAGING • European Packaging Forum FORUM 24-25.6 25 25.6.21 15.6.21 • Southern Hemisphere • Flanders • Melons from Murcia, Spain • Avocados 26 2.7.21 22.6.21 • Summer season in France • Financial services and consulting • Asian specialities from the Far East and Europe 27 9.7.21 29.6.21 • Pineapples • Summer fruit from Italy 28 16.7.21 6.7.21 • Germany – Summer season • Summer fruit from Spain • Quality assurance, laboratories 29/30 30.7.21 20.7.21 • Salads, fresh herbs, garlic and spices • Digital technology, inventory management systems 31/32 13.8.21 3.8.21 • Grapes and summer fruit from Southern Europe • Greenhouses, production, irrigation and harvesting technology • French plums 33 20.8.21 10.8.21 POTATO EUROPE • Mushrooms • Onions and potatoes FLEVOLAND/NL 1-2.9 • Seed and variety development • Recycling, cleaning, disposal 34 SPECIAL 7,000 27.8.21 17.8.21 ASIA FRUIT LOGISTICA • European apples and pears 35 3.9.21 24.8.21 • Fresh Partner Netherlands – Autumn season • Organic and fairtrade products • Sustainability and social standards 36 SPECIAL 7,000 10.9.21 31.8.21 DOGK 13-14.9 • German Fruit & Vegetable Congress 2021 37 17.9.21 7.9.21 • Apples from France • Nuts and dried fruit (Season start) • Soft fruit FACHPACK 28-30.9 • Sorting and packing 38 24.9.21 14.9.21 • German Fruit & Vegetable Congress – Review • Autumn products from Flanders • Tropical melons • Mangoes from Spain • Kaki

SPECIAL

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LAST MINUTE BOOKINGS .....Contact +49-(0)211-99104-40 or anzeigen@fruchthandel.de

Would you like to place a last-minute advertisement just before we go to press? Call or send us an e-mail, and we will do our best to help you!

Short-term bookings can be considered until the Tuesday before the official publication date. However, the number of last-minute bookings we can accept is limited and it may not be possible to guarantee specific positions.

Subject to change without notice. For the latest information go to www.fruchthandel.de/magazin/themenplan

ZESPRINeuer Look nach22 Jahren S. 20

CORONAVIRUS Weltweite Sorge geht um S. 6

Fresh Produce Forum: Kann die Bananenindustrie

eine neue Business-Ära einleiten? – Sie muss!

2 9 . 0 2 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L

09 I 2020

AUSBAU DER FLÄCHEN FÜR AVOCADOS UND

BLAUBEEREN IN ÜBERSEE – LOGISTIK PROFITIERT

39 1.10.21 21.9.21 FRUIT ATTRACTION 5-7.10 • Fruit Attraction 2021 • • Cool chain management: ripening, cooling, storage technology, logistics, transport 40 8.10.21 28.9.21 • Germany – Autumn season • Canned and frozen products 41 15.10.21 5.10.21 ANUGA 9-13.10 • Fresh convenience • • Autumn products from France 42 22.10.21 12.10.21 • Bananas • Nuts and dried fruit 43 29.10.21 19.10.21 • Italy – Autumn season • Brazil • Mangoes and papayas 44 5.11.21 26.10.21 • Avocados • Citrus and vegetables from Morocco AGRITECHNICA 14-20.11 • Freshness Partner Netherlands – Autumn and Winter season 45 12.11.21 2.11.21 • Kiwis from Europe • Citrus from Spain INTERPOMA, EXPOSE • Apples and pears from South Tyrol 46 19.11.21 9.11.21 • Salad from France • Pears • Winter vegetables from Germany 47 SPECIAL 12,000 26.11.21 26.10.21 • best in fresh 2022 (see page 8) • digital 25,000 48 3.12.21 23.11.21 • Citrus from the Mediterranean • Fruit and winter vegetables from Italy • Apples and pears from Germany 49 10.12.21 3.11.21 • Exotics, melons and specialities • Financial services and management consultancy 50/51/52 17.12.21 7.12.21 • Review of the year 2021

ADVERTISING PRICES 2021

DISCOUNTS FREQUENCY VOLUME

2 pages 5% 3 adverts 3% 4 pages 10% 5 adverts 5% 6 pages 15% 8 adverts 8% 10 pages 20% 10 adverts 10% 20 pages 25% 20 adverts 20%

Discounts apply to orders placed within 12 months of the publication of the first advertisement. Advertisements in the Fruchthandel Branchen-Guide and in Fruchthandel Specials are included for discount purposes.Agency commission 15% (proof of agency status required)

