Media Guide and Ad Menu -...

© 2020 THE YOMIURI SHIMBUN

Media Guide and Ad Menu

The Yomiuri Shimbun Online


Overview

The Yomiuri Shimbun Online

Major News Website managed by The

Yomiuri Shimbun that has over-145-year

history and the largest circulation in Japan.

Any user can access most of articles for free,

meanwhile print subscribers can access all

of them plus premium services.

Only website is available for any device.

Mobile Website


female

53.4%

male

46.6%

4.4%

14.8%

19.6%

15.4%

14.7%

31.1%

18-24

25-34

35-44

45-54

55-64

65+

female

26.5%male

73.5%

Media Data and Audience Profile

Google Analytics, July - September 2020

Monthly Page Views: 127 Million

6.6%

19.3%

27.1

%20.4%

12.8%

13.8%18-24

25-34

35-44

45-54

55-64

65+

AgeGender Age

Mobile：69.2%

5.2% 5.2%

ＰC＋Tablet：30.8%

Time zone access

Gender


PC and Tablet Ad Menu


Details

Ad Location Home page / News pages

Running Period TBA

Starting Date TBA

Starting Time 10:00 JST

Regular CPM (Gross) 1,000 JPY (GIF, JPEG)4,000 JPY (MP4)

Guarantee Form Impression guaranteed

Display Method Rotation

Number of Ad Spots (maximum) １

Number of Advertisers ―

Technical Specifications

Dimensions 300 x 250 pixel Acceptable File Types GIF, JPG, MP4

Maximum File Size100KB (GIF, JPEG)30MB (MP4)

Maximum Animation/Video Limit

30 seconds

Loops Not applicable ALT text Not applicable

Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

Top and News MPU

Impressions 500,000

Minimum Unit

Home Page

News Page

AD


Details


Running Period TBA

Starting Date TBA


Regular CPM (Gross) 1,500 JPY



Number of Ad Spots １



Dimensions 300 x 600 pixel Acceptable File Types GIF, JPG

Maximum File Size 100KB Maximum Animation Limit 30 seconds


Number of CreativesUp to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)

*Link destination changes also count towards the number of creatives.


Top and News Half Page

Impressions 500,000

Minimum Unit

Home Page

AD

News Page

AD



Running Period TBA

Starting Date TBA


Regular CPM (Gross) 3,000 JPY (GIF, JPEG)5,000 JPY (MP4)





News Billboard Ad

Details

Impressions 200,000

Minimum Unit



Maximum File Size1MB (GIF, JPEG)30MB (MP4)


30 seconds




Home Page

AD

News Page


Ad Location Home page

Running Period TBA

Starting Date TBA







Leaderboard Ad

Details

Impressions 200,000

Minimum Unit



Maximum File Size 1MBMaximum Animation/Video Limit

30 seconds




Home Page

AD


Details


Running Period TBA

Starting Date TBA


Regular CPM (Gross) 500 JPY



Number of Ad Spots 4


MPU ROS (Run Of Site)








Impressions 1,000,000

Minimum Unit

AD ADAD

News Page

News Page

Home Page

AD


Details

Ad Location News pages (*delivered randomly)

Running Period TBA

Starting Date TBA







News Page Premium MPU



Maximum File Size 100KBMaximum Animation/Video Limit

30 seconds




Impressions 100,000

Minimum Unit

AD

News Page


Ad Location At the middle of News pages

Running Period TBA

Starting Date TBA

Starting Time 10:00 – 17:00 JST

Regular CPV (Gross) 2.5 JPY (CPV billing is triggered after the video starts)

Guarantee Form View guaranteed



InRead Video Ad

Details


Aspect ratio 16:9 Resolution Max 1920 x 1080

File Size 30MB Length 30 seconds


AD640×360

News Page



Home Page Text Ad

Details


Running Period TBA

Starting Date TBA



Guarantee Form Impression guarantee





Minimum Unit

TextUp to 32 (body) characters*Platform dependent characters and half width kana are not acceptable. *Both Full and Half width count towards 1 character.

Dimensions - Acceptable File Types -

Maximum File Size - Maximum Animation Limit -

Loops - ALT text -



ポータルページHome Page



Thumbnail Text Ad (Run Of Site)

Details

Ad Location Home page / News pages(*delivered randomly)

Running Period TBA

Starting Date TBA








Minimum Unit

TextUp to 12 (Title), Up to 32 (body) characters*Platform dependent characters and half width kana are not acceptable. *Both Full and Half width count towards 1 character.


Maximum File Size 15KB Maximum Animation Limit -

Loops - ALT text -



ポータルページHome Page

News Page

News Page


Text Ad (Run Of Site)


Details

Ad Location Home page / News pages(*delivered randomly)

Running Period TBA

Starting Date TBA








Minimum Unit




Loops - ALT text -



Home Page

News Page

News Page


Mobile Ad Menu



Running Period TBA

Starting Date TBA

Starting time 10:00 JST






Mobile Banner

Details








Impressions 500,000

Minimum Unit

Top Page News Pages


Ad Location News pages

Running Period TBA

Starting Date TBA


Regular CPM (Gross) 3,000 JPY (GIF, JEPG)5,000 JPY (MP4)





Large Mobile Banner

Details

News Page



Maximum File Size100KB (GIF, JPEG)30MB (MP4)


15 seconds (GIF, JPEG)30 seconds (MP4)




Impressions 200,000

Minimum Unit

AD


Ad Location News pages (*delivered between the 1st and 2nd paragraph randomly)

Running Period TBA

Starting Date TBA







Mobile Premium MPU

Details








Impressions 100,000

Minimum Unit

News Page

AD


Ad Location Home page and News pages (*delivered randomly)

Running Period TBA

Starting Date TBA







Mobile MPU ROS

Details








Impressions 500,000

Minimum Unit

Home Page News Page

AD

AD


Ad Location At the middle of News pages

Running Period TBA

Starting Date TBA

Starting Time 10:00 – 17:00 JST

Regular CPV (Gross) 2.5 JPY (CPV billing is triggered after the video starts)

Guarantee Form View guaranteed



Mobile InRead Video Ad

Details


Aspect ratio 16:9 Resolution Max 1920 x 1080

File Size 30MB Length 30 seconds


News Page


Home Page Text Ad

Details


Running Period TBA

Starting Date TBA









Minimum Unit




Loops - ALT text -



Home Page


Mobile Thumbnail Text Ad (Run Of Site)

Details

Ad Location Home page / News pages (*delivered randomly)

Running Period TBA

Starting Date TBA









Minimum Unit

TextUp to 12 (Title), Up to 32 (body) characters*Platform dependent characters and half width kana are not acceptable. *Both Full and Half width count towards 1 character.


Maximum File Size 15KB Maximum Animation Limit -

Loops - ALT text -



Home Page

News Page

News Page


Mobile Text Ad (Run Of Site)

Details

Ad Location News pages (*delivered randomly)

Running Period TBA

Starting Date TBA









Minimum Unit




Loops - ALT text -



Home Page News Page

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