MEDIA GUIDE - Bonnier CorporationPRIVATE 49% COMMERCIAL 26% ATP 19% ALL RATINGS HELD: INSTRUMENT 96%...

MEDIA GUIDE

We speak to active pilots and future pilots around the globe, in the international language of aviation. We communicate a passion that only fellow aviators can embrace. We reach out to all segments of general and business aviation, focusing on the more purposeful, personal and business aspects of this market. We engage, educate and entertain in each issue, showcasing new products and services while providing expert advice on technique and safety through the experience of a dedicated editorial staff of pilots and aircraft owners.

I N S P I R AT I O N A LI N F O R M AT I V EE D U C AT I O N A LE X C I T I N G

T O T A L A U D I E N C E

T O T A L C I R C U L A T I O N

D I G I T A L R E A C H

37% of our readers who subscribe to FLYING on an ipad are international28% of FLYING’s 473,000+ online unique visitors are outside of the U.S.

F L Y I N G D E L I V E R S M O R E V A L U E W I T H I N T E R N A T I O N A L R E A C H T H A T Y O U ’ R E N O T G E T T I N G A N Y W H E R E E L S E .

E v e r y i s s u e o f F L Y I N G c o n t a i n s c o m p r e h e n s i v e r e p o r t s o n a v i a t i o n n e w s , a i r c r a f t , a v i o n i c s , p i l o t s u p p l i e s a n d e q u i p m e n t , s a f e t y a n d p i l o t t e c h n i q u e , s h o w s , e v e n t s , m a i n t e n a n c e a n d f l i g h t t r a i n i n g .

EDITORIAL ENEWSLETTERSSUBSCRIBERS 80,000

TOTAL NET COPIES DISTRIBUTED 11,728,341

AVERAGE NET DISTRIBUTION PER MONTH 977,362

CUSTOM EMAILSUBSCRIBERS 48,000

SOCIAL MEDIAFACEBOOK FANS 331,000+

INSTAGRAM FOLLOWERS 17,700+

PRINT AND DIGITAL (REPLICA)FREQUENCY 11x

RATE BASE 160,000

TOTAL AFFLUENT AUDIENCE (HHI $125K+) 673,000

IPSOS AFFLUENT STUDY FALL 20178 TOTAL BRAND FOOTPRINT AUDIENCE

WEBSITEAVERAGE MONTHLY UNIQUE VISITORS 410,000

AVERAGE MONTHLY PAGE VIEWS 1,277,000

@FlyingMagazine @FlyingMagazine Flying Magazine www.flyingmag.com

M A G A Z I N E

MALE 95%

AVERAGE AGE 54

COLLEGE EDUCATED 92%

AVERAGE HHI $190,800

AVERAGE NET WORTH $1,646,000

OWNER / EXECUTIVE SUITE 28%

ON BOARD OF DIRECTORS 24%

MANAGEMENT / PROFESSIONAL 29%

CAPTAIN 20%

PROFESSIONAL PILOT 19%

CHIEF PILOTS 5%

ARE PILOTS, TYPE OF LICENSE: 91%

STUDENT 5%

PRIVATE 49%

COMMERCIAL 26%

ATP 19%

ALL RATINGS HELD:

INSTRUMENT 96%

MULTIENGINE 39%

HELICOPTER 6%

TYPE RATING 19%

CFI/CFII 24%

AIRCRAFT FLOWN:

SINGLE-ENGINE PISTON 84%

MULTI-ENGINE PISTON 16%

TURBOPROP 6%

TURBINE 8%

HELICOPTER 5%

TOTAL HOURS FLOWN:

UP TO 300 23%

301 TO 500 10%

501 TO 1,000 16%

1,001 TO 2,000 14%

2,001 TO 5,000 31%

5,001 PLUS 22%

A U D I E N C EE v e r y i s s u e o f F L Y I N G c o n t a i n s c o m p r e h e n s i v e r e p o r t s o n a v i a t i o n n e w s , a i r c r a f t , a v i o n i c s , p i l o t s u p p l i e s a n d e q u i p m e n t , s a f e t y a n d p i l o t t e c h n i q u e , s h o w s , e v e n t s , m a i n t e n a n c e a n d f l i g h t t r a i n i n g .

