MEDIA INFORMATION 2019

Europe’s largest sailing magazine

Foto

: ©

YAC

HT/

Nils

Gue

nter

PRICE LIST No. 65

2SUMMARY

Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

YACHT PRINT

The magazine 3

Readership 4

Dimensions / Rates

Editorial section 5

Special rate YACHT market 6

Ad specials 7

Publication schedule 8

DK-brand-combination 9

YACHT classic 10

WOHNEN AM WASSER SPECIAL 11

Details of printing 12

YACHT DIGITAL

YACHT incl. YACHT classic App 13

YACHT App Flexslider 14

Specifications App 15

Display ads 16

Display ads mobile 17

Video advertising 18

Newsletter 19

Content Marketing

Sponsored News 20

Advertorial 21

Online-Specials

Insurance channel 22

Specifications website / Newsletter

DisplayAds / VideoAds / Newsletter 23

HTML5-ads 24

CONTACT

Specialized customers 25

Brand clients 26

Click content

for instant information

3THE MAGAZINE

Published since1904

Sold circulation40,840 copies IVW 02/2018

Frequency of publicationfortnightly (25 issues a year)

Magazine size215 mm × 280 mm

ProcessingSaddle stitch

Copyprice€ 5.50

THE MAGAZINEYACHT is the German sailing commu-

nity‘s newsroom. Founded in 1904, it is

not only the market leader

but also the German „sailing bible“.

Every fortnight the editorial team suc-

cesssfully combines practical expertise

with a passion for sailing. 190,000

readers per issue (AWA 2018) obviously

agree, making YACHT Europe‘s largest

sailing magazine. We are attending the

following shows: boot Düsseldorf, Hiswa

te water, Yachting Festival Cannes,

Interboot Friedrichshafen, Salone

Nautico Genova, Hamburg Boat Show,

Ft. Lauderdale Int. Boat Show, METS

Amsterdam and Boot & Fun Berlin where

we will distribute an additional ciculation

of YACHT magazine. YACHT is also

initiator and organizer of the „European

Yacht of the Year“ award, the most

important watersports award Worldwide.

THE MARKETYACHT is primarily distributed in the

German speaking countries of Europe:

Germany, Austria and Switzerland. But

significant parts of the circulation also go

to the Netherlands, Belgium, Luxem-

bourg, Croatia, Denmark, Spain, Greece

and Italy, where many people can speak

and read German. In total, YACHT has

subscribers in more than 25 countries,

including the United States.

83 Y A C H T 19 — 2 0 18

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YACHT-TEST • SE A SCAPE 14

EINHANDTAUGLICHPer Einleinen-System wird der Gennaker gesetzt und geborgen, was auch einhand

ohne Spezialkönnen gelingt

AUFGERÄUMTAlle nötigen Beschläge sind an Bord.

Ihre Anordnung lässt das Cockpit frei für un gehindertes Werkeln in Manövern

UNGEDECKTDas Vorschiff ist offen und kann so sehr ein-

fach die Gennakertrompete aufnehmen. Zu-gleich geht das Besteigen leicht vonstatten

Rumpflänge � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 4 , 3 0 m

Breite � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1,7 0 m

Gewicht � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 6 7 k g

Großsegel � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 8 , 5 m 2

Selbstwendefock � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 3 , 5 m 2

Gennaker � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 13 , 0 m 2

Preis � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 9 7 5 8 /12 7 9 2 €

einerseits viel Formstabilität; gerade unge-übte Segler werden so nicht mit einem kippe-ligen Turngerät überfordert� Außerdem zö-gert das große Volumen vorn ein Eintauchen des Bugs bei Starkwind hinaus� Die Rumpf-form begünstigt jedoch auch schnelle Gleit-fahrten raumschots, ein Merkmal, das die gesamte Seascape-Flotte auszeichnet�

Die Beschläge für alle Segelmodi sind se-rienmäßig vorhanden, so können sämtliche Varianten ohne großen Umbau ausprobiert werden, was in diesem Fall mit dem Proto-typen auf der Hamburger Außenalster bei leichtem, aber ungemein böigem Wind ge-schah� Im Einhandbetrieb bleibt die Fock weggerollt� Die Jolle verfügt über zwei Steck- Schwertkästen, die hintereinander angeord-net sind� Wird nur mit Großsegel gefahren, gehört das Schwert in den hinteren Schlitz� Die Sea scape segelt sich dann wie eine nor-male Einhandjolle: Am Wind muss ausgerit-ten werden, wobei das 8,5 Quadratmeter messende Großsegel keine allzu hohen An-forderungen stellt� Vorm Wind geht es dann, zumindest bei den zum Test vorherrschen-den Bedingungen, auch eher moderat zu�

Wird die 3,5-Quadratmeter-Fock aus-gerollt, gehört das Schwert in den vorderen Schlitz� Dann ist in Böen bei zwölf Quadrat-meter Segelfläche schon ein ausgewachse-ner Steuermann nötig – oder es wird zu zweit gesegelt� Zum einfachen Bedienkonzept der Jolle, das auch das schnelle Auf- und Abrig-gen beinhaltet, gehört ein Mast ohne Salinge� Während er im Einhandbetrieb übermäßi-gem Druck mit Durchbiegen begegnet, was willkommen ist, resultiert dieses Verhalten mit Fock in einem zu starken Durchhang des Vorsegels� Es ist nicht ausreichend Spannung auf das Vorliek zu bekommen�

Die große Stärke der Seascape liegt bei Kursen ab 90 Grad zum Wind� Dann gibt ihr

der Gennaker Zunder� Die 13-Quadratme-ter-Blase wird über ein bewährtes Einleinen- System gesetzt und geborgen� Beim Bergen ist Schnelligkeit wichtig, denn fällt das Tuch beim Lösen des Falls mit dem Unterliek ins Wasser, ist es nur noch mit viel Kraft in die Tuch-Trompete zu zerren�

Zum Segeln in dieser Konfiguration be-nötigt der Solist eigentlich drei Hände, sind doch Groß- und Gennakerschot simultan handzuhaben� Das bedarf schon einiger Übung: Die Hand an der Pinnenverlänge-rung greift zusätzlich die Großschot, die an-dere die Gennakerschot� Aufgrund ihrer hohen Stabilität verzeiht die Seascape je-doch Fehler und steckt auch zu viel Krän-gung recht lange weg, legt sich nicht sofort quer� Zu zweit sollte die Bedienung jedoch, auch dank Selbstwendefock, simpel sein�

Dazu trägt auch die Cockpitgestaltung bei: Die Großschot wird vorm Baum gefah-ren und läuft achtern über eine Hahnepot, der Niederholer ist als sogenannter Gnav, als Drücker, ausgeführt� So bleibt das gesamte Cockpit zwischen Großbaum und Boden frei von Installationen, was den Seitenwechsel in Manövern erleichtert und viel Raum zum Gennakerbedienen bietet�

Auch an Land stand einfaches Handling im Vordergrund� Es wird kein gesonderter Slipwagen benötigt� Direkt am Rumpf lassen sich auf jeder Seite Räder anschrauben, das Boot wird fahrbar� Mit 12 800 Euro für das komplett-Setup ab Werft, 9800 Euro nur mit Großsegel, liegt die Seascape jeweils im Be-reich der Konkurrenz� Mit der kürzlich er-folgten Übernahme der Werft durch die fran-zösische Beneteau-Gruppe ändert sich laut Seascape-Chef Andraz Mihelin nichts, das Boot wird wie bisher gebaut und vertrieben�

Unkomplizierte Jolle mit breitem An-wendungsspektrum. Für Einsteiger geeignet, aber auch Fortgeschrittene können mit ihr viel Spaß haben

KONSTRUKTION UND KONZEPT Gute Allroundeigenschaften Einfacher Transport

SEGELLEISTUNG UND TRIMM Agiles Verhalten unter Gennaker Zu viel Mastbiegung mit Fock

AUSRÜSTUNG UND TECHNIK Durchdachte Beschlagsanordnung Freigehaltenes Cockpit

- BEWERTUNG

LARS BOLLE

82 YACHT-TEST • SE A SCAPE 14 Y A C H T 19 — 2 0 18

Diese Jolle ist eine Art eier­legende Wollmilchsau: al­lein oder zu zweit zu segeln, nur mit Großsegel oder zu­sätzlich mit Fock, beide Va­rianten mit oder ohne Gen­

naker. Mit der Seascape 14 will die sloweni­sche Seascape­Werft ihre Kundschaft dort

abholen, wo sie entsteht: bei Anfängern, Kindern und Jugendlichen, in Segelschulen und Ferienresorts. Sie wurde vom Hauskon­strukteur, dem Franzosen Samuel Manuard, konzipiert, der sich neben den Seascape­ Modellen 18, 24 und 27 mit seinen erfolg­reichen Mini 6.50 und Class 40 einen Namen gemacht hat.

Die nur 4,30 Meter lange Jolle wird aus Glasfaser mit Schaumkern im Infusionsver­fahren laminiert und ist mit 67 Kilogramm in Anbetracht ihrer Linien erstaunlich leicht. Mit dem teilbaren Carbonmast lässt sie sich auf dem Pkw­Dach transportieren. Die Was­serlinie fällt sehr breit aus, mit einem sehr flachen U­Spant. Das verleiht der Seascape

Mit der Jolle SEASCAPE 14 setzt die slowenische Werft auf einen Allrounder mit Gennaker, der sowohl einhand als auch zu zweit segelbar ist

KLEINER SPASSMACHER

Gleitfahrt auf der Alster: Böen wandelt die Jolle sofort in mächtig Fahrt um, da kommt das Ufer viel zu schnell näher

4READERSHIP

Sources: AWA 2018 and Readers Survey 2018 (Market Research)

5.9 TIMES the reader

picks up each issue

RANGE

190,000READERS

89%of our readers are men

USING YACHT-CHANNELS82% as a magazine, 52% web page,

30% newsletter, 28% YACHT TV, 18% APP/digital, 8% Facebook

YACHT readers are

TREND-SETTERS AND INNOVATORS

5,731 EURO

average net household income(total population 3,068 Euro)

104 MINUTESis the average

reading time

per issue

38 % of

readersare company

owners or self-employed

Chance of page contact is

78 %Almost two thirds are engaged in

the purchase of a sailing boat!

buyer potential = 63%

67% are willing to spend more than

100.000 €on a sailing yacht

2,828 Euro is the average financial scope of

the YACHT readers

53.6 YEARS

is the average age of YACHT readers

5DIMENSIONS / RATES

2/1 pageTrim size* 430 × 280

1/1 pageTrim size* 215 × 280

1/4 page 4-columnsType area 192 × 60Trim size* 215 × 70

1/2 page verticalType area 94 × 254Trim size* 107 × 280

1/2 page horizontalType area 192 × 124Trim size* 215 × 140

1/3 page verticalType area 64 × 254Trim size* 78 × 280

1/3 page horizontalType area 192 × 82Trim size* 215 × 97

1/4 page 1-columnType area 45 × 254Trim size* 54 × 280

1/4 page 2-columnsType area 94 × 124

EDITORIAL SECTION

AGENCY COMMISSION 15%

EARLY BOOKING DISCOUNT OF 10%

Requires a booking of at least 3 advertisements in the editorial section before

January 31st, 2019.

Reprints and pdfs of editorial content on request.

Please ask for our price list.

* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).

Section discount and bonus sales on request.