KÖLLA GRUPPEFrische Ideen und einelange Tradition S. 14

LANDGARD Florian Hinrichs stärkt O+G-Sparte S. 35

ESSEN IST DAS NEUE POP – TRENDFORSCHERIN

HANNI RÜTZLER SPRICHT AUF DEM DOGK 2020

Argentinien: EU-Importverbot für

Citrusfrüchte tri� t Produzenten und Exporteure hart

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36 I 2020

16. | 17.09.2019 DÜSSELDORF

Deutschlands Informations- und Networking Veranstaltung für

die gesamte Wertschöpfungskette von frischem Obst & Gemüse

TECHNICAL DATA• Magazine format: DIN A4. For advertisement formats please see the next page.• Printing process: Sheet-fed offset, colours according to Euroskala DIN 16539, colour profile ISO Coated v2 (ECI)• Printing material: High-resolution 300dpi data (PDF/X-3:2002 or higher) with embedded fonts. Images in CMYK mode (no RGB).• Data transfer to anzeigen@fruchthandel.de

FORMAT B/W 2-COLOURS 3-COLOURS FULL COLOUR 1/1 page 1,840 € 2,250 € 2,660 € 3,045 € 2/3 page 1,270 € 1,680 € 2,090 € 2,485 € 1/2 page 970 € 1,220 € 1,470 € 1,710 € 1/3 page 710 € 950 € 1,195 € 1,435 € 1/4 page 530 € 765 € 1,005 € 1,235 € 1/6 page 370 € 535 € 705 € 870 € 1/8 page 270 € 410 € 545 € 660 € 1/12 page 225 € 335 € 450 € 510 €

Back cover 3,320 € Inside front/inside back cover 3,190 € All prices excl. VAT

SPECIAL CONDITIONS FOR JOB VACANCY AND “SMALL ADS”• All prices are based on the basic b/w price, even for colour advertisements• 75% discount on the b/w price for private job advertisements (Jobs Wanted)• Additional online publication is included: 1 week in Fruchthandel Newsmail, 1 week on the Fruchthandel homepage. For job advertisements a further 8 weeks in the online Job Market• Box numbers for anonymous advertisements if required• Exclusive online publication for job advertisements: Flat rate for commercial job offers 400 € Flat rate for private job applications 25 €

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ADVERTORIALSText and photos supplied by the customer will be checked and curated by the editorial team. Design is carried out by us according to standard layouts. Sample pages can be provided on request. • 2 pages 3,050 €• 1 page 2,050 €• 1/2 page 1,420 €

The Fruchthandel app presents all magazine content on mobile, tablet or desktop. All advertisements for the print edition are included automatically in the digital publications at no extra charge.

Download

PRINT + DIGITAL – one single advertisement booking, two different media channels

DFHV-INTERVIEWCorona und die Folgen S. 8

CONVENIENCE Fresh Cut unter Druck S. 19

KIRSCHEN: WITTERUNG HAT ERHEBLICHE

AUSWIRKUNGEN AUF DIE SAISON IN EUROPA

GFI: „In der Krise wird die Bedeutung der Großmärkte

für die Lebensmittelversorgung besonders deutlich“

2 9 . 0 5 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L

21-22 I 2020

DFHV-INTERVIEWCorona und die Folgen S. 8

CONVENIENCE Fresh Cut unter Druck S. 19

KIRSCHEN: WITTERUNG HAT ERHEBLICHE

AUSWIRKUNGEN AUF DIE SAISON IN EUROPA

GFI: „In der Krise wird die Bedeutung der Großmärkte

für die Lebensmittelversorgung besonders deutlich“

2 9 . 0 5 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L

21-22 I 2020

DFHV-INTERVIEWCorona und die Folgen S. 8

CONVENIENCE Fresh Cut unter Druck S. 19

KIRSCHEN: WITTERUNG HAT ERHEBLICHE

AUSWIRKUNGEN AUF DIE SAISON IN EUROPA

GFI: „In der Krise wird die Bedeutung der Großmärkte

für die Lebensmittelversorgung besonders deutlich“

2 9 . 0 5 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L

21-22 I 2020

DFHV-INTERVIEWCorona und die Folgen S. 8

CONVENIENCE Fresh Cut unter Druck S. 19

KIRSCHEN: WITTERUNG HAT ERHEBLICHE

AUSWIRKUNGEN AUF DIE SAISON IN EUROPA

GFI: „In der Krise wird die Bedeutung der Großmärkte

für die Lebensmittelversorgung besonders deutlich“

2 9 . 0 5 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L

21-22 I 2020

THE NEW FRUCHTHANDEL APP

FORMATS

ADVERTISEMENT FORMATS 2021

1/1 PAGE 2/3 VERTICAL 1/2 CORNER 1/2 VERTICAL 1/2 HORIZ.