O N L I N E

MALE 95%

AVERAGE AGE 46

COLLEGE EDUCATED 91%

AVERAGE HHI $181,200

AVERAGE NET WORTH $1,112,900

OWNER / EXECUTIVE SUITE 23%

ON BOARD OF DIRECTORS 20%

MANAGEMENT / PROFESSIONAL 29%

CAPTAIN 11%

PROFESSIONAL PILOT 19%

CHIEF PILOTS 4%

ARE PILOTS, TYPE OF LICENSE: 86%

STUDENT 12%

PRIVATE 51%

COMMERCIAL 22%

ATP 14%

ALL RATINGS HELD:

INSTRUMENT 79%

MULTIENGINE 31%

HELICOPTER 5%

TYPE RATING 16%

CFI/CFII 19%

AIRCRAFT FLOWN:

SINGLE-ENGINE PISTON 84%

MULTI-ENGINE PISTON 16%

TURBOPROP 6%

TURBINE 8%

HELICOPTER 5%

TOTAL HOURS FLOWN:

UP TO 300 38%

301 TO 500 11%

501 TO 1,000 13%

1,001 TO 2,000 13%

2,001 TO 5,000 24%

5,001 PLUS 16%

G E O G R A P H I C

D I S T R I B U T I O NNEW ENGLAND 4%

MID-ATLANTIC 13%

SOUTH ATLANTIC 15%

EAST NORTH CENTRAL 14%

EAST SOUTH CENTRAL 5%

WEST NORTH CENTRAL 8%

WEST SOUTH CENTRAL 11%

MOUNTAIN 10%

PACIFIC 17%

CANADA / INTERNATIONAL 3%

G E O G R A P H I C

D I S T R I B U T I O NUNITED STATES 71%

EUROPE 11%

CANADA 4%

ASIA 4%

PACIFIC 3%

MIDDLE EAST / AFRICA 2%

SOUTH AMERICA 2%

CENTRAL AMERICA 1%

Editorial Content Subject to Change Without Notice

JAN/FEB: PILOT TUNE-UP

We offer tips on how to ace your checkride, plus ideas on better flight instruction.

Ad Close............10/29/19Materials Due.......11/05/19On Sale Date........12/17/19

MARCH: NEW TECH

We take a look at the latest from Epic, and how Robinson Helicopter has modernized its factory for the times.


APRIL: ECO-AVIATION/AERO

Ad Close............02/04/20Materials Due...... 02/11/20On Sale Date........03/24/20

MAY: TRAVEL

We look at a low-cost, fun-to-fly travelling airplane, and flying into the backcountry.

Ad Close............03/03/20Materials Due......03/110/20On Sale Date........04/21/20

JUNE: FIRST FLYING EXPERIENCE

Everyone recalls the first time they flew--and whether a pilot got their certificate through civilian flying or in the military, it’s a unique experience.


JULY: BUILD YOUR OWN We test fly one of the most popular homebuilt aircraft, plus we look ahead to Oshkosh and the many forums available to pilots.


AUGUST: WARBIRDS We take a look at warbirds that won’t break the bank, plus review some of the hottest ones of the summer flyins.


SEPTEMBER: ADVENTURE Pilots love adventure, and in this issue we fly in an exotic international locale, plus look at floatplanes that can take you into unique places.


BUYER’S GUIDE Round up of the latest new aircraft plus a window into the used market.


OCTOBER: COOL MODS Just about every aircraft owner looks to ways to spruce up--and power up their airplanes, and we look at some of the most popular mods for turboprops and more.

Ad Close............08/04/20Materials Due...... 08/11/20On Sale Date........09/22/20

NOVEMBER: BIZAV/NBAA We fly one of the hottest business jet aircraft of 2020, and take you behind the scenes at a turbine manufacturer that really delivers.

Ad Close........... 09/01/20Materials Due.......09/08/20On Sale Date........10/20/20

DECEMBER: SPEED We go to the races, but also show you how you can fly fast in your own airplane, no matter what you fly.


We fly one of the first electric aircraft offered for the training market, plus dive into how pilots are helping environmental causes through philanthropic flying.

E D I T O R I A L C A L E N D A R 2 0 2 0

2020 FLYINGMAG.COM

Ad Size Non-bleed Bleed Trim

Full Page 7"w x 10"h 8.125"w x 10.75"h 7.875"w x 10.5"h

Two Page Spread — 16" x 10.75" 15.75" x 10.5"

2/3 Page 4.375" x 9.25" 5.25" x 10.75" 5" x 10.5"

Jr. Spread 14.875" x 4.75" 16" x 5.5" 15.75" x 5.25"

1/2 Page Horizontal 6.625" x 4.75" 8.125" x 5.5" 7.875" x 5.25"

1/3 Page Vertical 2.125" x 9.25" 3" x 10.75" 2.75" x 10.5"

1/3 Page Square 4.375" x 4.5"

MARKETPLACE

1/2 Page Horizontal 6.875" x 4.46"

1/4 Page 3.3125" x 4.46"

1/8 Page Horizontal 3.3125" x 2.125"

P R I N T S P E C I F I C A T I O N S Trim Size: 7.875˝ x 10.5˝issues will be Perfect Bound, Jog to Foot

Supplied materials that do not comply with the following specifications will be corrected and the advertiser billed for the required production. All ads supplied must be CMYK. For ads requiring a spot color, please contact your production manager for specifications.