DISCOUNTS

FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION

3 adverts 3 % 2 pages 5 % 2 issues 5 %

6 adverts 6 % 3 pages 10 % 3 issues 10 %

9 adverts 9 % 6 pages 15 % 4 issues 15 %

12 adverts 12 % 9 pages 18 % 5 issues 20 %

18 adverts 15 % 12 pages 21 %

24 adverts 18 %

FORMAT S/W 4C

1/1 7,220.00 € 10,190.00 €

1/2 3,960.00 € 5,500.00 €

1/3 2,890.00 € 4,200.00 €

1/4 2,150.00 € 2,920.00 €

2/1 14,200.00 € 20,140.00 €

SONDERPLATZIERUNGEN

4C

Pole position 1/3 page 4,480.00 €

Island Ad 115 × 115 mm 5,260.00 €

Inside front cover 11,280.00 €

Inside back cover 10,660.00 €

Back cover 12,310.00 €

Opening Spread 21,530.00 €

Further on request.The prices quoted are exclusive VAT.

App

included+ link activation +picture gallery

+ video

6DIMENSIONS / RATES

1/2 pageType area 192 × 254

1/2 page verticalType area 94 × 254

1/2 page horizontalType area 192 × 124

1/3 page horizontalType area 192 × 82

1/16 page type area vertical 45 × 60horizontal 94 × 28

1/32 page type area 45 × 28

1/4 page 4-columnsType area 192 × 60

1/8 page type area1-column 45 × 1242-columns 94 × 604-columns 192 × 28

1/4 page 1-columnType area 45 × 254

1/4 page 2-columnsType area 94 × 124

No further discounts!

*Picture gallery and video with extra charge.The prices quoted are exclusive VAT.

SPECIAL RATE YACHT MARKET

SIZE B/W 2C 4C

1/1 7.220,- € 8.210,- € 10.190,- €

1/2 3.840,- € 4.350,- € 5.370,- €

1/3 2.640,- € 3.090,- € 4.200,- €

1/4 2.040,- € 2.300,- € 2.810,- €

1/8* 917,50 € 1.047,50 € 1.307,50 €

1/16* 467,50 € 537,50 € 657,50 €

1/32* 242,50 € 272,50 € 332,50 €

ISSUE DISCOUNTS

3 issues 10 %

6 issues 20 %

12 issues 30 %

25 issues 45 %

AGENCY COMMISSION 15%

CLASSIFIED ADVERTISING PER MM/1-COLUMN:

B/W = 8.15 € 2C = 9.25 € 4C = 11.50 €

Link integration = 12.50 €

TEXT-ONLY ADS

20.50 € per line (Text-only ads are not discounted!)

Commercial ads with pictures only as classified ads possible.

CODE CHARGE

9.24 €

SHIPPING AGENTS / BROKER SECTION

WATERSPORTS SCHOOLS

MARINAS / HOLIDAY HOMES

Please ask your sales representative for details!

START OFFER

for first time advertisers on request.

SPECIAL POSITIONS

Not available in YACHT MARKET.

Minimum format for ads = 1-column, 10 mm.All format specifications in mm (width x height).

App

included+ link activation +picture gallery

+ video

Additional information about our Ad Specials on: www.dk-mediasales.de/ad-specials

7AD SPECIALS

LOOSE INSERTS

WEIGHT PRICEMAX. SIZE

INSERTIONSMINIMUM

INSERTIONSUBSCRIPTION CIRCULATION

up to 25 g 90.00 € per mil

205 x 270 mm3 samples

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Partial insertions in the retail sale circulation by

Nielsen regions on request

20,000 copies

Germany available

in total only.

up to 50 g 120.00 € per mil

up to 75 g 145.00 € per mil

up to 100 g 195.00 € per mil

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Further on request. Additional costs when booking the subscription circulation.

Upgrade your loose insert from print to our YACHT app (see also page 13).

TIP-ONS

SIZE PRICE

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+ additional costs when booking the subscription circulation

Stand samples and 10 adhesive inserts for test run before theclosing date.

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BOUND INSERTS

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16-pages 190.00 € per mil

AGENCY COMMISSION 15%

IMPORTANT DETAILS:

Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the

longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.

Special insertions are not discounted!

Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.

All others special insertions on request.

Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.

Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and

pack size.

8PUBLICATION SCHEDULE

ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE

01/2019 19.12.2018 06.11.2018 16.11.2018

01/2019 05.12.2018 YACHT CLASSIC 24.10.2018 07.11.2018

02/2019 02.01.2019 boot Düsseldorf, Equipment 13.11.2018 23.11.2018

03/2019 16.01.2019 boot Düsseldorf 27.11.2018 07.12.2018

04/2019 30.01.2019 11.12.2018 21.12.2018

05/2019 20.02.2019 08.01.2019 18.01.2019

06/2019 06.03.2019 22.01.2019 01.02.2019

07/2019 20.03.2019 05.02.2019 15.02.2019

08/2019 03.04.2019 19.02.2019 01.03.2019

09/2019 17.04.2019 05.03.2019 15.03.2019

10/2019 02.05.2019 WOHNEN AM WASSER SPECIAL 12.03.2019 22.03.2019

11/2019 15.05.2019 Hamburg ancora Yachtfestival 26.03.2019 05.04.2019

12/2019 29.05.2019 09.04.2019 18.04.2019

02/2019 05.06.2019 YACHT CLASSIC 24.04.2019 10.05.2019

13/2019 12.06.2019 23.04.2019 03.05.2019

14/2019 26.06.2019 07.05.2019 17.05.2019

15/2019 10.07.2019 21.05.2019 29.05.2019

16/2019 24.07.2019 04.06.2019 14.06.2019

17/2019 07.08.2019 25.06.2019 05.07.2019

18/2019 21.08.2019 HISWA in-water Boat Show 09.07.2019 19.07.2019

19/2019 04.09.2019 23.07.2019 02.08.2019

20/2019 18.09.2019 Interboot Friedrichshafen 06.08.2019 16.08.2019

21/2019 02.10.2019 20.08.2019 30.08.2019

22/2019 16.10.2019 Hamburg Boat Show 03.09.2019 13.09.2019

23/2019 06.11.2019 24.09.2019 02.10.2019

24/2019 20.11.2019 METS Amsterdam 08.10.2019 18.10.2019

01/2020 27.11.2019 YACHT CLASSIC 16.10.2019 04.11.2019

25-26/2019 04.12.2019 22.10.2019 30.10.2019

01/2020 18.12.2019 05.11.2019 15.11.2019

9DK-BRAND-COMBINATION

THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are

being published. Many of them are market leader within their field.

COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous po-

tential for saving up to 20%. With an identical volume of advertising

placements you may vary and change the advertising motive and

the date of publishing.

NUMBER

OF MAGAZINES

DK-BRAND-

COMBINATION-DISCOUNT

2 issues 5 %

3 issues 10 %

4 issues 15 %

5 issues 20 %

10YACHT CLASSIC

Print run38,000 copies

ProcessingPerfect binding

Print profile Content + Cover ISO Coated V2

Magazine size215 mm × 280 mm

Volume128 pages

Copy price€ 7.50

The prices quoted are exclusive VAT.

THE MAGAZINEWe are writing about sailing. About

the beauty of historical unique yachts.

About creators of technically venturous

constructions in a prior era. About the

fascination of classic forms. And about

the growing enthusiasm that makes

people preserve these treasures of art.

Nothing else we are writing about and

still it is no sailing magazine. Not only.

It is at the same time an edition for

culture and way of life, a reader of

contemptorary history and philosophy.

Like the way boatbuilding of bygone

times is reflecting the entire history of

society, economy, science und tech-

nology YACHT classic is describing the

genre‘s whole spectrum. From a very

special perspective. In its own visual

conception. With remarkable accounts

and reports.

SIZE INCL. DIGITAL/ APP

1/1 5,135.00 €

1/2 2,715.00 €

1/3 1,885.00 €

1/4 1,475.00 €

2/1 10,075.00 €

DISCOUNTS

FREQUENCY DISCOUNTS

2 ads 15 %

VOLUME DISCOUNTS

1 page 5 %

2 pages 15 %

COMBINATION

5% on YACHT classic

* No further discounts.

AGENCY COMMISION 15% Special insertions, loose inserts and bound inserts on request.

PLACEMENT COLLECTIVE "RAT & TAT"

S IZE ONE ISSUE* TWO ISSUES*

1/8 page 4c 2-columns 260.00 € 410.00 €

1/16 page 4c 2-columns 180.00 € 300.00 €

PUBLICATION SCHEDULE

ISSUE FIRST SELLING DAY BOOKING DEADLINE

1/19 05.12.2018 24.10.2018

2/19 05.06.2019 24.04.2019

1/20 27.11.2019 16.10.2019

You can find the dimension on page 4 + 5,

see YACHT

11WOHNEN AM WASSER

Print run155,100 copies

Total circulation438,000* readers

Magazine size205 mm × 300 mm as XXL-Special in YACHT, BOOTE, BOOTE EXCLUSIV

Frequency of publication1× per year

Processingsaddle stitch

Print profile ISO Coated V2

*YACHT: 190,000, BOOTE: 160,000 (AWA 2018), BOOTE EXCLUSIV: 88,000 (Readership survey 2018/ Market Research).

1/1 pageTrim size* 205 × 300

1/2 page verticalTrim size* 102 × 300

1/2 page horizontalTrim size* 205 × 145

1/3 page horizontalTrim size* 205 × 95

1/3 page verticalTrim size* 63 × 300

1/4 page 2-columnsType area 90 × 1354-columnsTrim size* 205 × 70

1/8 page** 2-columnsType area 90 × 65

THE MAGAZINESailors and power boaters have a

special connection to the water. They

spend precious time on it - by the water

is where they feel happiest. This feeling

need not just be for the weekends, or

for holidays, many choose to live by the

water. Whether visiting, or living by the

water, it is a lifestyle we understand.

In WOHNEN AM WASSER, we show

possibilities and ways to fulfill a dream

of a nautical lifestyle. Not only on the

coasts, but also in the city and in the

country.

* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height). **Placement collective, no DIGITAL/APP combination.

AGENCY COMMISSION 15%

SIZE4C INCLUSIVE

APP Brand clients

SIZE4C INCLUSIVE

APPMarine clients

1/1 12,200.00 € 1/1 7,250.00 €

1/2 6,400.00 € 1/2 3,780.00 €

1/3 4,300.00 € 1/3 2,910.00 €

1/4 3,400.00 € 1/4 2,040.00 €

2/1 24,100.00 € 1/8** 750.00 €

PUBLICATION SCHEDULE

MAGAZINE ISSUE FIRST SELLING DAYBOOKING DEADLINE

DEADLINE OF PRINT DATA

YACHT 10/19 24.04.2019

01.03.2019 11.03.2019BOOTE 05/18 17.04.2019

BOOTE EXCLUSIV 03/18 02.05.2019

The prices quoted are exclusive VAT.

DISCOUNTS

FREQUENCY DISCOUNT:

2 ads 5 %

VOLUME DISCOUNT

2 pages 10 %

3 pages 15 %

12DETAILS OF PRINTING

AD MANAGER SUPPORT MEDIA SALES PRINT & APP

Julia Lohmann (Editorial section)

telephone: +49 521 559 266

j.lohmann@delius-klasing.de

Ulrike König (YACHT-market)

telephone: +49 521 559 262

u.koenig@delius-klasing.de

TERMS OF PAYMENT

Payment in advance is much

preferred, sometimes compulsory.