1/3 CORNER 1/3 VERTICAL 1/3 HORIZ. 1/4 CORNER VERT. 1/4 HORIZ.

Type area 180 x 262 mm Bleed 210 x 297 mm +4 mm trim on all sides

Type area 127 x 126 mm Bleed 142 x 146 mm +4 mm trim on all sides

Type area 74 x 262 mm Bleed 89 x 297 mm +4 mm trim on all sides

Type area 180 x 89 mm Bleed 210 x 109 mm +4 mm trim on all sides

Type area 100 x 126 mm Bleed 115 x 146 mm +4 mm trim on all sides

Type area 180 x 66 mm Bleed 210 x 86 mm +4 mm trim on all sides

Type area 127 x 262 mm Bleed 142 x 297 mm +4 mm trim on all sides

Type area 127 x 176 mm Bleed 142 x 196 mm +4 mm trim on all sides

Type area 100 x 262 mm Bleed 115 x 297 mm +4 mm trim on all sides

Type area 180 x 126 mm Bleed 210 x 146 mm +4 mm trim on all sides

b/w 1,270 Euro2-c 1,680 Euro3-c 2,090 Euro4-c 2,485 Euro

b/w 1,840 Euro2-c. 2,250 Euro3-c 2,660 Euro4-c 3,045 Euro

b/w 530 Euro2-c 765 Euro3-c 1,005 Euro4-c 1,235 Euro

b/w 530 Euro2-c 765 Euro3-c 1,005 Euro4-c 1,235 Euro

b/w 710 Euro2-c. 950 Euro3-c 1,195 Euro4-c 1,435 Euro

b/w 710 Euro2-c 950 Euro3-c 1,195 Euro4-c 1,435 Euro

b/w 710 Euro2-c 950 Euro3-c 1,195 Euro4-c 1,435 Euro

b/w 970 Euro2-c 1,220 Euro3-c 1,470 Euro4-c 1,710 Euro

b/w 970 Euro2-c 1,220 Euro3-c 1,470 Euro4-c 1,710 Euro

b/w 970 Euro2-c 1,220 Euro3-c 1,470 Euro4-c 1,710 Euro

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1/8 CORNER VERT. 1/8 HORIZ. 1/8 CORNER HORIZ. 1/12 VERTICAL

1/4 CORNER HORIZ. 1/4 VERTICAL 1/6 CORNER VERT. 1/6 HORIZ. 1/6 CORNER HORIZ.Type area 127 x 89 mm Bleed 142 x 109 mm +4 mm trim on all sides

Type area 48 x 262 mm Bleed 63 x 297 mm +4 mm trim on all sides

Type area 74 x 126 mm Type area 180 x 43 mm Type area 127 x 66 mm

Type area 48 x 126 mm Type area 180 x 31 mm Type area 127 x 43 mm Type area 48 x 89 mm

b/w 370 Euro2-c 535 Euro3-c 705 Euro4-c 870 Euro

b/w 370 Euro2-c. 535 Euro3-c 705 Euro4-c 870 Euro

b/w 370 Euro2-c 535 Euro3-c 705 Euro4-c 870 Euro

b/w 530 Euro2-c 765 Euro3-c 1,005 Euro4-c 1,235 Euro

b/w 530 Euro2-c 765 Euro3-c 1,005 Euro4-c 1,235 Euro

b/w 225 Euro2-c 335 Euro3-c 450 Euro4-c 510 Euro

b/w 270 Euro2-c 410 Euro3-c 545 Euro4-c 660 Euro

b/w 270 Euro2-c 410 Euro3-c 545 Euro4-c 660 Euro

b/w 270 Euro2-c 410 Euro3-c 545 Euro4-c 660 Euro

GATEFOLD

FRENCH-COVER PAGE CORNERFRONT COVER

PAGE CORNERINSIDE MAGAZINE

DOG-EARCORNER

L-SHAPEDADVERTISEMENT

STRIPADVERTISEMENT

Altar foldout on front cover. Side advertisement elements can be folded out from the middle to the right and left disclosing full-page advertisement behind. Total advertising space 2 pages (1/2 + 1/1 + 1/2). Format 1/2 pages: 105 x 297 mm each. Format 1/1 page 208 x 297 mm. Add 4 mm bleed on all sides.Price 4,400 € (total for the 2 pages) plus 1,400 € technical costs. Total price 5,800 € (basis for agency commission is 4,400 €).