AD SIZES: Follow ad size specifications and guidelines provided in this document. Ads that do not meet exact size specifications listed on the rate card will incur charges for resizing.

REQUIRED FORMAT: PDF/X-1a format files required for submission. Files should conform to SWOP guidelines, and total ink density should not exceed 300%. View specifications online at www.swop.org.

PROOFS: Bonnier Corporation utilizes Virtual Proofing technology. Hard copy guidance is no longer required. If you opt to send a proof for internal color approval, please send a Web Coated SWOP 2006 certified proof.

INSERTS: Consult your advertising representative. Production, design and prepress services are available; rates upon request.

If we do not receive instructions regarding your materials, the most recent ad of the same size scheduled will be picked up. Ad materials received after the deadline may incur late fees, unless an ad extension is arranged with ad services prior to the deadline.

2 0 2 0 I S S U E S & C L O S I N G D A T E S

2015 PRINT SPECIFICATIONS2020 PRINT SPECIFICATIONS

REVISED SEPTEMBER 2019

P R O D U C T I O N G U I D E L I N E S For all bleed ads: Build file to trim size (see chart at right) and add .125” bleed on all 4 sides. Ensure that crop marks are offset .125” from bleed.

Allow .25” safety area within trim on all 4 sides (no live matter)

Spread ads: Supply in a single document

MATERIALS REQUIREMENTS FOR IN-HOUSE DESIGN SERVICES

PHOTOS: Supplied images should be high res (300 dpi) in CMYK. B/W images must be high res (300 dpi) grayscale. Images supplied in RGB will be converted to CMYK.

LOGOS: Vector .eps or .ai files are preferred. Type must be converted to outlines unless the fonts are provided. Jpgs should be 300 dpi.

Native files supplied for corrections/adjustments, must be accompanied by the fonts and links used in those files. (Recommended: use the packaging function in InDesign to gather fonts and links.) Black type on light background should be defined as 100% black only. Files should conform to SWOP guidelines, and total ink density should not exceed 300%. 1/3 SQ.

1/3 V.

1/2 PAGE

1/41/8 H.

FULL PAGE BLEED

FULL PAGE 2/3PAGE

LAYOUT/PRODUCTION NOTES:

Allow .25 in. safety area within TRIM on all 4 sides (no live matter)

Ensure that crop marks are offset .125" from bleed.

Ad files should be submitted via our Ad Portal at adportal.bonniercorp.com.

A D M A T E R I A L S U B M I S S I O N S

For ads supplied electronically, advertiser must supply an additional content proofing jpg. We do not accept ads via e-mail. Electronic files are stored for one year only, unless otherwise requested in writing.

SEND ALL OTHER MATERIALS TO:

FLYING MAGAZINE Attn: Peter Coffin 460 N. Orlando Ave., Suite 200Winter Park, FL 32789

PRODUCTION [email protected]

ISSUE SPACE CLOSE MATERIALS DUE ON SALE ON TABLETS

January/February ‘20 10/29/19 11/5/19 12/17/19 12/9/19

Learn To Fly 12/2/19 12/6/19 1/21/20 PENDING

March 1/7/20 1/14/20 2/25/20 2/17/20

April 2/4/20 2/11/20 3/24/20 3/16/20

May 3/3/20 3/10/20 4/21/20 4/13/20

June 4/7/20 4/14/20 5/26/20 5/18/20

July 5/5/20 5/12/20 6/23/20 6/15/20

August 6/2/20 6/9/20 7/21/20 7/13/20

September 6/30/20 7/7/20 8/18/20 8/10/20

Buyer's Guide 7/21/20 7/28/20 9/8/20 NA

October 8/4/20 8/11/20 9/22/20 9/14/20

November 9/1/20 9/8/20 10/20/20 10/12/20

December 9/29/20 10/6/20 11/17/20 11/9/20

January/February ‘21 10/27/20 11/3/20 12/15/20 12/7/20

C O N T A C T

AD SALES

Lisa M. DeFrees Associate Publisher [email protected] 315-272-3821

Ben Greenwood Account Manager [email protected] 407-571-4518

DIRECT RESPONSE / CLASSIFIED

Charles Negron Account Manager [email protected] 407-571-4935

CORPORATE

David Carr Publisher [email protected] 954-594-7655

MEDIA GUIDE - Bonnier CorporationPRIVATE 49% COMMERCIAL 26% ATP 19% ALL RATINGS HELD: INSTRUMENT 96%...

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Transcript of MEDIA GUIDE - Bonnier CorporationPRIVATE 49% COMMERCIAL 26% ATP 19% ALL RATINGS HELD: INSTRUMENT 96%...