It can be made either by credit card

(Visa or Master Card) or money

transfer (bank account):

Commerzbank Bielefeld

BIC DRES DE FF 480

IBAN DE20 4808 0020 0208 3942 00

Postbank Hannover

BIC PBNKDEFFXXX

IBAN DE65 2501 0030 0109 0213 01

STANDARD TERMS AND

CONDITIONS

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available at www.delius-klasing.de/agb

PRINTING PROCESS

Content: Web-fed offset (profile: PSO LWC Improved,

max. 300% area coverage)

Cover: Sheet-fed offset (profile: ISO Coated V2,

max. 330% area coverage)

European colour scale. Slight tone values depend on the

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FILE FORMATS

Adobe-PDF /X-4/X-3/X-1a

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FONTS

All used fonts have to be integrated or changed into pathways.

RESOLUTION

300 dpi for b/w or colour images

1200 dpi for line illustrations

IMPORTANT INFORMATION

All important elements (texts, images, illustrations) have to be

placed at least 5 mm away from the trim.

Costs for data generation are not included in the advertisement

price. Special colours and data in the RGB-Mode are not

processable. The customer is responsible for the correct

data transfer and the replication quality. The printer does not

conduct any corrections.

PROCESSING

Saddle stitch.

DATA DELIVERY

Editorial section:

anzeigen.dk@bertelsmann.de (up to 10 MB)

anzeigen@mat.mohn.bertelsmann.de (files larger than 10 MB)

YACHT-Market:

yacht.mohnmedia@bertelsmann.de

13YACHT APP INCL. YACHT CLASSIC

INSERTS

MAGAZINE RUNTIME PACKAGE ADVERTISING PRICE

YACHT

YACHT CLASSIC

1 issue

Basicinsert up to

16 pages incl. Link activation

600.00 €

Premium

insert up to 32 pages incl. Link activation,

Video integrationPicture gallery

900.00 €

ADS

APP ONLY

RUNTIME FORMAT ADVERTISING PRICE

1 issue 2/1 page Link activationPicture gallery

Video integration

YACHT475.00 €

YACHT CLASSIC375.00 €

Please ask for our print-/app combination pricelist for

the market section.

Alongside our print magazine, we publish our digital issue of

YACHT and YACHT CLASSIC in the YACHT app - with several

additional features.

The advertisements and special insertions will be adopted for

the app issues. Multimedia-based content such as videos,

picture galleries and interactive charts provide additional value

for the readers.

App readers/users act multimedia-based. The use of digital

media guarantees additional contacts and allows for a

target-oriented and effective sales approach. App users on

average are younger, have higher incomes and are much more

likely to spend higher amounts than e.g. readers of the print

magazine. (source: Market Research)

Eye-catching FlexSlider display ads are also available.

Sales per issue5,105

Readers per issue8,090

App user per day575

according to the publisher Ø 2018

AGENCY COMMISSION 15%

See booking deadline and delivery schedule for data on page 7.

The prices quoted are exclusive VAT.

CONTACTS

• 17,250 monthlyas of September 2018

14YACHT APP FLEXSLIDER

All prices exclude statutory VAT.

Flexslider. . . .

FLEXSLIDER

POSITION 1

POSITION 2

POSITION 3

POSITION 4

650.00 €

per issue

500.00 €

per issue

350.00 €

per issue

175.00 €

per issue

In addition to the regular advertising options in our digital Apps, we

offer the opportunity to book the innovative form of advertisement:

The FlexSlider.

This element is a conventional slider, which can be used by

advertisements as well as for editorial content.

• innovative advertising medium for all mobile devices

• prominent presentation

• up to 4 different positions possible

• enables sales directly out of the App

• high contact frequency and quality

CROSSMEDIA DISCOUNT 10% (on App-Price)

AGENCY COMMISSION 15%FlexSlider. . . .

15SPECIFICATIONS APP

AD MANAGER SUPPORT MEDIA SALES PRINT & APP

Julia Lohmann (Editorial part)

telephone: +49 521 559 266

j.lohmann@delius-klasing.de

Ulrike König (YACHT-market)

telephone: +49 521 559 262

u.koenig@delius-klasing.de

AD MANAGER SUPPORT MEDIA SALES DIGITAL

Robin Döberl

telephone: +49 521 559 310

r.doeberl@delius-klasing.de

DATA DELIVERY

• Print-/App-combination: Your print ad will automatically taken

over into the digital app issue.

• AppOnly: We need your double page ad analog to our print

specifications split into two single pages. Therefore the single

pages should be created in the size of 215 x 280 mm each

site.

• Inserts: Please send us your insert as a PDF-file with single

pages. The supplement should preferably be in portrait mode

to ensure the best possible presentation.Functionalities such

as slides or swipes are added by us.

In all types of app integrations you have the opportunity to

provide additional information. The additional content is always

indicated with icons.

LINK ACTIVATION

Up to 3 links possible. Please inform us about the desired

positioning of the links.

Make sure that your links refer to a landing page without flash

as these cannot be displayed on iOS devices otherwise.

GALLERY

JPG, max. 1 MB/file, max. 10 photos, please number the

pictures if an image order is desired

VIDEO

Codec H.264, 720p, anamorph, Quicktime- and Mpeg formats

are possible. max. 1 video. Please deliver the video as a file or

a download link. YouTube-videos are also possible.

DELIVERY DATE

We need the data until the deadline of the print magazine.

FLEXSLIDER

Banner must be checked and provided in a good condition.

We need the banner four business days prior the start of the

campaign.