Triangular advertisement placed in the bottom right-hand corner of the front coverFormat 80 x 80 mm plus 4 mm bleed at bottom and rightPrice 1,630 €

Triangular advertisement placed in the bottom right-hand corner of a right-hand inside pageFormat 115 x 115 mm plus 4 mm bleed at bottom and rightPrice 1,230 €

Fold-over corner, placed top right on a page. The advertising area of the opened dog-ear is square. The closed dog-ear becomes a triangle when folded downwards. Square format 115 x 115 mm, triangle format 115 x 115 x 163 mm (diagonal). Please add 4 mm bleed on all sides.Price 1,900 € plus 700 € technical costs. Total price 2,600 € (basis for agency commission is 1,900 €).

Format 210 x 86 mm plus 4 mm bleed left and rightPlaced in the centre of the page, enclosed top and bottom by editorial contentPrice 1,500 €

Format 63 mm or 210 mm wide and 297 mm or 86 mm high, plus 4 mm bleed on outside edgesPrice 1,900 €

SPECIAL ADVERTISING FOMATS

Extra advertising page, folded from front cover to inside of magazine. Total of 3 pages for advertising – inside front cover plus front and back of fold-out page. Format of fold-out page: 203 x 297 (pages 1 and 2) each. Inside cover page 208 x 297 mm (page 3). Please add 4 mm bleed on all sides. The cover (paper weight 170 g) must be produced in advance. Please provide print materials/data 3 days before the official advertising deadline.Price 5,400 € (total for the 3 pages) plus 900 € technical costs. Total price 6,300 € (basis for agency commission is 5,400 €).

TIT EL

INHALT

LOOSE INSERTS

BOUND INSERTS

POST CARD/ BOOKLET/STICKERS

POST-ITADHESIVE NOTES

COVER WRAPPER

Maximum format 205 x 294 mm, 50 g. Heavier paper weight: prices on request.Price per 1,000 copies 500 €. Total price for 4,200 copies 2,100 €. Limited insertion possible.

Please deliver as folded 4-page document in DIN A4 format with 5 mm extra bleed, plus 8 mm prefold. Placement in centre of magazineor between other pages so that 2 pages are placed in front half of magazine and 2 pages in back half. More than 4 pages: prices on request.Price per 1,000 copies 750 € for a 4-page bound insert. Placement in the centre of the magazine.

Weight up to 30 g, thickness up to 2 mm, glued onto an advertisement. Other weights/thicknesses: prices on request.Price 900 € plus technical costs. Total price 1,100 € plus price of the carrier advertisement with minimum format 1/2 page (basis for agency commission 900 € plus price of carrier advertisement).

Placed centrally on a page or protruding at the top edge. Post-it adhesive notes can give the impression of a real bookmark with a handwritten appearance. They must be supplied ready-printed.Price when placed on an advertisement: 900 € plus 1,100 € technical costs, plus price of the carrier advertisement with minimum format 1/2 page (basis for agency commission 900 € plus price of the carrier advertisement).Price when placed on an editorial page: € 1,900 plus € 1,100 technical costs (basis for agency commission is € 1,900).

Prices for special advertising formats marked * are calculated on the basis of normal circulation of 4,200 copies. Larger print runs (see Editorial Programme): price on request.• Please send copies of intended print materials/data before production for technical checks. We will be happy to provide you with a printing quotation on request.• Special advertising formats are not subject to discounts.

Printed strip of paper which can either enclose the entire magazine or have the two ends fixed with 2 adhesive dots on a specific double page inside the magazine. Format for a complete wrapper 46 cm wide x 8–12 cm high. Format when fixed inside the magazine: 56 cm wide x 8–12 cm high.The wrapper must be pre-produced with data delivery or pre-printed delivery 5 days before the normal advertising deadline.Price 2,000 € plus 1,400 € technical costs, plus optional printing costs (4/0-colour 1,790 €) plus optional cutting die for special formats such as an arrow etc. (prices for cutting die on request). Total price including printing 5,190 €, excluding printing 3,400 € (basis for agency commission in both cases is 2,000 €).

IMPORTANT NOTES

*

*

*

SPECIAL ADVERTISING FORMATS

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THE BUSINESS GUIDE FOR THE FRESH PRODUCE INDUSTRY

The Fruchthandel Branchen-Guide has been the standard reference work for the fresh produce industry for the last 67 years. This key reference work of business addresses and other useful information is carefully revised and updated each year. German trading companies and trade organisations are comprehensively represented. There are also entries for leading companies and organisations from Austria, Belgium, Switzerland and the Netherlands. Address and contact details are provided in the following categories: • Food retail organisations in Germany • Fresh produce wholesale markets • Fresh produce traders • Seed providers • Technology suppliers • Transport and logistic service providers • Other service providers • Official institutions and associations

The “Fresh produce” section also includes a product group directory which provides information on the key products in each supplier’s product portfolio.Print run 5,500 copies