DATA FORMAT

JPG, PNG

DATA WEIGHT

max. 150 KB per file

Please note that we need three Banners with different sizes:

• 1536 × 600 Pixel

• 2048 × 600 Pixel

• 1242 × 900 Pixel

16DISPLAY ADS WWW.YACHT.DE

Page impressions1,648,451

Visits586,865

Unique user*247,379

IVW 08/18*according to the publisher 08/18

FULLSIZE BANNER 468 × 60 (max. 640 x 60)

MEDIUM RECTANGLE300 × 250

SKYSCRAPER / HALFPAGE AD120/160 × 600 / 300 × 600

WALLPAPER728 × 90 + 120/160 × 600

FIREPLACE ADdepending on the website

BILLBOARD AD900 × 250

FLOOR AD1200 × 200

XXL BANNER728 × 90

Additional online-ads on

request.

VOLUME DISCOUNTCOMBINATION

DISCOUNTCROSSMEDIA

DISCOUNT

200,000 AI 5% 2 websites 5%

Crossmedia discount print / online 10 %

(on online-price)

400,000 AI 7% 3 websites 7%

650,000 AI 10% 4 websites 10%

800,000 AI 15% 5 websites 15%

+ Targeting per criterion 2.50 € CPT

+ Sticky 2.50 € CPT

+ Expandable 5.00 € CPT

AGENCY COMMISION 15%

Creation of the advertisement with a surcharge.

The placement shown serves as an example and therefore is not binding.All format specifications in pixel.

Additional forms of advertising onwww.dk-mediasales.de/digital-formate

FORMS OF ADVERTISING SIZE IN PIXEL CPT

Fullsizebanner 468 × 60 (max. 640 x 60) 10,00 €

Medium Rectangle 300 × 250 40,00 €

Skyscraper / Wide Skyscraper 120/160 × 600 40,00 €

HalfpageAd 300 × 600 49,00 €

XXL Banner 728 × 90 30,00 €

AdBundle 300 × 250 / 160 × 600 / 728 × 90 37,00 €

BillboardAd 900 × 250 49,00 €

Wallpaper 728 × 90 and 120/160 × 600 59,00 €

PushdownAd 900 × 90 and 900 × 300 55,00 €

SidekickAd 300 × 250 and 800 × 600 55,00 €

FireplaceAd depending on the website 70,00 €

Background Reveal depending on the website 75,00 €

Parallax 630 x 840 (630 × 300 visible) 45,00 €

FloorAd 1200 × 200 70,00 €

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

×

17DISPLAY ADS MOBILE

traffic share mobile46.17%

traffic share desktop53.83%

according to the publisher 08/18

MOBILE BANNER 6:1 320 × 50

MOBILE BANNER 4:1320 × 70

MOBILE BANNER 2:1320 × 150

OVERSLIDE AD100 × 200

PARALLAX320 × 150

CATFISH 320 × 100

MEDIUM RECTANGLE MOBILE300 × 250

FORMS OF ADVERTISING SIZE IN PIXEL CPT

Mobile Banner 6:1 320 × 50 30.00 €

Mobile Banner 4:1 320 × 70 30.00 €

Mobile Banner 2:1 320 × 150 35.00 €

Medium Rectangle Mobile 300 × 250 40.00 €

OverslideAd 100 × 200 60.00 €

Parallax 320 × 150 45.00 €

Catfish 320 × 100 50.00 €

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

+ Targeting per criterion 2.50 € CPT

AGENCY COMMISSION 15%

Creation of the advertisement with a surcharge.

VOLUME DISCOUNTCOMBINATION

DISCOUNTCROSSMEDIA

DISCOUNT

200,000 AI 5% 2 websites 5%

Crossmedia discount print / online 10 %

(on online price)

400,000 AI 7% 3 websites 7%

650,000 AI 10% 4 websites 10%

800,000 AI 15% 5 websites 15%

The placement shown serves as an example and therefore is not binding.All format specifications in pixel.

Additional mobile-ads on

request.

PACKAGE BANNER FORMATS CPT

Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 10.00 €

Desktop / Mobile Package 2 Medium Rectangle + Medium Rectangle Mobile 30.00 €

Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 25.00 €

Additional forms of advertising onwww.dk-mediasales.de/digital-formate

18VIDEO ADVERTISING

InPage Video Ads are great if you have video content which should

be delivered eye catching with a high reach. We deliver a display

ad with an integrated video clip on our websites.

Depending on the format, other functionalities such as full screen

or expandable can be activated for the campaign.

You only have to provide us with a banner as well as a video which

are linked and delivered by us. As a result, there is no need for

complex programming or embedding of the video in the ad.

For the Video Banner as well as Video InRead even the delivery of

only one video is necessary.

ADVERTISING SIZE SIZE IN PIXEL CPT

Video Banner 300 × 250 55.00 €

Video InRead 640 × 480 50.00 €

Video FloorAd 1200 × 200 75.00 €

Video Background depending on the website 80.00 €VIDEO BANNER300 × 250

VIDEO INREAD640 × 480

VIDEO BACKGROUNDdepending on the website

VIDEO FLOORAD1200 × 200

INPAGE VIDEO ADS

VOLUME DISCOUNTCOMBINATION

DISCOUNTCROSSMEDIA

DISCOUNT

200,000 AI 5% 2 websites 5%

Crossmedia discount print / online 10 %

(on online price)

400,000 AI 7% 3 websites 7%

650,000 AI 10% 4 websites 10%

800,000 AI 15% 5 websites 15%

AGENCY COMMISSION 15%

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

Additional video-ads on

request.

The placement shown serves as an example and therefore is not binding.All format specifications in pixel.

Page impressions1,648,451

Visits586,865

IVW 08/18

×

ISSUE DISCOUNTS

3 issues 10 %

6 issues 20 %

12 issues 30 %

25 issues 45 %

19NEWSLETTER

The YACHT and YACHT classic newsletters regularly informs

the subscribers about brand-new events, new developments

on the market, and provides a preview of the upcoming print

edition.

With newsletter advertising you can transfer your marketing

message focused on our users.

The fact that the users have subscribed themselves to our

newsletters on their own initiative shows that the interest and

attention is very high.