All subscribers to Fruchthandel Magazin receive the annual Branchen-Guide as part of their paid annual subscription. Price 64.50 € plus shipping and VATPublication date December 2021, advertising deadline 1 September 2021

A standard company entry is free of charge (company name, address, telephone, e-mail, web address)Company logo 90 € placed with the company entry Premium entry 250 € including logo and 150 characters of additional textFooter bar 1,990 € (strip advertisement at the foot of each page in 125 x 5 mm format) for placement on 100 pagesBookmarker 1,500 € (excluding production costs)

2021

2021

BG_Titel_2021_RZ.indd 1-2 21.07.20 14:03

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FORMATS TYPE AREA BLEED BLACK/WHITE 2-COLOURS 3-COLOURS FULL COLOUR width x height + 4 mm per outer edge 1/1 page 125 x 208 163 x 233 1,840 € 2,250 € 2,660 € 3,045 € 2/3 page horiz. 3 columns 125 x 124 163 x 135 1,270 € 1,680 € 2,090 € 2,485 €

2/3 page vert. 2 columns 80 x 208 99 x 233

1/2 page horiz. 3 columns 125 x 92 163 x 103 970 € 1,220 € 1,470 € 1,710 €

1/2 page vert. 2 columns 80 x 135 99 x 146

1/3 page horiz. 3 columns 125 x 62 163 x 73 710 € 950 € 1.195 € 1,435 € 1/3 page vert. 2 columns 80 x 92 99 x 103 1/3 page vert. 1 column 36 x 208 54.5 x 233 1/4 page horiz. 3 columns 125 x 45 163 x 56 530 € 765 € 1,005 € 1,235 €

1/4 page horiz. 2 columns 80 x 62 99 x 73 1/4 page vert. 1 column 36 x 135 54.5 x 146

1/6 page horiz. 3 columns 125 x 33 370 € 535 € 705 € 870 €

1/6 page horiz. 2 columns 80 x 45 1/6 page vert. 1 column 36 x 92

1/8 page horiz. 3 columns 125 x 22 270 € 410 € 545 € 660 €

1/8 page horiz. 2 columns 80 x 33 1/8 page vert. ““ 1 column 36 x 62 1/12 page vert. 1 column 36 x 45 225 € 335 € 450 € 510 €

Back cover 125 x 208 163 x 233 3,320 €

Inside front/inside back cover 125 x 208 163 x 233 3,190 €

Active area of the advertisement should be at least 15 mm from the centrefold and 6 mm from the outer edges All prices excl. VAT

best in fresh…...the annual Fruchthandel Special publication for brands and brand concepts...delivered to a total of 12,000 subscribers of Fruchthandel Magazin and Eurofruit, as well as being distributed digitally online to 25,000 subscribers of Fruchthandel Newsmail and Fruitnet Daily News

best in fresh will be published in 2021 in its 13th edition.

More than 300 companies have so far usedbest in fresh to show they are one of the leading brands and companies in the inter-national fresh produce business.

• BRAND PROFILE Profile in standard layout (logo, text, colour photos, contact details) 1 language, either German or English: 1/1 page 2,050 €, 2/1 page 3,050 € 2 languages, German and English: 2 x 1/1 page 3,050 €, 2 x 2/1 page 4,070 €

• INTERVIEW Standard interview format with 5 questions/answers, picture of the interview partner, logo and contact details 1 language, either German or English: 1/1 page 2,050 € 2 languages, German and English: 2 x 1/1 page 3,050 €

• PORTRAIT Short presentation of new products, new concepts, new packaging, new technical solutions etc. 1 language, either German or English: 1/4 page 910 €, 1/2 page 1,420 €, 1/1 page 2,050 € 2 languages, German and English: 2 x 1/4 page 1,420 €, 2 x 1/2 page 2,050 € 2 x 1/1 page 3,050 €

ADVERTISING OPPORTUNITIESPUBLICATION DATE 26 NOVEMBER 2021 / ADVERTISING DEADLINE 26 OCTOBER 2021

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FRUITNET MEDIA INTERNATIONAL17.04.2020

15/16 I 2020

Die5.000steAUSGABEDie5.000steAUSGABE

blickt nach vorne – beleuchtet die Megatrends

– zeigt Perspektiven auf –

Die Erfahrungen aus der Vergangenheit sind die

WEGWEISER IN DIE ZUKUNFT

M A G A Z I N Fruchthandel Magazin was founded in 1916. In 2016, we published our 100th anniversary issue looking back on 100 years of the fresh produce trade – with reports on the most important historical milestones and on the key companies and people in the industry. The publication was extremely popular and led to a large number of supplemen-tary orders.

In 2021, we celebrate another major anniversary, the 5,000th issue of Fruchthandel Magazin. With this special publication, we will be looking at the current state of the fresh produce business as well as looking ahead to see what the future will bring.

Our 5,000th issue… ...looks to the future, focusing on the key driving forces and megatrends as signposts for the future...will be sent to regular subscribers of Fruchthandel Magazin as well as to all the as well as to all the leading names in the food retail sector, with a total circulation of 10,000 copies

ALL FRUCHTHANDEL SPECIALS OFFER A VARIETY OF FLEXIBLE ADVERTISING OPPORTUNITES• advertorials• classic advertising formats – all at our usual advertising prices despite the much larger circulation (see page 4)

ADVERTORIALSText and photos supplied by the customer will be checked and curated by the editorial team. Design is carried out by us according to standard layouts.Sample pages can be provided on request.• 2 pages 3,050 €• 1 page 2,050 €• 1/2 page 1,420 €• 1/4 page 910 €

PUBLICATION DATE 5. MARCH 2021 / ADVERTISING DEADLINE 10. FEBRUARY 2021

CIRCULATION AND READERSHIP

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SÜDAFRIKATrotz Notstand laufen Exporte weiter S. 16

LIMETTEN Kräftiges Wachstumbei Bio-Ware S. 28

CORONA BEDEUTET EINE NEUE DEFINITION

UND STELLT BISHERIGE STRUKTUREN IN FRAGE

Niederlande: Freier Warenverkehr von

grundlegender Bedeutung für die Lebensmittelversorgung

1 8 . 0 4 . 2 0 2 0 I F R U I T N E T M E D I A I N T E R N AT I O N A L

15-16 I 2020

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CIRCULATION 4.5 readers per copy • Print run 4,200 copies • Distributed circulation 3,997 copies

Please note: Some issues are produced in significantly higher print runs (for distribution at trade fairs and congresses, special issues with additional extended circulation)For further information, please see the Editorial Programme READERSHIP 1/3 are readers from • Food retail organisations supermarket organisations

• Fresh produce trade • Importers • Exporters • Producers and producer organisations • Packers and packaging suppliers • Service suppliers for quality assurance, food safety, handling, cooling and storage • Transport and logistics • Technology • Official institutions and associations READERSHIP STRUCTURE 3/4 of our readers are • Germany 72.4 % from Germany

• Outside Germany 27.6 %

Our international circulation is focused mainly on the Netherlands, Austria, Switzerland, Italy and Belgium.

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CONCEPT AND ORGANISATION• The entire retail organization as a whole is recognized for its performance, not just an individual supermarket outlet• 3–4 categories• Award determined by a consumer survey carried out in cooperation with GfK, with 9,000 households from the GfK Household Panel surveyed directly after shopping

Service package for sponsors• Company logo in all award advertisements and online publicity• Editorial participation in publications on industry topics and the Retail Award itself (e.g. interviews and statements from sponsors)• Sponsors named in all press releases and in communication with the winners• Preferential participation at the award ceremony (seating with the winners, press photos)• Participation in the “Düsseldorfer Runde”, a discussion panel between sponsors and the winners• Special conditions for print advertisements/banner advertising on the occasion of the award ceremony (“Congratulations ...”)• On request, personal participation in the award ceremony on stage

Annual price for complete sponsorship package• 8,500 € excl. VAT• Strictly limited to a maximum of 5 sponsors per year

CONCEPT AND ORGANISATION• The best individual supermarket outlets are recognized for excellence• 5 national categories plus regional and special prizes • Jury Prize – advance application required• Award ceremony in Baden-Baden in May• Prizes awarded in cooperation with “Rundschau für den Lebensmittelhandel“

Service package for sponsors• Company logo in award advertisements, press releases, award certificates• Presentation of the sponsors on the rundschau.de and fruchthandel.de websites• Active participation in the competition as a jury member• Mention of sponsors in communications with the winners • Participation at the award ceremony• On request, personal participation on stage at the award ceremony

Annual price for complete sponsorship package• 10,495 € excl. VAT

IMPORTANT Please send all necessary logos/data immediately on booking to events@ fruchthandel.de. Please provide your company contact information including e-mail and web address, your company logo as a vector graphic and, for all packages except Bronze, a brief company profile in German and English (max. 280 characters and spaces).