Maximum 5 media placements per newsletter.

Frequency: biweekly (YACHT classic 2 x per year),

on the first selling date of the print magazine.

SIZE IN PIXEL

PRESENTER 1

PRESENTER 2

PRESENTER 3

PRESENTER 4

PRESENTER 5

600 x 150 600 x 150 600 x 150 600 x 150 600 x 150

75.00 € CPT 65.00 € CPT 55.00 € CPT 55.00 € CPT 55.00 € CPT

Subscribers27,293 (26,315 YACHT classic)

Open rate42.67% (39.29% YACHT classic)

(as of September 2018)

CROSSMEDIA DISCOUNT 10% (on newsletter price)

AGENCY COMMISSION 15%

CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice.Presenter 5 without commitment.

Placement without commitment.

20CONTENT MARKETING

Content Marketing plays an increasingly important role in

communication.

And for a reason:

Content used in environments thematically related to the brand

or product provides an effective and efficient way to strengthen

a brand‘s image or generate leads.

SPONSORED NEWS

We offer you to book sponsored news on our websites. With

this Format you can publish industry, company or product

news in the look and feel of the respective website.

After clicking on the news as a teaser, our users will be taken

to a further article or directly to your company website.

The strong awareness of the sponsored news as a type of

content marketing is proved: The performance values of spon-

sored news are significantly higher compared to display ads.

Price per month and site:

€ 2,750.00

including reporting, support and a weekly change of your content.

All prices exclusive VAT, subject to change without notice.

USEFUL ADDITION

Native Ads are scoring with intensive content usage, while display ads generate attention and reach. Both forms of advertising com-plement each other due to their different strengths.

SUSTAINABLE

COMMUNICATION

Native Ads are a tool for

sustainable communi-

cation in which complex

messages are presented

and conveyed that users

will remember even later.

88%of respondents believe a

native ad is credible

Native Ads are

INFORMATIVE

source: VDZ, DCORE 2018

21CONTENT MARKETING

HIT RATES 2015 2016 2017

Page impressions total 256,548 358,792 389,335

ø Page impressions per window 5,396 7,812 9,841

Participations total 73,909 117,706 141,856

ø Participations per window 3,080 4,904 5,910

The screenshot is just an example, since it is an individual product. All prices exclusive VAT.

ADVERTORIAL

Catch our users with your comprehensive product information

in an editorial environment.

Use the high receptivity of the reader for your brand/product.

The integration of an advertorial is possible on our websites.

An display ad is included in the package to increase the reach

of the advertising special. If the user clicks on the ad he will

be forwarded to the ad special. Additional display ads can be

booked.

POSSIBLE INTEGRATION COMPONENTS

• Picture gallery

• Video-Integration

• Links to your website

• E-Paper Integration

OPTIONS

Online-Advertorial A

• incl. AdBundle with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

6,900.00 €

Online-Advertorial B

• incl. BilllboardAd with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

7,500.00 €

ONLINE ADVENT CALENDAR

With the online advent calendar in YACHT, BOOTE and SURF,

you can place and present your product prominently

throughout the Christmas Season. The windows of each

day will be activated and clickable at the appropriate day. By

clicking on a window, the user will be forwarded to an article

about the product, with detailed text and images, along with

the registration form to win that product. The top prize is

activated and playable from the 01.12.2019.

The calendar will be supported and promoted with editorial

content in our magazines, on our websites, newsletters and

facebook. The positive feedback from previous years and an

entry, on average, of more than 5,900 players per window

speaks for itself!

For more details please contact your sales manager.

www.yacht.de/adventskalender

According to the publisher

22ONLINE SPECIALS

INSURANCE CHANNEL

Since 2013, yacht.de presents the extensive Online Insurance

Channel, a service section with everything our users need to

know about boat insurances. Since spring 2015, boote-ma-

gazin.de presents its own BOOTE Online Insurance Channel,

tailored to the needs of motor boat drivers.

In our online insurance channel on our websites

www.yacht.de and www.boote-magazin.de you can present

your company to a perfectly adequate target group without any

wastage and cover the entire range of water sports.

The following content will be provided:

• Insurance glossary from A to Z

• What to do in case of a damage: Checklist for download

• Company directory with direct links

• Online insurance application

• Latest News from the insurance industry

ADDRESS GENERATOR

Generate new customers with our insurance comparison. In

addition to the presenting of our insurance channel, we offer

you the opportunity to generate leads with address redirects

of our insurance comparison. Pro forwarded address we will

charge you an amount of 5.00 €.

INSURANCE CHANNELØ HIT RATES PER MONTH

REQUESTS PER QUARTER /

CLIENT

YACHT.DE 5,935 56

BOOTE-MAGAZIN.DE 568 39

All prices exclusive VAT.

According to the publisher

23SPECIFICATIONS WEBSITE / NEWSLETTER

DELIVERY OF THE BANNER

By e-mail, no later than 4 working days prior the booked

starting date. We need the link separately.

Delius Klasing reserves the right to postpone the campaign if

the delivery of an advertisement is delayed or the banner does

not comply with the technical specifications. In that case we

will postpone the campaign to the number of days that the ad

content arrived late. Therefore the contractually agreed runtime

and ad impression volume stays the same.

CALCULATION BASE

If you book a CPT campaign, please consider the calculation

base of Ad Impressions determined by our Adserver.

SOUND

If you wish to use sound in your banner material please notice

that the sound only may start and stop after a user interaction

(Mouse-Over or User-Click).

CHANGE OF THE BANNER CREATIVE

It is no problem to change your banner motif during your

campaign runtime. It is also possible to place more than one

ad on your booked banner space

DISPLAY ADS – WEBSITE

Format: JPG, GIF, Redirect-TAG, Image-TAG, HTML5

File size: max. 80 KB per ad

MOBILE ADS – WEBSITE

Format: JPG, GIF, HTML5

File size: max. 80 KB

INPAGE VIDEO ADS

Format: mp4 or VAST-Redirect

File size: max. 6 MB

Please deliver the video and the banner as a file or a download

link (no YouTube link).