16. | 17.09.2019 DÜSSELDORF 13 –14 SEPTEMBER 2021 CONGRESS CENTREDÜSSELDORF

• The industry event for the fresh produce sector in Germany for the last 11 years• Over 550 participants in 2019, with 220 participants in the Corona year 2020• Large proportion of leading repre- sentatives from supermarket retail organisations• Market analyses from industry experts, visionary presentations from opinion leaders and trend- setters, lively panel discussions – both live and online• Ideal informal networking opportuni- ty at the get-together on the eve of the event

CO-ORGANISERSAMI Agrarmarkt Informations-GmbHand GS1 GERMANY

DELEGATE FEE595 € for early bookers until 7.7,795 € after 7.7

After so many video conferences and virtual meetings, everyone is now eagerly waiting to finally meet up in person again. Digital contacts are, and remain, indisputably important, but they cannot replace valuable face-to-face contact. We are therefore doing everything we can to provide opportunities for personal networking and the active exchange of information again in 2021.

SPONSORING BRONZE SILVER GOLD PLATINUM

Logo display in the official programme in print and online √ √ √ √

Logo display on dogkongress.de with hyperlink √ √ √ √

Logo display in the DOGK app √ √ √ √

Logo presence on site at the event √ √ √ √

1 free delegate pass worth 795 € √

2 free delegate passes worth 1,590 € √ 3 free delegate passes 2,385 € √ √ Short company profile online (max. 280 characters and spaces) √ √ √ Company presentation available for download in the DOGK app √ √ √

Company presentation for download online as a follow-up to the DOGK √ √ √

Presentation area of 6 m2 in the exhibition area √ √

Company excursion √

Price excl. VAT 2,200 € 3,300 € 6,600 € 7,700 €

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IMPORTANTPlease send all necessary print materials/data immediately after booking your sponsorship package to events@fruchthandel.de. Please provide your company logo as a vector graphic. For all packages except Bronze, please also provide a brief company profile in German and English (max. 280 characters and spaces) as well as your company contact information including e-mail and web address.

SPONSORS RECEIVE A 25% DISCOUNT ON ADVERTISEMENTS IN THE CONGRESS SPECIALS PUBLISHED IMMEDIATELY BEFORE THE EVENTS

The 2020 European Packaging Forum was unfortunately cancelled as a result of the Corona pandemic. It is now back on the programme for 2021, as packaging and packaging reduction continue to represent key issues for trade and consumers alike.

EUROPEAN PACKAGING FORUMEUROPEAN PACKAGING FORUM

• More than 200 participants at the premiere event in 2019• Key presentations from leading industry experts• Comprehensive overview of current developments in the sector with an outlook on future trends• Ideal informal networking opportunity at the get-together on the eve of the event

CO-ORGANISERAMI Agrarmarkt Informations-GmbH

DELEGATE FEE595 € for early bookers until 26.4,695 € after 26.4

24–25 JUNE 2021 HOTEL NIKKO, DÜSSELDORF

SPONSORING BRONZE SILVER GOLD

Logo display in the official programme in print and online √ √ √

Logo display on fruchthandel.de/packagingforum with hyperlink √ √ √ Logo presence on site at the event √ √ √

1 free delegate pass worth 695 € √

2 free delegate passes worth 1,390 € √ 3 free delegate passes worth 2,085 € √ Company presentation/product information in German and English in the official programme √ √ Provision of a presentation area of 6 m2 √

Price excl. VAT 1,950 € 2,950 € 4,500 €

FRUCHTHANDEL NEWSMAIL

...Fresh industry news from Germany and all over the rest of the world – compact, competent, free of charge...Sent Monday to Friday by e-mail to 8,500 subscribers

FRUCHTHANDEL ONLINE

...12,000 visitors/48,000 visits to www.fruchthandel.de

DISCOUNTS• 4 weeks 3%• 10 weeks 5%

• 20 weeks 10%• 52 weeks 50%

BANNER NEWSMAIL

BANNER NEWSMAIL

BANNER NEWSMAIL

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BANNER SIZE IN PIXELS FH-ONLINE FH-NEWSMAIL COMBI-PRICE WIDTH X HEIGHT PRICE PER WEEK

Leaderboard Online 728 x 90 350 € Leaderboard Newsmail 630 x 100 440 € 632 €

Peel-off-banner 400 x 400 470 € Standard banner 468 x 100 240 € 300 € 432 € Standard banner double format 468 x 200 370 € 465 € 668 € Content ad 300 x 250 300 € Square button 140 x 140 125 € 150 € 220 € Skyscraper 120 x 600 335 € Square button XS 120 x 120 95 €

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SPECIAL ADVERTISING FORMATS • Integration of a video link, including the publication of the link (to a video on your website or YouTube) 1 x in Fruchthandel Newsmail, 1 week on Fruchthandel Online (2nd column) and 8 weeks in the Fruchthandel Mediathek 390 €• Sponsored posts/advertorials with 1,800 characters and spaces plus 1 photo 500 € • Stand-alone newsletter with individualised, exclusive content, sent to all Fruchthandel Newsmail subscribers (maximum width 630 pixels, length flexible) 3,350 €

TECHNICAL DATA• Data to be supplied by Thursday of the previous week to anzeigen@fruchthandel.de• Data formats: JPG, PNG or GIF files, max. 70 KB Please note that in the case of animated banners for Newsmail, all essential information should be included in the 1st image frame as some mail applications such as Outlook suppress further animations by default.• We would be happy to assist you with the design of banners: Price 100 € for animated banners, 70 € for static banners (not subject to discount or agency commission)

WHAT ELSE YOU NEED TO KNOW• Fruchthandel Online: Standard banners appear only on the homepage. All other banners are published on all pages of the website.• With the exception of the Skyscraper, all banners are also displayed on tablets and smartphones• Exclusive placements with no rotation, constant visibility of the banner is therefore guaranteed• We use banner software which has the advantage that the publication of the banners cannot be suppressed by the recipient. The disadvantage of this is that click statistics cannot unfortunately be generated automatic- ally. We recommend therefore that you “tag” the banners so that you can carry out click evaluations yourself using Google Analytics.• Special conditions for Job Vacancy advertisements: Flat rate for commercial job offers 400 € For private job applications 25 € Publication: 1 week Newsmail 1 week fruchthandel.de 8 weeks in the online Job Market

FRUITNET MEDIA INTERNATIONAL GMBH Lindemannstraße 12

40237 DüsseldorfGermany

Tel. +49-(0)211-99104-0 Fax +49-(0)211-663162

info@fruchthandel.dePUBLISHERH. Günter SchweinsbergTel +49-(0)211-9 91 04-0gs@fruchthandel.de

MANAGEMENTUlrike NiggemannTel +49-(0)211-9 91 04-25un@fruchthandel.de

ADVERTISING EXECUTIVEGabi HöhleTel +49-(0)211-9 91 04-31gh@fruchthandel.de

ADVERT. ADMINISTRATIONChristian HollenbeckTel +49-(0)211-9 91 04-18ch@fruchthandel.de

EDITORIALStephanie ZaarTel +49-(0)211-9 91 04-17sz@fruchthandel.de

ONLINE EDITORIALChristine Weiser Tel +49-(0)211-9 91 04-27cw@fruchthandel.de

CONTACTS

MANAGEMENTChris WhiteTel +44-(0)20-7501 3710chris@fruitnet.com

DEPUTY EDITOR IN CHIEF Michael Schotten Tel +49-(0)211-9 91 04-16ms@fruchthandel.de

DUTY EDITORNadine Schotten Tel +49-(0)211-9 91 04-28 nsc@fruchthandel.de

EDITOR IN CHIEFGabriele BastianTel +49-(0)211-9 91 04-21 ba@fruchthandel.de

ADVERTISING MANAGER Hans-Joachim FuhrmannTel +49-(0)211-9 91 04-20fu@fruchthandel.de

DEPUTY ADVERT. MANAGER Helmut PeskesTel +49-(0)211-9 91 04-19hp@fruchthandel.de

ADVERTISING EXECUTIVEPanagiotis ChrissovergisTel +49-(0)211-9 91 04-29pc@fruchthandel.de

FOREIGN CORRESPONDENTS

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EVENTS + AWARDSKaasten Reh (Head of Division)Tel +49-(0)211-9 91 04-10 kr@fruchthandel.de

EVENTS + AWARDSSabine Reh (Project Management)Tel +49-(0)211-9 91 04-26 sr@fruchthandel.de

SUBSCRIPTIONS/DISTRIBUTION Ingrid BergmeisterTel +49-(0)211-9 91 04-12 ib@fruchthandel.de

PROJECT MANAGEMENTMARKETING Tünde HorvathTel +49-(0)211-9 91 04-11 th@fruchthandel.de

LAYOUT Anna K. Schweinsberg(Rome, Italy)Tel +39-06-30 31 64 45akschweinsberg@libero.it

Irmelin Egelhoff

FRANCEc/o Fruitnet Media International GmbH Lindemannstr. 1240237 Düsseldorf, GermanyTel. +49-(0)211-9 91 04 45Mobil +49-(0)179-7 07 27 64Fax +49-(0)211-6 91 17 46 irmelin.egelhoff@t-online.de

Carla Buono

ITALY NCX Drahhorad srlVia Provinciale Vignola-Sassuolo 315/1 41057 Spilamberto/Modena, ItalyTel. +39-059-7 86 38 63Fax +39-059-7 86 38 68media@ncx.it

Giordano Giardi

Riccardo Marinelli

Daphne Schmidt

SPAINAgronoticias-Marketing-Espana SL Dr. Portolés 5512190 Borriol/Castellón, SpainTel. +34-(0)964-32 11 55Mobil +34-(0)649-068 110daphne@agronoticias.es