We also require a target URL for your video.

NEWSLETTER

Format: JPG, GIF, PNG

File size: max. 100 KB

Banners, which will be placed in the newsletter, may only be

delivered as an image file such as JPG, GIF or PNG, as these

cannot be viewed otherwise. Please note that animations can

only be implemented via an animated GIF.

Since not every e-mail program (e.g. Outlook) is able to play

an animated GIF, it is recommended to integrate the important

information in the first sequence of the file or to provide a static

picture.

24SPECIFICATIONS WEBSITE / NEWSLETTER

AD MANAGER

Robin Döberl

telephone: +49 521 559 310

r.doeberl@delius-klasing.de

HTML5-ADS

Content of the HTML5 Banner

Here is a list of items you will find in most HTML5 creatives:

• main html file, typically named „index.html“

• assets: image files (e. g. png), video files (e. g. mp4) etc.

• css file

• javascript file

HTML5 ZIP file

Please bundle the HTML5 creative into a ZIP file following these

rules:

• Name the main html file „index.html“ (without the quote

characters).

• Place the index.html file into the root of the ZIP file (do not

place it in a sub-folder).

• Place the assets into sub-folders or into the root of the ZIP

file; if you choose sub-folders, do not compress them.

• Only use assets used by the HTML5 creative (do not use

„orphan“ assets).

• Keep the ZIP file as light as possible.

Supported file formats in HTML5 ads

For HTML5 video assets, the most common formats are

H.264/MP4 and VP8/WebM. At a minimum, HTML5 video

should be transcoded into these two formats.

File format

HTML, CSS, Javascript

Image

Video/Audio/Playlist

Other

File name extension

html, css, js

jpg, jpeg, png, gif

mp4, m4v, wmv, m4a, avi,

webm, 3gp, ogg, mp3, aac,

ogv, m3u8

txt, zip, xml

DELIUS KLASING VERLAG Siekerwall 21 D-33602 Bielefeld telephone +49 521 559 0

PUBLISHING DIRECTOROlaf Klinger

EDITORIAL OFFICE Editor in Chief Jochen Riekertelephone +49 40 339666 0 mail@yacht.de

DIRECTOR MEDIA SALES WATER SPORTS

Björn Klinger | telephone +49 40 339667 86 | b.klinger@delius-klasing.de

MEDIA SALES WATER SPORTS

Sandra Böttcher | telephone +49 521 559 276 | s.boettcher@delius-klasing.deOtto Haggenmüller | telephone +49 89 72960 260 | o.haggenmueller@delius-klasing.deYvonne Henrichs | telephone +49 521 559 293 | y.henrichs@delius-klasing.deThea Kohlhoff | telephone +49 40 339667 87 | a.kohlhoff@delius-klasing.deAnja Walwei | telephone +49 521 559 286 | a.walwei@delius-klasing.de

BENELUX

Alex Worms | telephone +49 160 96 803 451 | a.worms@delius-klasing.de Delius Klasing Verlag, Media Sales Benelux, Bardenberger Str. 67a, D-52146 Würselen

FRANCE, BELGIUM

Marc Jouanny | telephone +33 1 4355 3397 | marc-jouanny@wanadoo.frInternational Media Press + Marketing, 16, rue Saint Ambroise, F-75011 Paris

GREAT BRITAIN, USA, AUSTRALIA, NEW ZEALAND, TURKEY

Claire Beattie | telephone +44 1428 741633 | c.beattie@delius-klasing.deDelius Klasing Verlag, Media Sales UK, 1 Drakeley‘s Field, Milland, West Sussex, GU30 7NH, UK

ITALY

Ediconsult Internazionale S.R.L. | telephone +39 010 583684 | nauta@ediconsult.comPiazza Fontane Marose, 3, I-16123 Genova

CROATIA, SLOVENIA, MONTENEGRO

Sandra Böttcher | telephone + 49 521 559 276 | s.boettcher@delius-klasing.de

SPAIN

Eckart May | telephone +34 93 412 6292 | info@cemedia.netConsulting Eckart May, SL, Plaza Duque de Medinaceli, 2-3-1, E-08002 Barcelona

25CONTACT SPECIALIZED CUSTOMERS

26CONTACT BRAND CLIENTS

HEAD OF MEDIA SALES BRAND CLIENTS AND MEDIA SOLUTIONS

Ann Katrin Richard | telephone +49 521 559 275 | a.richard@delius-klasing.de

MEDIA SALES BRAND CLIENTS

Katrin Jaeger | telephone +49 521 559 282 | k.jaeger@delius-klasing.de

REPRESENTATIVES

Dirk Struwe & Bettina Gebhard | telephone +49 40 28058060 | info@struwe-media.de Delius Klasing Verlag, Office Hamburg, Struwe Medienvermarktung, Poelchaukamp 8, 22301 Hamburg

Dirk Struwe & Bettina Gebhard | telephone +49 211 69802330 | info@gs-medienservice.de Delius Klasing Verlag, Office Düsseldorf, G+S Medienservice, Grafenberger Allee 342, 40235 Düsseldorf

ONLINE MARKETER

Christian Bothe | telephone +49 221 888 908 10 | christian.bothe@onvista.de onvista media GmbH, Brabanter Str. 53, 50672 Cologne

DELIUS KLASING VERLAG Siekerwall 21 D-33602 Bielefeld telephone +49 521 559 0

PUBLISHING DIRECTOROlaf Klinger

EDITORIAL OFFICE Editor in Chief Jochen Riekertelephone +49 40 339666 0mail@yacht.de